If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

    From the secret meetings of the Sons of Liberty to the final victory at Yorktown and the new Congress, Patriots vividly re-creates one of history's great eras.

    A decorated Green Beret who spent years in Afghanistan and Iraq training indigenous fighters, Gant argued for embedding autonomous units with tribes across Afghanistan to earn the Afghans’ trust and transform them into a reliable ally with whom we could defeat the Taliban and counter al-Qaeda networks. The military's top brass, including General David Petraeus, commander of U.S. Forces in Afghanistan, approved, and Gant was tasked with implementing his controversial strategy.Veteran war correspondent Ann Scott Tyson first spoke with Gant when he was awarded the Silver Star in 2007. Tyson soon came to share Gant’s vision, so she accompanied him to Afghanistan, risking her life to embed with the tribes and chronicle their experience. And then they fell in love.Illustrated with dozens of photographs, American Spartan is their remarkable story—one of the most riveting, emotional narratives of wartime ever published.

    He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

    Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living-the Creative Class. The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

    The secret for creating magic in our careers, our organizations, and our lives is simple: outstanding leadership--the kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World(R) Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world's number one vacation destination. But as Lee demonstrates, great leadership isn't about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include: Everyone is important.Make your people your brand. Burn the free fuel: appreciation, recognition, and encouragement. Give people a purpose, not just a job. Combining surprising business wisdom with insightful and entertaining stories from Lee's four decades on the front lines of some of the world's best-run companies, Creating Magic shows all of us - from small business owners to managers at every level - how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

    In the early 1980s, a Houston socialite turned the attention of maverick Texas congressman Charlie Wilson to the ragged band of Afghan "freedom fighters" who continued, despite overwhelming odds, to fight the Soviet invaders. Wilson, who sat on the all-powerful House Appropriations Committee, managed to procure hundreds of millions of dollars to support the mujahideen. The arms were secretly procured and distributed with the help of an out-of-favor CIA operative, Gust Avrokotos, whose working-class Greek-American background made him an anomaly among the Ivy League world of American spies. Avrakotos handpicked a staff of CIA outcasts to run his operation and, with their help, continually stretched the Agency's rules to the breaking point. Moving from the back rooms of the Capitol, to secret chambers at Langley, to arms-dealers' conventions, to the Khyber Pass, this book presents an astonishing chapter of our recent past, and the key to understanding what helped trigger the sudden collapse of the Soviet Union and ultimately led to the emergence of a brand-new foe in the form of radical Islam.

    Grant traces the life of the Civil War general and eighteenth president of the United States and assesses his major accomplishments.

    Written in conjunction with Samuel Crowther, "My Life and Work" chronicles the rise and success of one of the greatest American entrepreneurs and businessmen. Henry Ford and the Ford Motor Company will forever be identified with early 20th century American industrialism. The innovations to business and direct impact on the American economy of Henry Ford and his company are immeasurable. His story is brilliantly chronicled in this classic American biography.

    Nathaniel Fick’s career begins with a hellish summer at Quantico, after his junior year at Dartmouth. He leads a platoon in Afghanistan just after 9/11 and advances to the pinnacle—Recon— two years later, on the eve of war with Iraq. His vast skill set puts him in front of the front lines, leading twenty-two Marines into the deadliest conflict since Vietnam. He vows to bring all his men home safely, and to do so he’ll need more than his top-flight education. Fick unveils the process that makes Marine officers such legendary leaders and shares his hard-won insights into the differences between military ideals and military practice, which can mock those ideals.In this deeply thoughtful account of what it’s like to fight on today’s front lines, Fick reveals the crushing pressure on young leaders in combat. Split-second decisions might have national consequences or horrible immediate repercussions, but hesitation isn’t an option. One Bullet Away never shrinks from blunt truths, but ultimately it is an inspiring account of mastering the art of war.

    WASHINGTON'S SECRET WAR tells the dramatic story of how those several critical months transformed a beaten, bedraggled group of recruits into a professional army capable of defeating the world's most formidable military power. While the British Army relaxed in Philadelphia only 20 miles away, George Washington trained his army under brutal conditions. Fleming reveals that during this difficult winter Washington was simultaneously fighting another war - one for his political life as members of the Continental Congress hatched a plot to unseat him and others plotted to betray him. For the first time, WASHINGTON'S SECRET WAR reveals how Washington's genius at negotiating the gray world of spies, double agents, and palace intrigue vaulted him from losing general to the charismatic father of his country.

