Book picks similar to
Netnography: Redefined by Robert V Kozinets
academic
digital-humanities
research-methods
customer-experience
Spark
Patricia Leavy - 2019
One day an invitation arrives. Peyton has been selected to attend a luxurious all-expense-paid seminar in Iceland, where participants, billed as some of the greatest thinkers in the world, will be charged with answering one perplexing question. Meeting her diverse teammates--two neuroscientists, a philosopher, a dance teacher, a collage artist, and a farmer--Peyton wonders what she could ever have to contribute. The ensuing journey of discovery will transform the characters' work, their biases, and themselves. This suspenseful novel shows that the answers you seek can be found in the most unlikely places. It can be read for pleasure, is a great choice for book clubs, and can be used as unique and inspiring reading in qualitative research and other courses in education, sociology, social work, psychology, and communication.
Anthropology and Social Theory: Culture, Power, and the Acting Subject
Sherry B. Ortner - 2006
Ortner draws on her longstanding interest in theories of cultural practice to rethink key concepts of culture, agency, and subjectivity for the social sciences of the twenty-first century. The seven theoretical and interpretive essays in this volume each advocate reconfiguring, rather than abandoning, the concept of culture. Similarly, they all suggest that a theory which depends on the interested action of social beings—specifically practice theory, associated especially with the work of Pierre Bourdieu—requires a more developed notion of human agency and a richer conception of human subjectivity. Ortner shows how social theory must both build upon and move beyond classic practice theory in order to understand the contemporary world.Some of the essays reflect explicitly on theoretical concerns: the relationship between agency and power, the problematic quality of ethnographic studies of resistance, and the possibility of producing an anthropology of subjectivity. Others are ethnographic studies that apply Ortner’s theoretical framework. In these, she investigates aspects of social class, looking at the relationship between race and middle-class identity in the United States, the often invisible nature of class as a cultural identity and as an analytical category in social inquiry, and the role that public culture and media play in the creation of the class anxieties of Generation X. Written with Ortner’s characteristic lucidity, these essays constitute a major statement about the future of social theory from one of the leading anthropologists of our time.
Approaches to Social Research
Royce A. Singleton Jr. - 1988
Covering all of the fundamentals in a straightforward, student-friendly manner, it is ideal for undergraduate- and graduate-level courses across the social sciences and also serves as an indispensable guide for researchers. Striking a balance between specific techniques and the underlying logic of scientific inquiry, this book provides a lucid treatment of the four major approaches to research: experimentation, survey research, field research, and the use of available data. Richly developed examples of empirical research and an emphasis on the research process enable students to better understand the real-world application of research methods. The authors also offer a unique chapter (13) advocating a multiple-methods strategy.
Content: Selected Essays on Technology, Creativity, Copyright, and the Future of the Future
Cory Doctorow - 2008
Content is the first collection of Doctorow’s infamous articles, essays, and polemics.Here’s why Microsoft should stop treating its customers as criminals (through relentless digital-rights management); how America chose copyright and Happy Meal toys over jobs; why Facebook is taking a faceplant; how Wikipedia is a poor cousin of The Hitchhiker’s Guide to the Galaxy; and, of course, why free e-books kick ass.Accessible to geeks and noobs (if you’re not sure what that means, it’s you) alike, Content is a must-have compilation from Cory Doctorow, who will be glad to take you along for the ride as he effortlessly surfs the zeitgeist.
High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce
Micah Solomon - 2012
Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment--lashing out at those that don't. Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to survive--and thrive. And
High-Tech, High-Touch Customer Service
spells out surefire strategies for success in a clear, entertaining, and practical way. Discover: * Six major customer trends and what they mean for your business * Eight unbreakable rules for social media customer service * How to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums for user generated content * The rising power of self-service--and how to design it properly * How to build a company culture that breeds stellar customer service ? High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wide--online and off.
Researching Lived Experience: Human Science for an Action Sensitive Pedagogy
Max Van Manen - 1990
Rather than relying on abstract generalizations and theories, van Manen offers an alternative that taps the unique nature of each human situation.The book offers detailed methodological explications and practical examples of hermeneutic-phenomenological inquiry. It shows how to orient oneself to human experience in education and how to construct a textual question which evokes a fundamental sense of wonder, and it provides a broad and systematic set of approaches for gaining experiential material that forms the basis for textual reflections.Van Manen also discusses the part played by language in educational research, and the importance of pursuing human science research critically as a semiotic writing practice. He focuses on the methodological function of anecdotal narrative in human science research, and offers methods for structuring the research text in relation to the particular kinds of questions being studied. Finally, van Manen argues that the choice of research method is itself a pedagogic commitment and that it shows how one stands in life as an educator.
Letters to a Law Student: A guide to studying law at university
Nicholas J McBride - 2017
The Unkindest Cut: How a Hatchet-Man Critic Made His Own $7000 Movie and Put It All On His Credit Card
Joe Queenan - 1996
Following in the maverick mold of Quentin Tarentino, Spike Lee, and Richard Rodriguez, Joe Queenan becomes an auteur and, in the process, funnier than ever, as he tries to master the art of writing, directing, scoring, casting, and marketing a movie--all by himself.
Research Methods in Applied Linguistics: Quantitative, Qualitative, and Mixed Methodologies
Zoltán Dörnyei - 2007
It also discusses 'mixed methods research', that is, the various combinations of qualitative and quantitative methodologies.
