scientific community has long led the world in research on such areas as public health, environmental science, and issues affecting quality of life. Our scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global warming. But at the same time, a small yet potent subset of this community leads the world in vehement denial of these dangers.Merchants of Doubt tells the story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades. Remarkably, the same individuals surface repeatedly—some of the same figures who have claimed that the science of global warming is "not settled" denied the truth of studies linking smoking to lung cancer, coal smoke to acid rain, and CFCs to the ozone hole. "Doubt is our product," wrote one tobacco executive. These "experts" supplied it.Naomi Oreskes and Erik M. Conway, historians of science, roll back the rug on this dark corner of the American scientific community, showing how ideology and corporate interests, aided by a too-compliant media, have skewed public understanding of some of the most pressing issues of our era.

    Today, our entire modern way of life, from communication to commerce to conflict, fundamentally depends on the Internet. And the cybersecurity issues that result challenge literally everyone: politicians wrestling with everything from cybercrime to online freedom; generals protecting the nation from new forms of attack, while planning new cyberwars; business executives defending firms from once unimaginable threats, and looking to make money off of them; lawyers and ethicists building new frameworks for right and wrong. Most of all, cybersecurity issues affect us as individuals. We face new questions in everything from our rights and responsibilities as citizens of both the online and real world to simply how to protect ourselves and our families from a new type of danger. And yet, there is perhaps no issue that has grown so important, so quickly, and that touches so many, that remains so poorly understood.In Cybersecurity and CyberWar: What Everyone Needs to Know�, New York Times best-selling author P. W. Singer and noted cyber expert Allan Friedman team up to provide the kind of easy-to-read, yet deeply informative resource book that has been missing on this crucial issue of 21st century life. Written in a lively, accessible style, filled with engaging stories and illustrative anecdotes, the book is structured around the key question areas of cyberspace and its security: how it all works, why it all matters, and what can we do? Along the way, they take readers on a tour of the important (and entertaining) issues and characters of cybersecurity, from the "Anonymous" hacker group and the Stuxnet computer virus to the new cyber units of the Chinese and U.S. militaries. Cybersecurity and CyberWar: What Everyone Needs to Know� is the definitive account on the subject for us all, which comes not a moment too soon.What Everyone Needs to Know� is a registered trademark of Oxford University Press.

    With the completion of their life's work they look back and ask what history has to say about the nature, the conduct and the prospects of man, seeking in the great lives, the great ideas, the great events of the past for the meaning of man's long journey through war, conquest and creation - and for the great themes that can help us to understand our own era.To the Durants, history is "not merely a warning reminder of man's follies and crimes, but also an encouraging remembrance of generative souls ... a spacious country of the mind wherein a thousand saints, statesman, inventors, scientists, poets, artists, musicians, lovers, and philosophers still live and speak, teach and carve and sing..."Designed to accompany the ten-volume set of "The Story of Civilization, The Lessons of History" is, in its own right, a profound and original work of history and philosophy.

    And through CODE, we see how this ingenuity and our very human compulsion to communicate have driven the technological innovations of the past two centuries. Using everyday objects and familiar language systems such as Braille and Morse code, author Charles Petzold weaves an illuminating narrative for anyone who’s ever wondered about the secret inner life of computers and other smart machines. It’s a cleverly illustrated and eminently comprehensible story—and along the way, you’ll discover you’ve gained a real context for understanding today’s world of PCs, digital media, and the Internet. No matter what your level of technical savvy, CODE will charm you—and perhaps even awaken the technophile within.

    But this attitude is a relatively recent development in the sweep of history. In The Pun Also Rises, John Pollack — a former Presidential Speechwriter for Bill Clinton, and winner of the world pun championship — explains how punning revolutionized language and made possible the rise of modern civilization. Integrating evidence from history, pop culture, literature, comedy, science, business and everyday life, this book will make readers reconsider everything they think they know about puns.

    You’ll learn…• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

    Now a new dawn is streaming through the windows of perception. This book is one of those windows. Drunvalo Melchizedek presents the Flower of Life Workshop, illuminating the mysteries of how we came to be.

    A rich source of information for readers of all ages, this book is divided into two sections, first looking at major sources of symbols (basic shapes, colors and numbers, the natural world), then, placing symbols in context of mythologies and religions, the human life cycle, people and culture, and symbol systems. Clear cross-referencing illuminates connections between symbols, while beautiful artwork and photography make this a collector's edition to treasure.

    Illustrated.

