1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    Hold your breath. Justin wants a sex life, not a sex death. Rebecca has breasts but doesn't understand them. She needs to talk to Dostoevsky about erections, hairy armpits and firing squads. Life is difficult. Steve wants cash so he can enjoy his trendy body. He wants Carly too, but she just wants a never-ending orgasm. Johnny wants to be touched and, if possible, he'd like to seem happy. Colin wants to know why tits make his fists clench.This is their story. They try their best. They drag their feet through the fashions, the foul, the famous and the drunk of twenty-first century Britain. They're looking for happiness. What they find is friction.

    In this fascinating account, Bipan Chandra traces the events that led up to this moment and makes some startling revelations. He finds that there was a real danger of the JP movement turning fascist, given the fuzzy ideology of Total Revolution, its confused leadership and dependence on the RSS for its organization. At the same time, despite the authoritarianism inherent in the Emergency, particularly with the rising power of Sanjay Gandhi and his Youth Congress brigade, Indira Gandhi did end it and call for elections.Finely argued, incisive and original, this book offers significant insight into those turbulent years and joins the ever-relevant debate on the acceptable limits of popular protest in a democracy.

    At a time when the arbiters of American culture were obsessing over organic kale, cold-pressed juice, and SoulCycle, the man who stood second in line to the presidency was unapologetically smoking Camels, quaffing a glass of red, and hitting the golf course whenever he could.There could hardly have been a more diametrically opposed figure to represent the opposition party in President Barack Obama's Washington. But when Boehner announced his resignation, President Obama called to tell the outgoing Speaker that he'd miss him. Mr. President, Boehner replied, yes you will. He thought of himself as a regular guy with a big job, and he enjoyed it.In addition to his own stories of life in the swamp city and of his comeback after getting knocked off the leadership ladder, Boehner offers his impressions of leaders he's met and what made them successes or failures, from Ford and Reagan to Obama, Trump, and Biden. He shares his views on how the Republican Party has become unrecognizable today; the advice--some harsh, some fatherly--he dished out to members of his own party, the opposition, the media, and others; and his often acid-tongued comments about his former colleagues. And of course he talks about golfing with five presidents.Through Speaker Boehner's honest and self-aware reflections, you'll be reminded of a time when the adults were firmly in charge.

    Her busybody neighbour makes things worse by spreading rumours about Anjali’s lack of mental marbles and her... er... questionable morals.She goes to the beach café only for a little reprieve.Except she stumbles into Joe.Anjali never expected to see her brooding ex from college who vanished years ago without a single word to her. She doesn’t have time to rip his heart out and stomp on it. Or to kiss him.Nor does she expect to see Rishi, her perfect ex.He claims he wants her back.And why are both men so curious about the clinic’s problems?A Goan Holiday is a contemporary romance novel with nostalgia, drama, and a side of suspense to keep you guessing.Praise for A Goan HolidayKIRKUS: “An engaging tale about a love triangle featuring doctors set in beautiful Goa.”MIDWEST BOOK REVIEW: “A Goan Holiday ramps up to include romance and intrigue... difficult to put down.”

    But Dharavi is much more than cold a statistic. What makes it special are the extraordinary people who live there, many of whom have defied fate and an unhelpful State to prosper through a mix of backbreaking work, some luck and a great deal of ingenuity. It is these men and women whom journalist Kalpana Sharma brings to life through a series of spellbinding stories. While recounting their tales, she also traces the history of Dharavi from the days when it was one of the six great koliwadas or fishing villages to the present times when it, along with other slums, is home to almost half of Mumbai.

     >>> 16 ADDITIONAL BOOKS INCLUDED! LIMITED TIME OFFER!<<< Our hyper connected world bombards us with images of phenomenally successful celebrities together with the expectation that we should want nothing but the best for ourselves at all times. But in a bustling world of 7 billion people, carving out a meaningful niche for ourselves can be daunting to say the least. It's understandable that people feel the need to bolster their self esteem. Faced with millions of glossy images in the media about how we should live our lives, some have turned to trying even harder still to keep up. Others have merely given up. It's no exaggeration that people in the 21st century live in a world of infinitely more possibilities than any generation before them. We have experts and gurus of all stripes telling us that the life we have now is nothing compared to what we could achieve – and yet, we're as depressed and lacking in confidence as ever. Self help books on the market today will tell you one of two things: either that you are perfect already as you are and needn't worry, or that with just a little (well, a lot) of effort, you can reach those goals. Be the best, smartest, most successful, thinnest and relentlessly happiest version of yourself possible. No excuses! This book takes a different approach to self esteem altogether. If you're feeling overwhelmed and worthless, inundated with information, struggling to juggle life, expectations, and disappointments... it may be time for a little self-compassion. Unlike self esteem or an inflated confidence level, self-compassion is a different way of looking at yourself and others, warts and all, and a way more realistic acceptance of the way things are. Healthier than a high self esteem is a realistic, compassionate view of ourselves – and others. Generating our sense of self-worth from within means we have a more stable self-concept – one that can endure criticism while still learning from it. One that can honestly appraise who we are as human beings – and love and respect ourselves anyway. With self-compassion, you become unflappable, calm and self-assured - without the risk of narcissism or becoming self-absorbed. Through a series of exercises, this book will suggest a new, gentle yet extremely powerful attitude shift that can end feelings of self-hatred, doubt, shame and low self-worth forever.

