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20th Century Advertising by Dave Saunders
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The Squared Circle: Life, Death, and Professional Wrestling
David Shoemaker - 2013
Shoemaker’s sportswriting has since struck a nerve with generations of wrestling fans who—like him—grew up worshipping a sport often derided as “fake” in the wider culture. To them, these professional wrestling superstars are not just heroes but an emotional outlet and the lens through which they learned to see the world. Starting in the early 1900s and exploring the path of pro wrestling in America through the present day, The Squared Circle is the first book to acknowledge both the sport’s broader significance and wrestling fans’ keen intellect and sense of irony. Divided into eras, each section offers a snapshot of the wrestling world, profiles some of the period’s preeminent wrestlers, and the sport’s influence on our broader culture. Through the brawling, bombast, and bloodletting, Shoemaker argues that pro wrestling can teach us about the nature of performance, audience, and, yes, art. Full of unknown history, humor, and self-deprecating reminiscence—but also offering a compelling look at the sport’s rightful place in pop culture—The Squared Circle is the book that legions of wrestling fans have been waiting for. In it, Shoemaker teaches us to look past the spandex and body slams to see an art form that can explain the world.
Big Bob Gibson's BBQ Book: Recipes and Secrets from a Legendary Barbecue Joint
Chris Lilly - 2009
Chris Lilly, executive chef of Big Bob Gibson Bar-B-Q and great-grandson-in-law of Big Bob himself, now passes on the family secrets in this quintessential guide to barbecue.From dry rubs to glazes and from sauces to slathers, Lilly gives the lowdown on Big Bob Gibson Bar-B-Q's award-winning seasonings and combinations. You’ll learn the unique flavors of different woods and you’ll get insider tips on creating the right heat—be it in a charcoal grill, home oven, or backyard ground pit. Then, get the scoop on pulled pork, smoked beef brisket, pit-fired poultry, and, of course, ribs.Complete the feast with sides like red-skin potato salad and black-eyed peas. And surely you’ll want to save room for Lilly’s dessert recipes such as Big Mama’s Pound Cake. Loaded with succulent photographs, easy-to-follow instructions, and colorful stories, Big Bob Gibson’s BBQ Book honors the legacy of Big Bob Gibson—and of great barbeque.
Marketing Genius
Peter Fisk - 2006
Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society
The New Yorker Book of Teacher Cartoons
Robert MankoffMichael Maslin - 2006
If this is true for students, it is exponentially true for teachers-those hearty souls who have taken on the education of the youth of the world.This wonderful collection of the best and funniest cartoons published over the last eighty years in The New Yorker takes a wry look into the classroom-at the students, at their blindly devoted but demanding parents, and, especially, at the teachers who negotiate the delicate balance between those forces every day.With 118 cartoons, this is a perfect gift for teachers and a treasure of laughs for all!
The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do
Clotaire Rapaille - 2006
His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.
Titanic Facts: 200+ Facts About the Unsinkable Ship
Barb Asselin - 2014
Inside, you will find over 200 facts about the Titanic. There are facts about: • Building the Titanic • Crew of the Titanic • Passengers of the Titanic • Interior of the Titanic • Maiden voyage of the Titanic • Sinking of the Titanic • Survivors of the Titanic • Museums of the Titanic • Movies about the Titanic • Titanic’s legacy Ready? Let’s go back to Titanic…
The Divinity Code to Understanding Your Dreams and Visions
Adam F. Thompson - 2011
An important dictionary of names and places. A critical chapter on counterfeit interpretations by the occult. 101 interpreted dreams providing credible evidence. A fascinating metaphor dictionary. Embrace your supernatural communications with God and go deeper into the things of the Spirit—today!
How to Get Ideas
Jack Foster - 1996
Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.
God's Way Is Still the Best Way
Zig Ziglar - 2007
Now, in "God's Way Is Still the Best Way," this dynamic author and speaker teaches you biblical principles that will infuse your faith with action and skyrocket your impact on the world.Ziglar shares how developing the fruits of the Holy Spirit are key to an energized, God-centered life. Each chapter is filled with stories of men and women like Tony Evans, Mary Kay Ash, and Dr. Kenneth Cooper whose love forJesus propels them to share their faith and provide relief to a hurting world.A lively, Christ-centered book that teaches by example, "God's Way Is Still the Best Way" will inspire you to experience success God's way, which, as Ziglar says, is the only permanent way.
