Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    And yet, when golf historians write about the legends of the game, with special attention paid to the above-listed "Big Three," his name is often left out of the discussion, or is at best an afterthought. In this fascinating autobiography, Casper tells his life story, shining candid insight into the man who quietly collected fifty-one PGA Tour victories, the seventh highest total in history.

    What time is the 3:00 parade? Why does a child need to be 40 inches tall to ride a roller coaster? What happens when the president of France gets lost inside Pirates of the Caribbean? A former employee, or "cast member", at Walt Disney World's Magic Kingdom answers these and other questions while sharing humorous stories about working inside the world's most popular theme park."Stories from a Theme Park Insider" takes you inside the park's famous tunnels and backstage for a look at how theme parks really work, and the funny moments and embarrassments that can happen when your work is someone else's vacation.

    In fact music hasn't just accompanied his life, it's been an integral part of it.In the bestselling and award-winning tradition of This Boy, In My Life vividly transports us to a world that is no longer with us - a world of Dansettes and jukeboxes, of heartfelt love songs and heart-broken ballads, of smoky coffee shops and dingy dance halls. From Bob Dylan to David Bowie, from Lonnie Donnegan to Bruce Springsteen, all of Alan's favourites are here. As are, of course, his beloved Beatles, whom he has worshipped with undying admiration since 1963.But this isn't just a book about music. In My Life adds a fourth dimension to the story of Alan Johnson the man.

    Chiswick Women's Aid was Europe's first ever refuge for what were then called 'battered women', and Jenny Smith was one of the first females who bravely made their way to this much-needed safe house. Desperate, and in fear for her life and the welfare of her two small children, Jenny had fled her dangerously schizophrenic partner, carrying only a few possessions. In the Chiswick shelter, founded by famous women's rights campaigner Erin Pizzey, Jenny found other women in the same position, all with harrowing, extraordinary stories to tell. Amenities were basic, but the respect, kindness and humanity of the community would help to give Jenny a new lease of life and strength. When the safe house came under threat of closure, she lobbied parliament and drove across Europe in a convoy of women in camper vans to raise awareness of their plight. Jenny's story is a slice of social history that begins in a Derbyshire mining village in the 1950s and takes the reader to inner city of Hackney in the 1960s, and Jenny's heart-breaking journey to the refuge. The house was the subject of a famous documentary, Scream Quietly or the Neighbours Will Hear, which, when first broadcast in 1974, sent shockwaves through the UK. Jenny was one of the first women to break a taboo by speaking publicly about domestic abuse. With the new start afforded her by the refuge, Jenny went on to find love, have another child and work as a foster carer.

    It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.Given the explosion in use of digital and social media over the past few years, the internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.Personal Branding Benefits Your Business by:Establishing Credibility & Thought LeadershipGrowing Your NetworkAttracting New OpportunitiesIncreasing SalesHelping You Reach Your Business GoalsWho is this book for?CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.Individual Contributors & Academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling.PR Agencies & Exec Comms Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.About Mel CarsonMel Carson is Founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks and writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social and has had his wisdom featured in Forbes, Fast Company, GQ, QZ.com, USA Today and he regularly writes as a business columnist for Entrepreneur.com.For more on Mel Carson visit http://www.MelCarson.com and http://www.DelightfulCommunications.com

    As a result, many people are left with an incomplete understanding of this transformative new technology and its massive implications for the future. The goal of this book is not to plumb the depths of the mathematical wizardry used to code blockchain-based applications, but rather to serve as an introduction to the broader architecture and conceptual background behind blockchain technology. We will take a practical approach, examining how Blockchains are used in the real world. In this short, concise guide you will learn: A Brief History of Blockchain Technology Blockchain Basics: Managing Digital Transactions What is a Distributed Ledger? Blockchain Beyond Bitcoin Implications Of Blockchain: Big Data, Privacy & Personal Data Profiting from Blockchain Technologies Limitations & Challenges of Blockchain The Future of Blockchain For Centuries, people have relied on corrupt Centralized Institutions like banks and Governments to serve as intermediaries when it comes to storing and transacting financial assets. This is ALL About To Change... Make sure you take action and join the Financial Revolution by reading this book!

     Sixty-thousand marines had landed on the barren, volcanic island that was five miles long and two and half miles wide. For five weeks these men would become involved in some of the bloodiest and fiercest fighting of the Second World War. One third of them would end the battle either dead or wounded. The U.S. Marines on Iwo Jima written by five official marine combat writers, who personally saw action on the island, provides vivid insight into the battle that was described as “a nightmare in hell.” Henri and his fellow correspondents provide a step-by-step chronological overview of the battle as it was fought. They begin with an outline of the months of preparation that were undertaken before the first gun was fired before providing details on how the generals and admirals put their plans into action. Every aspect of the conflict is covered by the authors who interviewed many of the frontline troops to gain a sense of what the battle was like witnessed from the marines on the ground. “Among the Americans who served on Iwo, uncommon valor was a common virtue” — Fleet Admiral Chester W. Nimitz, Commander in Chief, U. S. Pacific Fleet. “The Japanese, despite heavy losses, offered maximum resistance, but the Marines were established on high ground and the conquest of Iwo Jima was assured.” — Fleet Admiral Ernest J. King. This book is essential reading for all who wish to understand what the U.S. Marines went through in their famous capture of Iwo Jima. The authors of this book are three Marine Corps combat correspondents and two Marine Public Relations Officers who were at Iwo Jima. Combat correspondents are trained like other Marines. They live and fight with the outfits to which they are attached and write articles for newspapers and magazines about the men in their units. In battle they can see only what happens in their own units’ limited sectors. In compiling this book, therefore, they drew upon their own experiences on Iwo plus stories written by other combat correspondents and Public Relations Officers who were there. The authors were Captain Raymond Henri, Public Relations Officer, 3d Marine Division, who passed away in 2015, First Lieutenant Jim G. Lucas, Assistant Public Relations Officer, 4th Marine Division, who passed away in 1971, Technical Sergeant W. Keyes Beech, Combat Correspondent, 5th Marine Division, who passed away in 1990, Technical Sergeant David K. Dempsey, Combat Correspondent, 4th Marine Division who passed away in 1999, and Technical Sergeant Alvin M. Josephy, Jr., Combat Correspondent, 3d Marine Division, who passed away in 2005. Their book was first published in 1945.

