Bill was also one of the most influential broadcasters of all time, an inspiration to legions of his fellow broadcasters who looked up to him. No less an authority than John Madden tells Ken Korach in this 80,000-word testament to Bill’s uniqueness that when he turned from coaching to broadcasting, no one was more of an influence on him than Bill. But this was true of Bill the man as well, not merely Bill the broadcaster. “We all wanted to live vicariously through Bill. The things that he did, we wished we could do,” Madden tells Ken Korach. Korach, longtime voice of the A’s and Bill’s partner for ten seasons until King’s death in 2005, is the perfect one to bring Bill to life on the page. A half-century ago, Ken Korach was a kid in Los Angeles, spinning the night dial to tune in Warriors basketball games from faraway San Francisco for one reason: He just had to hear Bill. Now, in Holy Toledo – Lessons from Bill King, Renaissance Man of the Mic, he tells the remarkable story of King the legendary baseball, basketball and football broadcaster. Bill was a student of Russian literature, a passionate sailor, a fan of eating anything and everything from gourmet to onions and peanut butter, a remarkable painter. Korach draws on a lifetime of listening to and learning from King – as well as extensive research, including more than fifty interviews with King’s family members, colleagues, friends and associates – to create this rich portrait, eagerly awaited by thousands of fans who have flocked to the Holy Toledo Facebook page and heard about the book through Ken’s media appearances.Holy Toledo features a moving foreword by Hall of Fame broadcaster Jon Miller, previously of ESPN, and a brilliant cover by Mark Ulriksen, internationally recognized for his New Yorker magazine covers, that captures King’s flair and personality.Billy Beane“The best part about Bill wasn’t just that he was so good at his job but that he was so interesting outside of his job. His mustache epitomized that. He looked eccentric and he was eccentric, in a good way.”Bob Welch“If I had a hitter I had trouble with, I’d ask Bill how I should pitch him. He always had a good answer.”Greg Papa“Bill King was the greatest radio broadcaster in the history of the United States.”Tom Meschery“Talking with Bill was like talking with an encyclopedia.… If you wanted to talk sports, literature – when Bill talked you listened, because he always had something interesting to talk about.”Al Attles“He didn’t sugarcoat it. Bill was a departure from the way it was. If a player from the Warriors made a mistake, Bill told it like it was.”Ed Rush“I’d put the radio out the window and keep turning it to certain angles and it would go in and go out. I’d listen to the Warriors and the Raiders. To do all three sports like he did, he was phenomenal. He was out of this world.”Tom Flores“Bill made some of the great plays in the history of the Raiders even greater with his description. Those moments were kept alive in his voice.”Jason Giambi“He was such an incredible man. I had so much fun with him and he would always ask how my family was doing and I have the fondest memories of him. We would talk about life and all the things he had seen. He made me well rounded.”Rick Barry“He had the ability to see a game, a basketball game, and express what was happening in eloquent terms, at times instantaneously. When he was saying something, it was happening.”

    His commentaries on “All Things Considered” and his radio spots for Motel 6 have delighted millions, but he’s never been funnier than in this, his second collection of casual essays. Here are further musings ont he everyday joys and embarrassments of being a husband, father, citizen, and breadwinner by the author of As Far As You Can Go Without a Passport. Fans will be comforted by the familiarity of this return visit to Bodett country. Those new to his work will discover one of the freshest, friendliest voices among writers of humor today.

    You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals.Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Randy J. Hunt of Etsy, Sarah Richards of GOV.UK, and more.Topics:* Write marketing copy, interface flows, blog posts, legal policies, and emails* Develop behind-the-scenes documents like mission statements, survey questions, and project briefs* Find your voice and adapt your tone for different situations* Build trust and foster relationships with readers* Make a simple style guide and collaborate with your team

    But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions.Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness: How Facebook recovered from its "disastrous" IPO ● How the growth team achieved the impossible ● Why Facebook's News Feed ads were the company's most important business decision ever ● How Google+ attacked and lost ● Why—and how—Instagram and WhatsApp were added to the mix ● What the company does to win the talent wars ● What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick ● Which products and technical advancements are on the horizon and why ● And much moreIntimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos—as Facebook grows up, overcomes setbacks, and works to connect the world.

    From a New York City Green Guerrilla to the Texas Rose Rustlers and a Colorado tomato fanatic, Chotzinoff serves up colorful profiles of americanca’s quirkiest, most fervent gardeners.

    Sometimes these projects generate unprecedented solutions; sometimes they converge on common goals and realize larger transformations. As Ezio Manzini describes in this book, we are witnessing a wave of social innovations as these changes unfold--an expansive open co-design process in which new solutions are suggested and new meanings are created.Manzini distinguishes between diffuse design (performed by everybody) and expert design (performed by those who have been trained as designers) and describes how they interact. He maps what design experts can do to trigger and support meaningful social changes, focusing on emerging forms of collaboration. These range from community-supported agriculture in China to digital platforms for medical care in Canada; from interactive storytelling in India to collaborative housing in Milan. These cases illustrate how expert designers can support these collaborations--making their existence more probable, their practice easier, their diffusion and their convergence in larger projects more effective. Manzini draws the first comprehensive picture of design for social innovation: the most dynamic field of action for both expert and nonexpert designers in the coming decades.

