It is believed that we must commit 10,000 hours to master a skill.  According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten.  Social argues that our need to reach out to and connect with others is a primary driver behind our behavior.  We believe that pain and pleasure alone guide our actions.  Yet, new research using fMRI – including a great deal of original research conducted by Lieberman and his UCLA lab -- shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure.  Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world.  We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another.  And our most private sense of who we are is intimately linked to the important people and groups in our lives.  This wiring often leads us to restrain our selfish impulses for the greater good.  These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species.   Based on the latest cutting edge research, the findings in Social have important real-world implications.  Our schools and businesses, for example, attempt to minimalize social distractions.  But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped.  The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.

    Polya, How to Solve It will show anyone in any field how to think straight. In lucid and appealing prose, Polya reveals how the mathematical method of demonstrating a proof or finding an unknown can be of help in attacking any problem that can be reasoned out--from building a bridge to winning a game of anagrams. Generations of readers have relished Polya's deft--indeed, brilliant--instructions on stripping away irrelevancies and going straight to the heart of the problem.

    It's an evolutionary riddle that at long last makes sense in this intriguing book about what gossip has done for our talkative species. Psychologist Robin Dunbar looks at gossip as an instrument of social order and cohesion--much like the endless grooming with which our primate cousins tend to their social relationships.Apes and monkeys, humanity's closest kin, differ from other animals in the intensity of these relationships. All their grooming is not so much about hygiene as it is about cementing bonds, making friends, and influencing fellow primates. But for early humans, grooming as a way to social success posed a problem: given their large social groups of 150 or so, our earliest ancestors would have had to spend almost half their time grooming one another--an impossible burden. What Dunbar suggests--and his research, whether in the realm of primatology or in that of gossip, confirms--is that humans developed language to serve the same purpose, but far more efficiently. It seems there is nothing idle about chatter, which holds together a diverse, dynamic group--whether of hunter-gatherers, soldiers, or workmates.Anthropologists have long assumed that language developed in relationships among males during activities such as hunting. Dunbar's original and extremely interesting studies suggest otherwise: that language in fact evolved in response to our need to keep up to date with friends and family. We needed conversation to stay in touch, and we still need it in ways that will not be satisfied by teleconferencing, email, or any other communication technology. As Dunbar shows, the impersonal world of cyberspace will not fulfill our primordial need for face-to-face contact.From the nit-picking of chimpanzees to our chats at coffee break, from neuroscience to paleoanthropology, Grooming, Gossip, and the Evolution of Language offers a provocative view of what makes us human, what holds us together, and what sets us apart.

    For over 25 years it has represented the cutting edge of research into powers of the mind. The author's near death experience in 1970 ultimately drew him to the Cognitive Sciences Lab of SRI-International. There he learned to control his talent for collecting information thru extra-sensory perception. This text gives an insight into current perceptions & realities, & deals with the doubts & fears of the RV learning process.

    With the super-rich setting the pace, everyone spent furiously in a desperate attempt to keep up. As cars and houses grew larger and more expensive, the costs were enormous--not only monetarily but also socially. Consumers spent more time at work and less time with their family and friends; they saved less money and borrowed more.In this book, Robert Frank presents the first comprehensive and accessible account of these financial choices. Frank uses scientific evidence to demonstrate how these spending patterns have not made us happier or healthier. Luxury Fever offers an exit from the rat race, suggesting ways to curb the culture of excess and restore true value to our lives.

    Lasch’s identification of narcissism as not only an individual ailment but also a burgeoning social epidemic was groundbreaking. His diagnosis of American culture is even more relevant today, predicting the limitless expansion of the anxious and grasping narcissistic self into every part of American life.The Culture of Narcissism offers an astute and urgent analysis of what we need to know in these troubled times.

    Dr Carl Sagan takes us on a great reading adventure, offering his vivid and startling insights into the brains of humans & beasts, the origin of human intelligence, the function of our most haunting legends and their amazing links to recent discoveries.

    Somehow, within each of our brains, billions of neurons work to create our conscious experience. How does this happen? Why do we experience life in the first person? After over twenty years researching the brain, world-renowned neuroscientist Anil Seth puts forward a radical new theory of consciousness and self. His unique theory of what it means to 'be you' challenges our understanding of perception and reality and it turns what you thought you knew about yourself on its head.'Awe-inspiring and humane.' NEW STATESMAN (Books of the Year)'Fascinating.' FINANCIAL TIMES (Books of the Year)'Profound.' GUARDIAN (Books of the Year)'Brilliant.' CLAIRE TOMALIN, NEW YORK TIMES'Outstanding.' PSYCHOLOGY TODAY 'Amazing . . . a brilliant read.'RUSSELL BRAND'Beautifully written, crystal clear, deeply insightful.'DAVID EAGLEMAN, Pulitzer Prize-nominated author of Livewired'Offers us new cause for astonishment and wonder.'ANNAKA HARRIS, author of Conscious'A fascinating book. A joy to read.'NIGEL WARBURTON'Truly compelling.'PROFESSOR KARL FRISTON, Universty College London'A wonderfully accessible and comprehensive account.'SEAN CARROLL, author of Something Deeply Hidden

