It starts with those basic steps and soon becomes the adventure of a lifetime. Now, in the Running Room's Book on Running, veteran runner/author John Stanton offers expert advice to help you get the most from your running. This wonderfully illustrated book answers all your questions about running, including:- Getting started and keeping it fun- Building a program that works with your lifestyle- Picking the right gear- Running form, posture and breathing- Heart rate training made clear- Types of running—what to do and how to do it- Nutrition for the runner- Strength and cross-training—easy to manage exercise routines- Women's issues related to running and running during pregnancy- Avoiding and dealing with injuries- Mental preperation and the psychology of running- Tips for race day

    He chronicles the takeovers and executive coups that turned ABC and NBC into assets of two mega-corporations and CBS into the fiefdom of one man, Larry Tisch, whose obsession with the bottom line could be both bracing and appalling.Auletta takes us inside the CBS newsroom on the night that Dan Rather went off-camera for six deadly minutes; into the screening rooms where NBC programming wunderkind Brandon Tartikoff watched two of his brightest prospects for new series thud disastrously to earth; and into the boardrooms where the three networks were trying to decide whether television is a public trust or a cash cow.Rich in anecdote and gossip, scalpel-sharp in its perceptions, Three Blind Mice chronicles a revolution in American business and popular culture, one that is changing the world on both sides of the television screen.

    Millions of fans from Montreal to Miami and Edmonton to Anaheim attend NHL games leach year, millions more watch on TV and the league pays its best players multi-million annual salaries.Over the course of its first century, the NHL's fortunes have ebbed and flowed. It has experienced setbacks and triumphs and innumerable crises. The league has awarded many franchises only to see some of them falter, fail and fold. The board of governors - which has included rich eccentrics and at least one future convict - has sometimes been fractured by men who loathed each other. How on earth has the NHL survived? The answer lies in the remarkable fact that it has had only five presidents and one commissioner. Two of these chiefs were stop-gaps. For the balance of league's ninety-plus years, four men have shaped and guided its fortunes and controlled the tough, hard-nosed, sometimes unruly owners who constituted the board of governors.      This is the story of two perpetual struggles -- the one on the ice and the one going on behind the scenes to keep the whole enterprise afloat. D'Arcy Jenish was granted unprecedented access to previously unpublished league files, including revelatory minutes of board meetings, and conducted dozens of hours of interviews with league executives, including commissioner Gary Bettman and former president John Ziegler, as well as well as owners, coaches, general managers and player representatives. He now reveals for the first time the true story behind some of the most significant events of the contemporary era.     This is a definitive, revelatory chonicle that no serious hockey fan will want to be without.

    Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.

     It is also a story of dramatic financial panics that defined the nation, created its political parties, and forced tens of thousands to escape their creditors to new towns in Texas, Florida, and California.  As far back as 1792, these panics boiled down to one simple question: Would Americans pay their debts—or were we just a nation of deadbeats? From the merchant William Duer’s attempts to speculate on post–Revolutionary War debt, to an ill-conceived 1815 plan to sell English coats to Americans on credit, to the debt-fueled railroad expansion that precipitated the Panic of 1857, Scott Reynolds Nelson offers a crash course in America’s worst financial disasters—and a concise explanation of the first principles that caused them all. Nelson shows how consumer debt, both at the highest levels of finance and in the everyday lives of citizens, has time and again left us unable to make good. The problem always starts with the chain of banks, brokers, moneylenders, and insurance companies that separate borrowers and lenders.  At a certain point lenders cannot tell good loans from bad—and when chits are called in, lenders frantically try to unload the debts, hide from their own creditors, go into bankruptcy, and lobby state and federal institutions for relief. With a historian’s keen observations and a storyteller’s nose for character and incident, Nelson captures the entire sweep of America’s financial history in all its utter irrationality: national banks funded by smugglers; fistfights in Congress over the gold standard; and presidential campaigns forged in stinging controversies on the subject of private debt. A Nation of Deadbeats is a fresh, irreverent look at Americans’ addiction to debt and how it has made us what we are today.

