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Passion of Command
B.P. McCoy - 2012
McCoy, USMCIf you read one book in your lifetime on the warrior culture, this is that book. Active-duty Marine Colonel B. P. McCoy expertly relates his innermost thoughts and feelings, drawing on his mastery of personal leadership. Colonel McCoy understands the intangibles that make up our modern-day warriors, those young Americans on whom we place so much responsibility when we send them into harm's way.The author begins with the institutional design that leads some to believe that because of a manifestation of the American culture in which we're taught to kill from a young age through the use of video games, the task of a warrior would somehow be easily executed, based solely on these inequities. To the contrary, Colonel McCoy points out that the battlefield commander is hampered by the societal digression and the simple fact that young Americans can point a video weapon and kill, never feeling the true effects or suffering associated with actual combat. He explains that our culture is not that of predator, but more of prey. Through examples, he concludes that the American society places grave consequence on the taking of a human life, while we still require our young to bear arms against our enemies and to extinguish life. Only through superb training, conducted by passionate leaders, do our young Americans become moral warriors.Colonel McCoy describes the total cost of combat and the price paid by all who choose to become warriors. By pointing to positive training examples and keying on the effects of situational training—battle drills—conducted prior to and during combat, he successfully trained his Marines and developed the proper habits that would be the difference between life and death during combat. He directed his Marines to become "experts in the application of violence," without sacrificing their humanity. In the book, it became clear that he found the combination that allowed his men to achieve tactical superiority in every aspect.The essence of war is violence and the act of killing legitimate human targets without hesitation. To accomplish this, he instituted meaningful training and used his refined principles as a human being to guide him in the leadership and administration on the moral code that rules the field of battle. He is the perfect example of all that we hold dear in our warrior culture. He loved his men, showed them the right way through his personal example, guided his actions with passion and relayed his feelings to his men completely. He is quick to note his own shortcomings and how he overcame them and was the inspiration to the team that triumphed when all Marines survived the day.Emotionally riveting, The Passion of Command provides inside information into the warrior culture and allows one to grasp the complexities when hardening the mind, body, and spirit for the rigors of combat. Most find it difficult to communicate the human effects of combat to people who have never experienced the harsh realities associated with actually engaging an enemy. Colonel McCoy doesn't have that problem. He has opened the door and let the reader in
When: The Scientific Secrets of Perfect Timing
Daniel H. Pink - 2018
But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork.Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science.Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married?
Fashion Brands: Branding Style from Armani to Zara
Mark Tungate - 2005
* Studies the influence of branding within the fashion industry
2003 - Thanks for the Vodka
Harpie - 2015
The Knowledge: How to Rebuild Our World from Scratch
Lewis Dartnell - 2014
It has built on itself for centuries, becoming vast and increasingly specialized. Most of us are ignorant about the fundamental principles of the civilization that supports us, happily utilizing the latest—or even the most basic—technology without having the slightest idea of why it works or how it came to be. If you had to go back to absolute basics, like some sort of postcataclysmic Robinson Crusoe, would you know how to re-create an internal combustion engine, put together a microscope, get metals out of rock, accurately tell time, weave fibers into clothing, or even how to produce food for yourself? Regarded as one of the brightest young scientists of his generation, Lewis Dartnell proposes that the key to preserving civilization in an apocalyptic scenario is to provide a quickstart guide, adapted to cataclysmic circumstances. The Knowledge describes many of the modern technologies we employ, but first it explains the fundamentals upon which they are built. Every piece of technology rests on an enormous support network of other technologies, all interlinked and mutually dependent. You can’t hope to build a radio, for example, without understanding how to acquire the raw materials it requires, as well as generate the electricity needed to run it. But Dartnell doesn’t just provide specific information for starting over; he also reveals the greatest invention of them all—the phenomenal knowledge-generating machine that is the scientific method itself. This would allow survivors to learn technological advances not explicitly explored in The Knowledge as well as things we have yet to discover. The Knowledge is a brilliantly original guide to the fundamentals of science and how it built our modern world as well as a thought experiment about the very idea of scientific knowledge itself.
