What are the cultural implications of this phenomenal success? Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries? Does it, as some critics fear, presage a homogeneous, global culture? These are but a few of the questions confronted in this engaging study that vividly demonstrates how the theories and techniques of anthropology can be used not only to examine obscure peoples and exotic practices, but to shed light on the motivations and behavior of people conducting their daily lives in some of the major population centers of the world.Earlier studies of the fast food industry have emphasized production, focusing on labor or management. This book takes a fresh approach to the industry by concentrating on the perspective of the consumer. It analyzes consumers' reactions to McDonald's in five East Asian cities: Hong Kong, Beijing, Taipei, Seoul, and Tokyo. What do they have to say about McDonald's? How is fast food perceived by those who pay to eat it? How do their preferences and biases affect the system of production?The book argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Taipei, and Tokyo. In Beijing, the process of localization has barely begun, with consumers more interested in the experience of eating at McDonald's than in the food itself. In Seoul, many nationalists treat the Big Mac as a symbol of Yankee imperialism; meanwhile, increasing numbers of Korean children are celebrating their birthdays atMcDonald's.Localization is not, however, a one-way process; the corporation has also had to adapt in order to flourish in new settings. The book demonstrates how consumers, with the cooperation and encouragement of McDonald's management, have transformed their neighborhood restaurants into leisure centers, afterschool clubs, and meeting halls. The contributors pay special attention to the effects of these activities on family organization, education, and socialization, and conclude that it is no accident that the fast food boom corresponds to the rise of a child-centered consumer culture in East Asian cities.

    Art

    According to His Holiness the Dalai Lama, the ability to find true fulfillment lies within each of us. In this very special book, the spiritual and temporal leader of Tibet, Nobel Prize winner, and bestselling author helps readers embark upon the path to enlightenment with a stunning illumination of the timeless wisdom and an easy-access reference for daily practice. Divided into a series of distinct steps that will lead spiritual seekers toward enlightenment, How to Practice is a constant companion in the quest to practice morality, meditation, and wisdom. This accessible book will guide you toward opening your heart, refraining from doing harm, and maintiaining mentaltranquility as the Dalai Lama shows you how to overcome everyday obstacles, from feelings of anger and mistrust to jealousy, insecurity, and counterproductive thinking. Imbued with His Holiness' vivacious spirit and sense of playfulness, How to Practice offers sage and practical insight into the human psyche and into the deepest aspirations that bind us all together.

    The foundations of the Buddhist Tantras are discussed and the Tantric presentation of divinity; the preparation of disciples and the meaning of initiation; symbolism of the mandala-palace Tantric ritual and the twilight language. This section explores the Tantric teachings of the inner Zodiac and the fivefold ritual symbolism of passion. The bibliographical research contains an analysis of the Tantric section of the Kanjur exegesis and a selected Western Bibliography of the Buddhist Tantras with comments.

    Many of these new finds are included among the hundreds of reproductions.

    The story begins in the years before WWII when a penniless Japanese child is torn from her family to work as a servant in a geisha house. Despite a treacherous rival who nearly breaks her spirit, the girl blossoms into the legendary geisha Sayuri (Ziyi Zhang). Beautiful and accomplished, Sayuri captivates the most powerful men of her day, but is haunted by her secret love for the one man who is out of her reach (Ken Watanabe).The Newmarket Pictorial Moviebook explores the intricate process of re-creating the period and world of the geisha. Special sections showcase production design, makeup, choreography, and costumes, featuring kimonos created especially for the movie by five-time Oscar®-nominated costume designer Colleen Atwood. Sidebars throughout also provide fascinating historical background on the geisha culture.

    A person's clothing, whether it's a sari, kimono, or business suit, is an essential key to his or her culture, class, personality, or even religion. The Kyoto Costume Institute recognizes the importance of understanding clothing sociologically, historically, and artistically. Founded in 1978, the KCI holds one of the world's most extensive clothing collections and has curated many exhibitions worldwide. With an emphasis on Western women's clothing, the KCI has amassed a wide range of historical garments, underwear, shoes, and fashion accessories dating from the 18th century to the present day. Showcasing a vast selection of skilled photographs from the Institute's archives, depicting the clothing expertly displayed and arranged on custom-made mannequins, Fashion is a fascinating excursion through the last three centuries of clothing trends.From a rare treasure such as a 17th century iron corset with embroidered bodice to modern-day outfits by such designers as Yves Saint Laurent and Calvin Klein, the collection provides an extensive overview of the evolution of women's fashion. The KCI believes that "clothing is an essential manifestation of our very being" and their passion and dedication positively radiate from every page of this book. It offers an opportunity to see how our ancestors dressed, to consider the amazing accomplishments of contemporary fashion, and to imagine how our descendants may dress in the distant future as clothing design continues on its tireless evolutionary path.

    From the suspension bridge and the seismograph to deep drilling for natural gas, the iron plough, and the parachute, ancient China’s contributions in the fields of engineering, medicine, technology, mathematics, science, transportation, warfare, and music helped inspire the European agricultural and industrial revolutions.Since its original publication, The Genius of China has won five literary awards in America and been translated into forty-three languages. Its Chinese edition, The Spirit of Chinese Invention, was approved by the Chinese Ministry of Education for use in connection with the national secondary curriculum in China. Based on the immense, authoritative scholarship of the late Joseph Needham, the world’s foremost scholar of Chinese science, and including a foreword by him, this revised full-color illustrated edition brings to life the spirit and excitement of the unparalleled achievements of ancient China. ROBERT TEMPLE is a visiting professor of the history and philosophy of science at Tsinghua University in Beijing. He also is a fellow of the Royal Astronomical Society; member of the Egypt Exploration Society, Royal Historical Society, Institute of Classical Studies, and the Society for the Promotion of Hellenic Studies; and visiting research fellow of the University of the Aegean in Greece. He is the author of ten books, including The Sirius Mystery and Oracles of the Dead, and lives in England with his wife, Olivia.NOTE: Original UK title was 'China: Land of Discovery and Invention'.

