In The Toaster Project, Thwaites asks what lies behind the smooth buttons on a mobile phone or the cushioned soles of running sneakers. What is involved in extracting and processing materials? To answer these questions, Thwaites set out to construct, from scratch, one of the most commonplace appliances in our kitchens today: a toaster. The Toaster Project takes the reader on Thwaites s journey from dismantling the cheapest toaster he can find in London to researching how to smelt metal in a fifteenth-century treatise. His incisive restrictions all parts of the toaster must be made from scratch and Thwaites had to make the toaster himself made his task difficult, but not impossible. It took nine months and cost 250 times more than the toaster he bought at the store. In the end, Thwaites reveals the true ingredients in the products we use every day. Most interesting is not the final creation but the lesson learned. The Toaster Project helps us reflect on the costs and perils of our cheap consumer culture and the ridiculousness of churning out millions of toasters and other products at the expense of the environment. If products were designed more efficiently, with fewer parts that are easier to recycle, we would end up with objects that last longer and we would generate less waste altogether. Foreword by David Crowley, head of critical writing at the Royal College of Art and curator at the Victoria and Albert Museum.

    From Egyptian wall paintings to the Venetian Renaissance, impressionism to digital images, Philip Ball tells the fascinating story of how art, chemistry, and technology have interacted throughout the ages to render the gorgeous hues we admire on our walls and in our museums.Finalist for the 2002 National Book Critics Circle Award.

    The calls to ban it were more or less instant.Re:cyclists is the tale of what happened next, of how we have spent two centuries wheeling our way about town and country on bikes--or on two-wheeled things that vaguely resembled what we now call bikes. Michael Hutchinson picks his way through those 200 years, discovering how cycling became a kinky vaudeville act for Parisians, how it became an American business empire, and how it went on to find a unique home in the British Isles. He considers the penny-farthing riders exploring the abandoned and lonely coaching roads during the railway era, and the Victorian high-society cyclists of the 1890s bicycle craze--a time when no aristocratic house party was without bicycles and when the Prince of Wales used to give himself an illicit thrill on a weekday afternoon by watching the women's riding-school in the Royal Albert Hall.Re:cyclists looks at how cycling became the sport, the pastime and the social life of millions of ordinary people, how it grew and how it suffered through the 1960s and '70s, and how at the dawn of the twenty-first century it rose again, much changed but still ultimately just someone careering along on two wheels.

    Three Guides in One! Identification, Values, Lapidary UsesDesigned with beginners in mind, yet filled with valuable technical information for advanced collectors, "Collecting Rocks, Gems and Minerals" takes you from being just someone who appreciates rocks to a true "collector."Easy-to-use, quick reference format arranged by category and color of stoneCovers both lapidary and mineral display materialsProvides values and tips for locating, buying and collectingIncludes organics such as amber, bone, coral, pearl and shellLists chemical group, system, hardness, opacity, fracture, specific gravity and moreContains more than 650 full-color photosForeword by Johann Zenz, world renowned agate expert, author and lecturer

    He joins the healing of the land to the process of purifying the human spirit and proposes a way of life and a way of farming in which such healing can take place.

    This book explores the realm of human behavior in social situations and the way that we appear to others. Dr. Goffman uses the metaphor of theatrical performance as a framework. Each person in everyday social intercourse presents himself and his activity to others, attempts to guide and control the impressions they form of him, and employs certain techniques in order to sustain his performance, just as an actor presents a character to an audience. The discussions of these social techniques offered here are based upon detailed research and observation of social customs in many regions.

    This works well in simple situations - but we are at a loss when this approach fails. What then?Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.

    It features a novel way of teaching interactive designers how to create and improve their designs to incorporate the highest degree of fun. As the book shows, designing for fun is all about making interactive products like games highly entertaining, engaging, and addictive. The book's unique approach of providing a highly visual storyboard approach combined with a narrative on the art and practice of designing for fun is sure to be a hit with game and interactive designers.At first glance A Theory of Fun for Game Design is a book that will truly inspire and challenge game designers to think in new ways; however, its universal message will influence designers from all walks of life. This book captures the real essence of what drives us to seek out products and experiences that are truly fun and entertaining. The author masterfully presents his engaging theory by showing readers how many designs are lacking because they are predictable and not engaging enough. He then explains how great designers use different types of elements in new ways to make designs more fun and compelling. Anyone who is interested in design will enjoy how the book works on two levels--as a quick inspiration guide to game design, or as an informative discussion that details the insightful thinking from a great mind in the game industry.

