It can seem impossible. How do you know if you’re focusing on the right marketing tactics? How do you know which strategy will work for you? What if you’re missing something?We’re here to help! Bethany Atazadeh and Mandi Lynn have each successfully marketed multiple novels and want to help you discover the best marketing tactics for YOU—starting with the book itself.Your book is your MOST powerful marketing tool.In these pages, we’ll walk through the ten fundamental aspects of your book that can make or break sales, and help you get them right! We’ll discuss genre, covers, titles, blurbs, formatting, editors, taglines, keywords, categories, how to develop a marketing mindset, and how to choose the right marketing strategies for you. This book is PACKED with information to help you succeed. Get your copy now!From indie authors Bethany Atazadeh and Mandi Lynn, please enjoy the first book in this new series, Marketing for Authors.

    It comes through long effort, through moving ahead and falling back, through working in the dark. It comes to us in moments of passionate intuition and over long days and nights of painful silence. It arrives in the usual and yet miraculous confluence of ordinary events. It comes and goes. It leaves us in doubt. It is sustained by doubt. It is the work of a lifetime.What About the Baby? Some Thoughts on the Art of Fiction gathers Alice McDermott's essays and lectures regarding her own "work of a lifetime" as a bestselling novelist and professor of writing. From technical advice ("check that your verbs aren't burdened by unnecessary hads and woulds") to setting the bar ("I expect the fiction I read to carry with it the conviction that it is written with no other incentive than it must be written"), from the demands of readers ("they'd been given a story with a baby in it and they damn well wanted that baby accounted for"), to the foibles of public life ("I've never subscribed to the notion that a movie adaptation is the final imprimatur for a work of fiction--despite how often I've been told by encouraging friends and strangers: Maybe they'll make a movie of your novel . . . as if I'd been aiming for a screenplay all along but somehow missed the mark and wrote a novel by mistake"), McDermott muses delightfully about the art and the craft of literary creation.She also serves throughout as the wise and witty conductor of a literary chorus, quoting generously from the work of various greats (Tolstoy, Shakespeare, Nabokov, Morrison, Woolf, and more), beautifully joining her own voice with theirs. These stories of lessons learned, books read, the terrors and the joys of what she calls "this mad pursuit," form a rich and truly useful collection for readers and writers alike: a deeply charming meditation on the gift that is literature.

    The principles of color theory are clearly and simply explained and applied to knitting, spinning, weaving, surface design (including stenciling and rubber stamping), hand and machine embroidery, beadwork, and paper collage. Basic color concepts are presented in sections on color description, values, contrasting and complementary colors, warm and cool colors, undertones, and using color relationships. A pull-out color wheel and handy color chips in perforated format that are easy to remove and use for planning, matching, and shopping for supplies are included.

    This book offers a fashionable, contemporary update of crewel embroidery with designs and a colour palette that will have every crafter reaching for their needles and thread.

    The essential guide to beads and beading techniquesIllustrated techniques for beading on and off the loom, threading, stringing and fringingCombines beading with knitting, crochet, embroidery and wirework for unique resultsIncludes 30 "Bead Something Now" projects, from striking jewelry to stunning accessoriesFeatures useful guidance on taking each technique further to extend your skills

    Kristin Nicholas, color expert and all-around master crafter, shares her secrets to selecting colors and patterns and explores the variety of crafts and decorating touches that have made her home so unique. Going room by room, Kristin uses her own 1751 farmhouse as a leaping-off point for craft projects perfect for every space. You'll find a range of step-by-step projects to make your home cozy and bright, including knit pillows, embroidered curtains, crocheted blankets, and painted lampshades. Along the way, Kristin also shares DIY techniques on refinishing furniture, faux finishing walls, mural painting, and recycling wool clothes. Full of inspiration, and with vibrant photographs throughout, this is a complete guide to creating a home that reflects your own handmade style.

    But it's near to impossible to find translated patterns. Or at least it used to be. With Amigurumi, we're proud to present the one of the first two books in our brand new Kyuuto! Japanese Crafts line. Amigurumi features small knit and crocheted creatures so cute you could cry. This book enjoyed huge success on its home shores. The pages burst with quirky color photographs, step-by-step directions, and helpful technical illustrations. At last, the appeal of authentic Japanese content with the ease of English instruction. Stay tuned for more in coming seasons!

    

    By using long looms, crafters can simplify two-color work, master larger projects, and make double-knit fabrics with more options for surface texture. From simple scarves to detailed felted slippers, the designs in this resource will allure seasoned experts looking for new ways to knit, as well as beginner-level stitchers who are still trying to master using needles. Projects are accompanied by instructional photographs and include a baby blanket, an afghan, a tasseled scarf, a shawl, and a garden party table setting.

    Bidwell offers her firsthand experience and advice on Mount Rushmore and the Black Hills — including the Southern Hills, the Badlands, and Keystone. Bidwell provides unique travel strategies such as Best Hiking Trails, Viewing Wildlife, and Fossil Collecting in the Parks, Grasslands, and National Forest. Expert tips include the best sights for dining, shopping, accommodations, and camping, providing travelers with the tools they need for a more personal and memorable visit to Mount Rushmore and the Black Hills.

    Try your hand at 9 projects, including an elegant sampler with 51 mix-and-match blocks. For quilt as-you-go enthusiasts, Jera shares 3 optional joining methods, including her new technique that makes your quilt reversible! No matter how busy your schedule, you can set attainable goals and practice quilting patchwork blocks in small, manageable pieces.

    A Basic Stitch Guide and clear, easy-to-follow instructions are included.

    Her escapades range from visiting a nude beach with her seventy-five-year-old mother in tow to going on a raid with a vice squad and SWAT team to crashing a wedding (where she accidentally catches the bouquet). While finding her courage in the most unlikely of circumstances, Sherry ultimately finds herself. For midlifers, fatigued parents, and anyone who may be discontent with their life and looking to shake things up, try new things, or just escape, Finding My Badass Self is proof it's never too late to reinvent yourself--and that the best bucket list of all may be an unbucket list.

    In Beat the Gym, he provides the inside scoop on how to get the most from your gym experience and reach your peak exercise and weight loss goals—offering personal trainer secrets without the personal trainer price tag. The first book of its kind, Beat the Gym offers essential tips and exclusive workouts to help you save thousands of dollars and still build the body of your dreams.

    Each braid features a beautiful close-up photograph, materials list, step-by-step instructions, and easy-to-follow color illustrations to guide crafters along. Each technique is explored indepth, followed by tips on starting and finishing braids and advice for incorporating braids into other textile projects.