1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    My mother smiles encouragingly. My father shows nosign of having heard. He is immersed in an editorial,no doubt another scathing comment on the state ofthe nation. Bravely, I continue. I say I am thinking ofwriting a book about them.' Strictly Personal: Manmohan and Gursharan is that book. In 2004, Manmohan Singh became prime minister of India. Over the next ten years he led the country through opportunities and challenges,not without some controversy. But this is not that story. This is the story of what went before, and it is told by his daughter Daman Singh. It charts the journey of a young boy growing up in undivided India, battling family hardship to pursue his dream of higher education, determining his intellectual and moral compass and learning to live life on his own terms. It is equally about Gursharan Kaur, the womanwith whom he made that life. Vivacious and talented Gursharan, the centre of the family and of the circle of friends they shared. And about their three daughters, Upinder, Daman and Amrit, growing up with aresilient mother and a workaholic father who stepped into the limelight.Based on conversations with her parents and hours spent in libraries and archives, this honest and affectionate memoir provides new insights into the former prime minister and his wife. Movingfrom Gah, Nowshera and Peshawar; through Amritsar, Patiala and Hoshiarpur; to Chandigarh, Cambridge and Oxford; then New York, Bombay and Geneva; and on to New Delhi, this intimate portrayal of two lives is also the history of a nation unfolding over half a century.

    This memoir by Bollywood star, Dev Anand, tells his life story through tales from his youth in 1930s Gurdaspur and Lahore, his years of struggle in 1940s Bombay, his friendship with Guru Dutt and his doomed romance with Suraiya, his marriage to co-star Kalpana Kartik and his relationships with his brothers Chetan and Vijay Anand.

    Along the way, he recounts his passages through Aligarh University, the National School of Drama and the Film and Television Institute of India, where his luck finally began to change. And Then One Day tells a compelling tale, written with rare honesty and consummate elegance, leavened with tongue in cheek humour. There are moving portraits of family members, darkly funny accounts of his school days and vivid cameos of directors and actors he has worked with, among them Ebrahim Alkazi, Shyam Bengal, Girish Karnad, Om Puri and Shabana Azmi. The accounts of his struggle to earn a living through acting, his experiments with the craft, his love affairs, his early marriage, his successes and failures are narrated with remarkable frankness and objective self-assessment. Brimming with delightful anecdotes as well as poignant, often painful revelations, this book is a tour de force, destined to become a classic of the genre.

    From his humble beginnings as a RSS pracharak to his rise in the Hindutva ranks, and from being Bharatiya Janata Partys master planner to one of the its most popular and controversial state chief ministers, Modis mantra of change and development is gradually finding many takers. Though he evokes vastly different reactions among the citizens for his alleged role during the Godhra aftermath, what is absolutely clear is that he indeed is racing towards the centre stage, making the 2014 General Elections look more like a Presidential system where, you either vote for him or against him. And that, as they say, is the Modi effect. Kingshuk Nag paints the most vivid portrait of the extraordinary politician who is poised to take on a new role in the coming years.

    Before we can ask the Little Master to tell us about the dizzying heights of his career we need to know the beginning. And Sunny Days is all about it. The baby is switched after birth, luckily restored by an eagle-eyed uncle; he grows up and almost breaks his mother's nose with a mighty hit (a childhood habit persisting in later life); plays good cricket in school and college; graduates inevitably through university and Trophy cricket; is at times booed by the crowd as his uncle happens to be a Selector - in fact all that could happen does happen to make him reach the age of twenty-one, when at Port of Spain Gavaskar bursts upon the cricket scene with his Test debut. The year is 1971, Gavaskar's year, and sunny days have truly begun for Indian cricket. By the end of the 1975-76 season Gavaskar has played 147 first class matches, amassed 11574 runs and 38 hundreds. He has played in 24 matches in 8 Tests, with 2123 runs and 8 hundreds. Still eight years to go for the great days of the Kotla and the Chidambaram Stadium; but as it is said, in the beginning is the end. Fluently written, self-effacing modesty imparting a rare grace to the pages, Sunny Days is great to read.

