The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

    This highly visual, non- technical survey emphasizes broad, up-to-date coverage of basic topics and principles in geology, oceanography, meteorology, and astronomy. The text's flexible design lends itself to the diversity of Earth science courses in both content and approach. As in previous editions, the main focus is to foster student understanding of basic earth science principles.

    Once you own a flash, though, you'll have a lot of questions about how to get it to create the light you need—questions about camera and flash settings, questions about direction, quality, and quantity of light. And in addition to knowing how to use your flash, you need to know which modifiers and triggers you might need, and you need to learn use them quickly.That’s why this book was created: to quickly get you to the technique, the setting, or exactly the right thing you need to do right now to improve your work.Here’s how it works: When you need to know how to do a particular thing, you turn to the chapter where it would be found, find the thing you need to do (it’s easy, each page covers just one single topic), and Scott tells you exactly how to do it just like he was sitting there beside you, using the same casual style as if he were telling a friend. That way, you get back to shooting fast. This isn’t a book of theory, full of confusing jargon and detailed multi-step concepts. This is a book on which button to click, which setting to use, and exactly how and when to use it, so you’re never “stuck” wondering how to use your flash again. This will be your “go to” book that sits within reach any time you’re shooting with flash, and you are going to love having this type of help right at your fingertips.

    Clif Christopher's nearly forty years in ministry as a pastor and President of Horizons Stewardship Company, he has witnessed the financial stewardship practices of thousands of churches. A few have exceptional records in acquiring and managing the necessary funds for mission and ministry, but the vast majority struggle every year to get by.In this important new work made even more relevant by our economic times, Christopher contrasts the traits of the most productive congregations with those who perennially fail to secure the funds to perform transformational ministry. Some churches practice the necessary financial habits that form the foundation of successful ministry, and others waste valuable resources and undermine ministry opportunities.Through Christopher's insight born out of years of experience and consultation, readers can assess the financial condition of their own churches.

    This practical resource shows teachers how to be effective and have a life! Author and educator Maia Heyck-Merlin explores the key habits of Together Teachers—how they plan ahead, organize work and their classrooms, and how they spend their limited free time. The end goal is always strong outcomes for their students. So what does Together, or Together Enough, look like? To some teachers it might mean neat filing systems. To others it might mean using time efficiently to get more done in fewer minutes. Regardless, Together Teachers all rely on the same skills. In six parts, the book clearly lays out these essential skills. Heyck-Merlin walks the reader through how to establish simple yet successful organizational systems. There are concrete steps that every teacher can implement to achieve greater stability and success in their classrooms and in their lives. Contains templates and tutorials to create and customize a personal organizational system and includes a companion website: www.thetogetherteacher.com Recommends various electronic or online tools to make a teacher's school day (and life!) more efficient and productive Includes a Reader's Guide, a great professional development resource; teachers will answer reflection questions, make notes about habits, and select tools that best match individual needs and preferences Ebook customers can access CD contents online.  Refer to the section in the Table of Contents labeled, Download CD/DVD Content, for detailed instructions.

    Use technology to focus on your students!In this step-by-step guide, teacher and education blogger Catlin Tucker outlines the process for integrating online discussion with face-to-face instruction in a way that empowers teach

    Disorders are summarized to be useful for students and professionals as a handy reference to support the study of the DSM-5 manual or its use in practice. Topics summarized include: Neurodevelopmental Disorders Schizophrenia Spectrum and Other Psychotic Disorders Bipolar and Related Disorders Depressive Disorders Obsessive Compulsive and Related Disorders Anxiety Disorders Trauma and Stressor Related Disorders Dissociative Disorders Somatic Symptom and Related Disorders Feeding and Eating Disorders Elimination Disorders Sleep-Wake Disorders Sexual Dysfunctions Disruptive, Impulse-Control, and Conduct Disorders Neurocognitive Disorders Personality Disorders Paraphilic Disorders Other Mental Disorders Other Conditions That May be a Focus of Clinical Attention

    This guidebook is aimed clearly at the needs of the student, with a thorough understanding of, and provision for, the potential conceptual difficulties he or she is likely to encounter.

    Mastering the fat hormone leptin is the single most important factor in preventing obesity, diabetes, and heart disease. The Leptin Diet contains five simple lifestyle guidelines to get the hormone leptin into balance for permanent weight loss, increased energy, and optimum health. What is Leptin? Fat cells produce the powerful hormone leptin, a primary force instructing metabolism, weight loss, and hormone balance. Leptin communicates directly to your brain, telling the brain how much fat is in storage. It controls appetite, energy, and metabolic rate. Leptin problems are the primary reason for food cravings, overeating, faulty metabolism, the obsession with food, and heart disease. Read The Leptin Diet and notice the difference!

    This is not an encyclopedic reference book of the past--but rather a cutting edge resource for teachers who want to connect with their techno-savvy 21st century students and in turn connect them to the literature of today. Using themes of exploration and connecting to literature--the authors emphasize actual reading of books, rather than reading about them. The authors also encourage using the Internet to expand our knowledge and interest of literature. Finally, the text contains the most current materials that will get adolescents reading-horror, humor, mystery, science fiction, fantasy, graphic novels and comic books.