    Yet, not many people understand how payment systems in the US work. Those that do "get it" are unlocking multi-billion dollar opportunities. If you've ever wondered what happens when you actually swipe/dip/tap your credit card or debit card then The Anatomy of the Swipe breaks down the details in the simplest manner possible. Here are some questions answered within these pages:How does money move from my credit card to my favorite coffee shop? How can I build a neo-bank? How can I build my own debit or credit card? How can I accept card based payments? The Anatomy of the Swipe speaks to software developers and entrepreneurs who are looking at implementing card-based payments for the first time, merchants who want to be able to accept payments for a website or store, or those who want to issue their own debit/credit card. This book walks beginners through modern innovations created because of card-based payments, as well as the motivations and revenue models of each party in the payments ecosystem.

    It follows standards-based principles, but also teaches readers ways around problems they are likely to face using (X)HTML.While XHTML is the "current" standard, the book still covers HTML because many people do not yet understand that XHTML is the official successor to HTML, and many readers will still stick with HTML for backward compatibility and simpler/informal Web pages that don't require XHTML compliance.The book teaches basic principles of usability and accessibility along the way, to get users into the mode of developing Web pages that will be available to as many viewers as possible from the start. The book also covers the most commonly used programming/scripting language -- JavaScript -- and provides readers with a roadmap of other Web technologies to learn after mastering this book to add more functionality to their sites.

    ―Jacob Boudreau CTO of Stord | Forbes 30 Under 30 Joel's book and show provide incredible insights for young startup developers and fellow CTOs alike. Joel offers a human perspective and real practical advice on the challenges and opportunities facing every Modern CTO. ― Christian Saucier | Entrepreneur and P2P Systems Architect I've really come to respect what Joel is doing in the community. His podcast and book are filling a much needed hole and I'm excited to see what else the future has in store. ― Don Pawlowski Chief Technology Officer at University Tees Modern CTO Everything you need to know to be a Modern CTO. Developers are not CTOs, but developers can learn how to be CTOs. In Modern CTO, Joel Beasley provides readers with an in-depth road map on how to successfully navigate the unexplored and jagged transition between these two roles. Drawing from personal experience, Joel gives a refreshing take on the challenges, lessons, and things to avoid on this journey.Readers will learn how Modern CTOs: Manage deadlines Speak up Know when to abandon ship and build a better one Deal with poor code Avoid getting lost in the product and know what UX mistakes to watch out for Manage people and create momentum … plus much more Modern CTO is the ultimate book when making the leap from developer to CTO. Update: Kindle Formatting issues resolved 5/13/18. Thank you for the feedback.

    The vision behind Clojure is of a radically simple language framework holding together a sophisticated collection of programming features. Learning Clojure involves much more than just learning the mechanics of the language. To really get Clojure you need to understand the ideas underlying this structure of framework and features. You need this book: an accessible introduction to Clojure that focuses on the ideas behind the language as well as the practical details of writing code.

    What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to:•    Find your customer’s most powerful mobile moments with a mobile moment audit.•    Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze.•    Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales.•    Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty.•    Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities.Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.

    He tells of his life and the game he loves: from his childhood in Lahore, to his student days at Oxford (where he led the University team), his time at Worcester and thence to Sussex, culminating in his captaincy of Pakistan. A self portrait emerges of a man who has spent fifteen years at the top: years which have wrought changes - political, commercial and tactical - in the way cricket is played and promoted; changes too, in the man himself, as he reconciled his Muslim upbringing with the professional and personal pressures of being an international sportsman.

    The future of work must be based on being open, on focusing on results, not process and on empowerment, not hierarchy. Dave Coplin, Chief Envisioning Officer at Microsoft UK, has been immersed in the technologies that are making waves in the workplace. This is his call to reimagine business. #bizreimagined

    For more than a year, Washington Post reporter Robert O'Harrow has explored the threats proliferating in our digital universe. This eBook is a compilation of that reporting. With chapters built around real people, including hackers, security researchers and corporate executives, this book will help regular people, lawmakers and businesses better understand the mind-bending challenge of keeping the internet safe from hackers and security breaches -- and all out war.