Throughout the day, you are asked to be creative, to come up with new and better ideas. So what do you do when you need a creative jolt for your brain? Now you can turn to Caffeine for the Creative Mind.This collection of short, focused creative exercises is just the boost you need get your brain working. Inside, you'll find:Over 250 brain-stretching exercises. The exercises are brief, fun and are meant to evoke creative, thought-provoking responses. Get your brain moving by engaging in an exercise at the start of your day or stop and do one whenever you need a creative jolt."I Tried It" testimonials. From illustrators to photographers to professors, real people give feedback on specific exercises they've tried. They also offer more suggestions for how the exercises can be used, changed or reworked to become even more useful.Interviews with prominent creative people. See how the people who are in charge of building and maintaining creative environments—studio heads, designers, shop owners, illustrators and animators—view the importance of creativity in their everyday lives.The only thing keeping you from reaching a new level of creative thought is inaction. With this stimulating book, you'll learn how to focus your creative attention in short, definable ways. Caffeine for the Creative Mind is your springboard for coming up with solutions that challenge you to alter your perspective—and begin generating ideas at the highest possible level!

    Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to… Understand how Google chooses which websites to rank? Know exactly what keywords to target to attract people who are ready to buy what you sell? Have your most profitable keywords hit the top spot? Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains? Be able to write killer content that Google and your visitors love? Build relationships with key publication players in your industry and have them begging for your content? Have crafted a complete SEO strategy to laser-target your focus and get big results? What kind of results can you achieve? One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. What's inside? Section 1: The Foundations You’ll learn: The four free ways to appear on the first page of Google How to identify keywords that will drive hordes of hungry traffic to your website The key to seeing ranking gains in just weeks Why snooping on your competitors is crucial, and how to steal the good bits. Section 2: Your Website Transform your website’s ranking by: Structuring it to make it easy for Google AND visitors to use Using content to 10x your traffic Transforming your blog into a sales generator Avoiding the SEO pitfalls that can do more harm to your website than good Section 3: Promoting Your Website You’ll find out: The exact process that took one business from 35 to 3,450 leads a month How to get links from national newspaper websites The easy way to pitch content sounding desperate How to get links from social media Section 4: Designing Your SEO Strategy SEO can be overwhelming. Replace panic with serene calm as you: Put everything into a comprehensive strategy Pick the key tasks to get results if you’re low on time Learn which metrics to track and which to ignore Implement three key practices that will ensure long-term improvement, whatever Google throws at you "But how do I know all this is possible?" Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.

    Visual content--such as infographics and data visualization--can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact.Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content.Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that will help build brands and increase sales Use the power of visual content to communicate with and engage your audience, capture attention, and expand your market.

    Hochuli begins with a consideration of how human beings read, moving on incrementally to considerations of letter, word, and line as well as word-space and line-space. Hochuli concludes by examining whole paragraphs and how they carry meaning. Produced in Switzerland to the highest standards, Detail in Typography embodies critical thinking and articulate design in its own physical form.

    The book also demonstrates how white space can lend “sound” to typography or shift the “weight” of a page. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to “think out of the box.”.

    Organized chronologically, the book illuminates the dynamic relationship between design and manufacturing as well as the roles of technology, social change, and commercial forces on the course of design history. The layout of each chapter reflects the unique style of the period it describes, and some 450 illustrations throughout the volume provide a visual record of more than one hundred years of creative achievement in the field.Under the influence of William Morris and the Arts and Crafts movement in the late 19th century, a new era began for design arts. Fueled by popular Art Nouveau advertising, the work of graphic designers became central in the growing consumer goods economy. This book traces the emergence of varied modernist design styles in the early 20th century and then examines the wartime politicization of regional styles through American government patronage and revolutionary Soviet ideas. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style, followed by the postmodern movement of the 1970s and '80s. After highlighting recent developments in graphic design around the globe, the author discusses the impact of inexpensive, powerful design software and the challenges facing designers now.

