Meet Mr. Product: The Art of the Advertising Character


Warren Dotz - 2003
    Product youll find a vibrantly colorful tribute to such pop-culture icons as the Jolly Green Giant, natty Mr. Peanut, the cute little Morton Salt Girl, and the countless other advertising characters who have been helping us navigate the grocery aisles and choose our products for years. Offering up a bustling gallery of over 500 spokescharacters, this chunky compendium charts the origins and development of the advertising character and gives brief glimpses into some of their most intimate secrets. (Did you know that the Michelin Man has been spotted with glamorous ladies on his arm? Or that Bordens Elsie the Cow was married to Elmer of household glue fame?) Famous faces and a host of recently rediscovered characters fill Meet Mr. Products pages to bursting.

Behind the Moon


Hsu-Ming Teo - 2005
    Highly recommended.”—Australian Bookseller & Publisher   Outsiders and misfits in their Australian school, three friends form a mutual bond: Justin Cheong, an only child and the idol of his Singaporean-Chinese parents; Tien Ho—daughter of a Vietnamese mother who stayed behind and an African American soldier she has never met—who lives with indifferent relatives; and Nigel “Gibbo” Gibson, an oddity: an Australian boy who, to his father’s chagrin, dislikes sports.   When Tien Ho’s mother arrives, the adjustment for mother and daughter is extreme. Gibbo is strongly attracted to beautiful, dainty Linh, to whom he is a kid, her daughter’s pal. And Justin discovers that he likes Gibbo as something more than a friend.   The three draw apart as they grow up, only to be reunited once more on Saturday, September 6, 1997, for the dinner Mrs. Cheong hosts for them and their parents, to watch the funeral of Princess Diana on television. This Dead Diana Dinner turns out to be a more explosive event than any of them would have dreamed possible.

This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers


Dave Gerhardt - 2019
    While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

Success: 30 Interviews with Entrepreneurs & Executives


Jason Navallo - 2015
    Learn to apply their proven insight and methods for success into your own life!

Three's a Crowd


Dianne Blacklock - 2009
    I'm not sure how we'll go now without Annie. She was like Carrie, you know, in Sex and the City. Annie was our Carrie."Without Annie, friends Catherine, Lexie and Rachel are lost. What will things be like now? How will they fill the void? Will their friendship survive? These questions are soon overshadowed by the complexities of their own lives. Catherine is excelling in her high-flying career but struggling in her relationships, especially with her unfathomable teenage daughter. Lexie is juggling the demands of her young family and the ego of her hardworking husband, while taking the first steps to achieving her own dreams. And finally Rachel, the one who can't seem to settle down, is experiencing the heady euphoria of a new relationship. But when the truth comes out about who she has fallen in love with, fragile friendships will be put to the test all over again...

The All-Weather Retirement Portfolio: Your post-retirement investment guide to a worry-free income for life


Randy L. Thurman - 2014
     In this book you’ll find: • 9 steps to build a portfolio that will survive the Perfect Financial Storm, so you can stop worrying about the economy, the latest financial catastrophe, or what the market did today • 2 questions you must answer before you invest another dime • Why investing after you retire is radically different from investing while you’re still working • The life expectancy of 6 key types of investments—and what you can do to make them last as long as you do • The 10 essential questions you must ask a financial advisor—before you hire one • The exact amount of money you can withdraw without worry or guilt, knowing you’ve applied the best available research to ensure you’ll never run out of money “Thurman takes a subject that is often misunderstood, and provides you the reasons, the methods, and an understanding of what you can expect to achieve, so you can invest with confidence.” –Jimmy J. Williams, CFP®, CPA/PFS CEO/President of Compass Capital Management, LLC “A must for anyone thinking of retiring or recently retired!” –Stan Toler, bestselling author of The Secret Blend

The Essentials of Risk Management


Michel Crouhy - 2005
    He has the bankwide oversight on all quantitative research and the development of new products and applications supporting the trading and structuring businesses. Dan Galai, Ph.D., is the Abe Gray Professor of Banking and Finance at The Hebrew University. He is a co-CEO of Sigma PCM, an investment banking firm. Galai has consulted for the Chicago Board Options Exchange and the American Stock Exchange, and for many major banks and corporations. Robert M. Mark Ph.D., is the Chief Executive Officer of Black Diamond, which provides corporate governance, risk management consulting, and transaction services. He is the chairperson of The Professional Risk Managers' International Association's (PRMIA) Blue Ribbon Panel. He was awarded the Financial Risk Manager of the Year by the Global Association of Risk Professionals (GARP).