    . . . A masterpiece.” —Margaret Atwood“No one who is invested in any kind of art . . . can read The Gift and remain unchanged.” —David Foster WallaceBy now a modern classic, The Gift is a brilliantly orchestrated defense of the value of creativity and of its importance in a culture increasingly governed by money and overrun with commodities. This book is even more necessary today than when it first appeared.An illuminating and transformative book, and completely original in its view of the world, The Gift is cherished by artists, writers, musicians, and thinkers. It is in itself a gift to all who discover the classic wisdom found in its pages.

     Taoism, known widely today through the teachings of the classic Tao Te Ching and the practices of t'ai chi and feng-shui, is less known for its unique traditions of meditation, physical training, magical practice, and internal alchemy. Covering all of the most important texts, figures, and events, this essential guide illuminates Taoism's extraordinarily rich history and remarkable variety of practice. A comprehensive bibliography for further study completes this valuable reference work.

    The present volume is an unabridged English translation of the 13th French edition of that historic manifesto, in which Le Corbusier expounded his technical and aesthetic theories, views on industry, economics, relation of form to function, the "mass-production spirit," and much else. A principal prophet of the "modern" movement in architecture, and a near-legendary figure of the "International School," he designed some of the twentieth century's most memorable buildings: Chapel at Ronchamp; Swiss dormitory at the Cité Universitaire, Paris; Unité d'Habitation, Marseilles; and many more.Le Corbusier brought great passion and intelligence to these essays, which present his ideas in a concise, pithy style, studded with epigrammatic, often provocative, observations: "American engineers overwhelm with their calculations our expiring architecture." "Architecture is stifled by custom. It is the only profession in which progress is not considered necessary." "A cathedral is not very beautiful . . ." and "Rome is the damnation of the half-educated. To send architectural students to Rome is to cripple them for life."Profusely illustrated with over 200 line drawings and photographs of his own works and other structures he considered important, Towards a New Architecture is indispensable reading for architects, city planners, and cultural historians―but will intrigue anyone fascinated by the wide-ranging ideas, unvarnished opinions, and innovative theories of one of this century's master builders.

    Reb Anderson first introduces us to the fundamental ideas of Zen Buddhist practice. Who was Shakyamuni Buddha and what was his central teaching? What does it mean to be a bodhisattva and take the bodhisattva vow? Why should we confess and acknowledge our ancient twisted karma? What is the significance of taking refuge in Buddha, dharma, and sangha? The author explores the ten basic precepts, including not killing, not stealing, not lying, not misusing sexuality, and not using intoxicants. A gifted storyteller, Anderson takes us to the heart of situations, where moral judgments are not easy and we do not have all the answers. With wisdom and compassion, he teaches us how to confront the emotional and ethical turmoil of our lives.

    Eight centuries before Columbus, this intrepid pilgrim traveled 10,000 miles on the Silk Road, meeting most of Asia's important leaders at that time. In this revised and updated edition, Sally Hovey Wriggins, the first Westerner to walk in Xuanzang's footsteps, brings to life a courageous explorer and devoutly religious man. Through Wriggins's telling of Xuanzang's fascinating and extensive journey, the reader comes to know the contours of the Silk Road, Buddhist art and archaeology, the principles of Buddhism, as well as the geography and history of China, Central Asia, and India. The Silk Road Journey with Xuanzang is an inspiring story of human struggle and triumph, and a touchstone for understanding the religions, art, and culture of Asia.

    This book traces their development from earliest times through their period of glory and ultimate decline to their rediscovery and study in modern times. All of Egypt's surviving temples--from the gargantuan temple of Amun at Karnak to minuscule shrines such as the oasis Oracle of Siwa, where Alexander went to hear himself proclaimed god--are discussed and illustrated with factfiles, photographs, plans, and specially commissioned perspective views. * "Houses of Eternity" considers the historical origin and development of Egyptian temples, describing their role in ancient Egyptian society, their later Christian and Muslim use, and their modern rediscovery. * "Buildings Fit for Gods" looks at how the temples were built, decorated, expanded--and sometimes destroyed. * "Worlds Within Worlds" examines each part of the sacred structures in detail--from the massive pylon towers, colossal statues, and obelisks that fronted many temples to the darkened sanctuaries and mysterious crypts of their inner depths. * "Between Heaven and Earth" discusses the temple's relationship to the pantheon of Egypt's gods, along with the roles and rituals of pharaohs and priests, and the sacred rites and festivals enacted there. * "Temples of Gods and Kings" is the most extensive catalogue of Egyptian temples yet published in one volume and serves as a guide to the ancient sites. The book's format follows the highly successful, visual style of the other volumes in Thames Hudson's best-selling "Complete" series, creating both an authoritative reference book and an entertaining guide for everyone fascinated by the eternal mysteries of ancient Egypt.

    John Blofeld’s classic study traces the history of this most famous of all the bodhisattvas from her origins in India (as the male figure Avalokiteshvara) to Tibet, China, and beyond, along the way highlighting her close connection to other figures such as Tara and Amitabha. The account is full of charming stories of Blofeld’s encounters with Kuan Yin’s devotees during his journeys in China. The book also contains meditation and visualization techniques associated with the Bodhisattva of Compassion, and translations of poems and yogic texts devoted to her.