Best of
Internet
2014
SEO 2014: Learn Search Engine Optimization with Smart Internet Marketing Strategies
Adam Clarke - 2014
But first, let me tell you a little secret about SEO marketing... Most of the search engine optimization advice on the Internet is just plain wrong!If you've sifted through the torrents of search engine optimization advice online, you may have noticed two things: - Most of the knowledge on SEO is either completely outdated or just dead-wrong.- Google's constant updates have rendered many well known SEO strategies completely useless.Why is this so? Google are constantly evolving, making it extremely difficult to know what currently works. Some recent changes: 1. August, 2014 - Google announced sites secured with SSL certificates will get an advantage in search engines.2. July, 2014 - Google released a big update dramatically affecting how often the local business listings appear in the search results.3. May, 2014 - Google announced a game changing update, punishing sites with poor quality content and user experience.SEO 2014 walks you through the above updates and more. This book also reveals industry secrets about Google's algorithm, so you can learn SEO from a fundamental level, achieve top rankings in Google, and generate hundreds, or even thousands of new customers to your site. Sidestep the feared 2014 Google updatesContrary to Internet marketing chatter, problems caused by Google updates are hardly irrecoverable or unavoidable—but you need the right knowledge. This book reveals in granular detail: - Recent Google updates—Panda 4.0, Pigeon, Hummingbird and beyond.- Steps required to recover from a Google penalty.- How to avoid being penalised in 2014 and beyond.Discover powerful link building techniques experts use to get top rankings and generate massive trafficLink building is simply the strongest factor for ranking high in Google. Unfortunately, most widely-used methods just plain suck! This chapter walkers you through the most powerful techniques that work wonders and won't get you in hot-water with Google. You will also discover: 1. How to leverage social media to skyrocket traffic to your site.2. How to find "money" keywords that will send customers to your site.3. The dirty secret about link-building.4. Sneaky tricks to get local businesses ranking high with local search engine optimization.5. How to get expert SEO or internet marketing advice, completely free.6. The new meta technology search engines love, schema.org, and how to use it to get more traffic.You will also learn the little-known search engine optimization tools top internet marketing experts useThe SEO tools chapter lists 20+ of the powerful tools top internet marketing experts are using to automate their search engine optimization, saving weeks of time, and creating bigger results... and most of the tools are free! And read the very special bonus chapter on pay-per-click advertisingIn this special bonus chapter, learn how to quickly and effectively setup a pay-per-click advertising campaign with Google AdWords, and send more traffic and customers to your website overnight. As one of the most advanced and comprehensive SEO books ever published, SEO 2014 contains everything you need to learn SEO and dominate search engines in 2014. Purchase from Amazon and get started right away!
Information Doesn't Want to Be Free: Laws for the Internet Age
Cory Doctorow - 2014
Can small artists still thrive in the Internet era? Can giant record labels avoid alienating their audiences? This is a book about the pitfalls and the opportunities that creative industries (and individuals) are confronting today — about how the old models have failed or found new footing, and about what might soon replace them. An essential read for anyone with a stake in the future of the arts, Information Doesn’t Want to Be Free offers a vivid guide to the ways creativity and the Internet interact today, and to what might be coming next.
