Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.   Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.   Friction  argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.   The authors of  Friction  have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

    Lavishly illustrated with Dilbert strips, these hilarious essays on incompetent bosses, management fads, bewildering technological changes and so much more, will make anyone who has ever worked in an office laugh out loud in recognition. The Dilbert Principle: The most ineffective workers will be systematically moved to the place where they can do the least damage -- management.Since 1989, Scott Adams has been illustrating this principle each day, lampooning the corporate world through Dilbert, his enormously popular comic strip. In Dilbert, the potato-shaped, abuse-absorbing hero of the strip, Adams has given voice to the millions of Americans buffeted by the many adversities of the workplace.Now he takes the next step, attacking corporate culture head-on in this lighthearted series of essays. Packed with more than 100 hilarious cartoons, these 25 chapters explore the zeitgeist of ever-changing management trends, overbearing egos, management incompetence, bottomless bureaucracies, petrifying performance reviews, three-hour meetings, the confusion of the information superhighway and more. With sharp eyes, and an even sharper wit, Adams exposes -- and skewers -- the bizarre absurdities of everyday corporate life. Readers will be convinced that he must be spying on their bosses, The Dilbert Principle rings so true!

    Drawing on sources as diverse as Dr. Seuss and Simone Weil, P. G. Wodehouse and Isaiah Berlin, Pulitzer Prize–winning critic Michael Dirda shows how the wit, wisdom, and enchantment of the written word informs and enriches nearly every aspect of life, from education and work to love and death.Organized by significant life events and abounding with quotations from great writers and thinkers, Book by Book showcases Dirda's capacious love for and understanding of books. Favoring showing as much as telling, Dirda draws us deeper into the classics, as well as lesser-known works of literature, history, and philosophy, always with an eye to how we might better understand our lives.

    Captained by hirsute woodworker, actor, comedian, and writer Nick Offerman, the shop produces not only fine handcrafted furniture, but also fun stuff—kazoos, baseball bats, ukuleles, even mustache combs.Now Nick and his ragtag crew of champions want to share their experiences of working at the Woodshop, tell you all about their passion for the discipline of woodworking, and teach you how to make a handful of their most popular projects along the way. This book will take readers behind the scenes of the woodshop, both inspiring and teaching them to make their own projects and besotting them with the infectious spirit behind the shop and its complement of dusty wood-elves.In these pages you will find a variety of projects for every skill level, with personal, accessible instructions by the OWS woodworkers themselves; and, what’s more, this tutelage will be augmented by mouth-watering color photos (Nick calls it "wood porn"). You will also find writings by Nick, offering recipes for both comestibles and mirth, humorous essays, odes to his own woodworking heroes, insights into the ethos of woodworking in modern America, and other assorted tomfoolery.Whether you’ve been working in your own shop for years, or if holding this stack of compressed wood pulp is as close as you’ve ever come to milling lumber, or even if you just love Nick Offerman’s brand of bucolic yet worldly wisdom, you’ll find Good Clean Fun full of useful, illuminating, and entertaining information.

    Employing an accessible, example-rich approach, Wonderbook energizes and motivates while also providing practical, nuts-and-bolts information needed to improve as a writer. Aimed at aspiring and intermediate-level writers, Wonderbook includes helpful sidebars and essays from some of the biggest names in fantasy today, such as George R. R. Martin, Lev Grossman, Neil Gaiman, Michael Moorcock, Catherynne M. Valente, and Karen Joy Fowler, to name a few.Praise for Wonderbook: “Jammed with storytelling wisdom.” —Fast Company’s Co.Create blog“This is the kind of book you leave sitting out for all to see . . . and the kind of book you will find yourself picking up again and again.” —Kirkus Reviews online“If you’re looking for a handy guide to not just crafting imaginative fiction like sci-fi, fantasy, and horror, but to writing in general, be sure to pick up a copy of Steampunk Bible author Jeff Vandermeer’s lovingly compiled Wonderbook."  —Flavorwire“Jeff Vandermeer and Jeremy Zerfoss have created a kaleidoscopically rich and beautiful book about fiction writing.”  —Star Tribune“Because it is so layered and filled with text, tips, and links to online extras, this book can be read again and again by both those who want to learn the craft of writing and those interested in the process of others.” —Library Journal