    It's a strange language, a little like English. Without it, how would our intrepid journalists be able to describe a world in which innocent bystanders look on in horror, where tots in peril are saved by have-a-go heroes, and where troubled stars lash out in foul-mouthed tirades?Robert Hutton has been working around native journalese speakers for two decades, living as one of them and learning their ways, and now he has made their secrets available to the public for the first time. When he first began collecting examples online, he provoked a 'Twitter storm', and was 'left reeling' by the 'scores' of examples that 'flooded in'. He realized that phrases which started as shorthand to help readers have become a dialect that is often meaningless or vacuous to non-journalese speakers.In a courageous attempt both to wean journalists off their journalese habit, and provide elucidation for the rest of us, Romps, Tots and Boffins catalogues the highs and lows of this strange language, celebrating the best examples ('test-tube baby', 'mad cow disease'), marvelling at the quirky ('boffins', 'frogmen') and condemning the worst ('rant', 'snub', 'sirs'). It's a 'must-read' 'page-turner' that may 'cause a stir', 'fuel controversy', or even 'spark' 'tough new rules' in newsrooms.Shortlisted for the Political Humour Book of the Year at the PaddyPower Political Book Awards 2014 "great joy from Robert Hutton's Romps, Tots and Boffins. Never has the weird language of headlines been so wittily defined."--Libby Purves, 'books of the year', The Times"Robert Hutton...has set himself up as the Dr Johnson of this strange, widely read, hardly spoken, language."--Matthew Engel, Financial Times"I'm loving a little book just out by my fellow political journalist Rob Hutton. It's called Romps, Tots and Boffins: The Strange Language of News but is so much more than a hilarious compendium of the ghastly cliché to which our trade is prone. "--Matthew Parris, The Times"An essential guide to finding out what you are reading about. Some people may dismiss this as a 'loo book' but, actually, it's so much more."--Ann Treneman, The Times"A right romp"--Paul Dietrich, The Metro"A fascinating code-breaker of the cliches, inanities and banalities which fill our newspapers. Or, if you prefer, 'News Secrets Revealed Leaving Bosses Shamefaced'. I'm not sure I dare write another word."--Nick Robinson"Finally, I understand what my fellow journalists are writing about."--Simon Hoggart"Long journey to Lib Dem Conference enlivened by Robert Hutton's journalese book, Romps, Tots + Boffins - hilarious, wonderful, + very true - a mini classic"--Andrew Sparrow, Guardian Politics blogger"Very funny new book by Robert Hutton - "Romps, Tots + Boffins: the strange language of news" - a must-read page-turner"--Iain Martin, former editor of the Scotsman and Scotland on Sunday"For readers, it promises to explain what journalists really mean. And for journalists, it also provides a guide to some of the hackneyed, arcane and clichéd phrases that are probably best avoided."--Axegrinder, Press Gazette"an amusing dictionary of arcane hack-speak"--Michael Deacon, The Telegraph"The world of journalism was rocked to its foundations last night as a top newsman claimed to have discovered the secret of 'journalese'." --John Rentoul, The Independent

    Learn how to interpret questions and how to plan, structure and write your assignment or report. This free course, Essay and report writing skills, is designed to help you develop the skills you need to write effectively for academic purposes.

    Throughout, gorgeous photographs of rooms with rare collections, floor-to-ceiling shelves, and stacks upon stacks of books inspire readers to live better with their own collections.Praise for Bibliostyle"Featuring enviable private libraries and packed floor-to-ceiling shelves, this beautiful volume makes a compelling case for books as d�cor."--New York"Freudenberger spotlights the splendid, enviable personal libraries of literary figures whose owners obviously care about their book collections and have actually read them, too."--The Boston Globe"This is a coffee table book that makes you think as well as admire and desire."--Sydney Herald"Offers a look into the fabulous homes of book lovers the world over, showcasing how their interior design is built around the tomes they love most."--CN"The photographs of rooms with rare collections, floor-to-ceiling shelves, and stacks upon stacks of books will inspire readers to live better with their own collections."--Publishers Weekly "Nina Freudenberger teams with Sadie Stein of The New Yorker and photographer Shade Degges of Architectural Digest to showcase beautiful photographs of the private libraries of book lovers from all over the world."--BookRiot