Exploring Internet
Sai Satish - 2014
Exploring InternetBook target is to explore useful resources in internet for Researchers,Entrepreneurs,Students,TeachersDescriptionExploring Internet Order it online 1. Ch 1 Internet Introduction2. Ch 2 Communication tools3. Ch 3 internet for research4. Ch 4 Career booster5. Ch 5 Entrepreneur6. Ch 6 Build your website now7. Ch 7 SEO SNO8. Ch 8 Earning Money online9. Ch 9 Internet for U10. Ch 10 hidden resources11. Ch 11 Online Frauds12. Ch 12 Additional Chapter13. Ch 13 Tips n tricks
The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism
Jeremy Rifkin - 2014
(Marginal cost is the cost of producing additional units of a good or service, if fixed costs are not counted.) While economists have always welcomed a reduction in marginal cost, they never anticipated the possibility of a technological revolution that might bring marginal costs to near zero, making goods and services priceless, nearly free, and abundant, and no longer subject to market forces.Now, a formidable new technology infrastructure—the Internet of things (IoT)—is emerging with the potential of pushing large segments of economic life to near zero marginal cost in the years ahead. Rifkin describes how the Communication Internet is converging with a nascent Energy Internet and Logistics Internet to create a new technology platform that connects everything and everyone. Billions of sensors are being attached to natural resources, production lines, the electricity grid, logistics networks, recycling flows, and implanted in homes, offices, stores, vehicles, and even human beings, feeding Big Data into an IoT global neural network. Prosumers can connect to the network and use Big Data, analytics, and algorithms to accelerate efficiency, dramatically increase productivity, and lower the marginal cost of producing and sharing a wide range of products and services to near zero, just like they now do with information goods.The plummeting of marginal costs is spawning a hybrid economy—part capitalist market and part Collaborative Commons—with far reaching implications for society, according to Rifkin. Hundreds of millions of people are already transferring parts of their economic lives to the global Collaborative Commons. Prosumers are plugging into the fledgling IoT and making and sharing their own information, entertainment, green energy, and 3D-printed products at near zero marginal cost. They are also sharing cars, homes, clothes and other items via social media sites, rentals, redistribution clubs, and cooperatives at low or near zero marginal cost. Students are enrolling in free massive open online courses (MOOCs) that operate at near zero marginal cost. Social entrepreneurs are even bypassing the banking establishment and using crowdfunding to finance startup businesses as well as creating alternative currencies in the fledgling sharing economy. In this new world, social capital is as important as financial capital, access trumps ownership, sustainability supersedes consumerism, cooperation ousts competition, and "exchange value" in the capitalist marketplace is increasingly replaced by "sharable value" on the Collaborative Commons.Rifkin concludes that capitalism will remain with us, albeit in an increasingly streamlined role, primarily as an aggregator of network services and solutions, allowing it to flourish as a powerful niche player in the coming era. We are, however, says Rifkin, entering a world beyond markets where we are learning how to live together in an increasingly interdependent global Collaborative Commons.
Silk Road
Eileen Ormsby - 2014
Behind it was the FBI's Most Wanted Man, a mysterious crime czar dubbed 'Dread Pirate Roberts'. SILK ROAD lay at the heart of the 'Dark Web' - a parallel internet of porn, guns, assassins and drugs. Lots of drugs. With the click of a button LSD, heroin, meth, coke, any illegal drug imaginable, would wing its way by regular post from any dealer to any user in the world. How was this online drug cartel even possible? And who was the mastermind all its low roads led to? This is the incredible true story of Silk Road's rise and fall, told with unparalleled insight into the main players - including alleged founder and kingpin Dread Pirate Roberts himself - by lawyer and investigative journalist Eileen Ormsby. A stunning crime story with a truth that explodes off the page.
Applied Predictive Analytics: Principles and Techniques for the Professional Data Analyst
Dean Abbott - 2014
Written by a leading expert in the field, this guide examines the science of the underlying algorithms as well as the principles and best practices that govern the art of predictive analytics. It clearly explains the theory behind predictive analytics, teaches the methods, principles, and techniques for conducting predictive analytics projects, and offers tips and tricks that are essential for successful predictive modeling. Hands-on examples and case studies are included.The ability to successfully apply predictive analytics enables businesses to effectively interpret big data; essential for competition today This guide teaches not only the principles of predictive analytics, but also how to apply them to achieve real, pragmatic solutions Explains methods, principles, and techniques for conducting predictive analytics projects from start to finish Illustrates each technique with hands-on examples and includes as series of in-depth case studies that apply predictive analytics to common business scenarios A companion website provides all the data sets used to generate the examples as well as a free trial version of software Applied Predictive Analytics arms data and business analysts and business managers with the tools they need to interpret and capitalize on big data.