Instant Pot Fast & Easy: 100 Simple and Delicious Recipes for Your Instant Pot
Urvashi Pitre - 2018
Now Pitre turns her sights to all kinds of boldly flavored and internationally-themed recipes—Mexican, Thai, Moroccan, and more—with Instant Pot Fast & Easy, fully authorized by Instant Pot. Just like fans have come to expect, Pitre's incredibly well-tested recipes will work perfectly every time, and of course taste great too. And because these are Instant Pot recipes, dishes like Japanese Chicken Curry, Chinese Steamed Ribs, and Mexican Pulled Pork are ready in a fraction of the time they would take using traditional cooking methods. As with all of Pitre's recipes, the focus is on whole foods instead of artificial convenience ingredients, so the recipes are delicious, easy, and healthful too.
The Mammoth Book of Slasher Movies: An A–Z Guide to More Than 60 Years of Blood and Guts
Peter Normanton - 2012
From classic Hollywood masterpieces like M (1931) to the recent “torture porn” craze with flicks like the Saw franchise, this collection gives a master’s overview of the genre.
What We See When We Read
Peter Mendelsund - 2014
A VINTAGE ORIGINAL.What do we see when we read? Did Tolstoy really describe Anna Karenina? Did Melville ever really tell us what, exactly, Ishmael looked like? The collection of fragmented images on a page - a graceful ear there, a stray curl, a hat positioned just so - and other clues and signifiers helps us to create an image of a character. But in fact our sense that we know a character intimately has little to do with our ability to concretely picture our beloved - or reviled - literary figures.In this remarkable work of nonfiction, Knopf's Associate Art Director Peter Mendelsund combines his profession, as an award-winning designer; his first career, as a classically trained pianist; and his first love, literature - he thinks of himself first, and foremost, as a reader - into what is sure to be one of the most provocative and unusual investigations into how we understand the act of reading.
The Incredible Spice Men
Cyrus Todiwala - 2013
Tony and Cyrus have taken to the road, exploring the British Isles and adding their own spicy twist to our most classic and best-loved dishes. Try jazzing up a Sunday roast chicken with a honey and ginger, adding a cumin and coriander kick to a shepherd's pie or lacing a Victoria sponge with aromatic fennel seeds and cardamom.With delicious, everyday recipes accompanied by Cyrus and Tony's top tips and favourite spices, The Incredible Spice Men will demystify the contents of your spice rack, and open your everyday cooking up to a world of exciting new flavours.
The Adobe Photoshop Lightroom 5 Book for Digital Photographers (Voices That Matter)
Peachpit Press - 2013
Scott doesn’t just show you which sliders do what (every Lightroom book will do that). Instead, by using the following three simple, yet brilliant, techniques that make it just an incredible learning tool, this book shows you how to create your own photography workflow using Lightroom: Throughout the book, Scott shares his own personal settings and studiotested techniques. Each year he trains thousands of Lightroom users at his live seminars and through that he’s learned what really works, what doesn’t, and he tells you flat out which techniques work best, which to avoid, and why. The entire book is laid out in a real workflow order with everything step by step, so you can begin using Lightroom like a pro from the start. What really sets this book apart is the last chapter. This is where Scott dramatically answers his #1 most-asked Lightroom question, which is: “Exactly what order am I supposed to do things in, and where does Photoshop fit in?” You’ll see Scott’s entire start-to-finish Lightroom 5 workflow and learn how to incorporate it into your own workflow. Plus, this book includes a downloadable collection of some of the hottest Lightroom Develop module presets to give you a bunch of amazing effects with just one click! Scott knows first-hand the challenges today’s digital photographers are facing, and what they want to learn next to make their workflow faster, easier, and more fun. He has incorporated all of that into this major update for Lightroom 5. It’s the first and only book to bring the whole process together in such a clear, concise, and visual way. Plus, the book includes a special chapter on integrating Adobe Photoshop seamlessly right into your workflow, and you’ll also learn some of Scott’s latest Photoshop portrait retouching techniques and special effects, which take this book to a whole new level. There is no faster, more straight-to-the-point, or more fun way to learn Lightroom than with this groundbreaking book.
Dustoff 7-3: Saving Lives Under Fire in Afghanistan
Erik Sabiston - 2015
Complete opposites thrown together, cut off, and outnumbered, Chief Warrant Officer Erik Sabiston and his flight crew answered the call in a race against time, not to take lives—but to save them. The concept of evacuating wounded soldiers by helicopter developed in the Korean War and became a staple during the war in Vietnam where heroic, unarmed chopper crews flew vital missions known to the grateful grunts on the ground as Dustoffs. The crew of Dustoff 7-3 carried on that heroic tradition, flying over a region that had seen scores of American casualties, known among veterans as the Valley of Death. At the end of Operation Hammer Down, they had rescued 14 soldiers, made three critical supply runs, recovered two soldiers killed in action, and nearly died. It took all of three days.