Filled with wondrous voyages, marvelous semi-scientific equipment, and warnings not to tamper too much with the natural order, his novels are not only universally popular, but have proved to be uncannily prophetic. Here are four of Verne's most enthralling stories: 20,000 Leagues Under The Sea, The Mysterious Island, Journey To The Center Of The Earth, and Around The World In 80 Days. Each one explores different themes, but all share one in common: man's exploration of the dark unknown.

    With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment Shares strategies for successful Facebook advertising campaigns Demonstrates how to create widgets and Facebook applications Face it: this essential book contains everything you need to know for your foray into Facebook marketing.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story - a story that is even zanier than the business world thought. In essence, Malone claims, with only a couple of incredible inventions (the Apple II and Macintosh), and backed by an arrogance matched only by its corporate ineptitude, Apple managed to create a multibillion-dollar house of cards. And, like a faulty program repeating itself in an infinite loop, Apple could never learn from its mistakes. The miracle was not that Apple went into free fall, but that it held up for so long. Within the pages of Infinite Loop, we discover a bruising portrait of the megalomaniacal Steve Jobs and an incompetent John Sculley, as well as the kind of political backstabbings, stupid mistakes, and overweening egos more typical of a soap opera than a corporate history.

    

    The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the Year.In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.

    Perfect for fans of Kimberley Chambers’ Queenie and Martina Cole.AS THE OLD SAYING GOES…Franny Doyle has one thing in common with Wan Huang, head of the notorious Triads gang: they both want Vaughn Sadler six feet under. KEEP YOUR FRIENDS CLOSEWhen Harry Jacobs brings Vaughn into his business and his fold, his life is protected – for now. AND YOUR ENEMIES CLOSERBut when Franny finds out the truth about Wan and Harry’s dark dealings, all hell breaks loose in Soho. And Vaughn is the key to helping Franny with the score she now has to settle Together with Alfie Jennings, they were once a formidable trio. But can bitter enemies once again become allies? Because in a life of crime – no one lets bygones be bygones… THREE GANGSTERS. TWO FUNERALS. ONE LAST OPPORTUNITY FOR REVENGE.

    Nowadays success in every single competitive examinations lime bank clerical,bank PO,LIC,GIC,MBA Assistant grade,excise & income tax,IAS,IFS,AAO,Railway hotel management and others depend much on the candiate's performance in the reasoning paper.so much comprehensive and intelligent approach to it is the need of the day.This book serves the purpose

    The most magnificent royal occasion of the year. The Queen, her Cabinet and all the most powerful people in the land are gathering in one room, the historic House of Lords. Then terrorists strike, holding every one of them hostage. Not all of them will survive.It is Britain's day of torment, with every moment unfolding on live television. The world holds its breath as it waits to see who will be the next to die.Harry Jones is already having the worst day of his life when he gets swept up in this madness. He has no weapons, then the terrorists take the clothes off his back. But Harry Jones is not like others. He is a man who hates being pushed around.And he has only hours to save his Queen.

    Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet.Yet even as they use advertising to capture consumers' imaginations and build their brands, few people know of the ingenious and tormented man who built the modern advertising industry and shaped a new consumer sensibility as the twentieth century unfolded: Albert D. Lasker.Drawing on a recently uncovered trove of Lasker's papers, Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the past century's most influential, intriguing, troubled, and instructive figures. Lasker's creative and powerful use of "reason-why" advertising to inject ideas and arguments into ad campaigns had a profound impact on modern advertising, foreshadowing the consumer-centered "unique selling proposition" approach that dominates the industry today. His tactics helped launch or revitalize companies and brands that remain household names--including Palmolive, Goodyear, and Quaker Oats.As Lasker rose in prominence, he went beyond consumer products to apply his brilliance to presidential politics, government service, and professional sports, changing the game wherever he went, and building a vast fortune along the way. But his intensity had a price--he was felled by mental breakdowns throughout his life. This book also tells the story of how he fought back with determination and with support from family and friends in an age when lack of effective treatment doomed most mentally ill people.The Man Who Sold America is a riveting account of a man larger than life, who shaped not only an industry but also a century.