When Google Met Wikileaks
Julian Assange - 2014
Both fascinating and alarming, it contains extensive, new material, written by Assange specifically for this book, providing the best available summary of his vision for the future of the Internet.The book also includes an edited transcript of the conversation with Schmidt in which Assange outlines the way WikiLeaks works and why it is so significant for governments and corporations. What emerges is the clearest and most sophisticated picture of the philosophy behind WikiLeaks to date.Assange proposes a radical overhaul of the naming structure of the Internet, one which would revolutionize the way information is accessed. By coupling the intellectual content of a document to its online name—doing away with the haphazard URL system—Assange outlines a potential future for the Internet that would make it faster and much more difficult to censor.In contrast, Schmidt’s contribution equates progress with the geographic expansion of Google, supported by the US State Department. In cutting prose, Assange denounces this world-view as "technocratic imperialism" and offers a stringent critique of its methods, goals and effects.These are vital counterpoints for anyone interested in where the Internet—and by extension human civilization—is heading. The difference between the paths taken by Assange and Schmidt was illustrated subsequently by their responses to the Snowden disclosures: while WikiLeaks aided the whistleblower's escape, Google scrambled to manage a public relations backlash after the revelation that it had taken money from the NSA to process spying requests from the US government.In June 2011, the North and South poles of the Internet came together in the English countryside for an historic dialogue. This extraordinary book tells the story of that unlikely encounter, and its significance for us all.
100 Ideas that Changed the Web
Jim Boulton - 2014
Later ideas look at the origins of social networking and the latest developments on the Web, such as The Cloud and the Semantic Web.Following the design of the previous titles in the series, this book is in a new, smaller format. It provides an informed and fascinating illustrated history of our most used and fastest-developing technology.
Rain, Volume 2 (Rain, #2)
Jocelyn DiDomenick - 2014
Can't a poor girl catch a break? Sure, but not without a healthy helping of laughs and drama. Volume 2 includes from chapters 7 through 14 as they are seen online at DeviantArt, SmackJeeves, and Comic Fury. Also included are an exclusive bonus chapter that you won't see online!
You Are Here: Art After the Internet
Omar Kholeif - 2014
Responding to an era that has increasingly chosen to dub itself as "post-internet," this collective text explores the relationship of the internet to art practices from the early millennium to the present day. The book positions itself as a provocation on the current state of cultural production, relying on first-person accounts from artists, writers and curators as the primary source material. The book raises urgent questions about how we negotiate the formal, aesthetic and conceptual relationship of art and its effects after the ubiquitous rise of the internet."You Are Here is the best anything I've read in ages ... and I'm jealous I'm not a contributor. I really loved it. It's a joy to see new green shoots of cultural tendencies emerging from barren soil." - Douglas Coupland
Digital Adaptation
Paul Boag - 2014
That's why we created Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture, teams and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice, and showed results. The book will help traditional businesses and organizations to overcome their legacy, and help you plant the seeds of change with very little power. If you do want to finally see changes happening, this is the book to grab. Written by Paul Boag. Designed by Veerle Pieters. 176 pages. YOU'LL LEARN TO: • Tackle bureaucracy and overcome legacy culture, • Develop a flexible and effective digital strategy, • Use responsibility matrix to minimize delays and costs, • Adopt a digital culture and become digital by default, • Apply techniques from mid-sized and large organizations, • Avoid toxic working practices and improve internal processes, • Organize teams and boost their efficiency, • Embrace social media and use them effectively, • Understand the value of a digital team and invest in them, • Break down the walls and nourish collaboration, ownership and innovation.
The Anonymous Blog of Mrs. Jones
Ellen Harger - 2014
Convinced her friends and family won’t understand, she turns to strangers through a blog she writes as Mrs. Jones, a nondescript anyone.Despite exposing herself on the internet, she assumes no one will notice her among millions of voices. Cathartic writing helps her to transform as she makes new friends, seeks help from a non-traditional therapist, and considers divorce.Then Mr. Write answers. A strange man who asks questions, who peels away the layers. Gillian finds love, but life is absurdly stubborn. She must confront her husband, Evan, before she can move on.
