Fast Track Photographer, Revised and Expanded Edition: Leverage Your Unique Strengths for a More Successful Photography Business


Dane Sanders - 2010
    But in this empowering guide, acclaimed photographer and speaker Dane Sanders reveals that the key to success is to stop worrying about what everyone else is doing and start focusing on your most powerful resource: you. Discover how to: ·        Use your unique skills and talents to carve out a niche all your own. ·        Avoid the mistakes most photographers make.·        Choose a business style that fits the way you want to spend your time—and live your life. Fast Track Photographer is not just another how-to book—it’s an entirely fresh way of thinking about your business, whether you’re just starting out, or an industry veteran wondering why all your hard work isn’t working. If you want to build a competition-proof creative business in the twenty-first century, it’s time to throw out the old rulebook and get on the fast track! Includes free access to Dane’s popular self-assessment test (a $20 value) to jumpstart your journey!"I can't think of a better way for anyone to start their professional photo career than to read Fast Track Photographer."—Scott Bourne, publisher and host of Photofocus.com  "As much about finding out who you are as it is about how to become a truly great photographer. Highly recommended!”—Amit Gupta, founder of Photojojo.com“This book is worth its weight in gold.”—Gary Fong, photographer, author, and creator of the Lightsphere“The best resource for today’s photographer—BAR NONE!”—Scott Sheppard, host of “Inside Digital Photography”

Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design


William Lidwell - 2003
    Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Live Beautiful


Athena Calderone - 2020
    In Live Beautiful, the highly anticipated design book by Athena Calderone, the EyeSwoon creator taps into her international network of interior decorators, fashion designers, and tastemakers to reveal how carefully crafted interiors come together. She also opens the doors to two of her own residences.   With each homeowner, Calderone explores the initial spark of inspiration that incited their design journey. She then breaks down the details of the rooms—like layered textures and patterns, collected pieces, and customized vignettes—and offers helpful tips on how to bring these elevated elements into your own space. Filled with gorgeous photography by Nicole Franzen, Live Beautiful is both a showpiece of exquisite design and a guide to creating a home that’s thoughtfully put together.

Photography Q&A: Real Questions. Real Answers.


Zack Arias - 2013
    Known for his photography, his teaching, and his ability to connect with photographers, Zack has long had an "open door" approach to discussing his career-the ups and the downs-and in so doing has provided a straightforward and candid look inside the industry. By consistently showing great work and offering helpful advice, he has built a large, loyal readership that looks to him for guidance in navigating the currents of a difficult and dynamic industry. Now, Zack finds yet another way to cut through the noise and offer truly valuable information to those struggling to make their way through the twists and turns of an ever-changing landscape.In Photography Q&A, Zack answers over 100 questions that he fielded directly from the public. These are questions that range across all aspects of the photo industry: gear, marketing, street photography, vision, pricing, branding, light, models, work/life balance, technical advice, and much more. From how to "put yourself out there" and start to get jobs, to how to get paid for those jobs when the client is slow to cut the check-and everything in between- Photography Q&A answers many of the pressing questions that photographers are asking, but until now have not been addressed. The book also includes intermittent "Visual Intermission" sections-where Zack discusses individual images that were milestones in his development as a photographer-as well as worksheets on topics such as pricing and costs that help photographers to "know their numbers."With all this material, and with insightful, honest answers that come straight from Zack's experience as a photographer who has seen it all (or at least a lot of it), Photography Q&A is an essential resource for any photographer looking for the real answers to the real questions in the industry today.

Photographers on Photography: How the Masters See, Think, and Shoot (History of Photography, Pocket Guide, Art History)


Henry Carroll - 2018
    Through a carefully curated selection of quotes and images, this book reveals what matters most to the masters of photography. With accompanying text by Henry Carroll, author of the internationally bestselling Read This If You Want To Take Great Photographs series, you’ll learn what photography actually means to the giants of the genres and how they developed their distinctive visual styles.

Dress Code: The Naked Truth About Fashion


Mari Grinde Arntzen - 2014
    In this book, Mari Grinde Arntzen asks how and why this is—how can fashion simultaneously attract us to its glamour and repel us with its superficiality and how being called “fashionable” can be at once a compliment and an insult. Arntzen guides us through the major figures and brands of today’s fashion industry, showing how they shape us and in turn why we love to be shaped by them. She examines both everyday, affordable “fast fashion” brands, as well as the luxury market, to show how fashion commands a powerful influence on every socioeconomic level of our society. Stepping into our closets with us, she thinks about what happens when we get dressed: why fashion can make us feel powerful, beautiful, and original at the same time that it forces us into conformity. Stripping off the layers of the world’s fifth largest industry, garment by garment, she holds fashion up as a phenomenon, business, and art, exploring the questions it forces us to ask about the body, image, celebrity, and self-obsession. Ultimately, Arntzen asks the most direct question: what is fashion? How has it taken such a powerful hold on the world, forever propelling us toward its concepts of beauty?

