YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

     Richard Monta�ez is a man who made a science out of walking through closed doors, and his success story is an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them. Having taken a job mopping floors at Frito-Lay's California factory to support his family, Monta�ez took his future into his own hands and created the world's hottest snack food: Flamin' Hot Cheetos. This bold move not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves--jealous that someone with no formal education beyond the sixth grade could do his job--Monta�ez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way. Flamin' Hot proves that you can break out of your career rut and that your present circumstances don't have to dictate your future.

    But when the boy regressed into the distant, wordless world of severe autism, those hopes were crushed.As Jason walked through the barren land of unanswered prayer, he discovered that he was not alone--so many in the church today are overwhelmed with pain and doubt. We think our faith is supposed to guarantee us a sense of emotional stability, even in the midst of soul-crushing circumstances; but by avoiding the brokenness inside ourselves, we end up missing the beauty of a God at work deep within us.Aching Joy is a road map for anyone facing a difficult, unresolved situation. We can embrace both the sorrow and beauty of the land of unanswered prayer in order to find renewed hope in the greatness of God and the expectation of good.The goal of Aching Joy is not to see the silver lining in the midst of our hardships but to encourage us to follow the example of Christ, who entered fully into both the joy and the sorrow of human experiences with confidence that His Father's eternal kingdom would outlast and outshine them. When we open our hearts to the restoration that only Christ can perform, we will begin to find a deeper gladness that has no veneer and wears no mask. We will find a joy in the midst of the aching.

    He might just be the one thing she’s always wanted … Audrey St. Claire has been video-chatting with the man of her dreams—William Evans, a well-spoken Brit who’s so cultured and sophisticated that he could give Mr. Darcy a run for his money. Longing to meet William in person, Audrey uses her savings to book a tour of England. The plan is for William to meet her there. Things spiral downward when William is a no-show. Then, there’s the strange guy who shares her cab and seems way too interested in Audrey and her life. Not to mention Zane Woods, her ruggedly handsome fellow tour member who gets great delight in annoying the heck out of her. Audrey’s skin prickles with the feeling of being watched and there’s still no sign of William! As Zane starts to work his way into Audrey’s affections, she begins to question her feelings for William. A near-tragic experience throws more uncertainty into the mix, leaving Audrey questioning if she should choose the dream she always wanted or the unexpected reality that took her by surprise?

    It is a manual for healthy living, told with searing honesty and profound tenderness, and poignancy that touches you on virtually every page.”—Wayne Coffey, New York Times bestselling author of The Boys of Winter Ellen Greene’s Remember the Sweet Things is a heartfelt, deeply affecting memoir of love, devotion, and a very special marriage, reminding us about what truly matters in life. Fans of Simple Abundance by Sarah Ban Breathnach will appreciate this warm and loving remembrance that author Susan Wiggs calls, “a beautiful meditation on love and life, and an affirmation of the power of gratitude….A true gift to the reader.”

    Why do we make it one and, in the process, make ourselves unhappy and distant from the Lord? Bestselling author Dean Hughes suggests some ways to "get out of the game," shedding a lot of what doesn't matter and focusing on what does. "When I stand before the Lord to answer for my life," he writes, "I'm certain that He is going to ask me a very different set of questions from the ones the world asks me. It seems important, during life, to 'win' at all sorts of contest: better job, bigger house, more important church calling, children with greater achievements. But I think the Lord will want to know whether I was kind and humble and whether I looked out for people in need." Dean offers some practical suggestions that will help us think more clearly about our priorities and act in ways that will make us truly happy because they will draw us closer to Christ.

    These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing.In this book, Donald will use his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same.The lessons in this book will teach you how to:Help you discover when you are playing the victim and villain.Create a simple life plan that will bring clarity and meaning to your goals ahead.Take control of your life by choosing to be the hero in your story.Cultivate a sense of creativity about what your life can be.Move beyond just being productive to experiencing a deep sense of meaning. Donald Miller will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. He will guide you in developing a unique plan that will speak to the challenges you currently face so you, too, can take find the fulfillment you have been searching for in your life and work.

    A heartbreaking, wry, brutally honest, and creative play on a personal ad—in which a dying wife encouraged her husband to go on and find happiness after her demise—the column quickly went viral, reaching more than five million people worldwide.In My Wife Said You May Want to Marry Me, Jason describes what came next: his commitment to respecting Amy’s wish, even as he struggled with her loss. Surveying his life before, with, and after Amy, Jason ruminates on love, the pain of watching a loved one suffer, and what it means to heal—how he and their three children, despite their profound sorrow, went on. Jason’s emotional journey offers insights on dying and death and the excruciating pain of losing a soulmate, and illuminates the lessons he learned.As he reflects on Amy’s gift to him—a fresh start to fill his empty space with a new story—Jason describes how he continues to honor Amy’s life and her last wish, and how he seeks to appreciate every day and live in the moment while trying to help others coping with loss. My Wife Said You May Want to Marry Me is the poignant, unreserved, and inspiring story of a great love, the aftermath of a marriage ended too soon, and how a surviving partner eventually found a new perspective on life’s joys in the wake of tremendous loss.