    When you modify your mind, you make changes to the operating system at your core and change your personal trajectory. And when you make a persistent occupation of this endeavor, you become the architect of your own character.”Designing the Mind: The Principles of Psychitecture is your digital handbook for mastering your own psychological software, one algorithm at a time. It is a psycho-philosophical self-development book that makes the bold claim that the human condition as you know it – is optional. That it is possible for you to unplug from your own mind, examine it from above, and modify the very psychological code on which you operate, permanently altering its limiting default patterns. Whether fear prevents you from pursuing your ambitions, jealousy ruins your relationships, distractions rule your life, or you have an inner critic whose expectations you are never able to meet, the psychitectural framework will enable you to understand and rewire the hidden patterns behind your biases, habits, and emotional reactions. DTM will be your handbook for mastering your behavior, cognition, and emotions, and terraforming your mind into a truly delightful place to reside.Buy it now at designingthemind.org/book

    This first English edition has taken its place as a core text of contemporary sociology alongside earlier typifications of society as postindustrial and current debates about the social dimensions of the postmodern.Underpinning the analysis is the notion of the `risk society′. The changing nature of society′s relation to production and distribution is related to the environmental impact as a totalizing, globalizing economy based on scientific and technical knowledge becomes more central to social organization and social conflict.

    He proposes that we look at evolution as a battle between genes instead of between whole organisms. We can then view changes in phenotypes—the end products of genes, like eye color or leaf shape, which are usually considered to increase the fitness of an individual—as serving the evolutionary interests of genes.Dawkins makes a convincing case that considering one’s body, personality, and environment as a field of combat in a kind of “arms race” between genes fighting to express themselves on a strand of DNA can clarify and extend the idea of survival of the fittest. This influential and controversial book illuminates the complex world of genetics in an engaging, lively manner.

    Gain a deep understanding of the “what, why, how, when, how much” questions of your life. Become a Systems Thinker and discover how to approach your life from a completely new perspective. What is systems thinking? Put it simply, thinking about how things interact with one another. Why should this matter to you? Because you are a system. You are a part of smaller and larger systems – your community, your country, your species. Understanding your role within these systems and how these systems affect, hinder, or aid the fulfillment of your life can lead you to better answers about yourself and the world. Information is the most precious asset these days. Evaluating that information correctly is almost priceless. Systems thinkers are some of the bests in collecting and assessing information, as well as creating impactful solutions in any context. The Systems Thinker will help you to implement systems thinking at your workplace, human relations, and everyday thinking habits. Boost your observation and analytical skills to find the real triggers and influencing forces behind contemporary politics, economics, health, and education changes. Systems thinking clears your vision by teaching you not only to find the differences between the elements but also the similarities. This bi-directional analyzing ability will give you a more complex worldview, deeper understanding of problems, and thus better solutions. The car stopped because its tank is empty – so it needs gas. Easy problem, easy solution, right? But could you explain just as easily why did the price of gas raise with 5% the past month? After becoming a systems thinker, you’ll be able to answer that question just as easily. Change your thoughts, change your results. •What are the main elements, questions and methods of thinking in systems? •The most widely used systems archetypes, maps, models, and analytical methods. •Learn to identify and provide solutions even the most complex system problems. •Deepen your understanding about human motivation with systems thinking. The past fifty years brought so many changes in our lives. The world has become more interconnected than ever. Old rules can’t explain the new world anymore. But systems thinking can. Embrace systems thinking and become a master of analytical, critical, and creative thinking.

    I bump along, in fits and starts, on a perpetual path to finding better ways for me and my mate, Anxiety, to get around. It's everything I do.Sarah Wilson—bestselling author and entrepreneur, intrepid solver of problems and investigator of how to live a better life—has helped over 1.2 million people across the world to quit sugar. She has also been an anxiety sufferer her whole life.In her new book, she directs her intense focus and fierce investigatory skills onto this lifetime companion of hers, looking at the triggers and treatments, the fashions and fads. She reads widely and interviews fellow sufferers, mental health experts, philosophers, and even the Dalai Lama, processing all she learns through the prism her own experiences.Sarah pulls at the thread of accepted definitions of anxiety, and unravels the notion that it is a difficult, dangerous disease that must be medicated into submission. Ultimately, she re-frames anxiety as a spiritual quest rather than a burdensome affliction, a state of yearning that will lead us closer to what really matters.Practical and poetic, wise and funny, this is a small book with a big heart. It will encourage the myriad sufferers of the world's most common mental illness to feel not just better about their condition, but delighted by the possibilities it offers for a richer, fuller life.

    He followed his head over his gut and Karina was left permanently paralysed, altering both patient and surgeon's lives for ever. This decision would haunt Rahul for decades, a constant reminder of the fine line between saving and damaging a life.As one of the world's leading brain surgeons, Rahul is the last hope for patients with extreme forms of cancer. In treating them, he has observed humanity at its most raw and most robust. He has journeyed to unimaginable extremes with them, guiding them through the darkest moments of their lives.Life on a Knife's Edge is Rahul's beautifully written account of the resilience, courage and belief he has witnessed in his patients, and the lessons about human nature he has learned from them. It is about the impossible choices he has to make, and the fateful consequences he is forced to live with.From challenging the ethics of surgical practices, to helping a patient with locked-in syndrome communicate her dying wish to her family, Rahul shares his extraordinary experiences, revealing the depths of a surgeon's psyche that is continuously pushed to its limits.

    . . series continues with some Zen wisdom for frantic parentsIn an age when so many kids seem to be glued to video games and eating fast food dinners on the way to a soccer game, author Charlotte Kasl urges parents to step back and examine what is important in their lives, and to take the time to truly get to know their children. Using spiritual guidelines as well as practical advice, Kasl encourages parents to raise their children to be peacemakers in a turbulent world. Like her previous Buddha titles, If the Buddha Had Kids includes exercises for readers to apply to their own lives, and is filled with wonderful quotes that will inspire readers and keep them coming back to this book for advice as their children grow older.