Throughout, the emphasis is on promoting a plain English style. This little book can help you communicate more effectively by showing you how to enliven your sentences.

     The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

    Revising Prose enables students to work on their own at steady, detailed revision. Stressing the importance of the single sentence, The Paramedic Method of revision provides students with an easily learned method of revision to combat the obscurities of meaning that plague The Official Style, and demonstrates how to revise this stilted, dense prose into plain English. This text has been used with success at every level of higher education, in all disciplines, wherever extensive writing is required. An accompanying 30-minute Revising Prose Video, as well as a Set of Interactive Revision Exercises, are available from Rhetorica, Inc. for an additional fee.

    Grammatical rules and concepts are clearly explained in order of importance, and more than 300 verbs and key terms are introduced on the basis of frequency. Numerous exercises and engaging readings help learners quickly build their Spanish speaking and comprehension prowess.

    The story begins in 1973, in the offices of The Atlantic Monthly, in Boston, where a young freelance writer named Tracy Kidder came looking for an assignment. Richard Todd was the editor who encouraged him. From that article grew a lifelong association. Before long, Kidder’s The Soul of a New Machine, the first book the two worked on together, had won the Pulitzer Prize. It was a heady moment, but for Kidder and Todd it was only the beginning of an education in the art of nonfiction.Good Prose explores three major nonfiction forms: narratives, essays, and memoirs. Kidder and Todd draw candidly, sometimes comically, on their own experience—their mistakes as well as accomplishments—to demonstrate the pragmatic ways in which creative problems get solved. They also turn to the works of a wide range of writers, novelists as well as nonfiction writers, for models and instruction. They talk about narrative strategies (and about how to find a story, sometimes in surprising places), about the ethical challenges of nonfiction, and about the realities of making a living as a writer. They offer some tart and emphatic opinions on the current state of language. And they take a clear stand against playing loose with the facts. Their advice is always grounded in the practical world of writing and publishing.Good Prose—like Strunk and White’s The Elements of Style—is a succinct, authoritative, and entertaining arbiter of standards in contemporary writing, offering guidance for the professional writer and the beginner alike. This wise and useful book is the perfect companion for anyone who loves to read good books and longs to write one.

    You’ll also find out what the Philippines have given to your office in-tray; what an island with more bears than people has given to your liquor cabinet; and how a tiny hamlet in Nottinghamshire became Gotham City.

    The book helps students learn how to translate faster and more accurately, how to deal with potential problems, including dealing with stress and how the market works. This second edition has been revised throughout, and includes an exploration of new technologies used by translators and a 'Useful Contacts' section including the names, addresses and web addresses of translator organizations, training programmes, journals and translator agencies. Exercises, email exchanges and examples have also been updated throughout. Becoming a Translator is an invaluable guide for all aspiring and practising translators.

    Drawing on a wide range of  great writers, from Philip Roth to Antonin Scalia to Jane Austen, How to Write a Sentence is much more than a writing manual—it is a spirited love letter to the written word, and a key to understanding how great writing works.

    Get ready for hundreds of pages filled with surprising revelations, inside information, obscure trivia, and universal cosmic destruction. This legend of localization doesn’t stink!

    This brief introduction shows how psycholinguistic research can act as a window to the workings of the human mind and the study of consciousness.

    We finished reading it feeling really inspired and full of new ideas.” —Alex in the U.K.“Looks at bilingual upbringing from a different angle. Full of passion, enthusiasm, positivity, and interesting insights.” —Jana in the U.K.“The most useful, practical, and motivating book on the market.” —Arancha in Spain“If you are a parent looking to raise your child with two or more languages, look no further. This is the book you need.” —Alisa in France“A treasure trove of wonderful practical ideas and creative tips.” —Julia in the U.S.“The perfect guidebook for our family’s ongoing multilingual journey.” —Jonathan in Japan“An ideal read when you’re expecting, and a good present for future parents to a bilingual baby!” —Julie in the U.K.“A very inspirational book. A must-read for bilingual families.” —Gabi in ArgentinaPraised by experts in the field...“A pure gem! Adam Beck has created a truly wonderful and easily readable book that parents everywhere will enjoy and that bilingual families and children will benefit from.” —Dr. Annick De Houwer, leading researcher of child bilingualism and author of Bilingual First Language Acquisition“Who but Adam Beck can tie together the complexities of raising a bilingual child with such wisdom, warmth, and wit? He shows how fun speaking another language at home can be." —Christine Jernigan, PhD in foreign language education and author of Family Language Learning“I have recommended it often to parents raising bilingual children. Without fail, their reaction is ‘Thank you. This is exactly what I need.’” —Jennifer Brunk, longtime educator and founder of the popular site Spanish Playground“If books are food for thought and if continuing to learn about bilingualism is an essential part of a bilingual parent’s mental diet, Maximize Your Child’s Bilingual Ability is nutritional superfood…the ideal guidebook for parents who are sure of their commitment to bilingual parenting but in need of ideas and ongoing inspiration.” —Michele Cherie, writer and founder of the blog Intentional MamaMaximize Your Child’s Bilingual Ability is available at Amazon, the global Amazon sites, and other booksellers including The Book Depository.

    Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

    But bestselling humorist Henry Beard has the perfect comeback for all prickly situations, offering a slew of quips your nemesis won't soon forget . . . or even understand.Beard's gift is his ability to make fun of popular culture and the current zeitgeist. In X-Treme Latin he provides Latin with an attitude, an indispensable phrasebook that taps the secret power of Latin to deliver, in total safety, hundreds of impeccable put-downs, comebacks, and wisecracks. Within its pages you will learn how to insult or fire coworkers; blame corporate scandals on someone else; cheer at a World Wrestling Entertainment match; talk back to your computer, TV, or Game Boy; deal with your road rage; evade threatening situations; snowboard in style; talk like Tony Soprano; and much more.With dozens more zingers for quashing e-mail pranks, psyching out your golf opponent, giving backhanded compliments, and evading awkward questions, X-Treme Latin is destined for magnus popularity and will have readers cheering, “Celebremus!”

    His first of the day was a small businessman, followed by a high schoolteacher.""Betty was 100% percent wrong." Pat yourself on the back if you found issues in every one of these sentences, but remember: There is a world out there beyond the stylebooks, beyond Strunk and White, beyond Lynne Truss and Failblogs. Part usage manual, part confessional and part manifesto, Yes, I Could Care Less bounces from sadomasochism to weather geekery, Top Chef to Monty Python. It is a lively and often personal look at one man’s continuing journey through the obstacle course that some refer to, far too simply, as “grammar.”

    The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion -- and indeed our future.