On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

    R is one of the most powerful and flexible statistical software packages available, and enables the user to apply a wide variety of statistical methods ranging from simple regression to generalized linear modelling. Statistics: An Introduction using R is a clear and concise introductory textbook to statistical analysis using this powerful and free software, and follows on from the success of the author's previous best-selling title Statistical Computing. * Features step-by-step instructions that assume no mathematics, statistics or programming background, helping the non-statistician to fully understand the methodology. * Uses a series of realistic examples, developing step-wise from the simplest cases, with the emphasis on checking the assumptions (e.g. constancy of variance and normality of errors) and the adequacy of the model chosen to fit the data. * The emphasis throughout is on estimation of effect sizes and confidence intervals, rather than on hypothesis testing. * Covers the full range of statistical techniques likely to be need to analyse the data from research projects, including elementary material like t-tests and chi-squared tests, intermediate methods like regression and analysis of variance, and more advanced techniques like generalized linear modelling. * Includes numerous worked examples and exercises within each chapter. * Accompanied by a website featuring worked examples, data sets, exercises and solutions: http: //www.imperial.ac.uk/bio/research/crawl... Statistics: An Introduction using R is the first text to offer such a concise introduction to a broad array of statistical methods, at a level that is elementary enough to appeal to a broad range of disciplines. It is primarily aimed at undergraduate students in medicine, engineering, economics and biology - but will also appeal to postgraduates who have not previously covered this area, or wish to switch to using R.

    Updated with the latest advances in the field, Jerry FitzGerald and Alan Dennis' 10th Edition of Business Data Communications and Networking continues to provide the fundamental concepts and cutting-edge coverage applications that students need to succeed in this fast-moving field.Authors FitzGerald and Dennis have developed a foundation and balanced presentation from which new technologies and applications can be easily understood, evaluated, and compared.

    

    However, it's the way you use them that has the real power. When you have an optimistic frame of mind, you're far more likely to recognize opportunities when they arise. The tongue has the power of life and death, and those who love it will eat its fruit. For as a man thinketh in his heart, so is he. The way you use and choose words defines who you are. Words have power. God created the world with words. The Bible plainly says, we shall decree a thing and it shall be established. Are you ready to harness the real power of spoken words?

    This is a book about the business of managing your screenwriting career, from advice on choosing an agent to tips on juggling three deal-making breakfasts a day. Prescriptive and useful, Breakfast with Sharks is a real guide to navigating the murky waters of the Hollywood system.Unlike most of the screenwriting books available, here’s one that tells you what to do after you’ve finished your surefire-hit screenplay. Written from the perspective of Michael Lent, an in-the-trenches working screenwriter in Hollywood, this is a real-world look into the script-to-screen business as it is practiced today.Breakfast with Sharks is filled with useful advice on everything from the ins and outs of moving to Los Angeles to understanding terms like “spec,” “option,” and “assignment.” Here you’ll learn what to expect from agents and managers and who does what in the studio hierarchy. And most important, Breakfast with Sharks will help you nail your pitch so the studio exec can’t say no.Rounded out with a Q&A section and resource lists of script competitions, film festivals, trade associations, industry publications, and more, Breakfast with Sharks is chock-full of “take this and use it right now” information for screenwriters at any stage of their careers.

    Darrell Huff runs the gamut of every popularly used type of statistic, probes such things as the sample study, the tabulation method, the interview technique, or the way the results are derived from the figures, and points up the countless number of dodges which are used to fool rather than to inform.

     For the next four months he spent his life on the frontline, witnessing and recording what the American men were doing, saying and thinking in the fight against the communist forces of Northern Vietnam. Tregaskis exposes the confusion of the conflict as he climbs on board Marine and Army helicopters and goes on missions to search out their deadly foes that seem to disappear into the jungle as soon as they are seen. Vietnam Diary is a remarkable book that takes the reader to the heart of what it was like to be fighting in this vicious war. Through the course of the book Tregaskis develops deep friendships with many of the troops who begin to open up to him and explain their experiences that they have been through since the beginning of the war. “He discusses in typical Tregaskis style his observations and experiences during the time he spent with the Marine and Army helicopter units, the Special Forces, the MAAG personnel, and the Junk fleet.” R. C. Rosacker, Lieutenant Colonel, U. S. Marine Corps, Naval War College Review Tregaskis won the George Polk Award for first-person reporting under hazardous conditions shortly after publishing Vietname Diary. This book is essential reading for anyone interested in the Vietnam War as well as the lives of the soldiers who fought within it. Richard Tregaskis was an American journalist and author who served as a war correspondent during World War Two, the Korean War, and the Vietnam War. He was no stranger to danger as he frequently put himself in the firing line to report and during the Second World War while in Italy a shell fragment pierced his helmet and his skull and nearly killed him. His book Vietnam Diary was first published in 1963 and he passed away in Hawaii in 1973.