    You can not study human nature from a book, you must study yourself and your neighbors. This book may help you to know what to look for and to understand what you find, but it can do little more than this. It is true, this text gives you many facts learned by psychologists, but you must verify the statements, or at least see their significance to you, or they will be of no worth to you. However, the facts considered here, properly understood and assimilated, ought to prove of great value to you. But perhaps of greater value will be the psychological frame of mind or attitude which you should acquire. The psychological attitude is that of seeking to find and understand the causes of human action, and the causes, consequences, and significance of the processes of the human mind. If your first course in psychology teaches you to look for these things, gives you some skill in finding them and in using the knowledge after you have it, your study should be quite worth while.

    This text discusses and explains the traditional, functional approach to management, through planning, organising, leading and controlling.

    This is a new view of mathematics, not the one we learned at school but a comprehensive guide to the patterns that recur through the universe and underlie human affairs. A Beginner's Guide to Constructing, the Universe shows you: Why cans, pizza, and manhole covers are round.Why one and two weren't considered numbers by the ancient Greeks.Why squares show up so often in goddess art and board games.What property makes the spiral the most widespread shape in nature, from embryos and hair curls to hurricanes and galaxies. How the human body shares the design of a bean plant and the solar system. How a snowflake is like Stonehenge, and a beehive like a calendar. How our ten fingers hold the secrets of both a lobster a cathedral, and much more.

    We can’t escape this explosion of digital information and few of us want to–the benefits are too seductive. The technology has enabled unprecedented innovation, collaboration, entertainment, and democratic participation. But the same engineering marvels are shattering centuries-old assumptions about privacy, identity, free expression, and personal control as more and more details of our lives are captured as digital data.Can you control who sees all that personal information about you? Can email be truly confidential, when nothing seems to be private? Shouldn’t the Internet be censored the way radio and TV are? Is it really a federal crime to download music? When you use Google or Yahoo! to search for something, how do they decide which sites to show you? Do you still have free speech in the digital world? Do you have a voice in shaping government or corporate policies about any of this?Blown to Bits offers provocative answers to these questions and tells intriguing real-life stories. This book is a wake-up call to the human consequences of the digital explosion.Preface xiii Chapter 1: Digital Explosion: Why Is It Happening, and What Is at Stake? 1Chapter 2: Naked in the Sunlight: Privacy Lost, Privacy Abandoned 19Chapter 3: Ghosts in the Machine: Secrets and Surprises of Electronic Documents 73Chapter 4: Needles in the Haystack: Google and Other Brokers in the Bits Bazaar 109Chapter 5: Secret Bits: How Codes Became Unbreakable 161Chapter 6: Balance Toppled: Who Owns the Bits? 195Chapter 7: You Can’t Say That on the Internet: Guarding the Frontiers of Digital Expression 229Chapter 8: Bits in the Air: Old Metaphors, New Technologies, and Free Speech 259 Conclusion: After the Explosion 295Appendix: The Internet as System and Spirit 301Endnotes 317Index 347

    As a landscape photographer you will find great subjects everywhere. Despite this, taking great landscape photos is more of a challenge. In fact landscape photography is one of the most difficult genres in photography to get right.This book discuss the basics and what you can do to improve as a landscape photographer. This is a beginners guide but intermediate landscape photographers will also find useful information in the book.Correct exposure and sharp images are the two biggest struggles for landscape photographers. The book covers both topics. Topics covered in the book:What to look for when buying a camera for landscape photographyLearn basic camera settings and understand exposureDifferent lenses and how focal length impact on your landscape imagesThe importance of light and time in landscape photographyHow to compose striking landscape photosHow to choose you image editing softwareImplement the tactics discussed in the book and you will immediately improve your landscape photography. Get started now!

    Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

    Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living-the Creative Class. The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.