    . . worldwideEverybody's talking about the economy, but how can we, the people, understand what Wall Street or Washington knows--or say they know? Read "Economix."With clear, witty writing and quirky, accessible art, this important and timely graphic novel transforms "the dismal science" of economics into a fun, fact-filled story about human nature and our attempts to make the most of what we've got . . . and sometimes what our neighbors have got. "Economix "explains it all, from the beginning of Western economic thought, to markets free and otherwise, to economic failures, successes, limitations, and future possibilities. It's the essential, accessible guide to understanding the economy and economic practices. A must-read for every citizen and every voter.PRAISE FOR "ECONOMIX""It's simply phenomenal. You could read ten books on the subject and not glean as much information."-- David Bach founder of FinishRich Media; author of nine "New York Times" bestsellers, including "Debt Free for Life" and "The Automatic Millionaire" "Goodwin has done the seemingly impossible--he has made economics comprehensible "and" funny."-- Joel Bakan, author of "The Corporation" "The Pathological Pursuit of Profit and Power" "An amazing lesson in true-world economics Delightfully presented, powerful, insightful, and important information What a fun way to fathom a deep and often dark subject "-- John Perkins, author of "Hoodwinked" and the "New York Times" bestseller "Confessions of an Economic Hit Man" "Smart, insightful, clear, and as close to the truth as economics can get. The bonus: Who would have guessed that economics could be fun, and--here's the joy--really accessible? Goodwin roots us in history and fills us with common sense understanding. As he puts it early on, economics seems horribly complicated mostly because we're looking at it all at once. Broken down into its component pieces, it's relatively easy to understand. And a good understanding of economics is critical to maneuvering in the world today. If I were compiling a list of the 100 most important books you can read in a lifetime, this would be on it."--Stephen Petranek, editor-in-chief, Weider History magazines, former editor-in-chief of "Discover" magazine "Through a potent mix of comics and punchy, concise, accessible prose, Goodwin takes us on a provocative, exhaustively researched, and exceedingly engaging trip through our history and present day, creating an alternately hilarious and scary picture of where we are today as an economy-- and what it all means. More than that, Goodwin makes the arcane, understandable. If your mind either spins or slumbers at the thought of economics, read Goodwin's "Economix" and all will become clear. --Nomi Prins, author of "It Takes a Pillage: An Epic Tale of Power, Deceit, and Untold Trillions" ""Economix" is a lively, cheerfully opinionated romp through the historical and intellectual foundations of our current economy and our current economic problems. Goodwin has a knack for distilling complex ideas and events in ways that invite the reader to follow the big picture without losing track of what actually happened. Any reader wondering how our economy got to where it is today will find this a refreshing overview."--Timothy W. Guinnane, Philip Golden Bartlett Professor of Economic History, Yale University

    His quest for wisdom originated partly from making mistakes himself and observing those of others but also from the philosophy of super-investor and Berkshire Hathaway Vice Chairman Charles Munger. A man whose simplicity and clarity of thought was unequal to anything Bevelin had seen. In addition to naturalist Charles Darwin and Munger, Bevelin cites an encyclopedic range of thinkers: from first-century BCE Roman poet Publius Terentius to Mark Twainfrom Albert Einstein to Richard Feynmanfrom 16th Century French essayist Michel de Montaigne to Berkshire Hathaway Chairman Warren Buffett. In the book, he describes ideas and research findings from many different fields. This book is for those who love the constant search for knowledge. It is in the spirit of Charles Munger, who says, "All I want to know is where I'm going to die so I'll never go there." There are roads that lead to unhappiness. An understanding of how and why we can "die" should help us avoid them. We can't eliminate mistakes, but we can prevent those that can really hurt us. Using exemplars of clear thinking and attained wisdom, Bevelin focuses on how our thoughts are influenced, why we make misjudgments and tools to improve our thinking. Bevelin tackles such eternal questions as: Why do we behave like we do? What do we want out of life? What interferes with our goals? Read and study this wonderful multidisciplinary exploration of wisdom. It may change the way you think and act in business and in life.

    The world's foremost expert on the English language takes us on an entertaining and eye-opening tour of the history of our vernacular through the ages.In this entertaining history of the world's most ubiquitous language, David Crystal draws on one hundred words that best illustrate the huge variety of sources, influences and events that have helped to shape our vernacular since the first definitively English word — ‘roe’ — was written down on the femur of a roe deer in the fifth century.Featuring ancient words ('loaf'), cutting edge terms that reflect our world ('twittersphere'), indispensable words that shape our tongue ('and', 'what'), fanciful words ('fopdoodle') and even obscene expressions (the "c word"...), David Crystal takes readers on a tour of the winding byways of our language via the rude, the obscure and the downright surprising.

    A Less Boring History refreshes your memory and broadens your mind. And, if that’s not enough, it will also make you laugh. A lot.

    

    Eccentric owners, strange treasures, obscure facts—it's all here. Whip up a Triple Chocolate Scone while you read about the mechanical elephants at Waddeston Manor, savor an Apple & Cinnamon Scone while you absorb the dramatic love life of Henry Cecil of Hanbury Hall, or marvel at a Ightham Mote's Grade 1 listed dog kennel while you savor a Cheese, Spring Onion and Bacon Scone. 50 of the best scones in history and 50 of the best places to read about—you’ll never need to leave the kitchen again. Includes dual measures.