Engaging Students Through Social Media: Evidence-Based Practices for Use in Student Affairs
Reynol Junco - 2014
Author Reynol Junco, associate professor at Purdue University and fellow at the Harvard Berkman Center for Internet & Society, has been widely cited for his research on the impact of social technology on students. In Engaging Students through Social Media: Evidence-Based Practice for Use in Student Affairs, he offers a practical plan for implementing effective social media strategies within higher education settings.The book bridges the gap between a desire to use social media and the process knowledge needed to actually implement and assess effective social media interventions, providing a research-based understanding of how students use social media and the ways it can be used to enhance student learning.Discover how social media can be used to enhance student development and improves academic outcomes Learn appropriate strategies for social media use and how they contribute to student success in both formal and informal learning settings Dispel popular myths about how social media use affects students Learn to use social media as a way to engage students, teach online civil discourse, and support student development The benefits of social media engagement include improvements in critical thinking skills, content knowledge, diversity appreciation, interpersonal skills, leadership skills, community engagement, and student persistence. This resource helps higher education professionals understand the value of using social media, and offers research-based strategies for implementing it effectively.
How to Build a Million Dollar App: E-Book Companion To How To Build A Billion Dollar App
George Berkowski - 2014
In this free digital ebook companion to How To Build a Billion Dollar App, he includes an outline of the entire book and the chapters from step 1 of the journey, 'Building and Founding a Team', 'Validating Your Product' and 'Raising Seed Funding'. Through his experience, research and insights, readers will receive the beginning they need to start creating their very own Billion Dollar app!
Mytro
John Biggs - 2014
Imagine a trip full of mystery and excitement from New York to Barcelona to the wind-swept coast of Italy to the edge of space. Imagine dangerous strangers, amazing friends, and high adventure. Imagine Mytro. The first book in the Mytro trilogy, this thrill ride of a story follows Turtle and Agata as they learn the secrets of a mysterious group trying to control the world and the strange creatures that could destroy it.
How to use Instagram: A guide for beginners and business owners
Katharina Alf - 2014
'How to use Instagram' is your ultimate guide for the most effective Instagram experience. After reading this guide you will be able to know the following: -What Instagram is and why you should use it -Why Instagram might be better than other social media platforms -Using the basic features such as creating an account, using the newsfeed and editing your profile -Editing and uploading a photo -Finding other people to follow -Using Instagram Video: filming, editing and uploading it to Instagram, good video apps -Using Instagram direct: sending a personal picture to a selected user -Instagram for business: Benefits of using Instagram for business Making use of its features Posting quality content Getting more followers Hosting contents and more! -Instagram tips and secrets: great photo editing apps and apps that go great with Instagram -Great Instagram accounts that you can follow -Celebrity accounts to follow -Finding great people on Instagram Plus there is a free video BONUS exclusive to all readers! This guide is the only book you'll ever need to become an Instagram master user!
Decoding the Chinese Internet: A Glossary of Political Slang
Badiucao - 2014
It was the grass-mud horse, a dopey alpaca frolicking in the Mahler Desert. It starred in a popular music video, staring buck-toothed into the camera while a chorus of children sang about the grass-mud horse’s defeat of the river crabs. It seemed innocent enough. But the grass-mud horse was actually a subterfuge of Chinese Internet censorship. For the past four years, China Digital Times has built a wiki dedicated to “grass-mud horse language,” inspired by an imaginary creature whose name invokes a curse word. Our Grass-Mud Horse Lexicon continues to evolve as Chinese netizens create new terms and give new meaning to older ones. This emerging “resistance discourse” steadily undermines the values and ideology that reproduce compliance with the Chinese Communist Party’s authoritarian regime, and force an opening for free expression and civil society in China. This eBook distills the most time-tested and ubiquitous terms in our lexicon. Organized by broad categories, Decoding the Chinese Internet will guide readers through the colorful, raucous world of China’s online resistance discourse. Students of Mandarin will gain insight into word play and learn terms that are key to understand Chinese Internet language. But no knowledge of Chinese is needed to appreciate the creative leaps netizens make in order to keep talking. This book is a revised and updated version of Grass-Mud Horse Lexicon: Classic Netizen Language published in August 2013.
The Killer Net
Matthew W. Grant - 2014
. . On the eve of the new millennium, thousands of people logged on to the Internet for the first time every day. Some were looking for love. Some were looking for victims. In The Killer Net, courageous police department secretary, Jennifer Warren, matches wits against a genius who lures women in under the pretense of looking for a relationship. He boldly taunts the police with e-mail poems about their murders sent from the crime scenes. The cops continue to arrive only to discover another dead body and no way to find a killer who has disappeared without a trace.
