In this book, "titan" of direct marketing Brian Kurtz teaches you how to find and sell to your audience without ever losing sight of the people you are selling to, and without compromising on the respect and care they deserve.This book is about direct marketing, or "measurable marketing," in any medium. Direct marketing is the only way to get a specific return on your investment--every time you run a campaign, there has to be some way to measure it. Brian shows you how to track what is effective in marketing to the people in your target audience and how to diversify your marketing to ensure you can provide for them over the long haul.Brian explains the 4 Pillars of Being Extraordinary, the 5 Principles of Original Source, how to track the metrics that matter, strategies and tactics to build a responsive database (list building), how to tailor offers to your list, the 7 Characteristics of World-Class Copy-Writers, multichannel marketing, the importance of customer service, how to overdeliver, and so much more!

    In the past 30 years, there has been an incredible amount of research and growth in the sales profession to help modern sales professionals better serve their customers. However, after reading Rory Vaden's New York Times Bestseller "Take The Stairs" and learning that "95% of all books that are purchased are never completely read" and "70% of all books ever purchased are never even opened" we wanted to write a book that everyone could read and take action on immediately.This book is a step-by-step guide for the modern sales professional. We want to give you the framework, knowledge, and skills to fill a sales pipeline with highly qualified opportunities. It's all practical advice - no cutesy stories, no rants, and no product pitches.There are really only two ways to fill a funnel: inbound leads or outbound prospecting. We focus this book exclusively on outbound prospecting, because it's the half of the formula that an individual sales rep can control (that's why so many sales job descriptions include the phrase "we're looking for a hunter").

    Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

    From adjectives and exclamation points to dialect and hoopetedoodle, Elmore Leonard explains what to avoid, what to aspire to, and what to do when it sounds like "writing" (rewrite).Beautifully designed, filled with free-flowing, elegant illustrations and specially priced, Elmore Leonard's 10 Rules of Writing is the perfect writer's—and reader's—gift.

    

    MLM is different than a regular job. Every new person in your business should have a copy of this book to guide them in the early days of their network marketing career. This book shows the beginner exactly what to do, exactly what to say, and does it through the eyes of brand-new Distributor Joe. "Big Al" teaches Distributor Joe a very basic system to get to 100 distributors fast. Using just a few contacts and a very simple, rejection-free appointment and presentation system, Distributor Joe learns by observing, and thus builds leadership skills instantly. The magic script to help every new distributor get his first network marketing distributor makes it easy to build deep. In a few words or examples "Big Al" brings to light the real answers to network marketing leadership challenges. You’ll find the same humor and directness that has endeared "Big Al" to his workshop audiences throughout the world. Published as Big Al Tells All (Sponsoring Magic) in 1979, and revised in 1985 and 1999, this latest revision includes updates to match the changes in the network marketing industry. It still retains the classic techniques that are essential to successful network marketing. Every new person deserves instant success in MLM, so why not use this easy system to get them started fast? Motivation, attitude, positive attitude and philosophy are great, but at some point, every new MLM distributor has to learn the skills of what to say and do. This is the book they need. Big Al’s MLM Sponsoring Magic How To Build A Network Marketing Team Quickly is a fun and fascinating network marketing system that every new distributor enjoys. What a great way to start off a new distributor's career, with this easy-to-read book. Order your copy now!

    

    All you have to do is tap into it.It doesn't matter whether you run your own blog or write for someone else. You have to discover the fundamental factors that not only help you write consistently, but allow you to enjoy the process and delight your readers.You see, you have something to share with the world, otherwise you wouldn't be reading this right now.You feel inspired to write, to blog, and to share what you have inside. Discover How to Write Inspiring, Engaging & Life-Changing Blog Posts In this book, you'll dip into the personal experiences of Henri Junttila, who runs the blog Wake Up Cloud, which he has built from scratch to 10,000+ subscribers and tens of thousands of monthly visitors.He doesn't claim to be an expert. He didn't start with influential connections. He just put in the work and discovered, through making plenty of mistakes, what worked and what didn't.Here's a taste of what you'll discover when you read this book: How to uncover your writing voice, once and for all How to eliminate writer's (or blogger's) block forever Simple ways to generate unlimited blog post ideas (you'll never run out again) A step-by-step blueprint for writing blog posts that inspire your readers How to stay motivated to blog (when all you want to do is throw in the towel) A powerful process for writing faster while increasing the quality of your writing Blog post templates that allow you to write popular posts by filling in the blanks Are You Ready to Delight Your Readers? Download this book now and start writing blog posts that your readers love.Simply scroll to the top of this page, click the buy button, and get started.

    Throughout, the emphasis is on promoting a plain English style. This little book can help you communicate more effectively by showing you how to enliven your sentences.

