This updated and revised edition includes several new chapters.

    They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another—from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.

    In Writing Irresistible Kidlit, literary agent Mary Kole shares her expertise on writing novels for young adult and middle grade readers and teaches you how to:Recognize the differences between middle grade and young adult audiences and how it impacts your writing. Tailor your manuscript's tone, length, and content to your readership. Avoid common mistakes and cliches that are prevalent in YA and MG fiction, in respect to characters, story ideas, plot structure and more. Develop themes and ideas in your novel that will strike emotional chords.Mary Kole's candid commentary and insightful observations, as well as a collection of book excerpts and personal insights from bestselling authors and editors who specialize in the children's book market, are invaluable tools for your kidlit career.If you want the skills, techniques, and know-how you need to craft memorable stories for teens and tweens, Writing Irresistible Kidlit can give them to you.

    Created by poets for poets, this calendar of exercises offers inspiration and a place to begin. Whether you are a novice or well-established author, The Daily Poet is an essential resource for poets, teachers, professors, or anyone who wants to jumpstart their writing practice. The Daily Poet is portable, coffeeshop tested, and offers quick warm-ups for any writing group or classroom. An excellent guide for students, The Daily Poet is also a handy reference for poets looking for fresh ideas to share in their writing workshops.

    What we can see, hear, and feel we can take on face value that it is reality. But what about those things that are unseen? Scripture speaks about heaven, hell, angels and demons which are a part of this invisible spiritual realm. Internationally renowned Bible teacher R. C. Sproul helps us gain an understanding of these things so that we can come to a realisation that in fact all four are true realities that impact upon our everyday lives.

    Loaded with never-before-seen images, this book is a guide to the epic battle between the Autobots and Decepticons, as it began with toys and television, and continued to comics, film, games, and other media. There's something here for all generations, from classic toys that have become sought-after collectibles to the amazing, high-tech visuals of the three live-action films.Hasbro has opened its official archives, gathering more than 250 images and several featured pieces of memorabilia. Look inside for a sheet of Generation One tech specs with a secret revealer, a rare pencil sketch from comics artist Casey Coller, an unseen character profile for Hot Rod from the 1986 film, an animation cel, and much more. Exclusive photos of Japanese Transformer prototypes, archival development art, and brand-new information about the future of the Transformers make this the ultimate package for every fan.

    This curated tour begins with the now-iconic redesign of the signature Penguin Classics black-spine series in 2003 and moves through award-winning series like the Penguin Classics Graphic Deluxe Editions, Penguin Drop Caps, and Penguin Horror. Exhibiting a mesmerizing array of front covers and full cover layouts, Paul Buckley illuminates the unique and inventive approaches to typography, image, and design that grace Penguin’s covers of the best works in literature. Throughout the book, the artists and designers including Chris Ware, Ivan Brunetti, Jillian Tamaki, Jessica Hische, and Ruben Toledo who have collaborated with Penguin Classics offer commentary on the design process. For lovers of classic literature, book design, and all things Penguin, Classic Penguin has you covered.

    Many of us love to tell them, and even dream of making a living from it too. But what is a story? Hundreds of books about screenwriting and storytelling have been written, but none of them ask 'Why?' Why do we tell stories? And why do all stories function in an eerily similar way? John Yorke has been telling stories almost his entire adult life, and the more he has done it, the more he has asked himself why? Every great thinker or writer has their theories: Aristotle, David Hare, Lajos Egri, Robert McKee, Gustav Freytag, David Mamet, Christopher Booker, Charlie Kaufman, William Goldman and Aaron Sorkin - all have offered insightful and illuminating answers. Here, John Yorke draws on these figures and more as he takes us on a historical, philosophical, scientific and psychological journey to the heart of all storytelling.What he reveals is that there truly is a unifying shape to narrative - one that echoes the great fairytale journey into the woods, and one, like any great art, that comes from deep within. Much more than a 'how to write' book, Into the Woods is an exploration of this fundamental structure underneath all narrative forms, from film and television to theatre and novel-writing. With astonishing detail and wisdom, John Yorke explains to us a phenomenon that, whether it is as a simple fable, or a big-budget 3D blockbuster, most of us experience almost every day of our lives.

    But there are hundreds of gags that don't make it past the cutting room floor, like Mater as a ninja and Sadness wearing mom jeans. Funny! explores this material in depth, showcasing classic moments from all of Pixar's films to date, plus never-before-published illustrations and doodles from the Pixar archives. With an introduction by veteran story man Jason Katz, this book is a must-have for any Pixar fan.

    Whether decorating a dorm room, an apartment, or a little cottage, what we strive for is a look and feel that expresses our individual personalities. Part style guide, part idea sourcebook, this handy volume--designed to meet the needs of real people with real budgets--is bundled with smart ideas, basic design principles, and enough inspiration to get you off the sofa to make it happen. In her lively, informative text, design guru Marisa Bartolucci takes readers inside 33 small homes from cities across the U.S. to reveal how a strong sense of style--rather than design know-how or unlimited resources--is the most effective tool for transforming an ordinary cramped living space into a smart yet functional private sanctuary.