    Though predominantly serving as a useful guide and bridge in the first year of your career as a designer, it should also be considered an essential tool that can be consulted when you're unsure of what to do next. Begin with the essentials of beginning your design career, like building your resume and portfolio, seeking out opportunities, and preparing for and securing interviews.More than just helping you get a job, however, this career guide serves to help you succeed in whichever design position you land. Learn how to effectively work with other designers and your own clients, keep up to date with the industry, hone your business skills, and much more. From the day after graduation to the completion of your first year as a design professional, this career guide will help you stay on top of your game.In What They Didn't Teach You in Design School you'll find:11 chapters covering topics ranging from software skills, print production, and designer relations, to good design practice, web skills, and working with external suppliersHelpful design advice that you'll want to return to again and againA word from the author:"Working in a studio is hugely different from studying; this book is aimed at helping you through the transition and giving you the ammo to climb this massive new learning curve." --Phil Cleaver

    As the editor and publisher of the area’s popular free newspaper, Dan’s Papers, Dan Rattiner, has been covering the daily triumphs, community intrigues, and larger-than-life personalities for nearly fifty years.A colorful insider’s account of life, love, scandal, and celebrity, In the Hamptons is an intimate portrait of a place and the people who formed and transformed it, from former residents like Andy Warhol and Willem de Kooning, colorful locals like bar owner Bobby Van and shark fisherman Frank Mundus (who the character Quinn from Jaws was based on), and literary figures like John Steinbeck and Truman Capote, to present-day stars like Bianca Jagger and Billy Joel. An insider who lived there—as well as a Jewish outsider amid the WASP contingent—Rattiner both revels in and is rattled by all he witnesses and records in one of the world’s most famous places. With dry wit and genuine affection, he shares a story of the Hamptons that few know, one defined by the artists, painters, fishermen, farmers, dreamers, hangers-on, celebrities, and billionaires who live and play there.

    Now Bill James is doing it again with The Bill James Gold Mine a groundbreaking collection of original essays, statistical profiles, and hidden nuggets of information worth their weight in gold. Always known for his piercing wit and cutting analysis, Bill James wrote 17 new essays for The Bill James Gold Mine, including: Clutching Hitter of the Year, Measuring Consistency, Closer Fatigue, Hall of Famers Among Us. Of course, it wouldn't be from Bill James if it didn't come with innovative and intriguing profiles and nuggets of statistical information on players from all 30 teams, including: Impacting by Position in Inning, Pitching Type Analysis, Pitcher's Record of Opposing Batters, Games Played by Opening Day Starters.

    Perfect for busy writers or writers who are easily distracted or who want a better way to make consistent progress with their writing. Includes write ups from 15-minute writers who swear by the method. Also covers mindset, getting into a writing flow, how to clear mental clutter so you can focus during your writing session, and more.

    Today in our computer age, a fine, beautiful, and legible handwriting brings a warm personal touch to our correspondence. These books may be used to introduce cursive writing to second or third graders or to improve the handwriting of older students or adults. They may also be used to teach calligraphy or as part of an art class. Individual Spencerian Copybooks 1-5 are also available.

    The 15 project-based lessons in this book show users step-by-step the key techniques for working in Photoshop and how to correct, enhance, and distort digital images, create image composites, and prepare images for print and the web. In addition to learning the key elements of the Photoshop interface, this completely revised CC (2017 release) edition covers features like new and improved search capabilities, Content-Aware Crop, Select and Mask, Face-Aware Liquify, designing with multiple artboards, and much more! The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and interactive multiple-choice quizzes. As always with the Classroom in a Book, Instructor Notes are available for teachers to download.