Book picks similar to
Clicks, Bricks & Brands by Martin Lindstrom
branding-and-products
business
neuromarketing
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Shenzhen Superstars: How China’s Smartest City is Challenging Silicon Valley
Johan Nylander - 2017
It’s the story about how a Chinese fishing village became a global economic powerhouse of innovation and technology. Just four decades ago Shenzhen was a backwater area, populated by fishermen and rice farmers. Today, it’s home to up to 20 million people and some of the world’s leading technology companies and most innovative tech startups. No other city better symbolizes the rise of modern China. And no other city challenges Silicon Valley more aggressively as the global hub for innovation and technology startups. In many ways, the Chinese city has already outsmarted the Valley. “Shenzhen has an energy of growth – the same energy I felt when I first came to Silicon Valley ten years ago. And it’s not just in technology. It’s this idea that whoever you are, whatever you’re into, you can come to China, and especially Shenzhen, and do it!” American entrepreneur Scotty Allen says in the book. Shenzhen Superstars is written for anyone who wants to be part of this raging growth story – no matter if you’re a tech buff, investor or just someone curious about knowing what’s driving the future. As a journalist for CNN, Forbes and other international media, Johan Nylander has witnessed the astonishing transformation of the south Chinese city. Its speed, energy and determination are just mind-blowing. His aim is to take you inside, to the very heart of what is shaping this vibrant city. KEY QUOTES FROM THE BOOK “In terms of hardware plus software innovation, Shenzhen is ahead of the curve.” – Jeffrey Towson, private equity investor and Peking University professor “The next ten years will be the era of robots and intelligent machines, and Shenzhen will play well to that.” – Jixun Foo, managing partner of GGV Capital “Shenzhen is just better than Silicon Valley in terms of hardware and software integration.” – Qin Li, CEO of startup Sennotech “If you’re not already in Shenzhen, you're crazy.” – Edith Yeung, general partner of 500 Startups
Warren Buffett: 43 Lessons for Business & Life
Keith Lard - 2018
Buffett has managed to rise to the top of the ranks in stellar fashion, confounding the critics and earning the adulation of millions.As a leader, entrepreneur, potential investor, student, or whatever your calling may be, you stand to learn from the many life lessons of one of the most successful investors of all time, and one who is still very active and at the top of his game. The wisdom in this book can literally change your life.43 of his most valuable and inspiring life lessons relating to investment, human relationships and overall betterment have been de-constructed and explained including actionable information as to how you can implement the lessons into your day-to-day life.The aim of this book is to be educational and inspirational with actionable principles you can incorporate into your own life straight from the great man himself. Don't wait - grab your copy today!
Buyer Personas: How to Gain Insight Into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
Adele Revella - 2015
Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance.Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert.Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years - but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.
The Orange Frog : How One Spark Change An Island
Shawn Achor - 2012
Best of all, these strategies can be learned.Now, Shawn has penned the most readable of business books; a short story about a “normal” frog that chooses to be anything but normal. This endearing story invites readers to share his journey to save an island in the midst of chaotic times, looming threats with a cast of recognizably disengaged characters.Adults and students alike find this story engaging and fun, but make no mistake, this is nothing short of a revolution in the way we approach engagement and happiness in today’s competitive work environments. Increase Productivity Build Team Engagement Create a Positive Performance CultureThe research behind The Orange Frog and Shawn’s best-selling book The Happiness Advantage has been used at (among others) AMEX and TDAmeritrade, and by individuals and organizations in 45 countries to generate a more positive, productive culture and work environment.
300 Email Marketing Tips: Critical Advice And Strategy To Turn Subscribers Into Buyers & Grow A Six-Figure Business With Email
Meera Kothand - 2019
You sit down every week staring at that blinking cursor wondering what to send your email list, and then a week becomes two or more, and you can’t remember when the last time you emailed them was.2. You have an opt-in incentive or lead magnet that’s pretty much doing nothing for you or your business.3. You have a haphazardly thrown together email sequence that doesn’t bring you sales or engagement.4. You silently cringe every month as you pay out your email service provider because you’re not using any of their features.5. You’re pretty much winging it with email. If you’re nodding yes, 300 Email Marketing Tips will give you more than a bare-bones framework to put in place an email marketing strategy for your business.The premise of this book isn’t about growing a big fat email list. Email marketing is NOT list building alone. You need a coherent, holistic strategy to be successful at it.
Here’s what’s packed in this how-to guide:
What branding has to do with email marketing and the #1 thing most solopreneurs ignore when it comes to their email list
7 things your welcome email must do (but probably doesn’t!)
Why your lead magnet has to address THESE two critical points
3 ways to plan your email editorial calendar
Answers to the questions
I have thirty thousand page views a month but get only forty-two subscribers for
an month. What am I doing wrong?(See section 3 for the answer.)
- My email sequence gets a lot of engagement and opens. Everyone says they
love my stuff, but I still get no sales for my e-book. Why?(See section 5 for the
answer.)
- I have a sequence of emails set up in my evergreen funnel, but I’m not getting any sales. Is my product terrible? Should I just scrap it altogether? (See
section 7 for the answer.)