Half Past Autumn


Gordon Parks - 1997
    Photographer, filmmaker, novelist, poet, and composer, Gordon Parks is one of the most inspiring success stories of our time. Now in a trade paperback edition, Half Past Autumn gives us the first complete retrospective of his photographic career, along with his own account of his amazing life. Half Past Autumn chronicles Parks's remarkable documentary images for the Farm Security Administration, his hard-hitting work for Life magazine, elegant fashion photos for Vogue, insightful portraits of notables, and his more recent abstract color images. With engaging anecdotal text that gives us the stories behind the images, this is an inspiring memoir of Parks's life and his struggle against racism.

Hot Shots


Kevin Meredith - 2008
    This hip primer proves that whether shooting with a film or digital camera, you don't need to invest in expensive photography equipmentor have an art school degree to take amazing photographs. Whether readers are tired of disappointing snapshots or have just picked up a camera for the first time, Hot Shots teaches with a friendly tone, picture-perfect advice, fun tricks, and easy-to-understand text. Author, lomographer, and Flickr.com guru Kevin Meredith has created a must-have handbook for any aspiring photographer.

Treasure in a Cornfield: The Discovery and Excavation of the Steamboat Arabia


Greg Hawley - 1998
    On September 5, 1856, a submerged walnut tree pierced her hull, sinking the Arabia one-half mile below Parkville, Missouri. In time the river changed course, leaving the Arabia and her priceless freight deep beneath a Kansas farm field...The Arabia and her treasure seemed lost forever. Then, in 1988, four men and their families dedicated themselves to achieve what others could not; to recover the treasure from the Great White Arabia. Treasure hunter Greg Hawley chronicles his amazing story of perseverance and discovery. Lavishly illustrated and carefully documented, this book is a page turning adventure that immerses the reader into the thrilling discovery of buried treasure.

Down to Earth: Laid-back Interiors for Modern Living


Lauren Liess - 2019
    While Habitat walked readers through the decorating process step-by-step, Liess’s latest title takes a step beyond the basics and invites readers to incorporate the main components of her familiar design aesthetic: nature, easy living, and approachability. With evocative photos and substantive design advice, Down to Earth focuses on creating a lifestyle that inspires creativity and functionality.  Throughout the book, Liess shows readers how to incorporate six guiding principles in six unique homes: a new farmhouse, a classic American historical home, a lakeside contemporary house, a modern villa, a turn- of-the-century American Foursquare, and a cedar and glass house on a bluff. While each home has a different architectural style, fingerprints of Liess’s down-to-earth style are evident throughout.

Galen Rowell's Inner Game of Outdoor Photography


Galen A. Rowell - 2001
    He clearly explains why "pre-visualizing" a photograph before exposing any film is one key to making an arresting image rather than a mere replica of what we see through the viewfinder. Along the way he also offers advice on practical and technical matters such as how to pack camera gear; what to leave behind when you've got to travel light; pushing film to extremes; and when and how to use fill flash, smart flash, and remote smart flash.This is a how-to book by an artist who has made adventure and photography a way of life. It is both an inspired manual to taking better photographs and an inspiring journey of discovery into the creative process.

Hold Still: A Memoir with Photographs


Sally Mann - 2015
    . . racial complications, vast sums of money made and lost, the return of the prodigal son, and maybe even bloody murder."In lyrical prose and startlingly revealing photographs, she crafts a totally original form of personal history that has the page-turning drama of a great novel but is firmly rooted in the fertile soil of her own life.

Humans of New York


Brandon Stanton - 2013
    With four hundred color photos, including exclusive portraits and all-new stories, Humans of New York is a stunning collection of images that showcases the outsized personalities of New York.Surprising and moving, Humans of New York is a celebration of individuality and a tribute to the spirit of the city.

Picture Perfect Posing: Practicing the Art of Posing for Photographers and Models


Roberto Valenzuela - 2014
    His remarkable ability to break down complicated ideas into understandable, approachable elements that photographers can truly grasp-and then use their newfound knowledge to improve their photography-made his first book, Picture Perfect Practice, a breakout success.In Picture Perfect Posing, Roberto takes on the art of posing. For many photographers, after learning to compose an image and even light it properly, a portrait can still easily be a failure if the pose is not natural, elegant, and serving the needs of both the subject and the photographer. Instead of just showing page after page of poses-like most posing books on the market-Roberto actually breaks down the concept of posing by examining the anatomy, starting with the core foundation: the spinal chord and neck. Building from there, Roberto discusses every component of what makes poses work, as well as fail. How should the model hold her hands? Bend her elbows? Position her fingers? Should the model look toward or away from the camera, and why? It all depends on what the photographer wants for the shot, and Roberto discusses the entire process, from the intent of the photographer through the execution of the pose. For those who have been discouraged by an inability to pose their subjects, or who have simply not known where to start in order to figure it out, Picture Perfect Posing is the essential resource they need to learn how posing truly works, and how they can learn to direct the exact pose they need for the shot they want.

A New Program for Graphic Design


David Reinfurt - 2019