The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today's most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand -- product design, brand history, internal collaboration -- and the new tools of digital technology -- YouTube and the web in general -- companies can succeed in the 21st-century marketplace.

    What do these great brands have in common?"What Great Brands Do" shows how these firms rely on a brand-as-business management approach to grow and succeed in tough economic climates, regardless of the size of their marketing budgets. "What Great Brands Do" distills their approach into seven guiding principles and accompanying best practices to provide a thoughtful and practical methodology for putting a company's brand in the driver's seat of the organization. The seven principles are: Great brands start insideGreat brands avoid selling productsGreat brands ignore trendsGreat brands don't chase customersGreat brands sweat the small stuffGreat brands commit and stay committedGreat brands never need to "give back"Research suggests that only a small portion of companies practice brand-building the way great brands do--a recent survey of marketing executives revealed that 64 percent feel that their brands do not influence decisions made at their companies. Nearly two-thirds of companies are pouring millions of dollars into marketing and advertising without aligning their business strategies with the brand values and attributes they're communicating. As a result, the full business value of those brands is going unrealized. "What Great Brands Do "intends to change the ways readers think about and work with brand-building, and the book is essential reading for any business leader who wants to ensure that current brand activities help lay the foundation for continued growth.

    Gill is probably the most widely read columnist in Britain. His books The Angry Island and A.A. Gill is away have found delighted fans in America as well, and sparked a loyal following. His new book of travel essays, Previous Convictions, ranges from Gill's nearby domestic locales of Glastonbury and the English countryside to Haiti, Guatemala, Pakistan and exotic, dangerous, downtown Manhattan. In this collection of notes from the corners of the globe, and sometimes from the edge of sanity, he confesses about his travels far and wide, "The more I see of the world, the less I think I understand. Familiarity breeds even more astonishment. The world just gets wider and deeper and weirder." These pieces are wickedly funny, sometimes pointedly — even purposely — critical of many cultures and traditions, and always edifying and enchanting. As an adventurer and as a writer, Gill never disappoints; while he may take others to task for their customs, habits, idiosyncrasies and plain bad taste, his own indefatigable curiosity keeps him going back again and again for more, and provides us with spectacular entertainment along the way.

    Bestselling author Pamela H. Hansen has received thousands of letters and emails from people struggling with issues of body image and self- worth. Her new book confronts society's obsession with the perfect body and examines the destructive belief that physical appearance determines worth. This spiritually sound approach to developing a healthy body image will change the way you think about yourself and others.

    Apple products, indie music, food co-ops, and vintage T-shirts make them weak in the knees. They believe they’re unique, yet somehow they’re all exactly the same, talking about how they “get” Sarah Silverman’s “subversive” comedy and Wes Anderson’s “droll” films. They’re also down with diversity and up on all the best microbrews, breakfast spots, foreign cinema, and authentic sushi. They’re organic, ironic, and do not own TVs. You know who they are: They’re white people. And they’re here, and you’re gonna have to deal. Fortunately, here’s a book that investigates, explains, and offers advice for finding social success with the Caucasian persuasion. So kick back on your IKEA couch and lose yourself in the ultimate guide to the unbearable whiteness of being.

    Is it?She says she agrees. Does she?The interview went great - or did it?He said he'd never do it again. But he did.Read this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you. You will discover:The ancient survival instincts that drive body languageWhy the face is the least likely place to gauge a person's true feelingsWhat thumbs, feet, and eyelids reveal about moods and motivesThe most powerful behaviors that reveal our confidence and true sentimentsSimple nonverbals that instantly establish trustSimple nonverbals that instantly communicate authorityFilled with examples from Navarro's professional experience, this definitive book offers a powerful new way to navigate your world.

