It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:Stop talking about yourself—let the movement control your messageHome in on the core objectives of your concept or brand—and align these values with what people are for (or against)“Light the spark”—create a culture within your organization that can embrace and drive a movementLeverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospelAdjust concepts to travel across borders and link people across cultural boundariesThe examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.

    These inspiring words by award-winning poet Elizabeth Alexander celebrate all that has made America what it is today and challenge us—as individuals, as communities, as a nation—to continue working toward the dream of a better world for all.

    And in Memphis, two white men and a white woman are planning to capitalize on the confrontation between the races by kidnapping the grandson of a wealthy black entrepreneur and pinning the crime on white supremacists. The problem is that Podjo, Rufus, and Reeny have only an amateur's understanding of what a kidnapping entails -- and a total, terrifying incomprehension of their victims.In September September a magisterial historian of the Civil War charts its distant repercussions in the streets of the contemporary South. By turns wryly comic, ribald, and chilling, Shelby Foote's novel is at once a convincing thriller and a powerful tragicomedy of race.September September has been adapted by Larry McMurtry for the Turner Network Television film Memphis, starring Cybill Shepherd.

    The gorgeous golden retriever Ricochet seemed destined to be a service dog from the moment she was born. She approached her training with boundless energy and surpassed every other dog in her Puppy Prodigy training class. Unfortunately, her love for chasing birds could prove dangerous, for those she would assist. Fifteen months into her training, Ricochet was released, leaving a frustrated owner and a dog without a direction. Yet through a twist of fate, Judy realized that flunking out of school wasn't the end of the world--and in fact, could be the beginning of a new one. Once Judy learned to let go and let Ricochet be who she really was, they found her true calling as a SURFice dog.Ricochet's story is one of synchronicity, our interconnectedness, and opening ourselves to life's 'paws'ibilities. Embracing her true calling, Ricochet began to help others, including those with traumatic brain injuries, post-traumatic stress, and physical disabilities, raising hundreds of thousands of dollars for charitable causes and inspiring people to believe in themselves. Ricochet does more than steady the board: she offers hope, comfort, healing, and a reason to keep fighting. What gives this story such extraordinary potential to become a publishing sensation? Ricochet is the only SURFice dog in the world, there is no other story quite like it!

    Because the hurricane struck at the beginning of the school year, the city’s children were among those most affected. Michael Tisserand, former editor of the alternative cultural newspaper Gambit Weekly, evacuated with his family to New Iberia, Louisiana. Then, rather than waiting to find out when—or if—schools in New Orleans would reopen, Tisserand and other parents persuaded one of his children’s teachers, Paul Reynaud, to start a school among the sugarcane fields. So was born the Sugarcane Academy—as the children themselves named it—and so also began an experience none of Reynaud’s pupils will ever forget. This inspiring book shows how a dedicated teacher made the best out of the worst situation, and how the children of New Orleans, of all backgrounds and races, adjusted to Katrina’s consequences.

    Energy experts are all saying the same thing: solar photovoltaics (PV) is our future. Reports from universities, investment banks, international institutions and large investors agree. It's not about whether the switch from fossil fuels to solar power will happen, but when.Solar panels are being made that will last longer than ever hoped; investors are seeing the benefits of the long-term rewards provided by investing in solar; in the Middle East, a contractor can now offer solar-powered electricity far cheaper than that of a coal-fired power station. The Switch tracks the transition away from coal, oil and gas to a world in which the limitless energy of the sun provides much of the energy the 10 billion people of this planet will need. It examines both the solar future and how we will get there, and the ways in which we will provide stored power when the sun isn't shining. We learn about artificial photosynthesis from a start-up in the US that is making petrol from just CO2 and sunlight; ideas on energy storage are drawn from a company in Germany that makes batteries for homes; in the UK, a small company in Swindon has the story of wind turbines; and in Switzerland, a developer shows how we can use hydrogen to make 'renewable' natural gas for heating.Told through the stories of entrepreneurs, inventors and scientists from around the world, and using the latest research and studies, The Switch provides a positive solution to the climate change crisis, and looks to a brighter future ahead.