    Get paid to travel and write about it.Only no one told Jules that it would mean eating oily seabirds, repeatedly falling off a husky sled, getting stranded on a Mediterranean island, and crash-landing in Iran.The exotic destinations come thick and fast – Hong Kong, Hawaii, Huddersfield – as Jules navigates what it means to be a travel writer in a world with endless surprises up its sleeve.Add in a cast of larger-than-life characters – Elvis, Captain Cook, his own travel-mad Dad – and an eye for the ridiculous, and this journey with Jules is one you won’t want to miss.

    This is the book for you because it will help you hit the ground running once you get your license. It is written by an actual, active Realtor. Mario Jannatpour is with RE/MAX Alliance in Louisville, Colorado and what he writes about is based on his experience of what it takes to be successful today as a Realtor. Mario has been a Realtor since 2002. Reader Review: Are you green in real estate or a veteran? Do you know what buyers and sellers are looking for when they are looking at you? What qualities differenciate you from your competition? Mario has helped pin point what today's buyers and sellers are looking for in their real estate agent giving relavent information as well as insight on how you should handle different situations. We all know that honesty is the best policy yet the profession of representation is riddled with pot holes where one can stray. This book will help any new agent or seasoned agent gain a true north when dealing with clients. Mario's first book, Must See Inside, was a great introduction to the real estate business and with this book, The Honest Real Estate Agent, Mario dives deeper on how to "be" a real estate agent which means doing the right thing, always! I sincerely recommend this book for anyone who is getting into the business and wants to get a firm handle of how to "be" great at your job. Addy Saeed, RE/MAX Active Realty (Toronto, Canada)

    

    In desperate attempts to cure their patients, physicians injected them with deadly medications, cut holes in their heads, and sterilized them. Years of insufficient funding caused the hospital to decay into a crumbling facility with too few staff, as seen in the 1975 film "One Flew Over the Cuckoo's Nest." Today, after a $360 million makeover, Oregon State Hospital is a modern treatment hospital for the state's civil and forensic mentally ill. In this compelling account of the institution's tragedies and triumphs, author Diane Goeres-Gardner offers an unparalleled look at the very human story of Oregon's historic asylum.

     It ran for eight hundred miles, from San Antonio, Texas to Abilene, Kansas, and was instrumental in creating the famous image of the cowboy. But how was this trail created? Who devised its route? And why were the cattle drives across states so important for the economy of the southwest? Sam P. Riding’s fascinating book The Chisholm Trail: A History of the World's Greatest Cattle Trail gives an in-depth overview of the route was created, who rode along it and how it eventually superseded by the emergence of the railways. Through the course of the book Ridings provides details on many of the famous figures who were associated with the trail including the route’s founder Jesse Chisholm, famous ranchers like Joseph G. McCoy and Charles Goodnight, gunslingers such as Billy the Kid, and of course men who attempted to keep the peace like Charles A. Siringo. Sam P. Ridings rode the trail many times throughout his life during the trail’s golden era and so was able to gather information from the cowboys who knew the route better than anyone else. This work is full of fascinating stories of incidents that occurred along the length of the trail, from gunfights to religious revivals, Native American raids to cattle stampedes, during the short but vibrant years that the trail was in full use. This book is essential reading for anyone interested in the history of the southwest in the aftermath of the Civil War and how the image of the cowboy came into being. Sam P. Ridings was a frequent traveler on the Chisholm Trail and collected many of his stories from the men and women who had lived and worked on the trail during its golden years. His book The Chisholm Trail: A History of the World's Greatest Cattle Trail was first published in 1936. Ridings passed away in Kansas in 1942.

    Many leadership books can be boring. Instead of reading another repetitive book about 100 leadership essentials by a corporate CEO, search no more for the perfect leadership book. In "The Diary of a West Point Cadet," by Captain Preston Pysh, the author teaches essential West Point leadership through the most fun and unique reading of any book in its class. If you are an aspiring cadet, a small-group leader, or even an emerging leader in corporate America, this book is for you. Each intriguing firsthand account of Preston's most memorable stories from attending West Point will capture your interest and imagination. At the conclusion of each gripping story, Preston efficiently summarizes how the experience taught him lessons about leadership, which later prepared him to be a combat commander. If you like twists and turns while reading and learning, you are in for a treat. Prepare to be glued to your seat and the text as you experience unforgettable stories and lessons from "The Point."