Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.

    But three things have changed the path to success:Boomers are realizing that a lot of the things they were promised aren't going to materialize, and they have started second and third careers.Technology has given access to an unprecedented number of people who are building online empires and changing their lives in ways that would have been impossible years ago.The days of "success first, significance later," have ended.While none of the stages can be skipped, they can be shortened and accelerated. There are only two paths in life: average and awesome. The average path is easy because all you have to do is nothing. The awesome path is more challenging, because things like fear only bother you when you do work that matters. The good news is "Start" gives readers practical, actionable insights to be more awesome, more often.

     I’m going to show you examples, rock solid proof, that unknown authors used the keyword phrases in this book to rank higher than superstar authors like J.A. Konrath or Barry Eisler. You can start getting visibility today because...This Book Marketing Guide Answers The Most Critical Question You Face As A Fiction Writer:What keyword phrases should I use for my novel? I’m not going to show you how to find them. I’m going to tell you what they are. This Kindle selling book is quite literally an encyclopedia of keyword phrases that buyers type into Amazon’s search engine when they try to find books in your genre. It’s your biggest challenge answered: Discoverability.Writing a Young Adult novel? Click on the “Young Adult” link in this Kindle selling book and it’ll take you to a list of keyword phrases people use to find YA books. Writing a thriller? A romance? Same thing. My team of researchers pulled the keyword phrases directly out of Amazon’s “Leading Indicators.” Special Bonus! They include Amazon’s “Relative Importance” ranking, which shows you which keyword phrases are more likely to lead to a sale. Get excited! This is your ticket to huge sales! Inside This Kindle Publishing Guide You Will Find The Most Effective Keyword Phrases For Books In: • Romance- Christian- Contemporary- Fantasy & Futuristic- Historical Romance- Paranormal- Romantic Suspense- Time Travel- Vampires- Westerns • Fantasy- Alternative History- Contemporary- Dark Fantasy- Epic- Historical- Paranormal- Urban • Mystery & Thrillers- Crime- Mystery- Police Procedurals- Thrillers• Horror- Dark Fantasies- Occult- Ghosts• And...- Science Fiction- Action Adventure- Contemporary Fiction- Erotica- Literary Fiction- Historical Fiction- Christian Fiction- Gay & Lesbian- Medical- Men’s Adventure- Sea Adventures- Sports- War How To Sell More Books On Amazon, Part Two. Every book buyer goes through nine decision points on their way to a purchase. Will they click on your cover? Read your book description? Click on “Look Inside? Wince at your price? Read your reviews? I’m going to show you how you can influence each of the nine decision points so they result in a sale. This includes how to:• Come up with clever, must-click titles.• Create mesmerizing covers.• Write a book description that ignites click lust. • Use HTML to format your book description.• Use the “look inside!” Feature to clinch the sale.• Set the right price for your book.• Get reviews that jump-starts sales.About Michael AlvearWhen I published my first books on Kindle, I’d check my anemic sales and let out a string of cuss words that made my dog blush. Then I developed my Attract•Engage•Convert strategy and sales took off.

    Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.

     Are you finally committed to writing that novel or screenplay, but have no idea how to get started? Or are you a published author, but know you need some plotting help to move your books and career up to that next level? You CAN write better books and scripts—by learning from the movies. Screenwriting is based on a simple (and powerful) structure that you already know from watching so many movies and television shows in your lifetime. And it's a structure that your reader or audience unconsciously expects, and that is crucial for you to deliver. In this workbook, award-winning author/screenwriter Alexandra Sokoloff shows you how to jump-start your plot and bring your characters and scenes vibrantly alive on the page by watching your favorite movies and learning from the storytelling structure and tricks of great filmmakers: • The High Concept Premise • The Three-Act, Eight-Sequence Structure • The Storyboard Grid • The Index Card Method of Plotting • The Setpiece Scene • Techniques of film pacing and suspense, character arc and drive, visual storytelling, and building image systems. Based on the internationally acclaimed Screenwriting Tricks for Authors workshops and blog, this new e book edition uses an enhanced format and layout, incorporates all the basic information from the first Screenwriting Tricks for Authors workbook and doubles the material, including ten full story breakdowns. Also available in PRINT --- the textbook-quality edition is 8 x 10 inches and lies open flat for easy highlighting and note-taking.

    Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds!Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!

    Writing is hard work and can be difficult to wedge into a frenetic academic schedule.This revised and updated edition of Paul Silvia's popular guide provides practical, light-hearted advice to help academics overcome common barriers and become productive writers. Silvia's expert tips have been updated to apply to a wide variety of disciplines, and this edition has a new chapter devoted to grant and fellowship writing.

    Now streamlined and updated, the book that has literally put millions on the highway to greater accomplishment and success can show you how to have maximum impact as a speaker--every day, and in every situation that demands winning others over to your point of view.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.

    The whole 60- to 80-year-old period is simply new territory, he writes, and the people in this period constitute a whole new phenomenon in the 21st century.The Big Shiftis animated by a simple premise: that the challenge of transitioning to and making the most of this new stage—while deeply personal—is much more than an individual problem; it’s an urgent social imperative, one affecting all generations. By embracing this time as a unique period of life – and providing guidance, training, education and support to the millions who are in it – Freedman says that we can make a monument out of what so many think of as the leftover years. The result could be a windfall of talent that will carry us toward a new generation of solutions for growing problems in areas like education, the environment, and health care.

    John Demartini’s Inspired Destiny has deep meaning for readers of all ages. Whether you’re a young adult or simply young at heart, it will awaken you to your inspired destiny. Do the simple exercises in each chapter and apply what you learn here, and you will:·     Clarify what you’d love to dedicate your life to·     Powerfully communicate your vision to others·     Make money doing what you love·     Dissolve the emotions that can distract you from your purpose·     Discover the power of planning your life to become what you'd truly love it to be—not what someone else thinks it “should” beYou’ll come away from this book with an immense vision of yourself, understanding the real difference between being a leader or follower, and see how to set an example for others by doing what you love. You’ll set in motion a far-reaching “ripple effect,” beginning the journey of mastering and living a meaningful and inspiring life.

    This easy, breezy handbook is full of insight that will help regular people begin a more inspiring and less stressful relationship with art. With tips on how to visit museums, how to talk about art at cocktail parties, and how to let art wake you up to the world around you, this little guide makes it possible for anyone to fall in love with art, whether for the first time or all over again.

    Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

    Incorporated in the textbook are useful illustrations and exceptional photographs of complex sailing concepts. There are also quizzes at the end of each chapter, and a glossary to help those new to sailing to navigate their way through the extensive nautical terminology.