    You’ll learn:    • Common beginner mistakes and how to avoid them   • How to take portraits of your children, friends, pets—even yourself   • How to capture light to make your photos more dramatic   • How to make colors pop, eyes sparkle, and skin tones more realistic   • How to capture the uniqueness and wonder of your family, friends, and world After all, why trust your memories to regular snapshots when with just a little knowledge, you can create beautiful photographs? Be inspired to see the beauty around you, every day.

    Richly textured with bits of her own childhood and married life with her husband, John Gregory Dunne, and daughter, Quintana Roo, this book by Joan Didion examines her thoughts, fears, and doubts regarding having children, illness, and growing old.  Blue Nights opens on July 26, 2010, as Didion thinks back to Quintana’s wedding in New York seven years before. Today would be her wedding anniversary. This fact triggers vivid snapshots of Quintana’s childhood—in Malibu, in Brentwood, at school in Holmby Hills. Reflecting on her daughter but also on her role as a parent, Didion asks the candid questions any parent might about how she feels she failed either because cues were not taken or perhaps displaced. “How could I have missed what was clearly there to be seen?” Finally, perhaps we all remain unknown to each other. Seamlessly woven in are incidents Didion sees as underscoring her own age, something she finds hard to acknowledge, much less accept.  Blue Nights—the long, light evening hours that signal the summer solstice, “the opposite of the dying of the brightness, but also its warning”—like The Year of Magical Thinking before it, is an iconic book of incisive and electric honesty, haunting and profoundly moving.

    And then they wonder how that one storefront grew into an e-commerce business, and from there into a global movement to Knit the World Together. In Move the Needle, Shelley shares stories from her life to show that you can pursue your life's passions--both personal and professional--no matter how quirky or impossible they may seem to everyone around you.Whether you are an entrenched or aspiring entrepreneur, or have a passion that just won't let you go, Shelley shares lessons from her journey that reveal how to:- Put your passion first and make your creative side hustle your main gig - Recognize the true value of creativity and experimentation - Have hope against all odds - Surround yourself with supportive people - Cut ties with those who weigh you down - Believe in the power of your weird, impossible dream!In Move the Needle, Shelley invites you to embrace your passion and hold space for your seemingly improbable (but totally possible) goals, dreams, and purpose.

    When his captors discover that he speaks several languages, he is put to work as a Tätowierer (the German word for tattooist), tasked with permanently marking his fellow prisoners.Imprisoned for more than two and a half years, Lale witnesses horrific atrocities and barbarism—but also incredible acts of bravery and compassion. Risking his own life, he uses his privileged position to exchange jewels and money from murdered Jews for food to keep his fellow prisoners alive.One day in July 1942, Lale, prisoner 32407, comforts a trembling young woman waiting in line to have the number 34902 tattooed onto her arm. Her name is Gita, and in that first encounter, Lale vows to somehow survive the camp and marry her.A vivid, harrowing, and ultimately hopeful re-creation of Lale Sokolov's experiences as the man who tattooed the arms of thousands of prisoners with what would become one of the most potent symbols of the Holocaust, The Tattooist of Auschwitz is also a testament to the endurance of love and humanity under the darkest possible conditions.

    The lovable pup, who earned the name ‘Gobi’, proved that what she lacked in size, she more than made up for in heart, as she went step for step with Dion over the treacherous Tian Shan Mountains, managing to keep pace with him for nearly 80 miles.As Dion witnessed the incredible determination of this small animal, he felt something change within himself. In the past he had always focused on winning and being the best, but his goal now was simply to make sure that his new friend was safe, nourished and hydrated. Although Dion did not finish first, he felt he had won something far greater and promised to bring Gobi back to the UK for good to become a new addition to his family. This was the start of a journey neither of them would ever forget with a roller coaster ride of drama, grief, heartbreak, joy and love that changed their lives forever.Finding Gobi is the ultimate story of hope, of resilience and of friendship, proving once again, that dogs really are ‘man’s best friend.’