    For seven years, Maeda and his students—several of whom are already internationally celebrated—have created some of the most digitally sophisticated and exciting pieces of design to emerge anywhere. Little of this research has been seen outside the laboratory.This book presents the most fascinating work produced by the group, arranged into themes that apply to today's design issues: information visualization, digital typography, abstraction, interaction design, and education. Each section also features brief essays by leading names in the field of interaction and digital design—Casey Reas, David Small, Yogo Nakamura, Joshua Davis, and Gillian Crampton-Smith.Deftly bridging the chasm between art and science, John Maeda, a true pioneer in the digital realm, leads the way to a greater understanding and richness of experience.

    Then again, maybe not. But to The Useless Information Society, any fact that passes its gasp-inducing, not-a-lot-of-people-know-that test merits inclusion in this fascinating but ultimately useless book... Did you know (or do you care)...- That fish scales are used to make lipstick?- Why organized crime accounts for ten percent of the United States's annual income?- The name of the first CD pressed in the United States?- The last year that can be written upside-down or right side-up and appear the same?- The shortest performance ever nominated for an Oscar(R)?- How much Elvis weighed at the time of his death?- What the suits in a deck of cards represent?- How many Quarter Pounders can be made from one cow?- How interesting useless information can be?The Book of Useless Information answers these teasers and is packed with facts and figures that will captivate you--and anyone who shares your joy in the pursuit of pointless knowledge.

    In fact, you won’t be able to put this bestseller down. In our challenging economic climate, this perennial favorite of students and general readers is more than a good read, it’s a necessary investment—with a blessedly sure rate of return. This revised and updated edition includes commentary on hot topics such as automation, trade, income inequality, and America’s rising debt. Ten years after the financial crisis, Naked Economics examines how policymakers managed the worst economic crisis since the Great Depression.Demystifying buzzwords, laying bare the truths behind oft-quoted numbers, and answering the questions you were always too embarrassed to ask, the breezy Naked Economics gives you the tools to engage with pleasure and confidence in the deeply relevant, not so dismal science.

    At a time, when there is tough competition among the nations of the world to excel one another, the Muslim, despite having the most glorious history, appear to be detached and careless as regards their history. This book presents the true Islamic events and their actual causes before the English readers because the other books in the English language found on the Islamic history have been written by such authors and compilers who did no justice in presenting the true picture of Islamic Era but their prejudice prevented them from doing so. Publishers Note We are presenting before you the third volume of the book History of Islam. This book was originally written in the Urdu language in 1922 (1343 AH) by Akbar Shah Khan Najeebabadi. This was the time about 25 years before the partition of Indian Subcontinent into Pakistan and India. For the purpose of brevity, the compiler has presented the authentic events in concise form from the famous histories of Islam written in the Arabic and Persian languages by the great Muslim historians like Tabari, Ibn Athir, Mas'udi, Abul-Fida', Ibn Khaldun and Suyuti, apart from getting benefited from the authentic books of Ahadith for the compilation of the part about the biography of the Prophet Muhammad . So, this compilation is actually the extract of the works of the famous Muslim historians. In the first volume, starting with the introduction of the history as a subject, the country, people and conditions of Arabia prior to the advent of Islam were discussed, and an account of the life of Prophet Muhammad was presented including the hardships and opposition he faced while propagating the message of Islam, and the details of migration and the period after it until his death. After that the description of Rightly Guided Caliphate was also discussed in its full perspective. In this second volume, starting with the Caliphate of Banu Umayyah, the martyrdom of Imam Husain (R) and the Caliphate of the Abbasids, all areas have been covered as far as the expansion of Islam was. This third volume begins with the description of the conditions of Spain before and after the rule of Muslims and the role played by Umayyad, Abbasid, Almoravid and Almohad Caliphs there and their encounters with the Christian Armies. Then some mention of the conquest of Morocco and North Africa has been given along with the details of Idrisia and Aghlabs rule there. After that detailed accounts of Ganghisid Mongols, Turks and Tartar Mangols have been produced. After that Islamic history of Persia is described giving the accounts of Saffariah, Samanid, Delmid, Gharnavid, Seljuk, Ghourid and Muluk Dynasties with the periods of Khwarizm Shah, Atabeks and Sistan Kings rule there. Then the Islamic history of Egypt and Syria is covered describing the Ubaidullah, Ayyubid and Mamluk Dynasties, and the rule of Atabek and Abbasid Caliphs. In the end, something about the Ottoman Dynasty and its Empire is discussed including the description of the conquest of Constantinople. We hope that the readers will find this volume also of great help in the study of Islamic history. The famous scholar Safi-ur-Rahman Mubarakpuri has revised the Urdu edition before its translation to check the authenticity aspect. The translation was done by the Translation Department of Darussalam, and every care has been taken to reproduce the events and the names of the persons and places as accurately as possible. We thank all the persons who have cooperated with us to complete this task and produce it before you into a presentable form. May Allah accept our humble efforts in this regard and send His peace and blessings on our Prophet Muhammad, his Companions and his followers.-Amin! Abdul Malik Mujahid General Manager, Darussalam

