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Inside the Mind of the Shopper: The Science of Retailing
Herb Sorenson - 2009
In "Inside the Mind of the Shopper: The Science of Retailing," world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior how shoppers make buying decisions as they move through supermarkets and other retail stores and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities."
Until Now
Anne Geddes - 1998
In Until Now, Geddes takes us behind the scenes to find out what she was thinking when she captured these images, her 113 most-favorite photographs. Her text also provides a background to each photograph and helps readers understand how this artist and her subjects work together.Consider, for example, Geddes' comments about the shot she captured in 1991, which she titled "Rebecca": "She didn't want to hold the tulips, and she didn't want to sit on the chair-there were too many other things to be done. How do you get a 14-month-old to sit still' Show her the jelly bean, and then put it down her trousers."From signature photos of newborns to touching interactions between parent and child to enthusiastic poses from older children, this gift-size hardcover edition of Until Now gathers together Geddes' most revealing and compelling work. Whether she's posing babies in the garden or in the studio, Anne Geddes' deep affection for babies and children is obvious in the award-winning images she creates.
Alexander McQueen
Claire Wilcox - 2015
A true comprehensive study, this catalog is the first in-depth look at McQueen and explores key themes of the exhibition—tailoring, gothic, primitivism, naturalism, and futurism. The book also features previously unseen material as well as groundbreaking essays and feature spreads by multiple authors and leading fashion commentators. This kaleidoscopic approach explores themes central to the designer’s work and his collections, such as the psychology of fashion, natural history, the theatre and spectacle of his shows, and the key creative collaborators during McQueen’s lifetime.Alexander McQueen also offers an encyclopedic survey of McQueen’s catwalk collections, illustrated with striking images by leading fashion photographers, and specially commissioned photographs that capture the breathtaking skill of his designs and awesome theatricality of his shows.
The Yellow House: Van Gogh, Gauguin, and Nine Turbulent Weeks in Arles
Martin Gayford - 2006
This was, without doubt, the most celebrated cohabitation in art history: never, before or since have two such towering artistic talents been penned up in so small a space. They were the Odd Couple of art history. Predictably, the results were explosive. The dâenouement of their life together has entered into folklore. Two months after Gauguin arrived in Arles, Van Gogh suffered a psychological crisis. He spent most of the rest of his life in a mental institution. Gauguin fled from Arles, and they never saw each other again. But in the brief period during which they worked together a stream of masterpieces was created within the studio they shared. Here, for the first time, the full story of their life together is told.
Design Bloggers at Home: Fresh interiors inspiration from leading on-line trend setters
Ellie Tennant - 2014
A global network of creative, interior design bloggers has emerged, publishing fresh and inspiring content online every day.With diverse backgrounds and lifestyles, these individual bloggers combine to create a thriving online community of trendsetters and style gurus. The digital world brings with it design democracy; with the freedom to publish whatever they want, whenever they want and unhampered by the restrictions of larger corporate websites, these design bloggers offer a beguiling alternative to traditional media and have become an important source of inspiration and information for the homes enthusiast. In her first book, leading interiors journalist and stylist Ellie Tennant meets the characters and creative forces behind leading design blogs, exploring their online realms, their beautiful homes and their clever styling ideas. Thirteen in-depth case studies cover a panorama of cutting edge bloggers’ spaces—from a pared-back monochrome cabin in Scandinavia to a maximalist, color-filled apartment in California—while the final chapter offers advice on setting up your own design blog. The result is a coffee table tome to treasure—a visual feast of inspiring yet achievable interiors—with plenty of ideas to steal for your own home.
Why We Make Things and Why It Matters: The Education of a Craftsman
Peter Korn - 2013
This is not a "how-to" book in any sense. Korn wants to get at the why of craft, in particular, and at the satisfactions of creative work, in general to understand their essential nature. How does the making of objects both reflect and refine our own identities? What is it about craft and creative work that makes them so rewarding? What is the nature of those rewards? How do the products of creative work inform society?
Le Corbusier: Le Modulor and Modulor 2
Le Corbusier - 1980
Le Modulor was published in 1950 and after meeting with success, Le Corbusier went on to publish Modulor 2 in 1955. In many of Le Corbusier's most notable buildings, including the Chapel at Ronchamp and the Unite d'habitation, evidence of his Modulor system can be seen. These two volumes form an important and integral part of Le Corbusier's theoretical writings.
