Single-handedly he helped turn the college town of Eugene, Oregon, into the running capital of the world.In Bowerman: The Wings of Nike, Kenny Moore, a world-class marathon runner and one of Bowerman's Oregon men, tells the story of his mentor and hero, drawing on years of taped interviews and the full cooperation of the Bowerman family and Nike, the company that Bowerman helped to found through his invention of the waffle-soled running shoe.Whether providing a fresh look at the tragic siege at the 1972 Munich Olympic Games, where Bowerman coached the track and field team; offering a close-up view of the coach's relationship with runner Steve Prefontaine (subject of the movie Without Limits, co-written and co-produced by Moore); or exploring Bowerman's role as a Nike innovator, this illuminating portrait is compelling reading throughout—ample evidence of why Bowerman's widow, noting how well the author understood her husband, said: "If anyone should write Bill's life story, it's Kenny Moore."

    Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown.Adidas and Puma revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. From Pelé to Joe Namath, Walt Frazier to Boris Becker, Muhammad Ali to David Beckham, they all contribute to the roller-coaster rise, near collapse, and revival of the two brands. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.

    Hesburgh

    Now, critics, sports writers and fans across America are cheering The NEW Thinking Man's Guide to Pro Football as the worthy heir to Zimmerman's 1971 classic The Thinking Man's Guide to Pro Football, which Howard Cosell called "the best book of its kind I've ever read." Far more than a revision, The NEW Thinking Man's Guide to Pro Football is virtually a brand-new book (in 1984) prompted by, as Zimmerman writes in his introduction, "a whole new generation of players and coaches (who have) given rise to a new set of reflections about a world that is ever changing." Zimmerman examines positions, tactics, the great players and moments of peak performance, football scouting, broadcasting, minor leagues, the rule changes of the pst decade and how they have inspired new playing stategies (crisply illustrated with diagrams). And with characteristic verve, insight and no-nonsense prose, Zimmerman pays close attention to the effect of football''s pounding nose-to-nose competition on the everyday player's personality.

    Scott has since become an inspiration to hundreds of thousands of physically challenged and able-bodied athletes the world over. "Unthinkable" documents Scott’s remarkable journey. From the scene of the devastating crash that claimed both of his legs, and his subsequent battle with depression and alcohol addiction, through his dawning realization that God has a greater plan for his life, readers will be inspired. From his decision to participate in the Ironman competition, to the moment he crossed the finish line, readers will engage with Scott’s unthinkable courage, determination and faith. "Unthinkable" releases simultaneously in both hardcover and softcover. A portion of the proceeds will go to the Scott Rigsby Foundation, a Georgia-based non-profit organization dedicated to inspire, inform, and enable physically challenged individuals with loss of limb or mobility to live an active lifestyle.

    I rose quietly, left the room, and holding my head high, walked back to my office. My main goal was to escape as quickly as pos­sible. The board had seemed scared—why else would they have acted the way they did. But just what were they scared of?”When Michael Woodford was made president of Olympus—the company to which he had dedi­cated thirty years of his career—he became the first Westerner ever to climb the ranks of one of Japan’s corporate giants. Some wondered at the appointment—how could a gaijin who didn’t even speak Japanese understand how to run a Japanese company? But within months Wood­ford had gained the confidence of most of his colleagues and shareholders. Unfortunately, soon after, his dream job turned into a nightmare.The trouble began when Woodford learned about a series of bizarre mergers and aquisi­tions deals totaling $1.7 billion—a scandal that threatened to bring down the entire company if exposed. He turned to his fellow executives— including the chairman who had promoted him Tsuyoshi Kikukawa—for answers. But instead of being heralded as a hero for trying to save the company, Woodford was met with vague responses and hostility—a clear sign of a cover up. Undeterred, he demanded to be made CEO so he could have more leverage with his board and continue to search for the truth. Then, just weeks after being granted the top title, he was fired in a boardroom coup that shocked Japan and the business world at large. Worried his for­mer bosses might try to silence him, Woodford immediately fled the country in fear of his life and went straight to the press—making him the first CEO of a global multinational to blow the whistle on his own company.Following his dismissal, Woodford faced months of agonizing pressure that at times threatened his health and his family life. But instead of suc­cumbing he persisted, and eventually the men who had ousted him were held to account. Now, Woodford recounts his almost unbelievable true story—from the e-mail that first alerted him to the scandal, to the terrifying rumors of involve­ment with the Japanese mafia, to the stream of fruitless denials that continued to emanate from Olympus in an effort to cover up the scandal. He also paints a devastating portrait of corporate Japan—an insular, hierarchy-driven culture that prefers maintaining the status quo to exposing ugly truths.The result is a deeply personal memoir that reads like a thriller narrative. As Woodford puts it, “I thought I was going to run a health-care and consumer electronics company, but found I had walked into a John Grisham novel.”

