But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

    Jewish Studies. Winner of the 2012 National Jewish Book Award for Outstanding Debut Fiction. Raised in Baltimore in the '90s, 17-year-old Samuel Gerson is ready to be rid of his high school baseball team, his protective upbringing, and the tight-knit Jewish community in which he's spent his whole life. But when he befriends enigmatic Dmitri Zilber, a recent Russian Jewish immigrant who is obsessed with the works of Dostoevsky, Samuel's world begins to shift. In the wake of his grandfather's suicide, as his life increasingly entangles with that of Dmitri and his beautiful sister Yelizaveta, it sets in motion a series of events that culminates in a disturbing act of violence. A quietly devastating portrait of late adolescence, THE SENSUALIST examines the culture we inherit as it collides with the one we create.I throw at you, without reservation, this adjective: masterful. This book is fast and warm, fraught and intimate--and no slouch in the funny department, either. Daniel Torday's voice is entirely his own. Baltimore is his. Dmitri Zilber is a brilliant character, and I am in love with his sister. I am constantly happy to be in their presence.--Adam Levin

    In Tainted Love, she brings together the stories of some of the kids who lived with her in children's homes - kids who fought against the odds in their struggle to find love. We meet Robert, who tries to protect his mum from the brutal rages of his drunken father - but he's only eight and is powerless to stop the violence. There's Debbie and her sister, who are placed at the mercy of a paedophile babysitter with their mum's approval, and Abby, who shaves her head, cuts her arms, and rages against the system.These and many other true stories tells of lives fractured, endured and, in most cases, saved and turned around by social workers who fight impossible workloads to bring security and safety to children who live in chaos.

    But few people realize that Google also gives you hundreds of cool ways to organize and play with information.Since we released the last edition of this bestselling book, Google has added many new features and services to its expanding universe: Google Earth, Google Talk, Google Maps, Google Blog Search, Video Search, Music Search, Google Base, Google Reader, and Google Desktop among them. We've found ways to get these new services to do even more.The expanded third edition of Google Hacks is a brand-new and infinitely more useful book for this powerful search engine. You'll not only find dozens of hacks for the new Google services, but plenty of updated tips, tricks and scripts for hacking the old ones. Now you can make a Google Earth movie, visualize your web site traffic with Google Analytics, post pictures to your blog with Picasa, or access Gmail in your favorite email client. Industrial strength and real-world tested, this new collection enables you to mine a ton of information within Google's reach. And have a lot of fun while doing it:Search Google over IM with a Google Talk bot Build a customized Google Map and add it to your own web site Cover your searching tracks and take back your browsing privacy Turn any Google query into an RSS feed that you can monitor in Google Reader or the newsreader of your choice Keep tabs on blogs in new, useful ways Turn Gmail into an external hard drive for Windows, Mac, or Linux Beef up your web pages with search, ads, news feeds, and more Program Google with the Google API and language of your choice For those of you concerned about Google as an emerging Big Brother, this new edition also offers advice and concrete tips for protecting your privacy. Get into the world of Google and bend it to your will!

    In this revision, the author takes a structured approach to explaining how networks function.

    This book presents the story of Dalglish's epic love affair with Liverpool, tracing the highs and lows, the characters, the laughter, the triumphs and the many tears.

    In this book, a wealth of exercises are provided throughout each section, designed to reinforce learning and the logical comprehension of topics. The use of real data is incorporated much more extensively than in any other book on the market. Consist of strong coverage of computer-based methods, especially in the coverage of analysis of variance and regression. This text stresses mastery of methods most often used in medical research, with specific reference to actual medical literature and actual medical research. The approach minimizes mathematical formulation, yet gives complete explanations of all important concepts. Every new concept is systematically developed through completely worked-out examples from current medical research problems. Computer output is used to illustrate concepts when appropriate.

    This new edition simplifies many of the steps involved in analysis by using the computer application Excel. Over 100 detailed example problems illustrate important fluid mechanics concepts: Approximately 1300 end-of-chapter problems are arranged by difficulty level and include many problems that are designed to be solved using Excel. The CD for the book includes: A Brief Review of Microsoft Excel and numerous Excel files for the example problems and for use in solving problems. The new edition includes an expanded discussion of pipe networks, and a new section on oblique shocks and expansion waves.

    It is the definitive reference guide, now in a second edition. Although the first edition was written in 1978, it continues to be a worldwide best-seller. This second edition brings the classic original up to date to include the ANSI standard. From the Preface: We have tried to retain the brevity of the first edition. C is not a big language, and it is not well served by a big book. We have improved the exposition of critical features, such as pointers, that are central to C programming. We have refined the original examples, and have added new examples in several chapters. For instance, the treatment of complicated declarations is augmented by programs that convert declarations into words and vice versa. As before, all examples have been tested directly from the text, which is in machine-readable form. As we said in the first preface to the first edition, C "wears well as one's experience with it grows." With a decade more experience, we still feel that way. We hope that this book will help you to learn C and use it well.