Virtual Unreality: Just Because the Internet Told You, How Do You Know It's True?
Charles Seife - 2014
In Virtual Unreality, Charles Seife uses the skepticism, wit, and sharp facility for analysis that captivated readers in Proofiness and Zero to take us deep into the Internet information jungle and cut a path through the trickery, fakery, and cyber skullduggery that the online world enables. Taking on everything from breaking news coverage and online dating to program trading and that eccentric and unreliable source that is Wikipedia, Seife arms his readers with actual tools—or weapons—for discerning truth from fiction online.
Folklore, Horror Stories, and the Slender Man: The Development of an Internet Mythology
Shira Chess - 2014
It entered the broader popular consciousness in May 2014, when two twelve year old girls led a third girl into a wooded area and stabbed her numerous times. The Slender Man takes on important cultural meanings in the age of the Internet - meanings often neglected when the crime version of the story went reported in the media. The revisions that they made to it helps to suggest an iterative folk telling tradition. Because the Slender Man storytelling process has become both crowd sourced and participatory - taking place at what we identify as a "digital campfire" - the interpretations and analyses are not meant to be static, but to provide an explanation of how Internet mythologies develop and prosper. This book introduces unique attributes of digital culture and establishes a needed framework for studies of other Internet memes and mythologies.
Private Messages (The Facebook Trilogy 2)
Haydn Grey - 2014
Hunter, the private detective mourning the murder of his wife, and battling his own personal demons. Lily and Kathy, best friends forever. But forever was not as long as they thought. The serial killer plotting his next strike. The circumstances that bring them together. And that tear them apart.
Profile (The Facebook trilogy 1)
Haydn Grey - 2014
What he gets is exciting. And dangerous. Can he undo the damage he causes before he loses everything, including his life?
Lean Branding: Creating Dynamic Brands to Generate Conversion
Laura Busche - 2014
If you count yourself among them, Lean Branding is here to help.This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop.Learn exactly what a brand is--and what it isn'tBuild a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategyMeasure your brand ingredients by using meaningful metrics to see if they meet your conversion goalsPivot your brand ingredients in new directions based on what you've learned--by optimizing rather than trashingFocus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply
Java in 24 Hours, Sams Teach Yourself (Covering Java 8)
Rogers Cadenhead - 2014
Full-color figures and clear instructions visually show you how to program with Java.Popular author Rogers Cadenhead helps you master the skills and technology you need to create desktop and web programs, web services, and even an Android app in Java.Learn how to... Set up your Java programming environment Write your first working program in just minutes Control program decisions and behavior Store and work with information Build straightforward user interfaces Create interactive web programs Use threading to build more responsive programs Read and write files and XML data Master best practices for object-oriented programming Create flexible, interoperable web services with JAX-WS Use Java to create an Android app Expand your skills with closures, the powerful new capability introduced in Java 8 Contents at a GlancePART I: Getting Started 1 Becoming a Programmer 2 Writing Your First Program 3 Vacationing in Java 4 Understanding How Java Programs WorkPART II: Learning the Basics of Programming 5 Storing and Changing Information in a Program 6 Using Strings to Communicate 7 Using Conditional Tests to Make Decisions 8 Repeating an Action with LoopsPART III: Working with Information in New Ways 9 Storing Information with Arrays 10 Creating Your First Object 11 Describing What Your Object Is Like 12 Making the Most of Existing ObjectsPART IV: Programming a Graphical User Interface 13 Building a Simple User Interface 14 Laying Out a User Interface 15 Responding to User Input 16 Building a Complex User InterfacePART V: Moving into Advanced Topics 17 Storing Objects in Data Structures 18 Handling Errors in a Program 19 Creating a Threaded Program 20 Using Inner Classes and Closures 21 Reading and Writing Files 22 Creating Web Services with JAX-WS 23 Creating Java2D Graphics 24 Writing Android AppsAppendixes A Using the NetBeans Integrated Development Environment B Where to Go from Here: Java Resources C This Book's Website D Setting Up an Android Development Environment
Social eCommerce: Increasing Sales and Extending Brand Reach
Stephan Spencer - 2014
Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you and your audience. Or worse still, it can become an echo chamber for negative PR.If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget. Whether you’re selling digital goods and services, physical goods, or local services, this book has the answers.- Strategize and optimize your social presence in ways you didn’t know were possible- Drive more clicks and sales with better-performing Facebook ads- Develop remarkable content with viral potential- Manage your online reputation, instead of letting it manage you- Integrate social media into your SEO strategy, and vice versa- Leverage online influencers to promote your brand, and become an influencer yourself
Android App Development For Dummies
Michael Burton - 2014
Plus, two programs are provided: a simple program to get you started and an intermediate program that uses more advanced aspects of the Android platform. Android mobile devices currently account for nearly 80% of mobile phone market share worldwide, making it the best platform to reach the widest possible audience. With the help of this friendly guide, developers of all stripes will quickly find out how to install the tools they need, design a good user interface, grasp the design differences between phone and tablet applications, handle user input, avoid common pitfalls, and turn a "meh" app into one that garners applause. Create seriously cool apps for the latest Android smartphones and tablets Adapt your existing apps for use on an Android device Start working with programs and tools to create Android apps Publish your apps to the Google Play Store Whether you're a new or veteran programmer, Android App Development For Dummies will have you up and running with the ins and outs of the Android platform in no time.
