This is it. Don't Call It That is a step-by-step workbook that will guide you through the naming process. A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand. The book is like that friend who isn't afraid to tell you what you need to hear. It'll help you understand what's at stake and how to approach naming creatively without neglecting practical realities like positioning, trademarks and URLs. How do you find a name that's available? How do you find a name that grabs people's attention? How do you tell the difference between a good name and a bad name? How do you test names in the real world? How do you find a name that elevates you above the competition Don't Call It That will set you straight.

    It is also recommended for students studying btech, be, and other professional courses related to machine design. The book is systematic and is presented in clear and simple language. The syllabus of the book is in line with the course at nmims. It is good reference book for students of other colleges too. The book explains the life cycle of engineering design, with respect to machines beginning from identifying a problem, defining it in relatively simpler terms, considering the environment in which it operates, and finding a solution to solve problems or improvise methods. It includes more than 30 chapters like shafts, levers, chain drives, power screws, flywheel, springs, clutches, brakes, welding joints, pressure vessels, spur gears, internal combustion engine parts, bevel gears, pipes and pipe joints, worms gears, columns and struts, riveted joints, keys and coupling, and more. S chand publishing is the publisher of a textbook of machine design, and it was published in 2005. This 25th revised edition book is available in paperback. Key features: this is a multi-coloured edition with pictures, illustrations, diagrams, and graphics to support the concepts explained. About the authorsj k gupta and r s khurmi have authored the book. Dr r s khurmi worked as a professor in delhi university, and now he writes books on engineering. J k gupta is also a technical writer, and writes mostly in collaboration with r s khurmi. They have their individual authored books as well like strength of material, life and work of ramesh chunder dutta c. I. E, and history of sirsa town. Some of the books that have been authored by both of them are refrigeration tables with chart, textbook of refrigeration and airconditioning (m. E.

    The fall of Malaya and Singapore and the bombing of Darwin—what looked like the invasion of Australia—ebb and crash over a man’s long search to find a home and a woman’s determination to keep hers, connected by old memories and new betrayals. It is a thriller and a romance, a story of earth and water, air and metal—an unforgettable ride through the most precarious time in our region's recent history. Garry Disher writes: ‘Past the Headlands came from the same World War 2 research as The Stencil Man. I was struck by the power of two documents. The first was a letter written by a woman alone on a cattle station near Broome in 1942, at the time the Japanese were overrunning Malaya and Singapore and bombing areas of northern Australia. One day she found herself giving shelter to Dutch colonial officers and their families, who were fleeing Sumatra and Java ahead of the Japanese advance (many people like them lost their lives when Japanese planes shot up their waiting seaplanes in Broome Harbour in March, 1942). This woman stuck in my head (the isolation, the danger, the efforts to communicate, her bravery, etc). The second document was a war diary written by an Australian army surgeon who escaped Singapore ahead of the Japanese and was stuck in Sumatra, trying to get out. Here he treated many of the civilians (and Australian Army deserters) fleeing from Singapore. He was captured by the Japanese, but survived the war. But his last few diary entries detail how he and a mate were waiting for a plane or a ship to take them out, then one day he wrote, “Davis [his mate] left last night without telling me”. So much for mateship. I spent years trying to find my way into their stories. At one stage I spent a year writing 40,000 words before realising it wouldn’t work. I put it aside, then realised one subplot didn’t belong, so extracted it and turned it into a separate novel The Divine Wind, which has sold 100,000 copies around the world, won a major award and been published as both a young adult and a general market novel. But cutting it out like that freed me up to write about the woman and the man betrayed by his mate, in Past the Headlands.’

    Today, more and more graphic designers, advertising agencies, motion designers, and artists work in this area. New techniques and forms of expression are being developed. Consequently, the demand for information on this topic has grown enormously. Data Flow 2 expands the definition of contemporary information graphics. The book features new possibilities for diagrams, maps, and charts. It investigates the visual and intuitive presentation of processes, data, and information. Concrete examples of research and art projects as well as commercial work illuminate how techniques such as simplification, abstraction, metaphor, and dramatization function. The book also includes interviews with experts such as The New York Times s Steve Duenes, Infosthetics's Andrew Vande Moere, Visualcomplexity's Manuel Lima, ART+COM's Joachim Sauter, and passionate cartographer Menno-Jan Kraak as well as text features by Johannes Schardt about the challenges in creating effective information graphics and about the relationship between complexity, clarity, content, and innovation. Offering practical advice, background information, case studies, and inspiration, Data Flow 2 is a valuable reference for anyone working with or interested in information graphics.

     After three decades of living in the sandy suburbs of Huntington Beach, Jon Vreeland’s heroin addiction has finally destroyed his once promising music career, and estranged him from his wife and his two daughters. Now Vreeland broods over his daughter’s absence while living in his old, broken-down tour van. He and Zooey Leigh—his brand new lover and longtime junkie—sell and shoot heroin in the van. They move from place to place, from crime to crime, and rob the undeserving in a brazen attempt to escape their hypodermic reality. No matter where they go or who they stay with, they always circle back to the shores of Huntington Beach, where the dark nights are their lonely playground. But Jon isn’t meant for this life. He wants nothing more than to rid himself of this nightmare, and return to his estranged family and career. This is the story of how he began to get out.