The 99% Invisible City: A Field Guide to the Hidden World of Everyday Design
Roman Mars - 2020
The show celebrates design and architecture in all of its functional glory and accidental absurdity, with intriguing tales of both designers and the people impacted by their designs.Now, in The 99% Invisible City: A Field Guide to Hidden World of Everyday Design, host Roman Mars and coauthor Kurt Kohlstedt zoom in on the various elements that make our cities work, exploring the origins and other fascinating stories behind everything from power grids and fire escapes to drinking fountains and street signs. With deeply researched entries and beautiful line drawings throughout, The 99% Invisible City will captivate devoted fans of the show and anyone curious about design, urban environments, and the unsung marvels of the world around them.
How to Not Die Alone: The Surprising Science That Will Help You Find Love
Logan Ury - 2021
Great relationships don’t just appear in our lives—they’re the culmination of a series of decisions, including whom to date, how to end it with the wrong person, and when to commit to the right one. But our brains often get in the way. We make poor decisions, which thwart us on our quest to find lasting love. Drawing from years of research, behavioral scientist turned dating coach Logan Ury reveals the hidden forces that cause those mistakes. But awareness on its own doesn’t lead to results. You have to actually change your behavior. Ury shows you how. This “simple-to-use guide” (Lori Gottlieb, New York Times bestselling author of Maybe You Should Talk to Someone) focuses on a different decision in each chapter, incorporating insights from behavioral science, original research, and real-life stories. You’ll learn: -What’s holding you back in dating (and how to break the pattern) -What really matters in a long-term partner (and what really doesn’t) -How to overcome the perils of online dating (and make the apps work for you) -How to meet more people in real life (while doing activities you love) -How to make dates fun again (so they stop feeling like job interviews) -Why “the spark” is a myth (but you’ll find love anyway) This “data-driven” (Time), step-by-step guide to relationships, complete with hands-on exercises, is designed to transform your life. How to Not Die Alone will help you find, build, and keep the relationship of your dreams.
Window Seat: Reading the Landscape from the Air
Gregory Dicum - 2004
Broken down by region, this unusual guide features 70 aerial photographs; a fold-out map of North America showing major flight paths; profiles of each region covering its landforms, waterways, and cities; tips on spotting major sights, such as the Northern Lights, the Grand Canyon, and Disney World; tips on spotting not-so-major sights such as prisons, mines, and Interstates; and straightforward, friendly text on cloud shapes, weather patterns, the continent's history, and more. A terrific book for kids, frequent flyers, and armchair travelers alike, Window Seat is packed with curious facts and colorful illustration, proving that flying doesn't have to be a snooze. When it's possible to "read" the landscape from above, a whole world unfolds at your feet.
Unwritten
Jack Delosa - 2016
Both are about creation, creating ourselves, reimagining the future and, in a very real sense, building the world around us.’ – Jack Delosa, entrepreneur, investor and BRW Young Rich List Member Unwritten presents a startling, revisionist approach to our understanding of entrepreneurship and living a life that aligns with your purpose. Through personal reflection and stories of unconventional wisdom, adversity and success, Jack examines what it means to be great, how we can achieve our life’s best work, shape the world around us for good and leave a legacy far more valuable than wealth alone. Unwritten is a book that will inspire you to grow into your best self and make your life an example for those who want to do the same. Your future is unwritten. Reinvent tomorrow ‘Jack Delosa is a real entrepreneur. In Unwritten, he elegantly uncovers how to build something truly great.’ - Matt RockMan, co-founder of Seek, entrepreneur and investor ‘Jack Delosa is a heady mix of intelligence, passion, humour and humility. In Unwritten, he propels us to be better humans and in doing so de nes the new measure of success.’ - Megan Quinn, co-founder of NET-A-PORTER, non-executive director at UNICEF Australia
Off the Deep End
W. Hodding Carter IV - 2008
He worshipped Mark Spitz, swam his heart out, and just missed qualifying for the Olympic trials in swimming as a college senior. Although he didn't qualify for the 1976, 1980, 1984, 1988, 1992, 1996, 2000, or 2004 Olympics, he never stopped believing he could make it. And despite past failures and the passage of time, Carter began his quest once more at the age of forty-two. Maybe he's crazy. But then again, maybe he's onto something. He entered the Masters Championships. He swam three to four miles each day, six days a week. He pumped iron, trained with former Olympians, and consulted with swimming gurus and medical researchers who taught him that the body doesn't have to age. He swam with sharks (inadvertently) in the Virgin Islands, suffered hypothermia in a relay around Manhattan, and put on fifteen pounds of muscle. Amazingly, he discovered that his heartbeat could keep pace with the best of the younger swimmers'. And each day he felt stronger, swam faster, and became more convinced that he wasn't crazy. This outrageous, courageous chronicle is much more than Carter's race with time to make it to the Olympics. It's the exhilarating story of a man who rebels against middle age the only way he can—by chasing a dream. His article in Outside magazine, on which this book is based, was the winner of a Lowell Thomas award from the Society of American Travel Writers Foundation.