    Headlee is a talented, honest storyteller, and her advice has helped me become a better spouse, friend, and mother.”  (Jessica Lahey, author of New York Times bestseller The Gift of Failure)Today most of us communicate from behind electronic screens, and studies show that Americans feel less connected and more divided than ever before. The blame for some of this disconnect can be attributed to our political landscape, but the erosion of our conversational skills as a society lies with us as individuals.And the only way forward, says Headlee, is to start talking to each other. In We Need to Talk, she outlines the strategies that have made her a better conversationalist—and offers simple tools that can improve anyone’s communication. For example: BE THERE OR GO ELSEWHERE. Human beings are incapable of multitasking, and this is especially true of tasks that involve language. Think you can type up a few emails while on a business call, or hold a conversation with your child while texting your spouse? Think again.CHECK YOUR BIAS. The belief that your intelligence protects you from erroneous assumptions can end up making you more vulnerable to them. We all have blind spots that affect the way we view others. Check your bias before you judge someone else.HIDE YOUR PHONE. Don’t just put down your phone, put it away. New research suggests that the mere presence of a cell phone can negatively impact the quality of a conversation.Whether you’re struggling to communicate with your kid’s teacher at school, an employee at work, or the people you love the most—Headlee offers smart strategies that can help us all have conversations that matter.

    Bush describes the critical decisions that shaped his presidency and personal life.George W. Bush served as president of the United States during eight of the most consequential years in American history. The decisions that reached his desk impacted people around the world and defined the times in which we live.Decision Points brings readers inside the Texas governor’s mansion on the night of the 2000 election, aboard Air Force One during the harrowing hours after the attacks of September 11, 2001, into the Situation Room moments before the start of the war in Iraq, and behind the scenes at the White House for many other historic presidential decisions.For the first time, we learn President Bush’s perspective and insights on:His decision to quit drinking and the journey that led him to his Christian faithThe selection of the vice president, secretary of defense, secretary of state, Supreme Court justices, and other key officialsHis relationships with his wife, daughters, and parents, including heartfelt letters between the president and his father on the eve of the Iraq WarHis administration’s counterterrorism programs, including the CIA’s enhanced interrogations and the Terrorist Surveillance ProgramWhy the worst moment of the presidency was hearing accusations that race played a role in the federal government’s response to Hurricane Katrina, and a critical assessment of what he would have done differently during the crisisHis deep concern that Iraq could turn into a defeat costlier than Vietnam, and how he decided to defy public opinion by ordering the troop surgeHis legislative achievements, including tax cuts and reforming education and Medicare, as well as his setbacks, including Social Security and immigration reformThe relationships he forged with other world leaders, including an honest assessment of those he did and didn’t trustWhy the failure to bring Osama bin Laden to justice ranks as his biggest disappointment and why his success in denying the terrorists their fondest wish—attacking America again—is among his proudest achievementsA groundbreaking new brand of presidential memoir, Decision Points will captivate supporters, surprise critics, and change perspectives on eight remarkable years in American history—and on the man at the center of events.

    Sophia Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school— a job she’d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay. Flash forward ten years to today, and she’s the founder and executive chairman of Nasty Gal, a $250-million-plus fashion retailer with more than four hundred employees. Sophia was never a typical CEO, or a typical anything, and she’s written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers. #GIRLBOSS proves that being successful isn’t about where you went to college or how popular you were in high school. It’s about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly.' to 'In the New York Times bestseller that the Washington Post called "Lean In for misfits," Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world Sophia Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school—a job she’d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay. Flash forward ten years to today, and she’s the founder and executive chairman of Nasty Gal, a $250-million-plus fashion retailer with more than four hundred employees. Sophia was never a typical CEO, or a typical anything, and she’s written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers. #GIRLBOSS proves that being successful isn’t about where you went to college or how popular you were in high school. It’s about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly.'

    Heroes are often defined as ordinary characters who get thrust into extraordinary circumstances, and through courage and a dash of luck, cement their place in history. Chosen as FDR’s fourth-term vice president for his well-praised work ethic, good judgment, and lack of enemies, Harry S. Truman was the prototypical ordinary man, still considered an obscure Missouri politician. That is, until he was shockingly thrust in over his head after FDR's sudden death. At the climactic moments of the Second World War, Truman had to play judge and jury during the founding of the United Nations, the Potsdam Conference, the Manhattan Project, the Nazi surrender, the liberation of concentration camps, and the decision to drop the bomb and end World War II. Tightly focused, meticulously researched, and using documents not available to previous biographers, The Accidental President escorts readers into the situation room with Truman during this tumultuous, history-making 120 days, when the stakes were high and the challenges even higher.