    Some promise the full story of the political manoeuvring that got us to this point, others promise to make sense of the vote, with a couple focusing on the supposed evils of immigration and Islam.In Rule Britannia, Danny Dorling and Sally Tomlinson tell a different story. They argue that the EU referendum was part of a last gasp of empire working its way out of the British psyche. It is a view of empire largely based on myth and nostalgia.Dorling and Tomlinson are not arguing for any particular position, but suggest that whatever the next year brings Britain will be much diminished by the process of trying to leave the EU, and that there is no welcoming Empire, Commonwealth, or other set of countries, ready to quickly embrace new trading relationships with us. They do, however, recognise the potential to reshape a post-Brexit Britain, assuming that the UK can accept a world order not based on the past.

    In it he traces the sources of inspiration which formed his understanding of the world as a network of multiple and diverse relationships. You Are, Therefore I Am is in four parts. The first describes his memories of conversations with his mother, his teacher and his Guru, all of whom were deeply religious. The second part recounts his discussions with the Indian sage Vinoba Bhave, J. Krishnamurti, Bertrand Russell, Martin Luther King, and E. F. Schumacher. These five great activists and thinkers inspired him to engage with social, ecological and political issues. In the third part Satish narrates his travels in India, which have continued to nourish his mind and reconnect him with his roots.

    A young laywoman with almost no education, she became renowned for her intense mystical experiences, inspired preaching, and scathing criticism of corrupt political and ecclesial authorities. She is even recognized today as a Doctor of the Church—the only layperson to ever receive the title—yet comes across to us more as an apostle than an intellectual. Her work is like Aquinas’ Summa set on fire.But for all the fascination with Catherine, the distinguishing feature of her life has received surprisingly little attention: her preoccupation with freedom. Catherine had a keen sense of the “unspeakably crazy” love of God and the liberating power of his mercy. But she also knew the terrible bondage of sin—and the necessity of facing our own inner darkness if we are to overcome it. She had a passion for leading those enslaved by fear and oppression to self-knowledge in God—and ultimately, to true freedom. It is this “fire” that inflames almost every page she writes.In this profound book, the Irish Dominican poet and writer Fr. Paul Murray draws us into the fire of this great mystic’s love for God and humanity, reading her life and teaching not only in light of Dominican spirituality, but also the writings of Renaissance philosopher Giovanni Pico della Mirandola and the modern psychologist Carl Jung. What results is a portrait of a preacher of freedom who speaks to us, even today, with compelling authority.

