The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media. Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.

    By understanding what the browser can and cannot do, you’ll be able to make better design decisions and deliver faster web applications to your users.Author Ilya Grigorik—a developer advocate and web performance engineer at Google—starts with the building blocks of TCP and UDP, and then dives into newer technologies such as HTTP 2.0, WebSockets, and WebRTC. This book explains the benefits of these technologies and helps you determine which ones to use for your next application.- Learn how TCP affects the performance of HTTP- Understand why mobile networks are slower than wired networks- Use best practices to address performance bottlenecks in HTTP- Discover how HTTP 2.0 (based on SPDY) will improve networking- Learn how to use Server Sent Events (SSE) for push updates, and WebSockets for XMPP chat- Explore WebRTC for browser-to-browser applications such as P2P video chat- Examine the architecture of a simple app that uses HTTP 2.0, SSE, WebSockets, and WebRTC

    Today's increasingly fast pace of software development--as programmers make small changes to software one day only to undo them the next--has only heightened the problem; consecutive work on code or single-programmer software is a rare sight these days. Without careful attention to version control, concurrent and collaborative work can create more headaches than it solves. This is where Subversion comes into play.Written by members of the Subversion open source development team, Version Control with Subversion introduces the powerful new versioning tool designed to be the successor to the Concurrent Version System or CVS. CVS users will find the "look and feel" Subversion comfortably familiar, but under the surface it's far more flexible, robust, and usable, and more importantly, it improves on CVS's more notable flaws.The book begins with a general introduction to Subversion, the basic concepts behind version control, and a guided tour of Subversion's capabilities and structure. With thorough attention to detail, the authors cover every aspect of installing and configuring Subversion for managing a programming project, documentation, or any other team-based endeavor. Later chapters cover the more complex topics of branching, repository administration, and other advanced features such as properties, externals, and access control. The book ends with reference material and appendices covering a number of useful topics such as a Subversion complete reference and troubleshooting guide.Version Control with Subversion aims to be useful to readers of widely different backgrounds, from those with no previous experience in version control to experienced sysadmins. If you've never used version control, you'll find everything you need to get started in this book. And if you're a seasoned CVS pro, this book will help you make a painless leap into Subversion.

    This easy-to-follow guide is illustrated with lots of examples, and leads readers through the process of creating great websites from start to finish using HTML5 and CSS3.It also features details on all the new HTML5 and CSS3 elements and features information on the current level of browser support advice for creating great experiences for all users thanks to progressive enhancement.

    This book shows you what writing and maintaining testable JavaScript for the client- or server-side actually entails, whether you’re creating a new application or rewriting legacy code.From methods to reduce code complexity to unit testing, code coverage, debugging, and automation, you’ll learn a holistic approach for writing JavaScript code that you and your colleagues can easily fix and maintain going forward. Testing JavaScript code is complicated. This book helps you simply the process considerably.Get an overview of Agile, test-driven development, and behavior-driven developmentUse patterns from static languages and standards-based JavaScript to reduce code complexityLearn the advantages of event-based architectures, including modularity, loose coupling, and reusabilityExplore tools for writing and running unit tests at the functional and application levelGenerate code coverage to measure the scope and effectiveness of your testsConduct integration, performance, and load testing, using Selenium or CasperJSUse tools for in-browser, Node.js, mobile, and production debuggingUnderstand what, when, and how to automate your development processes

    Learn how to: Intersperse audio/video with textual content Create a graphing calculator to display algebraic equations on the Canvas Use geolocation to customize a work of fiction with details from the reader's locale Use Canvas to add interactivity to a children's picture book