    This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women?Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.

    So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers.In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective—from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse).Our problem is that we don’t know what we don’t know, and even our guesses are informed by unconscious and predictable biases.It turns out that the world, for all its imperfections, is in a much better state than we might think. That doesn’t mean there aren’t real concerns. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most.Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world and empower you to respond to the crises and opportunities of the future.

    If I d only known what I loved the most would end up killing me and taking away everything I loved, I would have never done it. Grant FeaselGrant Feasel spent ten years in the NFL, playing 117 games as a center and a long snapper mostly for the Seattle Seahawks. The skull-battering, jaw-shaking collisions he absorbed during those years ultimately destroyed his marriage and fractured his family. Grant died on July 15, 2012, at the age of 52, the victim of alcohol abuse and a degenerative brain disease known as chronic traumatic encephalopathy, or CTE.Cyndy Feasel watched their life together become a living hell as alcohol became Grant s medication for a disease rooted in the scores of concussions he suffered on the football field. Helmet-to-helmet collisions opened the door to CTE and transformed him from a sunny, strong, and loving man into a dark shadow of his former self. In this raw and emotional memoir that takes a closer look at the destruction wrought by a game millions love, Cyndy describes in painful and excruciating detail what can happen to an NFL player and his family when the stadium empties and the lights go down. A powerful tale of warning for football moms and NFL wives everywhere, After the Cheering Stops is also a story of the hard-won hope found in God s presence when everything else falls apart."

    Learn the most effective speed reading techniques for your personal strengths and challenges, and make visible progress through a series of engaging exercises.Choose from a variety of strategies and practices proven to advance speed and improve reading comprehension. The integrated exercises help develop your skills, allowing you to read quickly—and still enjoy every word. Whether you’re reading an entertaining novel or a challenging textbook, this speed reading guide will help you sail right through.In Essential Speed Reading Techniques, you’ll find: Achievable goals—Improve your speed by setting realistic goals based on your own individual baseline. Track your improvement—Assess your progress with self-tests for knowledge retention, smooth eye movement, and more. Tips and tricks—Discover speed reading strategies to minimize rereading, focus your attention, and reduce eyestrain from screens. With the personalized strategies in Essential Speed Reading Techniques, boosting your speed and reading comprehension will be a breeze.

    one of the most important and readable works on the human past published in recent years."Winner of the Pulitzer Prize and a national bestseller: the global account of the rise of civilization that is also a stunning refutation of ideas of human development based on race.In this "artful, informative, and delightful" (William H. McNeill, New York Review of Books) book, Jared Diamond convincingly argues that geographical and environmental factors shaped the modern world. Societies that had a head start in food production advanced beyond the hunter-gatherer stage, and then developed writing, technology, government, and organized religion—as well as nasty germs and potent weapons of war—and adventured on sea and land to conquer and decimate preliterate cultures. A major advance in our understanding of human societies, Guns, Germs, and Steel chronicles the way that the modern world came to be and stunningly dismantles racially based theories of human history.Winner of the Pulitzer Prize, the Phi Beta Kappa Award in Science, the Rhone-Poulenc Prize, and the Commonwealth Club of California's Gold Medal