However, as the authors of this accessible guide demonstrate, there are at least some things we do understand about the brain, things which may lead us to think quite differently about the way we view ourselves and workings of our minds. Starting off with a brief tour of the history of neuroscience, from Aristotle's view that the function of the brain was to cool the heart to the ancient practice of drilling a hole in the skull to relieve headaches, the book covers all of the key areas - including the anatomy and development of the brain, the workings of the sensory and nervous systems, the function of sleep and the capacity for language - in a clear and comprehensible manner. The authors also consider the roots - and possible treatments - of some of the most common psychological disorders, and examine the way in which science may help us to find answers to philosophical questions about the nature of consciousness and the identity of the self. to be able to extend life well beyond the standard three score years and ten, this lively and entertaining introduction assumes no previous scientific knowledge and will be suitable for readers of all backgrounds.

    In the words of economist and scholar Arnold Kling, Martin Gurri saw it coming.Technology has categorically reversed the information balance of power between the public and the elites who manage the great hierarchical institutions of the industrial age government, political parties, the media.The Revolt of the Public tells the story of how insurgencies, enabled by digital devices and a vast information sphere, have mobilized millions of ordinary people around the world.Originally published in 2014, this updated edition of The Revolt of the Public includes an extensive analysis of Donald Trump's improbable rise to the presidency and the electoral triumphs of Brexit and concludes with a speculative look forward, pondering whether the current elite class can bring about a reformation of the democratic process and whether new organizing principles, adapted to a digital world, can arise out of the present political turbulence.

    That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.

    

    But here, at long last, Pulitzer Prize-winning critic William A. Henry III takes on, and debunks, some basic, fundamentally ingrained ideas: that everyone is pretty much alike (and should be); that self-fulfillment is more important than objective achievement; that everyone has something significant to contribute; that all cultures offer something equally worthwhile; that a truly just society would automatically produce equal success results across lines of race, class, and gender; and that the common man is almost always right. Henry makes clear, in a book full of vivid examples and unflinching opinions, that while these notions are seductively democratic they are also hopelessly wrong.

    It is within the realm of possibility that their work may usher in a change in global economics as profound as the Industrial Revolution. As may be expected, press reports dealing with asteroid mining have been numerous, ranging in scope from short and breezy to broad and serious, and in quality from accurate to impressionistic to simply uninformed. There is good reason to be curious about what may be the biggest game-changer in human economic history. And there is good reason to look closely at the underlying science and engineering that form the foundation of this work.

    Since David Horowitz wrote “The Shadow Party” in 2007, there has been a major breakthrough in the progression of Soros’ plan to racially change American institutions – he has succeeded in subverting and taking over the Democratic Party itself. Though Soros has carefully hidden his goals under the cloak of his philanthropy, Horowitz and John Perazzo expose Soros’ radical agenda in this booklet and show how his philanthropies actually work to advance his leftwing causes. Understanding the Soros agenda is critical for understanding and defeating the Obama agenda, because they have, in effect, become one in the same.

    Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon; socialize on Facebook; turn to Apple for entertainment; and rely on Google for information. These firms sell their efficiency and purport to make the world a better place, but what they have done instead is to enable an intoxicating level of daily convenience. As these companies have expanded, marketing themselves as champions of individuality and pluralism, their algorithms have pressed us into conformity and laid waste to privacy. They have produced an unstable and narrow culture of misinformation, and put us on a path to a world without private contemplation, autonomous thought, or solitary introspection--a world without mind. In order to restore our inner lives, we must avoid being coopted by these gigantic companies, and understand the ideas that underpin their success.Elegantly tracing the intellectual history of computer science--from Descartes and the enlightenment to Alan Turing to Stuart Brand and the hippie origins of today's Silicon Valley--Foer exposes the dark underpinnings of our most idealistic dreams for technology. The corporate ambitions of Google, Facebook, Apple, and Amazon, he argues, are trampling longstanding liberal values, especially intellectual property and privacy. This is a nascent stage in the total automation and homogenization of social, political, and intellectual life. By reclaiming our private authority over how we intellectually engage with the world, we have the power to stem the tide.At stake is nothing less than who we are, and what we will become. There have been monopolists in the past but today's corporate giants have far more nefarious aims. They're monopolists who want access to every facet of our identities and influence over every corner of our decision-making. Until now few have grasped the sheer scale of the threat. Foer explains not just the looming existential crisis but the imperative of resistance.