King Valentine
G. E. Schultz - 2014
His anger management counselor has recommended that he maintain a diary and join a support group. Eddie, however, chooses to start a blog, and soon the world learns that Elvis Edward Valentine is raw nerve, a man-child who shares everything about his life. Though Eddie is every bit as crazy as a March hare, he has his hopes and dreams. He wants to make a new life for himself. But he has to make a big score somehow, and quick. So he takes to a life of gambling. While experiencing the emotional roller coaster rides of professional card playing, Eddie ventures about town in search of his dream girl. But who will that ultimately be? His Venezuelan cougar? His stunning Chinese manic-depressive lover? Or a comely bookstore clerk who won't give him the time of day? It won't matter who it is unless he can come up with the funds to finance the Happily Ever After. The pressure is on!
Repped: 30 Days to a Better Online Reputation
Andy Beal - 2014
It doesn’t matter if you’re fresh out of college and hoping your past Facebook indiscretions don’t torpedo your career prospects, or a Fortune 500 company trying to make a name for itself in a crowded market, your reputation online is vital to your success.In Repped: 30 Days to a Better Online Reputation, world renowned online reputation management author, speaker, and expert Andy Beal walks you through a practical 30-day plan to build, manage, monitor and protect your valuable reputation online. With dozens of examples and actionable tips, Repped demonstrates how a better online reputation can lead to improved job prospects, happier customers, fewer detractors, and most importantly of all, greater income.Repped is for individuals, professionals, small businesses, non-profits, and large corporations. Repped is for anyone that realizes the value of building a better online reputation.
So Many Christians, So Few Lions: Is There Christianophobia in the United States?
George Yancey - 2014
Drawing on both quantitative and qualitative research, authors George Yancey and David A. Williamson show that even though (or perhaps because) Christianity is the dominant religion in the United States, bias against Christians also exists-particularly against conservative Christians-and that this bias is worth understanding. The book does not attempt to show the prevalence of anti-Christian sentiments-called Christianophobia-but rather to document it, to dig into where and how it exists, to explore who harbors these attitudes, and to examine how this bias plays itself out in everyday life. Excerpts from the authors' interviews highlight the fear and hatred that some people harbor towards Christians, especially the Christian right, and the ways these people exhibit elements of bigotry, prejudice, and dehumanization. The authors argue that understanding anti-Christian bias is important for understanding some social dynamics in America, and they offer practical suggestions to help reduce religious intolerance of all kinds.
The Mobile Mind Shift: Engineer Your Business To Win in the Mobile Moment
Ted Schadler - 2014
What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to:• Find your customer’s most powerful mobile moments with a mobile moment audit.• Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze.• Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales.• Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty.• Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities.Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.