    Unraveling the deep-seated notions prescribed in most parenting books, Kids combines the latest scientific research on human evolution and biology with Small's own keen observations of various cultures for a lively, eye-opening view of early childhood in America. Small not only reveals how children in this age group socialize and absorb the rules that underlie the societies they live in; she also explains the extent to which parents enhance or hold back the emotional and psychological growth of their kids.In her engaging style, Small blends memorable accounts from her own experiences raising a preschooler with fascinating findings from her pioneering cross-cultural research, which spanned the country as well as the globe. Covering myriad aspects of the miraculous process of human growth, Small breaks new ground on topics such as why childhood is the optimum time for acquiring language skills; how children absorb knowledge and learn to solve problems; how empathy, and morality in general, make their way into a child's psyche; and the ways in which gender impacts identity. Underlying each chapter is an illuminating discussion of how the roles parents assign children in America shape the self-esteem and self-image of a future generation. Rich with vivid anecdotes and profound insight, Kids will cause readers to rethink their own parenting styles, along with every age-old assumption about how to raise a happy, healthy kid.

    Already in syndication in The National Post, one of Canada's leading national newspapers, and with a massive online following, it provides outsiders a lighthearted look at the world of the hard- core geek, and allows those who make their living dwelling in this world a chance to laugh at themselves.

    The coaches and players of Duke University's 1977-78 team, who ended an otherwise successful season with their NCAA championship loss to Kentucky, are traced from their time on the squad to their present occupations.

     Does any of the following sound familiar? - You worry that the lyrics you write just don't deliver their full potential but can't figure out why, even though technically they tick all the right boxes. - You have great ideas but your finished lyrics somehow fall short of the emotional impact you wanted and, as a result, your songs get passed over. - You have a busy schedule with limited time to write and have wasted too many hours chasing un-writable lyric ideas. - You wonder how some professional songwriters always seem to get a particular dynamic in their lyrics, consistently writing songs better than 90% of what you hear on the radio. - You are perhaps nervous about going into a pro co-writing session because you fear your ideas aren't worth bringing into the writing room. - You know you have so many great titles waiting to be written but haven't found a way of systematically developing them into well-crafted lyrics. - After writing an amazing hooky Chorus and a great supporting first Verse, you hit the dreaded wall that is “second verse curse”. In Song Maps – A New System to Write Your Best Lyrics, I deliver simple, logical, well-defined solutions to these issues and more: I give you seven well-developed professional templates for you to bring your lyrics to life. I also provide you with a tried and tested process for writing lyrics using Song Maps. And I'll reveal the songwriter’s secret weapon. Much of this book contains new material. This is because, while I enjoyed building a firm foundation of knowledge about the craft from the songwriting programs at Berklee Music School and other sources, I discovered Song Maps afterwards, from my experience as a professional songwriter, writing either on my own or in the writing rooms of Nashville. Having been signed as a staff songwriter at Universal Music Publishing in Nashville, being nominated and winning awards for my songs including Grammys, Doves and hymn-writing awards, and after spending many years studying thousands of techniques and developing them in my own songwriting and in the writing room, I've had the privilege of teaching the material in this book to hundreds of songwriters and seeing a step change in their writing. I have been blessed to watch them find their authentic voice in writing ideas to their full potential, helping them achieve their dream to move from writing flat 2D lyrics to fabulous High Definition full-color 3D lyrics. As you assimilate Song Maps into your writing workflow, your songwriting will shift away from tentative, self-conscious, inhibited writing to strong, bold, intentional and vulnerable writing that does full justice to your original ideas, ultimately allowing you to make the impact you deserve as a songwriter. If you implement the simple, easy-to-understand concepts in this book, I promise you your songs will be better crafted than 90% of the songs you hear on the radio. It will also transform your effectiveness as a co-writer. Importantly, no matter where your songs end up, you will be confident you have written a brilliant lyric and you have served your co-writers well. Let this book help you transform your lyric writing by using Song Maps in your songwriting workflow and take your song ideas to their ultimate potential by writing your best, truly golden, spectacular songs.

    "Meals Made Easy" has the answer. The first book in a new series from "Real Simple" magazine, this cookbook features more than 75 foolproof recipes, all illustrated with large, lush photos, plus cooking tips and an easy-to-use recipe index.

    This book reducesthe investigative workload of computer security incident response teams(CSIRT) by posturing organizations for incident response success.Firewalls can fail. Intrusion-detection systems can be bypassed. Networkmonitors can be overloaded. These are the alarming but true facts aboutnetwork security. In fact, too often, security administrators' tools can serve asgateways into the very networks they are defending.Now, a novel approach to network monitoring seeks to overcome theselimitations by providing dynamic information about the vulnerability of allparts of a network. Called network security monitoring (NSM), it draws on acombination of auditing, vulnerability assessment, intrusion detection andprevention, and incident response for the most comprehensive approach tonetwork security yet. By focusing on case studies and the application of opensourcetools, the author helps readers gain hands-on knowledge of how tobetter defend networks and how to mitigate damage from security incidents.