    Whether you are a first-time marathoner, trying to set a new "PR" or looking to qualify for Boston, this book is for you."TRAIN LESS AND RUN YOUR BEST"Some worry that running a marathon will involve hours upon hours of training each week. Others fear that they will become injured. Some veteran marathoners have followed other training plans and experienced both, but Tom's approach is much different. His philosophy of "train less, run your best" will amaze you whether you are running your first marathon or fiftieth. Exercise physiologist and sports performance coach Tom Holland -- an elite endurance athlete himself and sub-3 hour marathoner who has run in more than fifty marathons, three ultramarathons, and a dozen Ironman triathlons around the world will teach you how to properly gear up and train in the sixteen weeks prior to your half or full marathon. So when that starting gun sounds, you'll be equipped with invaluable tips and techniques that will put you in position to run the best race of your life.The Marathon Method provides you with everything you need to know including:Easy-to-understand advice on nutrition, hydration, and gearCustomized training plans for beginner, intermediate, and advanced runnersAdvice on the mental side of running and how to make your mind go that extra mileStrategies to avoid hitting the infamous 'wall'Tips on pacing, injury prevention, strength training, flexibility, and much more!

    One cool new sneaker. For a company like Nike, the combination can equal millions of dollars in profits. That's why the shoe companies are engaged in a frantic full-court press to find and sign the next generation of hoop stars -- before the competition does. The result: America's playgrounds, high schools, and junior high schools have become corporate battlegrounds for the hearts, minds, and feet of young athletes. This shocking expose shows how money is driving the amateur basketball world, even attempting to control coaches, teams, and whole universities -- and how young men and women with a little talent and a dream are being tempted to sacrifice their future for glittering promises and a new pair of shoes.

    Since the economic liberalization of 1991, wealth has poured into India, and especially into Delhi. Capital bears witness to the extraordinary transmogrification of India’s capital city, charting its emergence from a rural backwater to the center of the new Indian middle class. No other city on earth better embodies the breakneck, radically disruptive nature of the global economy’s growth over the past twenty years. India has not become a new America, though. It more closely resembles post–Soviet Russia with its culture of tremendous excess and undercurrents of gangsterism. But more than anything else, India’s capital, Delhi, is an avatar for capitalism unbound. Capital is an intimate portrait of this very distinct place as well as a parable for where we are all headed. In the style of V. S. Naipaul’s now classic personal journeys, Dasgupta travels through Delhi to meet with extraordinary characters who mostly hail from what Indians call the new Indian middle class, but they are the elites, by any measure. We first meet Rakesh, a young man from a north Indian merchant family whose business has increased in value by billions of dollars in recent years. As Dasgupta interviews him by his mammoth glass home perched beside pools built for a Delhi sultan centuries before, the nightly party of the new Indian middle class begins. To return home, Dasgupta must cross the city, where crowds of Delhi’s workers, migrants from the countryside, sleep on pavements. The contrast is astonishing.  In a series of extraordinary meetings that reveals the attitudes, lives, hopes, and dreams of this new class, Dasgupta meets with a fashion designer, a tech entrepreneur, a young CEO, a woman who has devoted her life to helping Delhi’s forgotten poor—and many others. Together they comprise a generation on the cusp, like that of fin-de-siècle Paris, and who they are says a tremendous amount about what the world will look like in the twenty-first century.

    Turning The Tables is the first published history of the company which grew from a run-down bingo hall to become a national pay-per-view competitor... then crashed in a sea of debt. John Lister (author of Slamthology) gives an independent, objective and informative account that reveals hidden secrets and shatters common myths. From a little-known truth about ECW's most famous feud to a blow-by-blow account of what really happened in Revere, this book will give you the true story behind America's most controversial wrestling group.