    However, this connectedness often takes years to develop. Now that journey can be a joyful one! Offering practical advice and biblical wisdom, this book helps mothers-in-law and daughters-in-law nurture their relationships. Readers will learn how to dance together on topics that include—dealing with traditions and activitiesmanaging differences in handling moneyhandling intrusive comments and actionsaccepting and rejecting child-rearing advicecoping with differences in faithThrough thoughtful ideas, real-life insights, and humor, The Mother-in-Law Dance helps mothers-in-law and daughters-in-law experience a dynamic, loving relationship.

    Taken is Sharon’s story of the long years between her sister Vicky’s disappearance and the discovery, seventeen years later, of her body in the garden of a house once occupied by Peter Tobin, who will stand trial for her murder.

    Drawing on the same expertise that brings Olympic athletes and Hollywood stars to her nutrition clinic in London, Dr. Gillian McKeith lays out a 28-day plan for flushing away bad habits and establishing new eating patterns that will keep you thin and healthy for life. Packed with detailed eating plans, practical tips, relevant nutritional information, strategies for avoiding backtracking, and lush, full- color photographs, Slim for Life is the all-in-one road map to a whole new you.

    Her company was on the brink of disaster. Her sense of herself as a strong, confident leader was in tatters. She was overwhelmed by feelings of loss, fear, and shame. Five years later, her business is booming, she’s never been happier or more excited about the future, and she’s raised tens of millions of dollars and built a whole ecosystem to help other entrepreneurs.How did she turn things around? By following the process she’s always used to transform underperforming companies—only this time, she used it to transform her own life. Applying business principles to her personal life helped her figure out very quickly where she wanted to go and how to get there. Having a clear set of practical steps to follow kept her on track when emotions threatened to derail her progress. In Reinvention, Dickinson shares this blueprint for locating your sense of purpose, realistically evaluating your strengths, assessing opportunities outside your comfort zone, and charting a bold new path. Whether you have a big career dream to achieve, or you need to rebuild after a personal setback, this step-by-step plan for reinvention will help you change your own life—for the better.

    In Everything All At Once, the New York Times bestselling author issues a call to arms meant to rouse everyone to become the change they want to see in the world. Whether addressing global warming, social change, or personal success, there are certain strategies that always get results: looking at the world with radical curiosity, being driven by a desire for a better future, and being willing to take the actions needed to make change a reality.With his signature humor and storytelling, Bill shares how he has developed specific techniques for what he calls the "everything all at once" lifestyle, from his childhood scouting adventures and his career at aerospace companies to the development of his famous Science Guy television show. This approach requires the nerd mindset: a way of thinking that leaves no stone unturned. It's about learning to solve problems through exploration, trial and error, and sheer creativity. Problem solving is a skill that anyone can harness to create change, and Bill Nye is here to show us how to sort out problems, recognize solutions, and join him in changing the world.

    After Jancee Dunn had her baby, she found that she was doing virtually all the household chores, even though she and her husband worked equal hours. She asked herself: How did I become the 'expert' at changing a diaper? Many expectant parents spend weeks researching the best crib or safest car seat, but spend little if any time thinking about the titanic impact the baby will have on their marriage - and the way their marriage will affect their child. Enter Dunn, her well-meaning but blithely unhelpful husband, their daughter, and her boisterous extended family, who show us the ways in which outmoded family patterns and traditions thwart the overworked, overloaded parents of today. On the brink of marital Armageddon, Dunn plunges into the latest relationship research, solicits the counsel of the country's most renowned couples' and sex therapists, canvasses fellow parents, and even consults an FBI hostage negotiator on how to effectively contain an "explosive situation." Instead of having the same fights over and over, Dunn and her husband must figure out a way to resolve their larger issues and fix their family while there is still time. As they discover, adding a demanding new person to your relationship means you have to reevaluate -- and rebuild -- your marriage. In an exhilarating twist, they work together to save the day, happily returning to the kind of peaceful life they previously thought was the sole province of couples without children. Part memoir, part self-help book with actionable and achievable advice, How Not To Hate Your Husband After Kids is an eye-opening look at how the man who got you into this position in this first place is the ally you didn't know you had.

    The month before their second anniversary, during a long-awaited holiday, Aura broke her neck while body surfing. Francisco, blamed for Aura’s death by her family and blaming himself, wanted to die, too. Instead, he wrote Say Her Name, a novel chronicling his great love and unspeakable loss, tracking the stages of grief when pure love gives way to bottomless pain.Suddenly a widower, Goldman collects everything he can about his wife, hungry to keep Aura alive with every memory. From her childhood and university days in Mexico City with her fiercely devoted mother to her studies at Columbia University, through their newlywed years in New York City and travels to Mexico and Europe—and always through the prism of her gifted writings—Goldman seeks her essence and grieves her loss. Humor leavens the pain as he lives through the madness of grief and creates a living portrait of a love as joyous as it is deep and profound.Say Her Name is a love story, a bold inquiry into destiny and accountability, and a tribute to Aura, who she was and who she would've been.