    You are one of the 84 million Americans who volunteer with a charity. You are part of a national donor pool that contributes nearly $200 billion to good causes every year. But you wonder: Why don't your efforts seem to make a difference?Fifteen years ago, Robert Egger asked himself this same question as he reluctantly climbed aboard a food service truck for a night of volunteering to help serve meals to the homeless. He wondered why there were still people waiting in line for soup in this day and age. Where were the drug counselors, the job trainers, and the support team to help these men and women get off the streets? Why were volunteers buying supplies from grocery stores when restaurants were throwing away unused fresh food every night? Why had politicians, citizens, and local businesses allowed charity to become an end in itself? Why wasn't there an efficient way to solve the problem?Robert knew there had to be a better way. In 1989, he started the D.C. Central Kitchen by collecting unused food from local restaurants, caterers, and hotels and bringing it back to a central location where hot, nutritious meals were prepared and distributed to agencies around the city. Since then, the D.C. Central Kitchen has been named one of President Bush Sr.'s Thousand Points of Light and has become one of the most respected and emulated nonprofit agencies in the world, producing and distributing more than 4,000 meals a day. Its highly successful 12-week job-training program equips former homeless transients and drug addicts with culinary and life skills to gain employment in the restaurant business.In Begging for Change, Robert Egger looks back on his experience and exposes the startling lack of logic, waste, and ineffectiveness he has encountered during his years in the nonprofit sector, and calls for reform of this $800 billion industry from the inside out. In his entertaining and inimitable way, he weaves stories from his days in music, when he encountered legends such as Sarah Vaughan, Mel Torme, and Iggy Pop, together with stories from his experiences in the hunger movement -- and recently as volunteer interim director to help clean up the beleaguered United Way National Capital Area. He asks for nonprofits to be more innovative and results-driven, for corporate and nonprofit leaders to be more focused and responsible, and for citizens who contribute their time and money to be smarter and more demanding of nonprofits and what they provide in return. Robert's appeal to common sense will resonate with readers who are tired of hearing the same nonprofit fund-raising appeals and pity-based messages. Instead of asking the "who" and "what" of giving, he leads the way in asking the "how" and "why" in order to move beyond our 19th-century concept of charity, and usher in a 21st-century model of change and reform for nonprofits.Enlightening and provocative, engaging and moving, this book is essential reading for nonprofit managers, corporate leaders, and, most of all, any citizen who has ever cared enough to give of themselves to a worthy cause.

    Living a life with less can be the key to saving our precious planet.Break the consumption cycle. There’s so much to do, and way too much to buy. Whether it’s through late night TV ads, social media, or other sources of influence, we are addicted to buying and then storing things. Sometimes we consume with no regret and other times we realize that we’re doing more harm than good to our wallets and our homes. It’s a constant cycle―one that many are longing to break. Who wants their hard-earned money to go toward something that soon ends up in a landfill?A guide to eco-minimalism with a plan that is realistic. Manufacturing "stuff" exploits Earth's precious (and finite) resources. And then there's the harsh reality of where it all goes. Our discarded possessions ultimately head to landfills and contribute to environmental pollution, releasing greenhouse gases during breakdown and decomposition. Sustainable Minimalism is the solution. Empower yourself to incrementally incorporate the tenets of sustainable minimalism into your home and life. Learn to master the easiest tasks first and build upon your successes―a practical and stress-free process. Now that’s sustainable!A blueprint for sustainability and stress management: How to gain greater mental clarity and increase your free time with fewer possessions Environmentally friendly ways of decluttering and organizing Ways to improve your financial stability, while going green at the same time How to get organized and operate a zero-waste homeIf you enjoyed books like Zero Waste Home, The Minimalist Home, or The Life-Changing Magic of Tidying Up, you’ll love Sustainable Minimalism.

    In the decades that followed, Jacobs remained a brilliant and revered commentator on architecture, urban life, and economics until her death in 2006. These interviews capture Jacobs at her very best and are an essential reminder of why Jacobs was—and remains—unrivaled in her analyses and her ability to cut through cant and received wisdom.

    The Social Movements Reader, Second Edition, provides the most important and readable articles and book selections on recent social movements from around the world.With selected readings and editorial material this book combines the strengths of a reader and a textbookReflects new developments in the study of social movements, both empirical and theoreticalProvides original texts, many of them classics in the field of social movements, which have been edited for the non-technical readerSidebars offer concise definitions of key terms as well as biographies of famous activists and chronologies of several key movementsRequires no prior knowledge about social movements or theories of social movements

    

    To answer them, psychiatrist, researcher, and critically acclaimed author Jeffrey Satinover first explores the latest discoveries in neuroscience, modern physics, and radically new kinds of computing, then shows how, together, they suggest the brain embodies and amplifies the mysterious laws of quantum physics. By its doing so, Satinover argues we are elevated above the mere learning machines modern science assumes us to be. Satinover also makes two provocative predictions: We will soon construct artificial devices as free and aware as we are; as well as begin a startling re-evaluation of just who and what we are, of our place in the universe, and perhaps even of God.