    More than a decade's worth of essays by the Pulitzer Prize winning syndicated columnist capture the essence of big city American life, from neighborhood taverns to backroom politics.

    Some only did it in college, or got out by sheer determination, good luck . . . or suicide. Others took it on as permanent employment. And many remain haunted by nightmare scenarios where they are the sole server in a restaurant packed with complaining patrons. For all those disenchanted current and former food service employees, Darron Cardosa has your back. His career began at a Texas steakhouse in 1984, and since 2008 he’s vented his frustrations in the popular blog The Bitchy Waiter. A snarky mix of David Sedaris, Anthony Bourdain, Erma Bombeck, and Mo Rocca, Cardosa distills 30 years of food service into dark, funny tales—about crazy customers, out-of-control egos, and what really goes on in that fancy restaurant—that anyone who worked in the industry will recognize and relate to.

    Rather than appealing to altruism, or calling for revolution in the global economy, the Epicurean philosophy turns the developed world's credo of 'greed is good' on its head, counselling that genuine happiness comes from the quieting of desire; from less, not more. And that might just be the mindset we need to rein in unsustainable development.In this thoughtful Penguin Special, Slattery traces the radicalism of classical Epicurean thought, and its popularity despite political suppression. Along the way, he tours the archaeological sites of the ancient village of Oinoanda in Turkey and the Villa of the Papyri, buried along with Pompeii, with its ancient library of petrified scrolls. Might some of this treasure's fragments, painstakingly restored, reveal answers to the big questions faced in the twenty-first century?

    Computers in Bangalore are locked away in dusty cabinets because teachers don't know what to do with them. Mobile phone apps meant to spread hygiene practices in Africa fail to improve health. Executives in Silicon Valley evangelize novel technologies at work even as they send their children to Waldorf schools that ban electronics. And four decades of incredible innovation in America have done nothing to turn the tide of rising poverty and inequality. Why then do we keep hoping that technology will solve our greatest social ills? In this incisive book, Toyama cures us of the manic rhetoric of digital utopians and reinvigorates us with a deeply people-centric view of social change. Contrasting the outlandish claims of tech zealots with stories of people like Patrick Awuah, a Microsoft millionaire who left his engineering job to open Ghana's first liberal arts university, and Tara Sreenivasa, a graduate of a remarkable South Indian school that takes impoverished children into the high-tech offices of Goldman Sachs and Mercedes-Benz, Geek Heresy is a heartwarming reminder that it's human wisdom, not machines, that move our world forward.

    Considered one of American’s most brilliant writers by the journalism community, this long-awaited book debut presents Labash at his very best. A latter day Leibling, Labash’s collection will take its place alongside books by writers such as Calvin Trillin and P.J. O’Rourke..• A unique voice that’s well-connected: Labash’s well-informed insights, self-deprecating wit, and provocative candor feature regularly in The Weekly Standard and have also appeared in Washingtonian Magazine , American Spectator , and on Slate.com. Extremely well-liked and respected, his media contacts are many and varied. He has declined invitations to appear on everything from HBO Sports to Meet the Press —but is finally willing to make the rounds. As LA Weekly wrote after his Detroit piece, “it’s not new to give props to Matt Labash.”.• Remarkable collection: Full of wit, insight, and a trenchant grasp of the American scoundrel, Labash’s masterful profiles of men on the nation’s fringe—Pirate Kingfish Gov. Edwin Johnson, The Right Reverend Dr. Al Sharpton, Dirty Trickster Roger Stone—are published alongside devastating pieces on such dead or dying cities as Detroit and New Orleans; work celebrating such joyous, but overlooked pockets of American culture as Revival music and Rebirth Brass Band; and scathing, hilarious briefs on the nation’s great phonies—Michael Moore, Louis Farrakhan, Donald Trump to name a few..

    This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations.

    But what do we really know about the design process? What leads to effective, elegant designs? The Design of Design addresses these questions. These new essays by Fred Brooks contain extraordinary insights for designers in every discipline. Brooks pinpoints constants inherent in all design projects and uncovers processes and patterns likely to lead to excellence. Drawing on conversations with dozens of exceptional designers, as well as his own experiences in several design domains, Brooks observes that bold design decisions lead to better outcomes. The author tracks the evolution of the design process, treats collaborative and distributed design, and illuminates what makes a truly great designer. He examines the nuts and bolts of design processes, including budget constraints of many kinds, aesthetics, design empiricism, and tools, and grounds this discussion in his own real-world examples--case studies ranging from home construction to IBM's Operating System/360. Throughout, Brooks reveals keys to success that every designer, design project manager, and design researcher should know.

    So he jumped into his fully alarmed Japanese S.U.V. and drove to American sports shrines for a year, everywhere from Larry Bird's boyhood home in French Lick, Indiana, to the cornfield just outside of Dyersville, Iowa, where Field of Dreams was filmed. Now in paperback, Road Swing is the story of his journey.

    His short takes send us back to contemporary life refreshed and delighted.