    The main difference is that our lessons put student curiosity and engagement first. -Harvey Smokey Daniels and Nancy SteinekeIn this highly anticipated follow-up to Texts and Lessons for Content-Area Reading, Harvey Smokey Daniels and Nancy Steineke share their powerful strategies for engaging students in challenging, meaningful reading of fiction and poetry using some of their favorite short, fresh texts-or, as they put it, full-strength adult literature that gives us English majors a run for our interpretive money- but is still intriguing enough to keep teen readers digging and thinking. Use the 37 innovative, step-by-step, common-core-correlated lessons with the reproducible texts provided, with selections from your literature textbook, or with your own best-loved texts to teach close reading skills and deep comprehension strategies. Give students opportunities to read and synthesize across texts with the 8 thematic text set lessons provided, or use the model unit outlines for using the lessons with The Giver, To Kill a Mockingbird, and The Great Gatsby as springboards for planning your own novel studies. Better Together! Used together, Texts and Lessons for Teaching Literature and Texts and Lessons for Content-Area Reading give you all the lesson ideas you need for all text types. Save 15% when you buy them together in a Texts and Lessons Bundle.

    This is the one, the only, Old Farmer’s Almanac! Recognized for generations by its familiar yellow cover, the Almanac for 2014 promises to be "useful, with a pleasant degree of humor," fulfilling once again (for the 222nd time) the mission set forth in 1792 by its founder, Robert B. Thomas. In addition to its 80 percent–accurate weather, this year’s signature mix of wit and wisdom, tips and advice, forecasts and fun includes . . . • an astronomy quiz to test your Sky-Q • anglers’ six favorite fish and secrets to hooking them • vegetables and other perennial edibles to grow • the time in our lives: where it goes, ways to make the most of it, and more • the whole truth about whole grains • how to get bitten by a pet (if you’re not careful) • rings around Earth (think Saturn) that might influence our weather • health tips for each zodiac sign • envelope and napkin jottings that changed the world • plus: Moon phases and other celestial sightings, tides, historic trivia, gardening tables, best days, and too much more to mention! Added value this year: • 80 full-color pages • full-color winter and summer weather maps • updated Reference section

    The Inclusive Classroom: Strategies for Effective Instruction provides a wealth of practical and proven strategies for successfully including students with disabilities in general education classrooms. The text is unique for its three-part coverage of fundamentals of teaching students with special needs (including legal and professional issues, and characteristics of students with special needs); effective general teaching practices (including such topics as strategies for behavior management, improving motivation, increasing attention and memory, and improving study skills); and inclusive practices in specific subject areas (including literacy, math, science and social studies, vocational and other areas). This approach allows readers to understand students with special learning needs, effective general practices for inclusive instruction, and content-specific strategies. The overall approach is one of effective instruction, those practices that are most closely aligned with academic success.

    Since ours is the only guidebook that's official, this book includes the most accurate information on prices, changes, and new attractions for 2014: --As the pixie dust settles on the newly-expanded Fantasyland, Birnbaum describes everything this Magic Kingdom neighborhood has to offer, including the highly-anticipated Seven Dwarfs Mine Train coaster-an E-Ticket attraction for the whole family.--Can't get enough of the Disney characters? We'll help you find them. A great place to start is at the brand-new Pete's Silly Sideshow, where you can mingle with circus stars Minnie Magnifique, Madame Daisy Fortuna, The Great Goofini, and The Astounding Donaldo!--There's no doubt about it: Fastpass really does cut the time spent waiting in line for the most popular theme park attractions. We give the scoop on this free system and list all the attractions that offer this golden opportunity to skip the standby line.--Big doin's at the Grand Floridian resort! The old favorite has new rooms (courtesy of the Disney Vacation Club), a refreshed (and refreshing) state-of-the-art spa, a splashy new Alice In Wonderland-themed "sprayground," and more. Turn to Birnbaum for the full report.--With or without the Disney Dining Plan, you still need to pre-book those meals or risk missing out on your family's favorites. Birnbaum explains the WDW reservation system, along with descriptions of each and every eatery on property. There's also a handy chart detailing all the opportunities there are to dine with Disney characters and a Restaurant Round-up highlighting the best cuisine the World has to offer.--More money-saving coupon offers than ever before, all geared to help you stretch your Walt Disney World vacation dollar.--And a very special Birnbaum exclusive: A brand-new Kingdom Keepers Quest from bestselling author Ridley Pearson.

    Both the veterinary community and dog-owners alike are hailing the arrival of "Living With Blind Dogs".In it, Levin successfully answers the question most commonly asked by devastated pet-lovers: "What do I do now?" Levin came to write this book, when after a decade in human ophthalmic nursing she left that field to manage an ophthalmic veterinary clinic. Here, she was able to meld her knowledge of ophthalmology with her love of dogs, developing badly needed educational materials for clients. Levin took the opportunity to meet many blind dogs and talk with their owners. Caroline Levin is also an award-winning dog trainer. She has an in-depth understanding of canine behavior and the methods used to successfully train dogs. She shows her dogs in obedience competitions and the new sport of musical canine freestyle.