    But the drama they project on screen is only half the picture. Stretching back from its earliest days of two-reel silent films to the latest 3-D digital blockbusters, film history provides a cast of characters ready to spill witty bon mots, outrageous pronouncements, and heartfelt reflections. The Filmmaker Says is a colorful compendium of quotations from more than one hundred of history's most influential and opinionated creators of filmed entertainment. Paired like guests at the ultimate filmgeek dinner party—a celebrated filmmaker of today might sit next to a giant from the silent era—the members of this raucous crew puts on a show arguing, complimenting, and disagreeing with each other about every step of the moviemaking process. A perfect gift for working filmmakers, aspiring auteurs, and avid moviegoers, The Filmmaker Says will delight anyone who has dreamed of yelling "action" or just can't wait for the lights to go down and the curtain to go up.

    Using a wealth of examples, from ancient myths and folk tales via the plays and novels of great literature to the popular movies and TV soap operas of today, it shows that there are seven archetypal themes which recur throughout every kind of storytelling. But this is only the prelude to an investigation into how and why we are 'programmed' to imagine stories in these ways, and how they relate to the inmost patterns of human psychology. Drawing on a vast array of examples, from Proust to detective stories, from the Marquis de Sade to E.T., Christopher Booker then leads us through the extraordinary changes in the nature of storytelling over the past 200 years, and why so many stories have 'lost the plot' by losing touch with their underlying archetypal purpose. Booker analyses why evolution has given us the need to tell stories and illustrates how storytelling has provided a uniquely revealing mirror to mankind's psychological development over the past 5000 years.This seminal book opens up in an entirely new way our understanding of the real purpose storytelling plays in our lives, and will be a talking point for years to come.

    An all-encompassing manual that addresses safety, equipment, tactics, and the best practices for all shooters, here is an all-encompassing book of use to every gun owner.A result of twelve years of research, The Modern Day Gunslinger was written to meet the needs of the gun owner, the experienced shooter, those who own a weapon strictly for home and self-defense, and for the military member who wants to become a better shooter in defense of our country.It’s also for the law enforcement officer who risks his or her life going against the thugs of our society and for anyone interested in learning the defensive and tactical training techniques from some of the best and most experienced shooters in the world.This comprehensive training manual includes chapters on:Weapons and Range SafetyDry FireUse of ForceLiving in a BattlefieldCombat MindsetShooting CompetenceHandgunsDefensive Handgun AmmunitionMarksmanshipStanceBasic Kneeling PositionsReady PositionsThe Draw StrokesGrip and Trigger ControlVisual Techniques and Sight AlignmentMultiple ShotsFollow-Through and ScanLoading, Reloading, and UnloadingMalfunctionsLow- and No-Light ShootingConcealed Carry and HolstersLearning StylesTraining FundamentalsShooting DrillsThe shooting skills taught in this book carry broad application in civilian, law enforcement, and military contexts. Common criminals, terrorists, assailants—the enemy and threat—all will find themselves outgunned in the face of a properly armed and trained gunslinger. Members of the armed services, government and law enforcement agencies, as well as civilians, will find that the close-range shooting methods addressed in this book can provide a decisive advantage.

    Fifteen years later, his Minnesota company had created over 500 American jobs and developed more than 50 new medical devices that saved and improved lives. But in 2011, the federal government threatened to destroy his company and put Howard behind bars for years. Why? Federal prosecutors had been sold a bill of goods – a tall tale peddled by a money-hungry ex-employee out for revenge. All over one device. A device that never harmed a single patient and made up less than 1% of the company s sales. The investigation revealed the charges to be baseless, but the scalp-hunting prosecutors didn't back off. Instead they dug in – threatening witnesses, misleading grand juries, and strategically leaking secret documents. Whatever it took to pressure a headline-grabbing settlement. Howard Root stood up to the shakedown. Five years, 121 attorneys and $25 million in legal fees later, his life's work and freedom rested in the hands of 12 strangers in a San Antonio jury room. Would Howard and his company be vindicated by the verdict, or had he made the biggest mistake of his life by challenging the federal government? Cardiac Arrest is the eye-opening true story of life on the Feds' hit-list, told from the desk of a CEO who decided to fight back. Follow Howard from the boardroom to the courtroom, as he tells the inside story of the case that sparked outrage in the pages of The Wall Street Journal and triggered a congressional investigation.

    Its goal is to inspire photographers of all levels who wish to improve their work, as well as readers interested in deepening their understanding of the art of photography. Each book features the creative process and core thinking of a photographer told in their own words and through pictures of their choosing, and is introduced by a well-known student of the featured photographer. In this book, Todd Hido explores the genres of landscape, interior and nude photography, with emphasis on creating images from a personal perspective and with a sense of intimacy. Through words and photographs, he also offers insight into his own practice and discusses a wide range of creative issues, including mining one's own memory and experience as inspiration; using light, texture and detail for greater impact; exploring the narrative potential activated when sequencing images; and creating powerful stories with emotional weight and beauty.Todd Hido (born 1968) is a San Francisco Bay Area-based artist. He is well known for his photography of urban and suburban housing across the United States, and for his use of detail and luminous color. His previous books include House Hunting (2001), Outskirts (2002), Roaming (2004) and Between the Two (2007). He is a recipient of a Eureka Fellowship and a Wallace Alexander Gerbode Foundation Visual Arts Award, and is represented by Stephen Wirtz Gallery in San Francisco. He is an adjunct professor at California College of the Arts.Gregory Halpern received a BA in history and literature from Harvard University and an MFA from California College of the Arts. His third book of photographs, entitled A, is a photographic ramble through the streets of the American Rust Belt. His other books include Omaha Sketchbook and Harvard Works Because We Do. He currently teaches at the Rochester Institute of Technology and is the coeditor of The Photographer's Playbook (Aperture 2013).