     For his groundbreaking sexual research, Alfred Kinsey and his team interviewed 18,000 people, relying on them to honestly report their most intimate experiences. Using the Internet, the neuroscientists Ogas and Gaddam quietly observed the raw sexual behaviors of half a billion people. By combining their observations with neuroscience and animal research, these two young neuroscientists finally answer the long-disputed question: what do people really like? Ogas and Gaddam's findings are transforming the way scientists and therapists think about sexual desire. In their startling book, Ogas and Gaddam analyze a "billion wicked thoughts" on the Internet: a billion Web searches, a million individual search histories, a million erotic stories, a half-million erotic videos, a million Web sites, millions of online personal ads, and many other enormous sources of sexual data in order to understand the true differences between male and female desires, including: ?Men and women have hardwired sexual cues analogous to our hardwired tastes-there are sexual versions of sweet, sour, salty, savory, and bitter. But men and women are wired with different sets of cues. ?The male sexual brain resembles a reckless hunter, while the female sexual brain resembles a cautious detective agency. ?Men form their sexual interests during adolescence and rarely change. Women's sexual interests are plastic and change frequently. ?The male sexual brain is an "or gate": A single stimulus can arouse it. The female sexual brain is an "and gate": It requires many simultaneous stimuli to arouse it. ?When it comes to sexual arousal, men prefer overweight women to underweight women, and a significant number of men seek out erotic images of women in their 40s, 50s, and 60s. ?Women enjoy writing and sharing erotic stories with other women. The fastest growing genre of erotic stories for women are stories about two heterosexual men having sex. ?Though the male sexual brain is much more different from the female sexual brain than is commonly believed, the sexual brain of gay men is virtually identical to that of straight men. Featuring cutting-edge, jaw-dropping science, this wildly entertaining and controversial book helps readers understand their partner's sexual desires with a depth of knowledge unavailable from any other source. Its fascinating and occasionally disturbing findings will rock our modern understanding of sexuality, just as Kinsey's reports did sixty years ago.

    Everything we think and everything we choose to do alters our brain and fundamentally changes who we are, a process that continues until the end of our lives. Few people think of the brain as being susceptible to change in its actual structure, but in fact we can preselect the kind of brain we will have by continually exposing ourselves to rich and varied life experiences. Unlike other organs that eventually wear out with repeated and sustained use, the brain actually improves the more we challenge it. Most of us incorporate some kind of physical exercise into our daily lives. We do this to improve our bodies and health and generally make us feel better. Why not do the same for the brain? The more we exercise it, the better it performs and the better we feel. Think of Restak as a personal trainer for your brain—he will help you assess your mental strengths and weaknesses, and his entertaining book will set you to thinking about the world and the people around you in a new light, providing you with improved and varied skills and capabilities. From interacting with colleagues to recognizing your own psychological makeup, from understanding the way you see something to why you’re looking at it in the first place, from explaining the cause of panic attacks to warding off performance anxiety, this book will tell you the whys and hows of the brain’s workings. Packed with practical advice and fascinating examples drawn from history, literature, and science, Mozart’s Brain and the Fighter Pilot provides twenty-eight informative and realistic steps that we can all take to improve our brainpower.

    District Judge Stanley Sporkin. Teamed with the daughter of one of Bill Gates's closest associates, thirteen-year Microsoft veteran Marlin Eller shows us what it was like at every step along Gates's route to world domination, making all that's been written before seem like a rough guess. If the Justice Department had Eller and Edstrom investigating the current-headline-making antitrust case, they would have on the record many of Microsoft's most respected developers directly contradicting the "authorized" version of events being presented in court. They would know the real scoop on how Windows was developed in the first place, shedding new light on the 1988 Apple v. Microsoft lawsuit over the alleged copying of the Mac. They would even know the real story of how Microsoft killed off Go Corporation, told for the first time by the man who did the deed, Marlin Eller himself. Revealing the smoke-and-mirror deals, the palms greased to help launch a product that didn't exist, and the boneyard of once-thriving competitors targeted by the Gates juggernaut, this book demonstrates with often hilariously damning detail the Microsoft muddle that passes for strategic direction, offset by Gates's uncanny ability to come from behind to crush whoever's on top.