It's Complicated: The Social Lives of Networked Teens
Danah Boyd - 2014
. . It’s Complicated will update your mind.”—Alissa Quart, New York Times Book Review “A fascinating, well-researched and (mostly) reassuring look at how today's tech-savvy teenagers are using social media.”—People “The briefest possible summary? The kids are all right, but society isn’t.”—Andrew Leonard, Salon What is new about how teenagers communicate through services such as Facebook, Twitter, and Instagram? Do social media affect the quality of teens’ lives? In this eye-opening book, youth culture and technology expert danah boyd uncovers some of the major myths regarding teens' use of social media. She explores tropes about identity, privacy, safety, danger, and bullying. Ultimately, boyd argues that society fails young people when paternalism and protectionism hinder teenagers’ ability to become informed, thoughtful, and engaged citizens through their online interactions. Yet despite an environment of rampant fear-mongering, boyd finds that teens often find ways to engage and to develop a sense of identity. Boyd’s conclusions are essential reading not only for parents, teachers, and others who work with teens but also for anyone interested in the impact of emerging technologies on society, culture, and commerce in years to come. Offering insights gleaned from more than a decade of original fieldwork interviewing teenagers across the United States, boyd concludes reassuringly that the kids are all right. At the same time, she acknowledges that coming to terms with life in a networked era is not easy or obvious. In a technologically mediated world, life is bound to be complicated.
New Dark Age: Technology and the End of the Future
James Bridle - 2018
Underlying this trend is a single idea: the belief that our existence is understandable through computation, and more data is enough to help us build a better world. In actual fact, we are lost in a sea of information, increasingly divided by fundamentalism, simplistic narratives, conspiracy theories, and post-factual politics. Meanwhile, those in power use our lack of understanding to further their own interests. Despite the accessibility of information, we’re living in a new Dark Age. From rogue financial systems to shopping algorithms, from artificial intelligence to state secrecy, we no longer understand how our world is governed or presented to us. The media is filled with unverifiable speculation, much of it generated by anonymous software, while companies dominate their employees through surveillance and the threat of automation. In his brilliant new work, leading artist and writer James Bridle excavates the limits of technology and how it aids our understanding of the world. Surveying the history of art, technology, and information systems, he explores the dark clouds that gather over our dreams of the digital sublime.
Research Strategies: Finding Your Way Through the Information Fog
William B. Badke - 2000
It is possible to develop significant skills in order to make the writing process much easier than you think. In "Research Strategies," author William Badke offers a clear, simple, and often humorous roadmap for conducting research and navigating the vast new world of information and technology. In this, the fourth edition, Badke details the entire research paper process from start to finish. "Research Strategies" provides a plethora of insightful and helpful information, including:Finding and narrowing a topic Creating an outline Searching databases Understanding metadata Using library catalogs and journal databases Conducting Internet research Organizing research notes Writing the actual paper"Research Strategies" explains the skills and strategies you need to efficiently and effectively complete a research project from topic to finished product. With the information provided here, research doesn't have to be frustrating or boring. Badke's strategies present a sure path through the amazing and complex new world of information.
Becoming Qualitative Researchers: An Introduction
Corrine Glesne - 1998
Ideal for introducing the novice researcher to the theory and practice of qualitative research, this text opens students to the diverse possibilities within this inquiry approach, while helping them understand how to design and implement specific research methods. The author's accessible writing style, the wealth of examples, and the numerous exercises provide opportunities for practicing and refining the skills of becoming a qualitative researcher. The new edition focuses on the development of research proposals (Ch. 2); the history and concerns of institutional review boards (IRBs) and issues qualitative researchers sometimes confront when submitting proposals (Ch. 6); greater information and examples on coding and thematic analysis, while also introducing other approaches to data analysis (Ch. 7); and arts based research through a chapter that encourages consideration of creative ways to approach and represent inquiry (Ch. 9). Chapter 10 looks at sharing research results through participation at conferences and in publications.
The Archive
Charles Merewether - 2006
The archive has thus emerged as a key site of inquiry in such fields as anthropology, critical theory, history, and, especially, recent art. Traces and testimonies of such events as World War II and ensuing conflicts, the emergence of the postcolonial era, and the fall of communism have each provoked a reconsideration of the authority given the archive--no longer viewed as a neutral, transparent site of record but as a contested subject and medium in itself.This volume surveys the full diversity of our transformed theoretical and critical notions of the archive--as idea and as physical presence--from Freud's mystic writing pad to Derrida's archive fever; from Christian Boltanski's first autobiographical explorations of archival material in the 1960s to the practice of artists as various as Susan Hiller, Ilya Kabakov, Thomas Hirshhorn, Ren�e Green, and The Atlas Group in the present.Not for sale in the UK and Europe.
The Social Photo: On Photography and Social Media
Nathan Jurgenson - 2019
The glowing camera screen is the lens through which many of seek to communicate our experience. But our thinking about photography has been slow to catch-up; this major fixture of everyday life is still often treated in the terms of art or journalism.In The Social Photo, social theorist Nathan Jurgenson develops bold new ways of understanding photography in the age of social media and the new kinds of images that have emerged: the selfie, the faux-vintage photo, the self-destructing image, the food photo. Jurgenson shows how these devices and platforms have remade the world and our understanding of ourselves within it.