What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

    Beautifully illustrated with 110 color illustrations, The Quilts of Gee’s Bend includes a historical overview of the two hundred years of extraordinary quilt-making in this African-American community, its people, and their art-making tradition. This book is being·released in conjunction with a national exhibition tour including The Museum of Fine Art, Houston, and the Whitney Museum of American Art.

    In Style Stitches, Butler presents an array of new bag designs for her fans across the globe. The book offers 12 basic patterns with enough variations to achieve 26 unique looks. Ranging from chic clutches and delicate wristlets to pretty hobo bags and handy coin purses, with instructions for altering dimensions, straps, and embellishments to get the desired look, each project incorporates Butler's fresh, modern style and attention to detail. With illustrated step-by-step directions, a comprehensive techniques section, and a bound-in pocket filled with the patterns themselves, Style Stitches is an essential and fashionable addition to every sewer's library.

    It’s a way to let loose the imagination, elevate everyday materials by decorating them with fanciful designs, and perhaps most of all, to enjoy the quiet reflection resulting from embroidery’s unique textures, vibrant colors, and gentle rhythms.If Alicia’s first book, Stitched in Time, could be considered a valentine to the craft of sewing, then Embroidery Companion is Alicia’s full-on love letter to embroidery. This is the craft that captured her imagination as a child, helped her through the most difficult times in her adult life, and continues to stay closest to her heart. In Embroidery Companion, she shares stitch patterns and instructions for 30 beautiful projects, featuring three different kinds of embroidery:   • Decorative embroidery    • Counted cross-stitch    • Crewelwork Inspired by vintage motifs and the folk-art traditions of various cultures, Alicia’s embroidered embellishments frequently draw from the archives of historical resources to bring a homemade modern touch to tablescapes, household items, and wearables. Alicia also shares all she’s learned through helpful glossaries, discussions of essential tools, clear instructions, and projects for crafters of every experience level.Embroidery is an easy-to-learn­––and easy-to-love––craft that spans generations and touches many lives. Whether you’re attempting your first project, or you’re anxious to challenge yourself with a new technique, Embroidery Companion will be your guide to inspire and instruct for years to come.

    Serafini explains the fundamentals behind her work, from stitches to color theory, and lays out 25 beautifully textured projects that feature fabulous focal-point beads. Sherry Serafini is a renowned beading teacher and a featured artist in the book Masters: Beadweaving. Other books in Lark Jewelry & Beading's Beadweaving Master Class series have been authored by Diane Fitzgerald, Marcia DeCoster, Laura McCabe, Maggie Meister, and Rachel Nelson-Smith.

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    When used effectively, line and mark-making convey texture, tone, form, movement, and mood. With Drawn to Stitch by your side, learn creative uses of line in embroidery and textile art.Artist and teacher Gwen Hedley shares a series of exercises designed to explore line’s potential as well as develop your creativity. Drawn to Stitch also covers line and mark-making tools, materials, and processes, including printing and mixed-media techniques. Gwen explores stitch, explaining how to interpret different line qualities from crisp and sharp to soft and diffused and from raised and overlaid to recessed and inlaid.Full of inspiring ideas, Drawn to Stitch is illustrated with stunning examples of stitched-textile work from leading artists.

    Brimming with lavish photographs of bold, graphic fabrics, The Liberty Book of Home Sewing offers 25 irresistible and easy-to-make projects that allow readers to incorporate a touch of Liberty elegance into their home. Simple enough for beginners, the projects range from feminine totes and aprons to handy pincushions and book covers, full-sized quilts, chic throws, plush cushions, and more. With color step-by-step illustrations, detailed instructions, and plenty of inspiration, plus an exquisite fabric cover, this enchantingly beautiful book will be treasured by longtime Liberty fans and young crafters alike.

    More than a dozen categories include Alphabet, Asian Chic, Baby, Celebrations, Embellishments, Fruits & Veggies, Space, Trees, Flowers, Winged Wonders, and Woodland Creatures-and each section includes one motif stitched by the author. The motifs on the CD are in simple black lines, so readers can easily manipulate them using their own image-editing software, print them out, and transfer them onto their substrate of choice using the instructions in the book.PROJECTS INCLUDE:Wearables: Jewelry, pajama pants, hat and mittens o Home Décor: Fabric basket, decorative wall hangings, more o Gift Items: Keepsake gift bags

    Written with Amy's characteristic warmth and flair, you'll find information on basic equipment and supplies, advice on choosing and using fabrics, and a fantastic section on techniques. In addition, Amy walks readers through easy, inspiring patterns designed for the fashion-savvy crafter. Playful, modern projects, which include pillows, aprons, and purses, help novices master sewing skills while providing immediate sewing gratification--and confidence. Best of all, Amy explains what's easy, what's hard, and when not to sweat the small stuff. With its best-friend tone, solid reference section, and supercute projects, this is the introduction to sewing that you won't want to be without.

    In Heather Ross Prints, a book-and-DVD package, Ross shares reproducible artwork for more than 50 of her most popular prints. She provides step-by-step instructions for 20 craft projects using the prints on the DVD—everything from sea turtle stationery to a shower curtain covered with swirling mermaids. Crafters can use the artwork on the DVD as they wish, printing on fabric, paper, or whatever surface they choose. Plus, Ross teaches her process for designing fabric using Photoshop—a boon to anyone who has ever dreamed of following in her footsteps.

    To describe them all would be to describe the entire history of sewing. In "The Art of manipulating Fabric," Colette Wolff has set herself just this task, and she succeeds brilliantly. Working from the simplest possible form - a flat piece of cloth and a threaded needle - she categorizes all major dimensional techniques, show how they are related, and give examples of variations both traditional and modern. The result is an encyclopedia of techniques that resurface, reshape, restructure and reconstruct fabric. More than 350 diagrams support the extensive how-tos, organized into broad general categories, then specific sub-techniques Handsome photos galleries showcase the breathtaking possibilities in each technique and aid visual understanding by emphasizing the sculptured fabric surface with light and shadow Textile artists and quilters, as well as garment and home decor sewers, will expand their design horizons with the almost limitless effects that can be achieved

    This colourful, exciting book offers a rich source of stimulating and innovative ideas that will appeal to all abilities.

    - Easy-to-follow instructions for creating beautiful, elaborate designs with more than 90 Sashiko patterns- 33 projects incorporate different designs and techniques- Features a full-color inspirational gallery of Sashiko work from contemporary textile artists.

    There's something to make for everybody, including all the beloved "little creatures" in your life. Your pup will look adorable in the Haute Dawg Doggie Sweater, and your favorite princess will adore the Teacup Jumper with the playful mouse finger puppet tucked in the pocket. There are plenty of projects for grown-ups, too, like the Rainbow Bag with rows of colorful waves and the Rustic Throw with reverse applique leaves.The best thing about these projects is how easy they are to make and there's no knitting involved! Simply throw old wool sweaters into the wash, then cut them apart to sew into felted goodies.Start with the sweet Cupcake Pincushions–they're so easy, and so very cute!"