    With 1.5 million employees operating more than 3, 500 stores, Wal-Mart is now the world'¬?s largest private employer. In this third edition of How Wal-Mart Is Destroying America (and the World), intrepid Texas newspaperman Bill Quinn continues the fight. Featuring detailed accounts of Wal-Mart'¬?s questionable business practices and the latest information on Wal-Mart lawsuits, vendor issues, and efforts to stop expansion, Quinn shows why Wal-Mart Stores, Inc., is arguably the most feared and despised corporation in the world. Whether you'¬?re a customer fed up with Wal-Mart'¬?s false claims, a vendor squeezed by strong-arm tactics, a worker pushed to increase the Waltons'¬? bottom line, or a concerned citizen trying to save your hometown, this book will show you how to get Wal-Mart off your back and out of your backyard.BILL QUINN is a World War II veteran, retired newspaperman, and certified anti-Wal-Mart crusader. He lives with his wife, Lennie, in Grand Saline,Texas.

    Same as many big time collegiate sports programs. Seems no matter how the team transgresses off the field, if they excel on the field, everyone forgives them. Writer, professor and conflicted Seminole Diane Roberts looks at the problems plaguing her campus in Tallahassee, examining them within the context of college football itself and its significance in American life, and explores how the game shapes our culture.

    Joe, the collapse of a $45 million virtual-reality game, and a takeover attempt by arch rival Mattel. 448 pp. Author tour. National ads. 30,000 print.

    Though now running thrives as a convenient and accessible form of exercise, it is no surprise to learn that the modern craze is not truly new; humans have been running as long as they could walk. What may be surprising however are the myriad reasons why we have performed this exhausting yet exhilarating activity through the ages. In this humorous and unique world history, Thor Gotaas collects numerous unusual and curious stories of running from ancient times to modern marathons and Olympic competitions.Amongst the numerous examples that illustrate Gotaas’s history are King Shulgi of Mesopotamia, who four millennia ago boasted of running from Nippur to Ur, a distance of not less than 100 miles. Gotaas’s account also includes ancient Egyptian pharaohs who ran to prove their vitality and maintain their power, Norwegian Vikings who exercised by running races against animals, as well as little-known naked runs, bar endurance tests, backward runs, monk runs, snowshoe runs, and the Incas’ ingenious infrastructure of professional runners.The perfect gift for the sprinter, the marathoner, or the daily jogger, this intriguing world history will appeal to all who wish to know more about why the ancients shared our love—and hatred—of this demanding but rewarding pastime.

    It chronicles America’s transformation, beginning in 1880, into a nation of consumers, devoted to a cult of comfort, bodily well-being, and endless acquisition. 24 pages of photos.

    Before you see a doctor, you should read this book.” —Eric Schlosser, author of Fast Food NationUsing the examples of Vioxx, Celebrex, cholesterol-lowering statin drugs, and anti-depressants, Overdosed America shows that at the heart of the current crisis in American medicine lies the commercialization of medical knowledge itselfFor twenty years, John Abramson, M.D., cared for patients of all ages in a small town north of Boston. But increasingly his role as family doctor was undermined as pressure mounted to use the latest drugs and high-tech solutions for nearly every problem. Drawing on his background in statistics and health policy research, he began to investigate the radical changes that were quietly taking place in American medicine.At the heart of the crisis, he found, lies the changed purpose of medical knowledge—from seeking to optimize health to searching for the greatest profits. The lack of transparency that has become normal in commercially sponsored medical research now taints the scientific evidence published in even our most prestigious medical journals. And unlike the recent scandals in other industries that robbed Americans of money and jobs, this one is undermining our health.Commercial distortion pervades the information that doctors rely upon to guide the prevention and treatment of common health problems, from heart disease to stroke, osteoporosis, diabetes, and osteoarthritis. The good news, as Dr. Abramson explains, is that the real scientific evidence shows that many of the things that you can do to protect and preserve your own health are far more effective than what the drug companies' top-selling products can do for you—which is why the drug companies work so hard to keep this information under wraps.In what is sure to be one of the most important and eye-opening books you or your doctor will ever read, John Abramson offers conclusive evidence that American medicine has broken its promise to best improve our health and is squandering more than $500 billion each year in the process.

    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    Winning gold in consecutive Olympic Games has only strengthened this need and desire.Over the last 4 years Alistair has been on a journey to learn from the best, talking to elite figures across multiple sports as well as leading thinkers and scientists, to understand what enabled these remarkable individuals to rise to the very top, and to push the limits of human capability in their relentless pursuit of perfection.Alistair uses these fascinating interviews, along with extensive research, to explore a range of sports and environments – athletics, cycling, football, rugby, horseracing, hockey, cricket, golf, motor racing, snooker, swimming and ultra-running – to reveal how talent alone is never enough and how hard work, pain, pressure, stress, risk, focus, sacrifice, innovation, reinvention, passion, ruthlessness, luck, failure and even a lockdown can all play a crucial part in honing a winning mentality and achieving sustained success.

    But no book until this one has managed to penetrate its wall of silence or go beyond the usual polemics to analyze its actual effects on its customers, workers, and suppliers. Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data (e.g., Americans spend $36 million an hour at Wal-Mart stores, and in 2004 its growth alone was bigger than the total revenue of 469 of the Fortune 500), The Wal-Mart Effect is an intimate look at a business that is dramatically reshaping our lives.