And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.

    Fashion was as turbulent as the times. Throughout it all, Vogue magazine was there, as the leading visual filter.20th Century Fashion, published in association with Vogue magazine, is the definitive style bible for anyone interested in the past, present and future of fashion. It takes a fresh look at fashion history over the twentieth century and charts the evolution from corsets to Coco Chanel to punk.The book chronicles and explores one hundred years of developments and movements, including:20s flappers Christian Dior's New Look Swinging Sixties New Romanticism 90s Eclecticism Illustrated with eye-catching archive images, 20th Century Fashion also features the work of the photographers who helped immortalize seminal fashion images. An A-Z section profiles two hundred and fifty of the greatest fashion designers who inspired, created and altered the course of fashion -- from Azzedine Alaia to Zoran by way of Balenciaga and Yohji Yamamoto.20th Century Fashion is an informative and inspirational look at how fashion reflects and projects social mores and individual values.

    Above all, style begins with a sense of who you are and your self-confidence. Style comes from opening yourself to the world around you -- to books and movies, art, music, travel, and especially to other people. In this upbeat and engaging book, designer Kate Spade talks about the many people and experiences that have inspired her. For Kate, movies as varied as The Swimmer and The Red Balloon have influenced her vision of style, as have such places as Mexico (where she and her husband, Andy, vacation each year), Napa Valley, and her hometown of Kansas City. In the pages of Style, you'll find a large section devoted to the colors Kate most loves and suggestions for combining them. Accessories, which are the backbone of her wardrobe, are given full treatment here, including shoes, handbags, hats, gloves, and jewelry; and a portfolio of Kate's personal favorites from her own closet is showcased. Style in the office, evening style, even ideas for style when you travel and when you play are all featured here. The last section of Style focuses on maintaining your wardrobe, including tips on organizing your closet, caring for vintage clothes, and keeping your jewelry in good condition. Style, with 230 watercolor illustrations, is a wonderfully personal and friendly book intended for readers of all ages and style temperaments. If there's one rule Kate espouses, it's that true style comes when you follow your own rules. Moreover, as the writers William Strunk, Jr., and E. B. White once wrote, "To achieve style, begin by affecting none."

    In 1998, his ex-wife Patrizia Reggiani Martinelli--nicknamed "The Black Widow" by the press--was sentenced to 29 years in prison, for arranging his murder. Did Patrizia murder her ex-husband because his spending was wildly out of control? Did she do it because her glamorous ex was preparing to marry his mistress, Paola Franchi? Or is there a possibility she didn't do it at all?The Gucci story is one of glitz, glamour, intrigue, the rise, near fall and subsequent resurgence of a fashion dynasty. Beautifully written, impeccably researched, and widely acclaimed, The House of Gucci will captivate readers with its page-turning account of high fashion, high finance, and heart-rending personal tragedy.

    Her collaborations with artists such as Man Ray, Salvador Dalí, Jean Cocteau and Alberto Giacometti elevated the field of women's clothing design into the realm of art.Her story is one of pluck, determination and talent with scandal as spice. As the daughter of minor Italian nobility whose disastrous first marriage to a Theosophist caused near penury, she transformed herself into a designer of great imagination and, along with Coco Chanel, her greatest rival, she was one of the few female figures in the field at that time

    Interspersed with pages from Alexa's notebooks and many a photo of a good night out, It appears in real cloth, with hand-crafted marbled endpages covered in polkadots, stripy head and tail bands, and luxiouriously creamy paper. Witty, charming and with a refreshingly down-to-earth attitude, It is a must-have for anyone who loves fashion, worries about growing up, or loves just about everything Alexa Chung.