Five Stars: The Smart Business Guide to Online Reviews
Gradiva Couzin - 2014
This detailed, comprehensive guide covers the tools, tactics, and techniques for getting and leveraging reviews to increase sales. Featuring the same conversational, empowering tone that helped make the authors' "SEO: An Hour a Day " books best-sellers, "Five Stars" is a concise yet comprehensive reference for small business owners, marketers, and social media managers that covers everything from getting more and better reviews, using tools to track and monitor reviews on such sites as Yelp.com, how to integrate reviews on their own sites, leverage this content in social media and other channels, and such other crucial topics as handling negative reviews and leveraging mobile's impact. Featuring detailed commentary, great how-tos and fascinating case studies, this unique book is sure to help today's savvy marketing practitioners capitalize on this important content marketing practice.
The Mobile App Masterplan: Learn how to make excellent money selling apps and quit your job (no coding required) (Online Business Collection Book 1)
Mark Weston - 2014
With the amounts of money being spent on cell phones and mobile apps it’s no surprise that millionaires are being made every single day in this industry. I’m not here to tell you that by uploading an app you will strike it rich like that but to offer you a way to gradually build up a passive income source. In my book, The Mobile App Masterplan, I show you exactly what you need to do to start building up a portfolio of mobile apps to earn you a passive income that earns day after day. You probably have heard of Angry Birds or Plants vs. Zombies? Those are blockbusting mobile games apps that have made it big. You don’t however need to create a superstar game to make money with apps. Even the most basic apps have the opportunity to make money due to the sheer volume of people owning a mobile phone and downloading apps. In my book I will show you how you can start your mobile app empire, taking advantage of the leverage the internet brings to start a business both cheaply and quickly. You don’t even need to have any coding knowledge. In fact I advise against doing any sort of coding at all unless you have a fantastic idea you are passionate about. If you want a money making business then take my advice, it will get you further a lot quicker. In a nutshell,I'll give you a rundown about everything you need to know to launch your brand new app. I will show you why you should outsource your app to be made and NOT spend a fortune! Explain how to make money with your app. Give you exclusive contacts to get started.Also FREE Bonus material including downloads, free software and more if you want to easily build your own app at home!For the price of a coffee you will get a lot of valuable information to get you started making money with apps.Thank you and good luck!Mark
Pinterest Tutorial: Pinterest Help for Beginners
Michelle Held - 2014
Pinterest Tutorial includes step-by-step instructions written by Pinterest blogger Michelle Held @PinTalk Use Pinterest for business and learn how to set up an account and boards, how to pin and repin, use hashtags, comment, like pins and get more followers. Learn how to use Pinterest for your business or home. This fact-filled book is full of step-by-step instructions on everything from how to set up your own account, to using Pinterest for business and getting more followers. Pinterest Tutorial is for individual users and businesses. Pinterest is entertaining for the casual user and a way to generate a customer base for the business user. Businesses will find that Pinterest drives shoppers to their website, making it an easy form of free advertising. This book is for the beginning to advanced user. Get started with Pinterest marketing today! Table of Contents Chapter 1: What Is Pinterest? Chapter 2: Who Uses Pinterest? Chapter 3: Pinterest’s Beginning Chapter 4: Getting Started: Terminology Chapter 5: How To Set Up A New Account Chapter 6: Following Users Chapter 7: Setting Up Your First Boards Chapter 8: Pins, Likes, and Comments Chapter 9: Beyond the Basics Chapter 10: Following and Feeds Chapter 11: Pinterest for Business Chapter 12: Converting to or Getting Started as a Business Account Chapter 13: Business Best Practices Chapter 14: Business Tools and Widgets Chapter 15: How to Increase Your Following Chapter 16: Group Boards Chapter 17: Get Pinning!
Rails Crash Course: A No-Nonsense Guide to Rails Development
Anthony Lewis - 2014
Major websites like GitHub, Hulu, and Twitter have run Rails under the hood, and if you know just enough HTML and CSS to be dangerous, Rails Crash Course will teach you to harness Rails for your own projects and create web applications that are fast, stable, and secure.In Part I, you'll learn Ruby and Rails fundamentals and then dive straight into models, controllers, views, and deployment. As you work through the basics, you'll learn how to:Craft persistent models with Active RecordBuild view templates with Embedded RubyUse Git to roll back to previous versions of your code baseDeploy applications to HerokuIn Part II, you'll take your skills to the next level as you build a social networking app with more advanced Ruby tools, such as modules and metaprogramming, and advanced data modeling techniques within Rails's Active Record. You'll learn how to:Implement an authentication system to identify authorized usersWrite your own automated tests and refactor your code with confidenceMaximize performance with the asset pipeline and turbolinksSecure your app against SQL injection and cross-site scriptingSet up a server and deploy applications with CapistranoEach chapter is packed with hands-on examples and exercises to reinforce what you've learned. Whether you're completely new to Ruby or you've been mucking around for a bit, Rails Crash Course will take you from the basics to shipping your first Rails application, fast.