     Imagine if you could use Scrivener for Windows like a seasoned professional, knowing the keyboard shortcuts, what the tools on the toolbar do; flying through the application and creating an amazing story without being distracted by having to look up how to use a feature every time you want to use it. In the back of your mind you know that the Scrivener software you bought is going to simplify your writing process and help you become more productive. You have heard about the cool split screen views, virtual cork boards and the collections feature where you can process all instances of a document at once even though you have it in several different collections. But best of all you’ve heard that you can export your content to multiple platforms without having to change the original draft document! Imagine the time you are going to save. Not to mention that if you can format your own work for export you will no longer be held hostage to the whims and schedules of anyone else. The problem is, before you can do all that, you have to learn how to use the Scrivener software. This can be time consuming if you try to learn from the Scrivener users manual which is highly technical and includes every conceivable function and feature of the software. Don’t get me wrong. The Scrivener users manual has every bit of information you will ever need regarding Scrivener because it is supposed to be like that, but it sure is difficult to weed out the bits that pertain to the project you want to write. I know because that is the way I had to learn it. What I would have liked was a Scrivener essentials guide with: Plenty of pictures, so that you can instantly recognize the regions of the user interface. Arrows pointing right at the buttons mentioned in the instructions, making them easy to find. Instructions embedded into the images they refer to so that they don’t drift onto the next page because of the personal settings on your Kindle. No distracting instructions for Macintosh users that send you on a wild goose chase after functions that are not supported by Scrivener for Windows. So I wrote a guide just like that. In it you will learn to: Open a project and customize your workspaces. Toggle between normal Text Editing Mode, Cork Board Mode and Outlining Mode and how to use each of them as well as how to use the distraction free Full Screen Mode. Split your screen to have two documents or two versions of the same document open at once. Manage your files and folders, whether you are starting from scratch in Scrivener or want to import your content from another writing application pre-sorted into chapters or sections. Make use of Scrivener’s editing tools like collections and snapshots (which takes a snap shot of the current state of a document so that you can revert to it if you don’t like your subsequent edits.) Compile your work for export to your agent, as a paperback or as an eBook. How to download some tools so that you can preview your content before you send it out. If you are ready to improve your writing process, scroll up, click the buy button and start making the most of your Scrivener Software today!

    At heart I’m an engineer. I want to encourage people to fix things, not to raise false hopes.' Mteto Nyati knew years ago as a schoolboy in Mthatha, working behind the counter at his mother’s trading store, that he wanted to fix and build things. After completing his studies in Mechanical Engineering at Natal University, he turned down a Rhodes scholarship and headed for Johannesburg to take up a position at Afrox. He was the only black engineer and the sole advice he received from his superiors was ‘don’t mess up’. He didn’t. Today Nyati is one of South Africa’s top CEOs, having steered Microsoft South Africa and MTN South Africa out of troubled times. He is currently guiding the transition of Altron from a family business, started at the height of apartheid, into a high-performing international IT company with a social conscience.

    and the response isn't what you want. Is anyone even listening? What if you could cut through the chaos and the noise and find the direct route to your audience? It's easier than you think. Less Chaos. Less Noise. delivers proven "now" strategies for church communications--practical solutions and best-practice principles that build trust instead of walls. > Quickly establish your expertise through simple techniques you can use now for easy, early success. > Rise above the frenzy of overwhelming demands and learn a framework to lead internal change towards a clear and unified strategy. > Overcome communications barriers with your members and your community by learning to connect with hearts and minds, rather than broadcast to the masses. > Avoid the frustration of multi-audience messaging by identifying key channels for each group and learning the language that matters to them. > Bust through the limits of a small budget with free strategies that are essential for effective communications.

    She bought him a Macbook, and told him to get started doing what she knew he was supposed to do.Cindy gave Sean the unparalleled gift of her unflagging support, fueled by the unflinching belief that he was born to tell stories.Writer Dad is a love letter to Cindy and Sean's family, but also to the craft of writing. It chronicles his first painful but necessary years, through his eventual successful as a bestselling indie author.Writer Dad is for fans of Sean's work, those curious about the everyday reality of a growing writer's life, and those seeking inspiration for their own journeys forward.

    We’re each trying to describe what we know about life, to create a collective sense of “safety in numbers.” When we reach the end of our traditional descriptive powers, it’s time to weave collective meaning from poetry, painting, writing, dancing, photographing, filmmaking, storytelling, singing, animating, designing, performing, carving, sculpting, and a million other ways we daily create Order out of the Chaos and share it with each other for comfort.On this journey we need a creative philosophy which will help us find our voice, discover our message, deal with the responses to our work, maintain inspiration, and stay mentally healthy and motivated creators as we strive to find “the meaning in the making.”

    Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world's leading sales trainers.