    By the end of the night, the parish priest, Father Leo Galvin, is dead.The lives of four teenagers - Tom, Conor, Tess and Nina - who had been drinking beer and smoking in a shed at the back of the house, will never be the same. But one of them carries a secret from that night that he has never shared. The friends go on to lead very different, separate lives - some quiet, others in the media spotlight - but the four remain connected by what happened during the time of the big snow.As the thirty-fifth anniversary of Father Galvin's murder approaches, Conor, now a senior police officer, becomes obsessed with the crime his father failed to solve. He believes that Tom can help identify Father Galvin's killer. But does Tom wish to break his silence? His dilemma draws the four friends back together, forcing them to question their lives and to confront their differences. But only Tom can decide whether Kilmitten's secret will finally be revealed.

    With intriguing prompts, readers will discover that the book can be: A secret message—tear out a page, write a note on it for a stranger, and leave it in a public place. A recording device—have everyone you contact today write their name in the book. An instrument—create as many sounds as you can using the book, like flipping the pages fast or slapping the cover.This Is Not a Book will engage readers by having them define everything a book can be by asking, “If it’s not a book, what is it then?”—with a kaleidoscope of possible answers.

    Escobar's criminal empire held a nation of thirty million hostage in a reign of terror that would only end with his death. In an intense, up-close account, award-winning journalist Mark Bowden exposes details never before revealed about the U.S.-led covert sixteen-month manhunt. With unprecedented access to important players including Colombian president Cisar Gaviria and the incorruptible head of the special police unit that pursued Escobar, Colonel Hugo Martinez-as well as top-secret documents and transcripts of Escobar's intercepted phone conversations, Bowden has produced a gripping narrative that is a stark portrayal of rough justice in the real world."

    The 9 workbench plans have a range suitable for all workshop needs, from handwork to power tools. A discussion of workbench design rules teach what's effective and why in a multitude of workshop situations. Additional workholding options—from shop-made jigs and commercial bench dogs to vise hardware—are also provided.

    Classics from the website, including “Dear Sriracha Rooster Sauce,” “What It Means When You Say Literally,” and “What We Should Have Been Taught in Our Senior Year of High School,” are featured alongside never-before-seen works of epic hilarity that will delight veteran and newbie Oatmeal fans alike.Matthew Inman’s first collection of The Oatmeal.com spent six weeks on the New York Times bestseller list and sold 200,000 copies. This pivotal and influential comic collection titled 5 Very Good Reasons to Punch a Dolphin in the Mouth introduced Samurai sword-wielding kittens and informed us on how to tell if a velociraptor is having pre-marital sex. Matthew's cat-themed collection How to Tell If Your Cat Is Plotting to Kill You is a #1 New York Times bestseller and has sold over 350,000 copies. Now with Why Grizzly Bears Should Wear Underpants, Inman offers a delicious, tantalizing follow-up featuring all new material that has been posted on the site since the publication of the first book plus never-before-seen comics that have not appeared anywhere.  As with every Oatmeal collection, there is a pull-out poster at the back of the book.In this second collection of over 50 comics, you'll be treated to the hilarity of "The Crap We Put Up with Getting On and Off an Airplane," "Why Captain Higgins Is My Favorite Parasitic Flatworm," "This Is How I Feel about Buying Apps," "6 Things You Really Don't Need to Take a Photo of," and much more. Along with lambasting the latest culture crazes, Inman serves up recurrent themes such as foodstuffs, holidays, e-mail, as well as technological, news-of-the-day, and his snarky yet informative comics on grammar and usage. Online and in print, The Oatmeal delivers brilliant, irreverent comic hilarity.