The 21 Undeniable Secrets of Marriage: Taking Your Relationship to the Next Level
Allen R. Hunt - 2015
Taking your relationship to the next level requires attention and effort. Even people in great marriages face challenges and encounter difficulties. What tools can you place in your hands to build the marriage you desire?In The 21 Undeniable Secrets of Marriage, best-selling author and communicator, Dr. Allen Hunt, shares the life-giving principles that are necessary for success in your relationship.Utilizing his decades of experience with couples, Dr. Hunt shares real-life wisdom and help for your marriage. He shows how:• The Secret of Purpose nourished one couple through the highs and lows of a 65-year marriage.• The Secret of The Little Things proves to be the greatest predictor of the health of your marriage as it draws directly from the wisdom of St. Therese de Lisieux.• The Secret of Ages and Stages provided the foundation for a couple's 82-year marriage, the longest of its time.The 21 Undeniable Secrets of Marriage will equip you and your marriage to begin moving toward all that God hopes and desires for your relationship.
The Belly Book: A Nine-Month Journal for You and Your Growing Belly
Amy Krouse Rosenthal - 2006
The first pregnancy journal devoted 100% to you and your belly, The Belly Book is organized by trimester and includes pages for “time-lapse” belly photos and ultrasound images, as well as prompts for writing about morning sickness, food cravings, maternity clothes you never want to see again, and much more.96 two-color pages (guided), 8 x 9 inches, with a concealed wire-O binding
Terri: The Truth
Michael Schiavo - 2006
But you don't know the truth. A religious zealot put a $250,000 bounty on my head, urging that I be tortured before I'm killed. I was condemned by the President of the United States, the majority leaders of the House and Senate, the governor of Florida, the Pope, Jesse Jackson, and the right-wing media. My two babies were threatened with death to teach me a lesson. On the night my wife died, snipers had to be posted on the roof of the hospice because of death threats." Michael Schiavo's memoir may not change your mind about the Terri Schiavo issue, but it will help you realize at what stakes it was waged.
The Reason Revolution: Atheism, Secular Humanism, and the Collapse of Religion
Dan Dana - 2014
It focuses squarely on the inherent irrationality of religion, and reveals its utter irreconcilability with science. Offering several "reconciliation theories" to people of faith, it forces every reader to make a choice.Contents The Reason Revolution in historical context Questioning belief Reasons for skepticism Secular humanism as an alternative worldview Political implications of atheism The collapse of religion Hopeful predictions Reconciliation theories Comments by clergyCall to action
The Vanishing American Adult: Our Coming-of-Age Crisis—and How to Rebuild a Culture of Self-Reliance
Ben Sasse - 2017
Senator Ben Sasse warns the nation about the existential threat to America's future.
Raised by well-meaning but overprotective parents and coddled by well-meaning but misbegotten government programs, America's youth are ill-equipped to survive in our highly-competitive global economy. Many of the coming-of-age rituals that have defined the American experience since the Founding: learning the value of working with your hands, leaving home to start a family, becoming economically self-reliant—are being delayed or skipped altogether. The statistics are daunting: 30% of college students drop out after the first year, and only 4 in 10 graduate. One in three 18-to-34 year-olds live with their parents. From these disparate phenomena: Nebraska Senator Ben Sasse who as president of a Midwestern college observed the trials of this generation up close, sees an existential threat to the American way of life.In The Vanishing American Adult, Sasse diagnoses the causes of a generation that can't grow up and offers a path for raising children to become active and engaged citizens. He identifies core formative experiences that all young people should pursue: hard work to appreciate the benefits of labor, travel to understand deprivation and want, the power of reading, the importance of nurturing your body—and explains how parents can encourage them.Our democracy depends on responsible, contributing adults to function properly—without them America falls prey to populist demagogues. A call to arms, The Vanishing American Adult will ignite a much-needed debate about the link between the way we're raising our children and the future of our country.