    You'll learn how to confidently and securely build and deploy OAuth on both the client and server sides. Foreword by Ian Glazer.Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.About the TechnologyThink of OAuth 2 as the web version of a valet key. It is an HTTP-based security protocol that allows users of a service to enable applications to use that service on their behalf without handing over full control. And OAuth is used everywhere, from Facebook and Google, to startups and cloud services.About the BookOAuth 2 in Action teaches you practical use and deployment of OAuth 2 from the perspectives of a client, an authorization server, and a resource server. You'll begin with an overview of OAuth and its components and interactions. Next, you'll get hands-on and build an OAuth client, an authorization server, and a protected resource. Then you'll dig into tokens, dynamic client registration, and more advanced topics. By the end, you'll be able to confidently and securely build and deploy OAuth on both the client and server sides.What's InsideCovers OAuth 2 protocol and designAuthorization with OAuth 2OpenID Connect and User-Managed AccessImplementation risksJOSE, introspection, revocation, and registrationProtecting and accessing REST APIsAbout the ReaderReaders need basic programming skills and knowledge of HTTP and JSON.About the AuthorJustin Richer is a systems architect and software engineer. Antonio Sanso is a security software engineer and a security researcher. Both authors contribute to open standards and open source.Table of ContentsPart 1 - First stepsWhat is OAuth 2.0 and why should you care?The OAuth dance Part 2 - Building an OAuth 2 environmentBuilding a simple OAuth clientBuilding a simple OAuth protected resourceBuilding a simple OAuth authorization serverOAuth 2.0 in the real world Part 3 - OAuth 2 implementation and vulnerabilitiesCommon client vulnerabilitiesCommon protected resources vulnerabilitiesCommon authorization server vulnerabilitiesCommon OAuth token vulnerabilities Part 4 - Taking OAuth furtherOAuth tokensDynamic client registrationUser authentication with OAuth 2.0Protocols and profiles using OAuth 2.0Beyond bearer tokensSummary and conclusions

    In Eloquent Ruby, Russ Olsen helps you write Ruby like true Rubyists do-so you can leverage its immense, surprising power. Olsen draws on years of experience internalizing the Ruby culture and teaching Ruby to other programmers. He guides you to the "Ah Ha!" moments when it suddenly becomes clear why Ruby works the way it does, and how you can take advantage of this language's elegance and expressiveness. Eloquent Ruby starts small, answering tactical questions focused on a single statement, method, test, or bug. You'll learn how to write code that actually looks like Ruby (not Java or C#); why Ruby has so many control structures; how to use strings, expressions, and symbols; and what dynamic typing is really good for. Next, the book addresses bigger questions related to building methods and classes. You'll discover why Ruby classes contain so many tiny methods, when to use operator overloading, and when to avoid it. Olsen explains how to write Ruby code that writes its own code-and why you'll want to. He concludes with powerful project-level features and techniques ranging from gems to Domain Specific Languages. A part of the renowned Addison-Wesley Professional Ruby Series, Eloquent Ruby will help you "put on your Ruby-colored glasses" and get results that make you a true believer.

    But how will these be affected once we delegate much of the responsibility for them to technology? The temptation of the digital age is to fix everything—from crime to corruption to pollution to obesity—by digitally quantifying, tracking, or gamifiying behavior. But when we change the motivations for our moral, ethical, and civic behavior, we may also change the very nature of that behavior itself. Technology, Evgeny Morozov proposes, can be a force for improvement—but only if we abandon the idea that it is necessarily revolutionary and instead genuinely interrogate what we are doing with it and what it is doing to us.From urging us to abandon monolithic ideas of “the Internet” to showing how to design more humane and democratic technological solutions, To Save Everything, Click Here is a dazzling tour of our technological future, and a searching investigation into the digital version of an enduring struggle: between man and his machines.

     Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from "The" "New York Times" to "The Economist, " and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Companies that now flourish are finding that the connections they foster are more important than the content they create. Success comes not from making the best content but from recognizing how content enables customers connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand" "teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the frontlines of digital change, "The Content Trap" is an essential new playbook for navigating the turbulent waters in which we find ourselves."

    In the process, Weigel and Tarnoff open the conversation about the tech industry at large, a conversation that has previously been dominated by the voices of CEOs. Deeply illuminating, revealing, and at times lurid, Voices from the Valley is a vital and comprehensive view of an industry that governs our lives.FSG Originals � Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech's reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry's many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

    This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches. This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts. If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.

    These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover?Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successful startup, to learn how it's done.But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businesses do--create value--more intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you.

    In this completely updated edition of our best-selling guide to HTML, authors Elizabeth Castro and Bruce Hyslop use crystal-clear instructions and friendly prose to introduce you to all of today's HTML5 and CSS essentials. You'll learn how to design, structure, and format your website. You'll learn about the new elements and form input types in HTML5. You'll create and use images, links, styles, lists, tables, frames, and forms; and you'll add video, audio, and other multimedia to your site. You'll learn how to add visual effects with CSS3. You'll understand web standards and learn from code examples that reflect today's best practices. Finally, you will test and debug your site, and publish it to the web. Throughout the book, the authors will cover all of HTML and offer extensive coverage of HTML5 and CSS techniques.

    This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.