    Even in the peaceful fields of rural England only intelligent and energetic intervention could keep the shadows at bay."Cthulhu by Gaslight" includes a lengthy roleplaying adventure, "The Yorkshire Horrors" in which the investigators join forces with the world's most famous consulting detective, Sherlock Holmes Extensive background essays provide period skills, social classes, world politics, biographies and timelines for the 1890s, maps and London location notes (including the best stores of the time), travel, criminals and police, Cockney slang, cost of living, royalty and titles, club life in London, the occult in the 1890s, prices, and clothing. A lengthy essay considers time-travel rationales for moving investigators of another time into the 1890s.

    He could see no way to go on living. This is the true story of how he came through crisis, triumphed over an illness that almost destroyed him and learned to live again.A moving, funny and joyous exploration of how to live better, love better and feel more alive, Reasons to Stay Alive is more than a memoir. It is a book about making the most of your time on earth. Notes on a Nervous Planet: Looking at sleep, news, social media, addiction, work and play, Matt Haig invites us to feel calmer, happier and to question the habits of the digital age. This book might even change the way you spend your precious time on earth.

    They think that UI design is like graphic design--the mysterious process by which creative, latte-drinking, all-black-wearing people produce cool-looking, artistic pieces. Most programmers see themselves as analytic, logical thinkers instead--strong at reasoning, weak on artistic judgment, and incapable of doing UI design.In this brilliantly readable book, author Joel Spolsky proposes simple, logical rules that can be applied without any artistic talent to improve any user interface, from traditional GUI applications to websites to consumer electronics. Spolsky's primary axiom, the importance of bringing the program model in line with the user model, is both rational and simple.In a fun and entertaining way, Spolky makesuser interfacedesign easy for programmers to grasp. After reading User Interface Design for Programmers, you'll know how to design interfaces with the user in mind. You'll learn the important principles that underlie all good UI design, and you'll learn how to perform usability testing that works."

    Every new attack is described in the form of a lab exercise with rich illustrations of all the steps associated. You will practically implement various attacks as you go along. If you are an IT security professional or a security consultant who wants to get started with wireless testing with Backtrack, or just plain inquisitive about wireless security and hacking, then this book is for you. The book assumes that you have familiarity with Backtrack and basic wireless concepts.

    From explaining port scanning basics for novices to detailing low-level packet crafting methods used by advanced hackers, this book suits all levels of security and networking professionals. A 42-page reference guide documents every Nmap feature and option, while the rest of the book demonstrates how to apply those features to quickly solve real-world tasks. Examples and diagrams show actual communication on the wire. Topics include subverting firewalls and intrusion detection systems, optimizing Nmap performance, and automating common networking tasks with the Nmap Scripting Engine. Hints and instructions are provided for common uses such as taking network inventory, penetration testing, detecting rogue wireless access points, and quashing network worm outbreaks. Nmap runs on Windows, Linux, and Mac OS X.Nmap's original author, Gordon "Fyodor" Lyon, wrote this book to share everything he has learned about network scanning during more than 11 years of Nmap development. Visit http: //nmap.org/book for more information and sample chapters.

    But you don't need to commit every XML syntax, API, or XSLT transformation to memory; you only need to know where to find it. And if it's a detail that has to do with XML or its companion standards, you'll find it--clear, concise, useful, and well-organized--in the updated third edition of XML in a Nutshell.With XML in a Nutshell beside your keyboard, you'll be able to: Quick-reference syntax rules and usage examples for the core XML technologies, including XML, DTDs, Xpath, XSLT, SAX, and DOM Develop an understanding of well-formed XML, DTDs, namespaces, Unicode, and W3C XML Schema Gain a working knowledge of key technologies used for narrative XML documents such as web pages, books, and articles technologies like XSLT, Xpath, Xlink, Xpointer, CSS, and XSL-FO Build data-intensive XML applications Understand the tools and APIs necessary to build data-intensive XML applications and process XML documents, including the event-based Simple API for XML (SAX2) and the tree-oriented Document Object Model (DOM) This powerful new edition is the comprehensive XML reference. Serious users of XML will find coverage on just about everything they need, from fundamental syntax rules, to details of DTD and XML Schema creation, to XSLT transformations, to APIs used for processing XML documents. XML in a Nutshell also covers XML 1.1, as well as updates to SAX2 and DOM Level 3 coverage. If you need explanation of how a technology works, or just need to quickly find the precise syntax for a particular piece, XML in a Nutshell puts the information at your fingertips.Simply put, XML in a Nutshell is the critical, must-have reference for any XML developer.