    Richard Dawkins, for example, jolted us into realizing that we are just survival mechanisms for our own genes, sophisticated robots in service of huge colonies of replicators to whom concepts of rationality, intelligence, agency, and even the human soul are irrelevant.Accepting and now forcefully responding to this decentering and disturbing idea, Keith Stanovich here provides the tools for the "robot's rebellion," a program of cognitive reform necessary to advance human interests over the limited interest of the replicators and define our own autonomous goals as individual human beings. He shows how concepts of rational thinking from cognitive science interact with the logic of evolution to create opportunities for humans to structure their behavior to serve their own ends. These evaluative activities of the brain, he argues, fulfill the need that we have to ascribe significance to human life. We may well be robots, but we are the only robots who have discovered that fact. Only by recognizing ourselves as such, argues Stanovich, can we begin to construct a concept of self based on what is truly singular about humans: that they gain control of their lives in a way unique among life forms on Earth—through rational self-determination.

    Now, more than ever before, our country needs to see full legalization of medical/recreational marijuana and hemp. Any way you look at it, for whoever is using it, marijuana is a medicinal plant, in abundant supply. Every month and every year that goes by, we find out more positive things about it. Medicinal marijuana has been demonized through the years but obviously this plant has a great deal of positive attributes, and it’s also a renewable resource. Being a cash crop, marijuana is bad for the pharmaceutical industry. Is Big Pharma pressuring the government to continue to deny sick people access? If so, that’s truly a crime against American citizens. And as Ventura writes: “Our government won’t do the right thing and legalize marijuana unless we the people demand it, because there are so many people within our government on the payroll, all thanks to the War on Drugs." Jesse Ventura’s Marijuana Manifesto calls for an end to the War on Drugs. Just because something is illegal, that doesn’t mean it goes away, it just means that criminals run it. Legalizing marijuana and marijuana dispensaries will serve to rejuvenate our pathetic economy, and just might make people a little happier. Ventura’s book will show us all how we can take our country back.

     Liberals used to pride themselves on their ultra-hipness, but Trump has turned them into weeping little girls in pink party dresses. The very people who once mocked right-wingers for (allegedly) overreacting to every little thing are now the ones hyperventilating and hatching insane conspiracy theories.During the campaign, and even more so after his victory, the left went nuts. Everything Trump does sends them into a moral panic. Everything is a constitutional crisis.Members of the self-proclaimed "Resistance" -- journalists, politicians, professors, judges, comedians, movie stars, Twitter pundits, even Oprah and Lindsey Vonn! -- are literally shaking because Trump is literally Hitler!Now Ann Coulter skewers the various elements of "The Resistance" -- the pussy-hat brigade, the Russian-collusion witch hunters, the media alarmists, the campus hysterics, and more. They talk about Russia? They're the ones meddling with our democracy by trying to overturn the results of the election with their relentless attacks.The biggest result of the Trump era may be our cultural institutions' total loss of credibility.

    This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. Now, though, we have reached an inflection point: Silicon Valley has moved fast and it has broken things. A new understanding has emerged that companies that create technology must accept greater responsibility for the future. And governments will need to regulate technology by moving faster and catching up with the pace of innovation that is impacting our communities and changing the world.In Tools and Weapons, Brad Smith takes us into the cockpit of one of the world's largest and most powerful tech companies as it finds itself in the middle of some of the thorniest emerging issues of our time. These are challenges that come with no preexisting playbook, including privacy, cybercrime and cyberwar, social media, the moral conundrums of AI, big tech's relationship to inequality and the challenges for democracy, far and near. While in no way a self-glorifying "Microsoft memoir," the book opens up the curtain remarkably wide onto some of the company's most crucial recent decision points, as it strives to protect the hopes technology offers against the very real threats it also presents. Every tool can be a weapon in the wrong person's hands, and companies are being challenged in entirely new ways to embrace the totality of their responsibilities. We have moved from a world in which Silicon Valley could take no prisoners to one in which tech companies and governments must work together to address the challenges and adapt to the changes technology has unleashed. There are huge ramifications to be thought through, and Brad Smith provides a marvelous and urgently necessary contribution to that effort.