Editorial Design: Digital and Print
Cath Caldwell - 2014
The book explains the fundamentals of editorial design and layout. Subjects covered include current and emerging digital formats, branding, how to create layouts, handling copy and images, design and production skills, and trends in editorial design.With insider advice and opinions from leading contemporary designers, the book is a practical reference and learning resource that will teach readers everything they need to know to reach the top of the profession. The new edition of this book shows how editorial design has adapted to the online and digital world.
Typeset in the Future: Typography and Design in Science Fiction Movies
Dave Addey - 2018
In Typeset in the Future, blogger and designer Dave Addey invites sci-fi movie fans on a journey through seven genre-defining classics, discovering how they create compelling visions of the future through typography and design. The book delves deep into 2001: A Space Odyssey, Star Trek: The Motion Picture, Alien, Blade Runner, Total Recall, WALL·E, and Moon, studying the design tricks and inspirations that make each film transcend mere celluloid and become a believable reality. These studies are illustrated by film stills, concept art, type specimens, and ephemera, plus original interviews with Mike Okuda (Star Trek), Paul Verhoeven (Total Recall), and Ralph Eggleston and Craig Foster (Pixar). Typeset in the Future is an obsessively geeky study of how classic sci-fi movies draw us in to their imagined worlds—and how they have come to represent “THE FUTURE” in popular culture.
Henri Matisse: A Second Life
Alastair Sooke - 2014
In a body of work spanning over a half-century, he was variously a draughtsman, a printmaker, a sculptor and a painter. This short book is both a biography and a guide to his art. It focuses on the extraordinary works that Henri Matisse made during the last period of his life - the large-scale cut-outs on coloured paper, including his famous Blue Nudes, The Snail and Large Composition with Masks.
Color Harmony for Artists: How to Transform Inspiration into Beautiful Watercolor Palettes and Paintings
Ana Victoria Calderón - 2019
Watercolor author, artist, and teacher Ana Victoria Calderon guides you through choosing, mixing, and using color with watercolor and mixed media to create the most expressive and appealing combinations and effects for a wide range of moods and subjects. You'll explore a variety of subjects and themes, including flowers, foliage, landscapes, skies, cities, figures, art movements, and historical eras.Begin with a quick overview of the basics of color, color mixing, and mixed media.Explore a variety of color and media combinations, including brilliant brights, muted neutrals, high-contrast complements, and special effects.Find inspiration in evocative photos, abundant palettes, and beautiful paintings.With Color Harmony for Artists, every artist, from beginner to advanced, will be inspired to embrace the creative possibilities of color and paint!
Unnatural Talent: Creating, Printing and Selling Your Comic in the Digital Age
Jason Brubaker - 2013
While the publishing industry struggles to adapt to the rapidly changing digital world, independent artists now have the ability to build a successful and lucrative brand completely on their own with a little hard work and some Internet savvy. Now there's nothing stopping you from getting your book in front of thousands or even millions of people. Suddenly you can't blame anyone for not giving you a chance. You can only blame yourself for not trying. So roll up your sleeves, sharpen your pencils and fire up your Internet because we are about to make and sell comics! Jason Brubaker's graphic novel reMIND raised over $125,000 in pre-order sales on Kickstarter, won the Xeric Award and made ALA's Great Graphic Novels for Teens List. This book is a collection of his thoughts, strategies and practical lessons developed during his experience writing, drawing and self-publishing reMIND.
Body of Knowledge
Bryce Anderson - 2008
I know this because my neighbor told me; and to my knowledge he never lied to me. It's fascinating how a person's attitude and feelings about someone, about life in general, can change so much in such a short time. Two months ago I hardly knew the meaning of the word 'time'. Another thing I learned from him: how to view everything from varying objective perspectives; especially with respect to time. If I had it to do over again, I'd have been more inquisitive. My wife Gwen accuses me of asking too many questions, but with him, I couldn't have asked enough. He knew everything. Is it possible to ask someone who knows everything too many questions? But I did ask a lot of questions, and there were always answers. And I liked the answers. They fit. They were logical. They placed everything in perspective and made me see the picture as a whole. I thought you might find it interesting why I thought the only logical thing I could do was kill him.