It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

    Young, Ph.D., and Janet S. Klosko, Ph.D., show readers how to free themselves from negative life patterns. Written with compassion as well as clinical insight, this thought-provoking book guides readers through the process of identifying "life traps." For example, "Do you put the needs of others before your own? Are you drawn into relationships with people who are self-centered, cold to you, misunderstand you, or use you? Do you feel inadequate compared to people around you?" Followed by an engaging discussion that makes use of case studies, this book can help people change their lives by stopping the cycle of self-destruction.

    We're living in an increasingly sexualized world, and it's the young-particularly young women-who must deal with the consequences. Kids are having more sexual contact than ever, and at an earlier age. They call it "hooking up." But what is "hooking up"? According to Laura Sessions Stepp, a reporter at "The Washington Post," hooking up eludes a neat definition. It can be anything from an innocent kiss to sexual. In "Unhooked," Stepp follows three groups of young women (one in high school, one each at Duke and George Washington universities). She sat with them in class, socialized with them, listened to them talk, and came away with some disturbing insights, including that hooking up carries with it no obligation on either side. Relationships and romance are seen as messy and time-consuming, and love is postponed-or worse, seen as impossible. Some young women can handle this, but many can't, and they're being battered-physically and emotionally-by the new dating landscape. The result is a generation of young people stymied by relationships and unsure where to turn for help. "The need to be connected intimately to others is as central to our well-being as food and shelter," Stepp writes in "Unhooked." "In my view, if we don't get it right, we're probably not going to get anything else in life right."

    Most of them cannot name a best friend. They do not know who they would call in a crisis. They have no one around them who challenges them and makes them better. It is a plague in our time. Surveys confirm it. Medical studies confirm it. The male suicide rate confirms it. What modern men have lost is the skill of teaming with other men to help each other achieve true manhood. It is a lost art. Stephen Mansfield’s Building Your Band of Brothers helps men master this art and reclaim the skills of building the team of brothers that leads to masculine success. Mansfield is the author of the internationally acclaimed Mansfield’s Book of Manly Men, which has been much discussed in major media and which has formed the basis of men’s events around the world. In this brief, inspiring guide, Mansfield explains the essential steps for building a noble team of men in pursuit of manly excellence. He insists that these steps are achievable by every man and that they will lead to fulfillment and fun that will last a lifetime. A wise man once said, “No man is the whole of himself; his friends are the rest of him.” Stephen Mansfield believes this and is eager to help men get teamed, get whole, and get on being the best they can be.”

    Here's a proven method that makes it not only considerably easier, but also much more effective for people on both sides of the conversation. Oren Sofer's method for effective communication is a unique combination of mindfulness with the modality called nonviolent communication (NVC), a method popular since the 1960s that is based on the belief that all human beings have the capacity for compassion and resort to violence or behavior that harms others only when they don't recognize more effective strategies for meeting needs. NVC provides those peaceful strategies. Oren's unique method for fostering peaceful--and effective--communication has three "steps" or components: (1) presence: bringing mindful awareness to the interaction, (2) intention: clarifying and setting a goal for the interaction, and (3) attention: learning to really hear and understand in a way that enables you to navigate the difficulties, express yourself clearly, and listen like it really matters--which it most certainly does. The steps are accompanied by many practical exercises, and in the course of this three-part training, readers will learn how to apply these skills to personal and social relationships with romantic partners, friends, colleagues, and family.