    With it you can prime yourself with the key concepts of statistics before getting involved in the associated calculations. Using words and diagrams instead of figures, formulae and equations, Derek Rowntree makes statistics accessible to those who are non-mathematicians. And just to get you into the spirit of things. Rowntree has included questions in his argument; answer them as you go and you will be able to tell how far you have mastered the subject.

    The men spend a week in the port city of Odessa, hoping to find true love and a Ukrainian bride to bring home. The country has a huge dating and marriage industry, but it quickly becomes apparent that all is not what it seems. Walker uncovers scams and disappointments, wounded hearts and broken lives as he journeys to the very bottom of Odessa’s sinister marriage industry. There are many twists and turns to the tale that are as shocking as they are unexpected. Odessa Dreams is by turns hilariously funny, poignantly tragic and deeply disturbing. It is a roller coaster journey that will leave the reader feeling uncomfortable for quite some time. Shaun Walker is Moscow Correspondent for The Guardian, and previously for The Independent. He studied Russian History at Oxford University and has lived in Moscow for a decade.

    With hundreds of new examples pulled from everyday life, Junk English 2 shows how our language has become so pliable and flabby that the more we read and hear, the less we know.

    Fully revised to meet the needs of the wide range of students beginning engineering courses, this edition has an extended Foundation section including new chapters on graphs, trigonometry, binomial series and functions and a CD-ROM

    -- M. Carolyn Clark, Department of Educational Human Resource Development, College of Education, Texas A&M University Since Merriam's definitive Case Study Research in Education first appeared in 1988, significant advances have occurred in the field of qualitative research. To meet the demand for a book that reflects these important changes, Merriam has completely revised and updated her classic work.Timely, authoritative, and approachable, Qualitative Research and Case Study Applications in Education is a practical resource that offers the information and guidance needed to manage all phases of the qualitative and case study research process.

    Unwilling to have an abortion or to have the baby adopted, Peggy came up with an audacious plan to keep her child. When Tim was born, hospital staff smuggled him into St Joseph's Baby Home and told the rest of the Brannigan family that the baby had been stillborn. One year later, Peggy adopted Tim and brought him to live with her family in the Falls Road area of Belfast. It was 1967.Told here for the first time, this is Tim's extraordinary story, describing in vivid detail what it was like growing up black in Belfast during the Troubles in the 1970s and 80s, his five-year stint in jail for hiding weapons on behalf of the IRA, his coming to terms with the true circumstances surrounding his birth, and his desperate attempts to trace the father who abandoned him. Where Are You Really From? is a fascinating and powerful memoir about one man's struggle to establish his own identity and a moving tribute to the woman who risked everything to keep her son.

    But many people use data in ways they don't even understand, meaning they aren't getting the most from it. Bayesian Statistics the Fun Way will change that.This book will give you a complete understanding of Bayesian statistics through simple explanations and un-boring examples. Find out the probability of UFOs landing in your garden, how likely Han Solo is to survive a flight through an asteroid shower, how to win an argument about conspiracy theories, and whether a burglary really was a burglary, to name a few examples.By using these off-the-beaten-track examples, the author actually makes learning statistics fun. And you'll learn real skills, like how to:- How to measure your own level of uncertainty in a conclusion or belief- Calculate Bayes theorem and understand what it's useful for- Find the posterior, likelihood, and prior to check the accuracy of your conclusions- Calculate distributions to see the range of your data- Compare hypotheses and draw reliable conclusions from themNext time you find yourself with a sheaf of survey results and no idea what to do with them, turn to Bayesian Statistics the Fun Way to get the most value from your data.