Freire and Education
Antonia Darder - 2014
In this deeply personal introduction to the man and his ideas, Antonia Darder reflects on how Freire's work has illuminated her own life practices and thinking as an educator and activist. Including both personal memories and a never-before published, powerful dialogue with Freire himself, Darder offers a unique analysis of solidarity, in mind and spirit. A heartfelt look at the ways Freire can still inspire a critically intellectual and socially democratic life, this book is certain to open up his theories in entirely new ways, both to those already familiar with his work and those coming to him for the first time.
Society and the Internet: How Networks of Information and Communication Are Changing Our Lives
Mark Graham - 2014
Internet Studies is a burgeoning new field, which has been central to the Oxford Internet Institute (OII), an innovative multi-disciplinary department at the University of Oxford. Society and the Internet builds on the OII's evolving series of lectures on society and the Internet. The series has been edited to create a reader to supplement upper-division undergraduate and graduate courses that seek to introduce students to scholarship focused on the implications of the Internet for networked societies around the world. The chapters of the reader are rooted in a variety of disciplines, but all directly tackle the powerful ways in which the Internet is linked to political, social, cultural, and economic transformations in society. This book will be a starting point for anyone with a serious interest in the factors shaping the Internet and its impact on society. The book begins with an introduction by the editors, which provides a brief history of the Internet and Web and its study from multi-disciplinary perspectives. The chapters are grouped into six focused sections: The Internet and Everyday Life; Information and Culture on the Line; Networked Politics and Government; Networked Businesses, Industries, and Economies; and Technological and Regulatory Histories and Futures.
Managing and Sharing Research Data
Veerle Van Den Eynden - 2014
Funding bodies increasingly mandate open access to research data, as outputs of their investment; governments internationally demand transparency in research; the economic climate requires greater re-use of valuable data; and fear of data loss calls for more robust information security practices. Journal publishers more and more require submission of the data underpinning peer-reviewed publications.All this means that researchers need to improve, enhance and professionalise their research data management skills to meet the challenge of producing high quality research assets with long-term validity, that can be shared and used for new research.This book aims to give researchers of the wider social and economic sciences the skill-set of research data management techniques required in today's advancing research environment.The authors have for more than a decade been at the vanguard of providing expertise and guidance to researchers in producing high quality shareable research data for long-term use.
Tutor in a Box: The Guide to the Best Free Education Resources on the Internet
Chris Mason - 2014
This resource rich book will show you where the best education resources are on the internet, The book is set up like a fictional school day with the following sections:MathLanguageRecess (Education games)Social StudiesArt and MusicScienceVirtual Field TripsContinuing Education (Free how to videos and college lectures)Computer ProgramsFree Clipart and Sound EffectsSo if educational resources are what you’re looking for there is a tutor in the box you call a computer just waiting to help a person in need.
You Lose Some You Win One
Ian Ellis - 2014
Neither is finding someone you get on with. But that's fine - you can always ask your wife for help, can't you? Will Frampton's marriage is over. He's known this for five years, but accepting that his one and only doesn't love him any more isn't easy. Especially when, after having thrown him out of the house and telling him she hated him all those years ago, she is now one of his closest friends again. When she agrees to help him fill out an online dating profile, things get a little awkward. And when he finds someone he really likes, more than a little complicated. In the follow up to 'Have a Nice Weekend', Will finally summons up the courage to go on a date. In fact, several. But when they don't turn out as planned, he resorts to asking Abi for some help. Neither of them are particularly comfortable with the situation; Will because it just seems wrong, Abi because she is not sure she is ready to see him with someone else. Did she do the right thing when she told him to move out? Does she really want to go ahead with the divorce? And has Will found someone he gets on with even better than Abi?