Penned by the ancient Chinese philosopher and military general Sun Tzu, it reveals how to succeed in any conflict. This graphic version from SmarterComics brings Sun Tzu's message to life in dynamic illustrated form."

    Original. 12,500 first printing.

    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    The thing that stands between most homeowners and the home design they dream of is the lack of a simple, effective decorating process. They have the ideas, but they're hungry for the "how." In this accessible design manual, Sabrina Soto helps you realize your design visions one step at a time.In Sabrina Soto Home Design, each chapter represents one decorating "layer," such as color or furnishings. Following along with the chapters , you'll build a design component by component. Packed with useful and time-tested tips and shortcuts like those Sabrina features on her TV shows and website, the book also shows you how to save money, time, and effort without sacrificing style.The process works for any room, or for a whole house, and applies to any decorating styleSabrina's high-energy approach and let's-make-this-fun attitude make the book both informative and entertainingSabrina is one of TV's most popular celebrity designers, appearing on Extreme Makeover Home Edition, The High-Low Project, Get It Sold!, Bang for Your Buck, Real Estate Intervention, and HGTV'd.Sabrina Soto Home Design gives you an easy-to-follow process that brings your own decorating ideas to life to create a stunning, personalized home design.

    Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

    It’s so easy to get started in this relaxing and rewarding hobby. All you need is a knife, a twig, and this book!We’ve assembled a team of 12 leading woodcarvers to bring you a complete starter guide to whittling. They present 24 easy whittling projects that you can make in just a weekend, complete with step-by-step instructions, how-to photographs, ready-to-carve patterns, and helpful tips.Start off with fast and fun projects that build confidence and teach fundamental carving techniques, like a simple flying propeller or a 5-minute owl. Then move on to create whittled wonders like a musical frog or a slingshot. We show you how to whittle complex designs in easy steps, so that you’ll soon be carving attention-getting favorites like chain links or the classic ball-in-a-cage.

    The foundational truths in this book will show the way. In this book Larry Stockstill challenges readers with principles for turning our nation around to integrity and commitment and precluding the judgment of God. There is a new breed of pastors and laypeople who are asking the tough questions: * Where has the glory of God gone in the American church? * When did the simple, pure gospel of the Savior become about "me," "my," and "mine"? * What happened to the transparency and integrity that marked the church for centuries? To each reader God is saying, "I want to start with you." Allow this book to shake you to the core and reorganize your family, your ministry, and your future.

    This book covers topics which include the secrets of how the pros retouch portraits; how to color correct any photo without breaking a sweat (you'll be amazed at how they do it!); how to unlock the power of Photoshop CS' new features for digital photo pros; and others.

    Follow-up volume to the best-selling The Art of Looking Sideways, Picturing and Poeting is the latest collection of mind-bending images and creative wordplay from Alan Fletcher, one of the most internationally influential figures in graphic design.

    Whether decorating a dorm room, an apartment, or a little cottage, what we strive for is a look and feel that expresses our individual personalities. Part style guide, part idea sourcebook, this handy volume--designed to meet the needs of real people with real budgets--is bundled with smart ideas, basic design principles, and enough inspiration to get you off the sofa to make it happen. In her lively, informative text, design guru Marisa Bartolucci takes readers inside 33 small homes from cities across the U.S. to reveal how a strong sense of style--rather than design know-how or unlimited resources--is the most effective tool for transforming an ordinary cramped living space into a smart yet functional private sanctuary.

    In Encaustic Workshop, it becomes much more: a dynamic medium where anything goes and the possibilities are endless.Packed with step-by-step techniques, helpful tips and diverse examples of completed works, Encaustic Workshop brings all the accessibility and excitement of a mixed-media workshop to your own workspace. If you're a beginner, you'll find everything you need to know to get started. If you're a more advanced crafter or fine artist, you'll discover things you never knew you could do with encaustic.Instructions and photos will guide you as you learn to:Apply, layer, color and carve wax to create artwork rich with texture and depth.Create collages that combine encaustic with papers, fabric, found objects, image transfers and more.Experiment with charcoal, inks, watercolors, pastels and other mediums to create unexpected effects in the wax.Then, complete step-by-step projects and an extensive inspirational gallery will show you how you can combine the techniques you've learned to create more complex works.Sign your creativity up for this Encaustic Workshop--then just melt, paint and play!

    Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:Why giving is your secret to successHow to get people's attention when time is your biggest competitorWhy creating beats sharingHow a small team can winBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.