    You'll be guided through the entire process of creating a gorgeous, usable web site by applying the timeless principles of user-centered design.Even if you're short on design skills, with this book you'll be creating your own stunning web sites in no time at all.Throughout, the focus is on simple and practical techniques that anyone can use - you don't need to have gone to art school or have artistic flair to create stunning designs using the methods outlined in this book.The book's full-color layout and large format (8" x 10") make Sexy Web Design a pleasure to read.Master key web interface design principles Design amazing web interfaces from scratch Create beautiful, yet functional, web sites Unleash your artistic talents And much more Who should read this book? Whether you're completely new to web design, a seasoned pro looking for inspiration, or a developer wanting to improve your sites' aesthetics, there's something for everyone here.How? Because instead of trying to cover every possible area of creating a web site, we've focused purely on the design stage; that is, everything that happens before a single line of code is written.However, great design is more than just aesthetics. Long before we open our graphics program of choice, we'll be conducting research, dealing with clients, responding to briefs, sketching out sitemaps, planning information architecture, moving from doodles to diagrams, exploring different ways of interactivity, and building upon design traditions.But ultimately, you'll be finding out how to create web sites that look drop-dead gorgeous.

    He has created a fulfilling life, which he shares with his beautiful fiancé and a world-wide circle of friends. But his inspiring life of today grew out of a dark and dangerous past.In this gripping tale, van Stratum brings a once-in-a-lifetime read of his experience growing up with one arm in a small town where he developed a savage temper and a criminal mindset. After a violent robbery by rival drug dealers he had a flash of insight that his life must change, or it would quickly end.After moving to a new country without telling a soul, Mark penetrates the secret world of pick-up artists and learns an incredible skill set that enables him to get the most desired women on the planet. In Drug of Choice, Mark offers insightful lessons about the power of choices to change your business, relationships, and life.This story teaches that your choices are both the cause of your problems and the key to your success. It will make you believe again that it’s never too late to change.

    And we need constant reminders to keep us on the right path.With the support of his clients, Sagmeister transformed these sentences into typographic works, from billboards in France to sign-toting inflatable monkeys on the streets of Scotland. Accompanied by essays from design historian Steven Heller, Guggenheim chief curator Nancy Spector, and UK psychologist Daniel Nettle, as well as Sagmeister's own words, the series is revealed as a complex blend of personal revelation, art, and design--an eclectic mix of visual audacity and sound advice.This book consists of 15 unbound signatures in a laser-cut slipcase. Shuffling the sequence of the signatures will produce 15 different covers.

    Whether you’re enraged by Ikea’s Verdanagate, want to know what the Beach Boys have in common with easy Jet or why it’s okay to like Comic Sans, Just My Type will have the answer. Learn why using upper case got a New Zealand health worker sacked. Refer to Prince in the Tafkap years as a Dingbat (that works on many levels). Spot where movies get their time periods wrong and don’t be duped by fake posters on eBay. Simon Garfield meets the people behind the typefaces and along the way learns why some fonts – like men – are from Mars and some are from Venus. From type on the high street and album covers, to the print in our homes and offices, Garfield is the font of all types of knowledge.

    Lowri is pregnant, looking forward to a new life with her lover, Simon. But her plans are shattered. She finds herself alone, her face scarred, her future uncertain Her estranged husband, Jack, proposes they “settle” for each other, and raise Lowri’s unborn child on the Isle of Wight, in the idyllic village of Elmstone. Lowri is befriended by Carina, the beautiful Italian woman living in Elmstone Manor, and Heather, the popular local café proprietor. However, she soon discovers that no-one is the person they appear. What dark secrets is Heather hiding from her family and from the village? Why is Carina desperate for Lowri to fail in her new life and prepared to go to increasingly desperate lengths to destroy her? As she confronts her own insecurities, and faces another devastating loss, will Lowri find the courage to be proud of the person she is hiding behind the smile? Will she find true love amid the confusion and intrigue?

    Stuck at a boring family party, on an awkward date, in a below-par job interview, or any number of other situations in which conversation has become more of a trickle than a flow. Well, fear the excruciation no more, as Richard Herring's Emergency Questions is about to change your life. Containing 1,000 conversation starters from one of our most cherished comedians, along with plenty of answers from the many household names who've appeared on his hundreds of podcasts, this book is virtually guaranteed to remove any social anxiety from your life, and will raise your repartee-game to new heights.

    Summary boxes make it ideal for revision and reference.

    Combining practical, theoretical, and historical, this book is a must for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.Having established itself as a standard in its field The Elements of Typographic Style is house manual at most American university presses, a standard university text, and a reference work in studios of designers around the world. It has been translated into italian and greek, and dutch.

    Master this challenge with professional photographer Lee Varis as he covers a range of skin: women and men, young and old, various tones, in-studio and outdoors, tattoos, and more. His step-by-step tutorials and before-and-after illustrations demonstrate various techniques for topics such as digital-specific lighting challenges and what can and cannot be done in post-process. A free CD-ROM accompanies the book and contains sample image files to use while following the tutorials, plus equipment recommendations and technical reference materials that enhance and reinforce the instruction. Order your copy of this practical guide today and get a complete start-to-finish approach to integrating everything from posing models to shooting and retouching candid scenes.