Get Out While You Can - Escape The Rat Race


George Marshall - 2011
    

Winning Grants Step by Step: The Complete Workbook for Planning, Developing and Writing Successful Proposals


Tori O'Neal-McElrath - 2013
    It provokes you to ask the right questions, hand-holds you through practical exercises, and offers a map that includes paths to develop strategic relationships with funders."--E. Eduardo Romero, Nonprofit Roundtable"Winning Grants Step by Step is a very practical A-to-Z resource that speaks to the importance of staying focused on your mission every step of the way. The third edition is artfully updated with words of wisdom from grantmakers themselves, as well as updates on the latest processes and buzzwords all grantseekers need to know."--Heather Iliff, Maryland Association of Nonprofit Organizations"With solid advice and clear examples, nonprofit leaders will find it a page turner!"--Clarence Hauer, senior director, strategy and organizational development, St. Louis Nonprofit Services Consortium"Winning Grants Step by Step is a gift to nonprofit organizations. The valuable insights and hands-on tools will instantly make any proposal more competitive."--Alex Carter, Your Nonprofit Coach"Developing great grant proposals is essential for nonprofit leaders. Winning Grants Step by Step provides important guidance to those who are new to fundraising as well as to anyone who needs a refresher. This new edition of Winning Grants brings updated tips and vivid examples. As an experienced fundraising consultant, I believe it will help my clients and colleagues alike."--Maria Gitin, CFRE, Maria Gitin & Associates"As an executive director, fundraising is on my mind every day. It's great to have a resource like Winning Grants Step by Step to use and share with my board, staff, and peers."--Deborah Menkart, executive director, Teaching for Change

Into The Rip


Damien Cave - 2021
    Having covered the war in Iraq and moved to Mexico City with two babies in nappies, he and his wife Diana thought they understood something about the subject.But when they arrived in Sydney so that Cave could establish The New York Times's Australia Bureau, life near the ocean confronted them with new ideas and questions, at odds with their American mindset that risk was a matter of individual choices. Surf-lifesaving and Nippers showed that perhaps it could be managed together, by communities. And instead of being either eliminated or romanticised, it might instead be respected and even embraced.And so Cave set out to understand how our current attitude to risk developed - and why it's not necessarily good for us.Into the Rip is partly the story of this New York family learning to live better by living with the sea and it is partly the story of how humans manage the idea of risk. Interviewing experts and everyday heroes, Cave asks critical questions like: Is safety overrated? Why do we miscalculate risk so often and how can we improve? Is it selfish to take risks or can more exposure make for stronger families, citizens and nations? And how do we factor in legitimate fears and major disasters like Cave has covered in his time here: the Black Summer fires; the Christchurch massacre; and, of course, Covid?The result is Grit meets Phosphorescence and Any Ordinary Day - a book that will change the way you and your family think about facing the world's hazards.

Cheat Sheet: Master Getting Things Done...In 2 Minutes - The Practical Summary of David Allen's Best Selling Book


2 Minute Insight - 2014
     To get the book's methods to work for you in real life, research shows it takes an average of 66 days of consistent practice for a new skill to become a habit. Cheat Sheet: Master Getting Things Done ...In 2 Minutes... is a fast reference tool that captures this organizational system in a concise, step-by-step format that help you embed the concepts while providing rapid refresher when you need it most. It is designed for: 1.) The busy individual familiar with the system and serious about habit change 2.) The newcomer who values time spent on EXECUTION, not reading. Key Benefits: • Excellent compact summary of the basic principles of the Get Things Done system in a fast, convenient format. • Saves you precious time from re-reading the book to re-absorb, remember and categorize concepts. We did all the work for you. • Contains illustrated work flow map to follow during THE critical 2 hour weekly review.
 • Keep the topic relevant and in front of you for times you fall off the program. More than just a book summary, pull up this organization tool to coach you through the entire process. Life just got easier as you cross off tasks after task; achieve multiple goals and milestones, all the while functioning with a clear mind and a sense of relaxed control. 





 This reference summary is designed to be purchased along side the reviewed title Getting Things Done: The Art of Stress Free Productivity.

Summary: The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life


Elizabeth Keen - 2017
    If you’re looking for the original book, search this link http://amzn.to/2uzu0Xl) Charles Bukowski was a popular author and poet, but his rise to fame was difficult. He was a drunk and he was crude. He was middle-aged by the time someone published one of his novels. However, fame did not change Bukowski. He continued to live the drunken life of a loser. His writing was popular because it was honest. In the end, Charles Bukowski became famous because he didn’t care what other people thought of him.Our culture defines success by how much stuff we have. The more we have, the better life we must lead. The problem is that society tells us what we need by reminding us what we lack. We become dissatisfied with our current situation, and strive to get whatever is bigger and better. While this is a good strategy if you’re a business, as a consumer it causes us to never be content with what we have.Advertisements tell us to give a fuck about everything, because it’s good for their businesses. The author urges us to give a fuck about only the important things in life... Read more.... This is a ZERO-RISK investment. Should you find this book unworthy of the original coffee price of $2.99, get a REFUND within 7 days! The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the “Buy now with 1-Click” Button to Download your Copy Right Away! (Disclaimer: This is NOT the original book. If you’re looking for the original book, search this link: http://amzn.to/2uzu0Xl

Richer, Wiser, Happier: How the World’s Greatest Investors Win in Markets and Life


William Green - 2021
    

Organizational Communication: Approaches and Processes


Katherine Miller - 2005
    Her writing style and consistent use of examples and case studies results in a text that undergraduates students will find easy to understand.

Flying Changes


Kate Lattey - 2014
     Change doesn’t come easily at first, and Jay makes as many enemies as she does friends before she finds the perfect pony, who seems destined to make her dreams of show jumping success come true. But she soon discovers that training her own pony is not as easy as she thought it would be, and her dream pony is becoming increasingly unmanageable and difficult to ride. Can Jay pull it together, or has she made the biggest mistake of her life?