Rather than flit from week to week wondering what to email your list...Imagine creating an email strategy that enables you to take the weekend off and still see your list grow, rake in testimonials, and make sales.
How To Get To The Top Of Google in 2021: The Plain English Guide to SEO (Digital Marketing by Exposure Ninja)
Tim Cameron-Kitchen - 2020
Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to…
Understand how Google chooses which websites to rank?
Know exactly what keywords to target to attract people who are ready to buy what you sell?
Have your most profitable keywords hit the top spot?
Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains?
Be able to write killer content that Google and your visitors love?
Build relationships with key publication players in your industry and have them begging for your content?
Have crafted a complete SEO strategy to laser-target your focus and get big results?
What kind of results can you achieve? One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. What's inside? Section 1: The Foundations You’ll learn:
The four free ways to appear on the first page of Google
How to identify keywords that will drive hordes of hungry traffic to your website
The key to seeing ranking gains in just weeks
Why snooping on your competitors is crucial, and how to steal the good bits.
Section 2: Your Website Transform your website’s ranking by:
Structuring it to make it easy for Google AND visitors to use
Using content to 10x your traffic
Transforming your blog into a sales generator
Avoiding the SEO pitfalls that can do more harm to your website than good
Section 3: Promoting Your Website You’ll find out:
The exact process that took one business from 35 to 3,450 leads a month
How to get links from national newspaper websites
The easy way to pitch content sounding desperate
How to get links from social media
Section 4: Designing Your SEO Strategy SEO can be overwhelming. Replace panic with serene calm as you:
Put everything into a comprehensive strategy
Pick the key tasks to get results if you’re low on time
Learn which metrics to track and which to ignore
Implement three key practices that will ensure long-term improvement, whatever Google throws at you
"But how do I know all this is possible?" Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.
Dirt Rich: How One Ambitiously Lazy Geek Created Passive Income in Real Estate Without Renters, Renovations, and Rehabs
Mark Podolsky - 2018
Yet with Mark Podolsky’s tried-and-true technique of raw land investment, you can become Dirt Rich without ever having to battle with a tenant, toilet, or termite. In this step-by-step guide, Mark breaks down his “ultimate subscription model” for creating passive income through the niche of raw land investment. Featuring details on common pitfalls, tips on cultivating an investor’s mind, and advice on working smart instead of hard, this handbook will show you how to obtain a life of fiscal independence, with the flexibility to work where you want, when you want, and with whom you want. Financial freedom is within your reach. It’s time to make your dreams a reality by starting to think dirty.
The Myth of the Garage: And Other Minor Surprises
Chip Heath - 2011
. . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).
Eat Their Lunch: Winning Customers Away from Your Competition
Anthony Iannarino - 2018
Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent?It's not easy for any salesperson to execute a competitive displacement--or, in other words, eat their lunch. You might think this requires a bloodthirsty whatever it takes attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like:- ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution.- understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns.- developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence.Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.
Be a Party Plan Superstar: Build a $100,000-A-Year Direct Selling Business from Home
Mary Christensen - 2010
In Be a Party Plan Superstar, author Mary Christensen--who has herself achieved unprecedented success in direct sales and has empowered and equipped thousands of other direct sellers to succeed--shows women how they can generate more bookings, more sales, and more business leads at parties and build a team of independent party planners to and drive up their own commissions. You'll lean party-planning skills including how to develop a who's-who customer base, how to create an environment of fun, how to be an engaging host, and how to leverage this solid foundation to close sales effortlessly.Exemplified by powerhouse brands like Tupperware, Pampered Chef, and Mary Kay, the party-planning method is an unparalleled opportunity for anyone to live the life they dream about and deserve. This invaluable resource shows women how they, too, can become direct-selling superstars--by being the life of the party.
How To Get to the Top of Google (November 2012 Edition - Updated for Penguin & Panda)
Tim Kitchen - 2012
You will learn:- How to get your website on the first page of Google- How to get your website showing up multiple times on the first page (one of my websites shows up 6 in the first 7 results!!)- The 3 'Dirty Secrets' that expensive SEO (Search Engine Optimisation) Experts don't want you to know- What you can do for the price of 2 ½ cups of coffee that could have your website ranking top in as little as a day (I have done exactly this and I’ll show you how)- The small things you can do to make a BIG difference- How to analyse your online competition and find their weaknesses- How to pull off the famous ‘Google Leapfrog’- What the recent Google changes mean for people using pre-April 2012 strategies – and it’s not good news!- How to make people click on your website even if it shows up below your competitors!- How to avoid the deadly mistakes that can lead to Google removing your site from the listings- How to survive and thrive post-PenguinWhat most people don't understand is that once you know what to do, it's actually extremely straightforward to rank highly in Google. But there's a lot of misinformation and misunderstanding out there.Tim Kitchen is a Search Engine ranking expert and online business owner currently personally in charge of SEO for over 50 businesses as well as his own businesses in some incredibly competitive markets. He also regularly teaches SEO to more than 2,000 small business owners through his books, courses and videos.In this updated version of the book he shares everything he has learnt from the past 7 years of getting websites to the top of Google.