    Suddenly one of the most active men you'd ever meet couldn't even get up off the sofa to make a cup of tea. In Absolutely Foxed, a cricket memoir like no other, Fowler takes the reader on a vivid ride, with riotous stories of life on England tours, partying with Ian Botham and Elton John, combined with a moving account of his battle with mental-health issues. A hugely influential coach, and one of the most original thinkers about the game, Fowler looks back over his 40 years in the professional game, including his 16 years on the county circuit with Lancashire and Durham, and his three years as an England international - a period that was cut short by a life-threatening injury. He followed that with a spell working on Test Match Special, before running the Durham Centre of Excellence for 18 years. In his Foreword, lifelong friend Sir Ian Botham describes Fowler as 'one of the gutsiest I ever encountered', but also points out how he 'made a dressing room tick'. Those elements of courage, knowledge and humour are all present in Absolutely Foxed - a truly unmissable read.

    A few years later, he transformed Valiant into the third-largest superhero entertainment company in the world after Marvel and DC Comics and sold it for $100 million.Jason then became a professional turnaround leader and went on to transform distressed. Indian Internet icons Housing.com, FreeCharge and Snapdeal, helping save billions of dollars in value, and advise giants like technology investor Softbank and real estate developer Emaar, who have invested billions of dollars in India. Irrationally Passionate reveals the inside story of how a rebel, train-wreck kid transformed himself into a successful young entrepreneur and business leader who became one of the top ten paid executives in India while only in his 30s.From getting his first job as an assistant to Jackie Chan in Hong Kong, to learningstrategy from champion Muay Thai fighters in Thailand, to tackling huge personal setbacks, to becoming a CEO in 60 seconds, among many other stories— Jason’s inspiring journey across countries, industries and companies has something for everyone, right from students to entrepreneurs to corporate CEOs to even parents of students and entrepreneurs.Irrationally Passionate is a highly personal, authentic, open and complete account of a young entrepreneur’s life. Brimming with practical advice and philosophical insights, it will force readers to reflect on how they perceive life, work, family and spirituality by giving them a fresh perspective.ABOUT THE AUTHORJason Kothari is a passionate entrepreneur and business turnaround leader. While still in college, he acquired the bankrupt US-based Valiant Entertainment and led its transformation as the CEO to the third-largest superhero entertainment company after Marvel and DC and a sale for $100 million, a record industry return.Subsequently, Jason was the CEO of Housing.com, where he led the transformation of the distressed company and a merger with News Corp’s PropTiger to create the $350 million industry leader.Following this, he was the Chief Strategy & Investment Officer of Snapdeal, where he played a lead role in transforming the distressed company from a monthly loss of over $20 million to a profit, the first for an Indian e-commerce company. Jason was also the CEO of FreeCharge, where he led the sale of the company to Axis Bank for $60 million.In addition, he has been a senior advisor to Softbank; Noon.com, a Middle Eastern e-commerce company that has raised $1 billion; and is a Board Director of Emaar India, which has over $2 billion in real estate assets. Jason holds a B.S.from The Wharton School and lives in Mumbai.He is also Executive Producer of the upcoming blockbuster movie Bloodshot (Sony Pictures) starring Vin Diesel releasing worldwide on March 13, 2020.

    Growing up in Bangalore and then Madras, in a household that resolutely kept out any hint of her father's superstardom, she was a quiet, introverted child whose greatest pleasure was a visit to Marina Beach and an occasional meal out. It was not cinema but law that became a preoccupation when she started thinking about college and career - but fate, and her mother, had other plans for her.Aishwaryaa writes with disarming honesty about life as Rajinikanth's daughter, of falling in love and raising two boys with Dhanush, of fighting her own demons and finding satisfaction in a career of her choice. She reflects on the many roles a woman has to juggle at home and outside - in her case, under the watchful gaze of cameras and celebrity-watchers.Intensely personal, but also inspirational, Aishwaryaa's memoir is an unusually frank insight into growing up in cinema-land. A playful meditation on the joys and difficulties of being a woman in this age, Standing on an Apple Box is as much a celebration of individual fulfilment as it is of family.