    A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

    He helped save the world’s last unprotected redwoods. He co-created the predecessor to today’s Green New Deal. And he led a successful effort by climate scientists and activists to keep nuclear plants operating, preventing a spike of emissions.But in 2019, as some claimed “billions of people are going to die,” contributing to rising anxiety, including among adolescents, Shellenberger decided that, as a lifelong environmental activist, leading energy expert, and father of a teenage daughter, he needed to speak out to separate science from fiction.Despite decades of news media attention, many remain ignorant of basic facts. Carbon emissions peaked and have been declining in most developed nations for over a decade. Deaths from extreme weather, even in poor nations, declined 80 percent over the last four decades. And the risk of Earth warming to very high temperatures is increasingly unlikely thanks to slowing population growth and abundant natural gas.Curiously, the people who are the most alarmist about the problems also tend to oppose the obvious solutions.What’s really behind the rise of apocalyptic environmentalism? There are powerful financial interests. There are desires for status and power. But most of all there is a desire among supposedly secular people for transcendence. This spiritual impulse can be natural and healthy. But in preaching fear without love, and guilt without redemption, the new religion is failing to satisfy our deepest psychological and existential needs.

    Winner of eight Oscars for costume design, the author describes some of the hundreds of productions she worked on and gives her personal impressions of the actors and actresses for whom she created costumes.

    Now, the creators share their tricks of the trade, translating high fashion in a low-fuss, accessible way. Hillary Kerr and Katherine Power, two former Elle magazine editors, are the fashionable duo behind the booming website. In Who What Wear they’ve compiled the best of their tips and advice into one stylish compendium.Trends come and go at a dizzying pace and it can be challenging to just get dressed in the morning!Kerr and Power banish those fashion faux-pas fears and give readers the tools necessary to update their own personal styles and recognize and incorporate the latest runway and Hollywood looks.Celebrity contributors such as Rachel Zoe, Nicole Richie, and Rachel Bilson also dish their insider style secrets alongside images from the runway and beyond.

    At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

    Her career spanned nearly half a century and included such classic films as Rear Window and Sunset Boulevard. Her private life and professional achievements have been the subject of speculation since she rose to the top in the late 1940s. Ruthlessly competitive and intensely secretive, Head had few close friends and many detractors. Her longtime friend, protégé, and confidant David Chierichetti offers a privileged glimpse into the personality behind the famously impenetrable "schoolmarm" façade and a comprehensive account of her creative process.With more than 150 images –– including family snapshots, sketches, and studio portraits of the stars and roles she helped to create, Edith Head is a fresh and vital portrait of the designer, as well as of the era she epitomizes.

    Vogue: The Covers chronicles the extraordinary images that have reflected—and transformed—the world of style for more than 120 years. More than 300 of the most beautiful, provocative, and fashion-forward covers ever produced are highlighted alongside the history and stories behind the covers themselves. Organized in chronological order by decade, Vogue: The Covers begins with the illustrated covers from the magazine’s inception in 1892 and spans the 20th century to the present day, charting the evolution of fashion, art, culture, and photography for the past 120 years. Featuring the work of influential artists—Helmut Newton, Irving Penn, Richard Avedon, Bruce Weber, Herb Ritts, Steven Meisel, Annie Leibovitz, and Mario Testino—the book is a stunning celebration of the magazine and its unparalleled influence.

    Vintage Hairstyles presents all the tools, techniques, and step-by-step instructions needed to achieve eye-catching looks for every occasion. Trendsetters, hairstylists, and fashionistas will love creating elegant updos for special events or playful curls for everyday excursions. Featuring a history of beauty trends by the decades, a list of must-have hair products, and projects for making chic hair accessories, Vintage Hairstyles showcases classic beauty with a fresh twist.

    We’re back.”From Lisa Birnbach, the author of The Official Preppy Handbook—and designer Chip Kidd—comes a whole new take on the prep world that Birnbach turned into an international best-selling phenomenon thirty years ago.True Prep is a contemporary look at how the old guard of natural-fiber-loving, dog-worshipping, G&T-soaked preppies adapt to the new order of things. Birnbach considers the prep attitude towards money (ambivalent), schools (good investment), wardrobe (now your clothes fit), work (some careers will never be prep), decorating (ask mummy), scandal (including rehab and prison), and food and drink (with some classic recipes for both). She also looks at weekends (and what to do to get asked back), entertaining, sports (including sailing and shopping), weddings, etiquette, the Internet and electronic gadgetry, political correctness, reality TV, and . . . polar fleece. And last but not least: a do-it-yourself eulogy. With more than 200 original illustrations and photographs, True Prep promises to be a whole new, old sensation.