Bitcoin for Beginners: Illustrated Guide To Understanding Bitcoin and Cryptocurrencies
EvergreenPress Hub - 2017
In fact, it may even be bigger than the Internet. It is such a profound paradigm shift in the technology of money that even experts on the topic are still trying to wrap their heads around it. Pandora's box has been opened and there is no going back. Bitcoin will forever transform society and its implications are beyond what we can even currently imagine. Bitcoin can be hard to grasp at first – and if someone has tried to explain it to you and you feel like you still don't get it, don't worry. This book will take you by the hand and explain to you in the simplest terms, using analogies, metaphors and illustrations what the essence of Bitcoin is and why you must pay attention to the revolution that is about to take place. In Bitcoin for Beginners you will find out: How the Bitcoin Technology works The difference between Bitcoin and Blockchain How mining works How to make money with Bitcoin The top myths about Bitcoin How Bitcoin will take over the world How to buy and sell Bitcoin What forks are And much more! DON'T HESITATE. TO START ON A JOURNEY THAT COULD DEEPLY TRANSFORM HOW YOU RELATE TO THE CONCEPT OF MONEY, SCROLL UP AND CLICK THE "BUY" BUTTON NOW!
Cryptocurrency Investing Bible: The Ultimate Guide About Blockchain, Mining, Trading, ICO, Ethereum Platform, Exchanges, Top Cryptocurrencies for Investing and Perfect Strategies to Make Money
Alan T. Norman - 2017
When hearing those words just a couple of years back, people used to say: It’s a scam, financial bubble IThere is no point in investing, the price is too low INo country will ever recognize cryptocurrency IIt’s an obvious pyramid scheme IIt’s a sort of amusement for nerds IIt's not serious, it will collapse in a couple of years. Until recently, cryptocurrency had been viewed as a sort of amusement for a handful of the chosen who bought and sold something and believed that a new currency would make a hit one day! You surely were also among those people who did not take Bitcoin and cryptocurrency seriously, but the current events gag even the biggest skeptics. Current Bitcoin price is 6,644$* The price of the most popular cryptocurrency repeatedly breaks all the unthinkable records. Capitalization is about $120 billion World recognition The world's largest economies – India and Japan – recognized Bitcoin as the official currency. The US authorities recognized cryptocurrency as the asset. And this is just the beginning. Mining on an industrial scale The cryptocurrency market is extremely fast-changing, and it is almost impossible to monitor the situation and make the right decisions on your own. Most people have no proper experience, time and money for that. My book gives basic yet quite extensive information for those people who do not chase a rainbow but want to build a long-term profitable business in one of the cryptocurrency areas: from mining to investing. So, this book is not about: Illegal ways of making money Praising cryptocurrency and urging you to invest in it to the last penny Fraud techniques and making a fast buck Boring and pointless theory Ways to earn millions without investments and risks This book will help you get to learn the following: Which way of making money in cryptocurrency market suits you best. Where should you start if you have just $500. What information about cryptocurrency the experts withhold (Take the rose-colored glasses off!). How to elaborate a personal strategy, set up your own cryptocurrency business and earn your first $3,000-10,000 as early as 2018. I can also guarantee that you: Puzzle out the main present-day currency trend even if you are clueless about economics, finance and technology. Understand whether you really want to invest in cryptocurrency (perhaps, this type of business doesn’t suit you at all and you will save your time) Get to learn how to check the risks and not to invest in the first available currency Having considered my experience, protect yourself from possible failures and pouring money down the drain which will inevitably happen if you go it blind.
Price Action Market Traps: 7 Trap Strategies Market Psychology Minimal Risk & Maximum Profit
Ray Wang - 2017
I have described the fundamental concepts of Price Action in the Part I, the basic knowledge which any trader needs. In Part II, I have illustrate seven TRAP setups you can find on any chart, along with examples and studies for you to better understand the TRAP concept. The only consistent setup you will find on every day, every market and every time frame. • Common Trap • The “Stop-Loss” Trap • “The Giant” Trap • “Failed Breakout” Trap • “Back to Back” Trap (Double-Trap) • News Trap • Morning Specials Trap setups come with minimal risk and maximum potential reward. It’s very simple to understand and exploit. This EBook is written in simplest English, that everybody can understand the complexity of market within 1 week.
Geeks Who Can Schmooze: A Credit Suisse Private Banker Tells All
W.E. Kidd - 2012
Kidd shares his journey after graduating with his MBA and landing his dream job at Credit Suisse. But getting the job is just half the battle and after an intensive training period in Zurich and New York he's left to fend for himself - one man and his student loans against a two-year ticking clock to bring in forty million dollars or get fired. How he strives to make those essential connections and eventually bring in far more than forty million....and what happens to those that can't make the cut, proves mind blowing. Because it's all about the schmooze. Infused with hilarious references to the "Wall Street" films, indie rock music, and a devil may care attitude, this is not your father's Wall Street tell-all.