    C. Pyle's First Annual International Transcontinental Foot Race were an assortment of underdogs, including twenty-year-old Oklahoman and part Cherokee Andy Payne, who wanted to win over the girl of his dreams and pay off the mortgage on his family's farm; Paul "Hardrock" Simpson, who was in over his head but couldn't let down his North Carolina hometown; Mike Kelly, a luckless boxer from Indiana; Seattle's Ed Gardner, one of four black runners who encountered bigotry; Charles Hart, a sixty-three-year-old Englishman hoping his best days weren't behind him; and Frank Johnson, a middle-aged husband, father, and steelworker from St. Louis who broke away from his humdrum life and dared to do something different. Newspaper and magazine journalist Geoff Williams details this historic event and the colorful cast of characters involved, based on firsthand accounts of those who were there and interviews from many living descendants. C. C. Pyle's Amazing Foot Race is a classic American story so astonishing and surreal that you have to hear it to believe it.

    It didn't matter that Jeff Gordon hailed from California -- hardly a fountain of stockcar pedigree -- or that they said he was too small to race with the big boys on the dirt tracks and ovals of his youth. It didn't matter that Dale Earnhardt called this upstart "Wonderboy" -- no one raced the legendary Earnhardt harder, and no two drivers had more respect for each other. And it didn't matter that the racing world said Gordon was finished with the breakup of the crew on the #24 car and the departure of Ray Evernham, his crew chief, in 1999 -- he came back two seasons later to win a record-equaling fourth Winston Cup, this time with Robbie Loomis as crew chief. In the end, all that matters is that Jeff Gordon is the greatest living NASCAR champion, and it only remains to be seen just how many championships he can win.But what's it really like to climb into a stockcar every weekend and challenge for a championship? Offering a never-before-seen entry into the thrilling world of NASCAR racing, Jeff Gordon takes us into the cockpit of the #24 DuPont Chevrolet car; right into the garages where his cars are made; and inside the lives and efforts of his extraordinary team, the Rainbow Warriors. Just how does his car get built, tested, and driven, and how do these personalities mesh into a championship team? Along the way we find out what he thinks of life as both a NASCAR champion and a never-left-alone celebrity, where he came from and to whom he owes all his successes, and above all, what it takes to be a champion in one of the most dangerous and thrilling sportsof all."Jeff Gordon: Racing Back to the Front" -- My Memoir is a pit pass all its own, giving passionate NASCAR fans unique access into the life and career of one of the most storied champions in the sport.

    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

     A pioneer in the sports physical therapy industry, Pat Croce went from the training room to the boardroom in one of the most unlikely stories in sports history -- a classic rags-to-riches tale made possible by his indestructible positive attitude. With the same unstoppable character that has made him a favorite motivational speaker of Fortune 500 executives, Croce recounts the moments that taught him to strive for and achieve greatness. But I Feel Great and You Will Too! is more than just the story of one man's remarkable journey. Throughout this moving, often hilarious, and always brutally honest book, Croce hits you with pointers on goal setting, communication, creative thinking, desire, dedication, and much more. Croce also includes his "Ten Commandments of Customer Service," the same guidelines he used to become one of the most successful entrepreneurs in the sports industry.

    Fully updated and revised, the manual covers the major aspects of building and maintaining a successful practice. It introduces practical yet innovative methods to increase profits, develop a strong customer base, and enhance communications with clients. Topics include marketing, client retention, professionalism, referrals, business planning, insurance billing, ethics, and time-management, designing promotional material, networking and more. The book includes numerous charts and checklists, as well as reproducible business forms. Information on other helpful resources is provided along with contact information for major health care professional associations, business organizations and independent living resources.

    This blow-by-blow account charts how five of America’s six largest publishers, afraid that bookselling powerhouse Amazon's $9.99 price for Kindle e-books would undermine the industry, spent a few frantic weeks in early 2010 deep in negotiations with Apple to introduce a new business model for e-books, just in time for the launch of the iPad and the iBookstore. The catch is, it all may have been illegal.From Publishers Weekly senior writer Andrew Richard Albanese comes the story of how the e-book business changed in a heartbeat. Based on voluminous evidence gathered for Apple's trial, it is the story of how corporate titans fought it out behind the scenes and why the case matters to anyone who has ever bought an e-book.