    Father of a famous son. I am the hyphen between them.Only, Rishi Kapoor was and is so much more. Few actors in Hindi cinema have had this sort of a career arc: from the gawky adolescent pining for his schoolteacher (Mera Naam Joker, 1970) to the naughty ninety-year-old (Kapoor and Sons, 2016), Rishi Kapoor has regaled audiences for close to fifty years. He won a National Award for his debut, became an overnight sensation with his first film as a leading man (Bobby, 1973), and carved a niche for himself with a string of romantic musical blockbusters in an era known for its angst-ridden films. He was the youth icon that is still the toast of the satellite TV circuit. The songs he lip-synced are the bread and butter of all radio stations even today. Then there was the second coming after a brief hiatus in the 1990s as one of the finest actors in mainstream Hindi cinema with powerhouse performances in films like Do Dooni Chaar, D-Day, Agneepath and others.Characteristically candid, Rishi Kapoor brings Punjabi brio to the writing of Khullam Khulla. This is as up close and personal a biography as any fan could have hoped for. He writes about growing up in the shadow of a legendary father, skipping school to act in Mera Naam Joker, the workings of the musical hits of the era, his streak of rotten luck with awards, an encounter with Dawood Ibrahim, his heroines (their working relationship, the gossip and the frisson that was sometimes real), his approach to his craft, his tryst with clinical depression, and more. A heart-warming afterword by Neetu Singh rounds off the warmest, most dil se biography an Indian star has ever penned.

    Though known primarily as a poet and writer, Tagore was a painter, composer and philosopher, an educationist and rural reformer. My Life in My Words is, quite literally, Tagore on Tagore. Uma Das Gupta draws upon the vast repertoire of Tagore's writings - his autobiographical works, speeches, letters and poems - to create a vivid portrait of the life and times of one of India's most influential cultural icons. The result is a rare glimpse into the world of Rabindranath Tagore: his family of pioneering entrepreneurs, saints, poets and composers who shaped his world view; the personal tragedies that influenced some of his most eloquent verse; his ground-breaking work in education and social reform; his constant endeavour to bring about a synthesis of the East and the West and his humanitarian approach to politics; and his rise to the status of an international poet. Meticulously researched and sensitively edited, this unique autobiography provides an incomparable insight into the mind of a genius.

    His stylized dialogues and screen mannerisms are legion, and his guy-next-door-cum-superhero image has found a hysterically appreciative following among millions of moviegoers. Naman Ramachandran's marvellous biography recounts Rajini's career in meticulous detail, tracing his incredible cinematic journey from his very first film, Apoorva Raagangal, in 1975 to memorable forays into Bollywood like Andha Kanoon and Hum, from landmark films like Billa, Thalapathi and Annamalai to the mega successes of Baashha, Muthu, Padayappa, Chandramukhi, Sivaji and Enthiran. Along the way, the book provides rare insights into the Thalaivar's personal life, from his childhood days to his times of struggle-when he was still Shivaji Rao Gaekwad-and then his eventual stardom: revealing how a legend was born. Rajinikanth has not written his memoirs; this book is the closest we are likely to get to the definitive Rajini story.

    Despite his on-screen persona, Niven wasn’t always the perfect gentleman. He was insecure both privately and professionally and used people to get ahead. But he did, he said, ‘at least try to be a decent man.’ He knew he often failed, although it isn’t easy to find people who ever had a bad word to say about him. In this fascinating biography of the star, Munn looks at the funny stories and the sad underlying truth, from his outrageous days with Errol Flynn and their irrevocable split –‘You always know where you are with Flynn. He always lets you down’ – and numerous affairs with stars and prostitutes, to an attempted suicide, his horrific experiences in war-torn France and the breakdown and blame of his second marriage. This compelling text includes interviews with his second wife, Hjordis, John Huston, Rex Harrison, Laurence Olivier, Loretta Young (they discussed marriage once), Niven’s long-time friend Michael Trubshawe, Peter Ustinov, Ava Gardner and many more.

    But how do these uncompromising and often haunting performances square with his off-duty reputation as the ultimate salt-of-the-earth diamond geezer? The answer lies in the East End of his youth. Revisiting the bomb-sites and boozers of his childhood and adolescence, Ray Winstone takes the reader on an unforgettable tour of a cockney heartland which is at once irresistibly mythic and undeniably real. Told with its author's trademark blend of brutal directness and roguish wit, Young Winstone offers a fascinating insight into the social history of East London, as well as a school of hard knocks coming-of-age story with a powerful emotional punch.

    From the status of petty chieftain he rose to become the most powerful Indian ruler of his time. His empire extended from Tibet to the deserts of Sindh and from the Khyber Pass to the Sutlej.