The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

    And he does more than simply ease your dread; he inspires you with historical accounts and incisive observations on the power and purpose of speaking well. From advice on the pitch and pace of your speaking voice to admonishments against squirrel-paw hands and data-crammed PowerPoint slides, Wyeth’s pointers will give you the focus and confidence to stand up straight, lean forward, and tell your story well.

    Set to inspire, this book includes some of the most stirring and eloquent addresses by Rabindranath Tagore, Swami Vivekananda, Sardar Vallabhbhai Patel, Mother Teresa, JRD Tata, Abdul Kalam, Nardendra Modi and other influential Indian leaders.This impelling selection of expressive moments of oratory would provide the reader a fresh perspective; evoke feelings of patriotism, inspiration and unbounded motivation. Nitin Aggarwal introduces each speech with relevant information, providing valuable insight.

    It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience's attention.The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage and inspire, and ensure that everything you share has a lasting impression on your listeners.

    The Cambridge International AS and A Level Business Studies Teacher's Resource CD-ROM is a new resource that accompanies the Coursebook with CD-ROM. It features answers to key activities in the Coursebook, as well as sample essay questions and further reading ideas.

    

    Table of contents: introductory representation of power system components symmetrical components symmetrical fault analysis unsymmetrical fault analysis fuses circuit breaking circuit breakers protection relays static relays protection of ac generators and motors transformer protection bus-bar protection protection of feeders and transmission lines protection against overvoltages due to lightning travelling waves insulation co-ordination power system earthing voltage control substations power system stability power flow studies objective type questions index

    

    The book was a bystander to the tightly controlled business environment and has been an eye-witness to the post-reforms period. During these periods, the book has captures all the changes and development clearly, comprehensively and objectively. No surprise, the book has gained acceptance across the country. The present edition contains cases and two new features: 'Relook' and 'Applying Mind'. All the chapter have been recast, and new tables and boxed items have been added. ESSENTIALS OF BUSINESS ENVIRONEMNT is now richer in contents, more comprehensive in coverage and more contemporaneous in timing.

    Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness. With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:Presentations that move ideas and actionMemos and letters that get things donePlans and reports that make things happenFund-raising and sales letters that produce resultsResumes and letters that lead to interviewsSpeeches that make a point

    

    The authors' comprehensive experience in legal practice, banking and teaching have enabled them to provide a condensed and easy to understand coverage of business law principles and areas of interest related thereto.

    

    Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations.