In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.

    No, hang on, let's make this interesting. Between zero and infinity. Even if you stick to the whole numbers, there are a lot to choose from - an infinite number in fact. Throw in decimal fractions and infinity suddenly gets an awful lot bigger (is that even possible?) And then there are the negative numbers, the imaginary numbers, the irrational numbers like pi which never end. It literally never ends.The world of numbers is indeed strange and beautiful. Among its inhabitants are some really notable characters - pi, e, the "imaginary" number i and the famous golden ratio to name just a few. Prime numbers occupy a special status. Zero is very odd indeed: is it a number, or isn't it?How Numbers Work takes a tour of this mind-blowing but beautiful realm of numbers and the mathematical rules that connect them. Not only that, but take a crash course on the biggest unsolved problems that keep mathematicians up at night, find out about the strange and unexpected ways mathematics influences our everyday lives, and discover the incredible connection between numbers and reality itself. ABOUT THE SERIESNew Scientist Instant Expert books are definitive and accessible entry points to the most important subjects in science; subjects that challenge, attract debate, invite controversy and engage the most enquiring minds. Designed for curious readers who want to know how things work and why, the Instant Expert series explores the topics that really matter and their impact on individuals, society, and the planet, translating the scientific complexities around us into language that's open to everyone, and putting new ideas and discoveries into perspective and context.

    This set couples a book containing the six easiest chapters from Richard P. Feynman's landmark work, Lectures on Physics—specifically designed for the general, non-scientist reader—with the actual recordings of the late, great physicist delivering the lectures on which the chapters are based. Nobel Laureate Feynman gave these lectures just once, to a group of Caltech undergraduates in 1961 and 1962, and these newly released recordings allow you to experience one of the Twentieth Century's greatest minds—as if you were right there in the classroom.

    From manhole covers to bubbles to subway maps, each page gives you a glimpse of the world through renowned mathematicians' eyes and reveals how their theorems and equations can be applied to nearly everything you encounter. Covering dozens of your favorite math topics, you'll find fascinating answers to questions like:How are the waiting times for buses determined?Why is Romanesco Broccoli so mesmerizing?How do you divide a cake evenly?Should you run or walk to avoid rain showers?Filled with compelling mathematical explanations, Math Geek sheds light on the incredible world of numbers hidden deep within your day-to-day life.

    Now, at a moment when mathematicians are finally moving in on a proof, Dartmouth professor Dan Rockmore tells the riveting history of the hunt for a solution.In 1859 German professor Bernhard Riemann postulated a law capable of describing with an amazing degree of accuracy the occurrence of the prime numbers. Rockmore takes us all the way from Euclid to the mysteries of quantum chaos to show how the Riemann hypothesis lies at the very heart of some of the most cutting-edge research going on today in physics and mathematics.

    This sharply intelligent, consistently provocative book takes the reader on an astonishing, thought-provoking voyage into the realm of delightful uncertainty--a world of paradox in which logical argument leads to contradiction and common sense is seemingly rendered irrelevant.

    Brian Greene, one of the world's leading string theorists, peels away the layers of mystery surrounding string theory to reveal a universe that consists of eleven dimensions, where the fabric of space tears and repairs itself, and all matter—from the smallest quarks to the most gargantuan supernovas—is generated by the vibrations of microscopically tiny loops of energy.Today physicists and mathematicians throughout the world are feverishly working on one of the most ambitious theories ever proposed: superstring theory. String theory, as it is often called, is the key to the Unified Field Theory that eluded Einstein for more than thirty years. Finally, the century-old antagonism between the large and the small-General Relativity and Quantum Theory-is resolved. String theory proclaims that all of the wondrous happenings in the universe, from the frantic dancing of subatomic quarks to the majestic swirling of heavenly galaxies, are reflections of one grand physical principle and manifestations of one single entity: microscopically tiny vibrating loops of energy, a billionth of a billionth the size of an atom. In this brilliantly articulated and refreshingly clear book, Greene relates the scientific story and the human struggle behind twentieth-century physics' search for a theory of everything.Through the masterful use of metaphor and analogy, The Elegant Universe makes some of the most sophisticated concepts ever contemplated viscerally accessible and thoroughly entertaining, bringing us closer than ever to understanding how the universe works.

    Even after more than three centuries and the revolutions of Einsteinian relativity and quantum mechanics, Newtonian physics continues to account for many of the phenomena of the observed world, and Newtonian celestial dynamics is used to determine the orbits of our space vehicles.This completely new translation, the first in 270 years, is based on the third (1726) edition, the final revised version approved by Newton; it includes extracts from the earlier editions, corrects errors found in earlier versions, and replaces archaic English with contemporary prose and up-to-date mathematical forms. Newton's principles describe acceleration, deceleration, and inertial movement; fluid dynamics; and the motions of the earth, moon, planets, and comets. A great work in itself, the Principia also revolutionized the methods of scientific investigation. It set forth the fundamental three laws of motion and the law of universal gravity, the physical principles that account for the Copernican system of the world as emended by Kepler, thus effectively ending controversy concerning the Copernican planetary system.The illuminating Guide to the Principia by I. Bernard Cohen, along with his and Anne Whitman's translation, will make this preeminent work truly accessible for today's scientists, scholars, and students.

    The Fourth Edition builds on this strength with new examples, additional applications and increased cryptology coverage. Up-to-date information on the latest discoveries is included.Elementary Number Theory and Its Applications provides a diverse group of exercises, including basic exercises designed to help students develop skills, challenging exercises and computer projects. In addition to years of use and professor feedback, the fourth edition of this text has been thoroughly accuracy checked to ensure the quality of the mathematical content and the exercises.

    The real response to the question should be, "Yes, you will, because algebra gives you power" - the power to help your children with their math homework, the power to manage your finances, the power to be successful in your career (especially if you have to manage the company budget). The list goes on. Algebra is a system of mathematical symbols and rules that are universally understood, no matter what the spoken language. Algebra provides a clear, methodical process that can be followed from beginning to end to solve complex problems. There's no doubt that algebra can be easy to some while extremely challenging to others. For those of you who are challenged by working with numbers, Algebra I For Dummies can provide the help you need.This easy-to-understand reference not only explains algebra in terms you can understand, but it also gives you the necessary tools to solve complex problems. But rest assured, this book is not about memorizing a bunch of meaningless steps; you find out the whys behind algebra to increase your understanding of how algebra works.In Algebra I For Dummies, you'll discover the following topics and more:All about numbers - rational and irrational, variables, and positive and negative Figuring out fractions and decimals Explaining exponents and radicals Solving linear and quadratic equations Understanding formulas and solving story problems Having fun with graphs Top Ten lists on common algebraic errors, factoring tips, and divisibility rules. No matter if you're 16 years old or 60 years old; no matter if you're learning algebra for the first time or need a quick refresher course; no matter if you're cramming for an algebra test, helping your kid with his or her homework, or coming up with next year's company budget, Algebra I For Dummies can give you the tools you need to succeed.

    Many people regard mathematicians as a race apart, possessed of almost supernatural powers. While this is very flattering for successful mathematicians, it is very bad for those who, for one reason or another, are attempting to learn the subject.'W.W. Sawyer's deep understanding of how we learn and his lively, practical approach have made this an ideal introduction to mathematics for generations of readers. By starting at the level of simple arithmetic and algebra and then proceeding step by step through graphs, logarithms and trigonometry to calculus and the dizzying world of imaginary numbers, the book takes the mystery out of maths. Throughout, Sawyer reveals how theory is subordinate to the real-life applications of mathematics - the Pyramids were built on Euclidean principles three thousand years before Euclid formulated them - and celebrates the sheer intellectual stimulus of mathematics at its best.

    The most fundamental differences are philosophical, and readers of this book will emerge with a clearer understandingof paradoxical-sounding concepts such as infinity, curved space, and imaginary numbers. The first few chapters are about general aspects of mathematical thought. These are followed by discussions of more specific topics, and the book closes with a chapter answering common sociological questionsabout the mathematical community (such as Is it true that mathematicians burn out at the age of 25?) It is the ideal introduction for anyone who wishes to deepen their understanding of mathematics.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam.

    Inside PFTB (Proofs from The Book) is indeed a glimpse of mathematical heaven, where clever insights and beautiful ideas combine in astonishing and glorious ways. There is vast wealth within its pages, one gem after another. Some of the proofs are classics, but many are new and brilliant proofs of classical results. ...Aigner and Ziegler... write: ..". all we offer is the examples that we have selected, hoping that our readers will share our enthusiasm about brilliant ideas, clever insights and wonderful observations." I do. ... " Notices of the AMS, August 1999..". the style is clear and entertaining, the level is close to elementary ... and the proofs are brilliant. ..." LMS Newsletter, January 1999This third edition offers two new chapters, on partition identities, and on card shuffling. Three proofs of Euler's most famous infinite series appear in a separate chapter. There is also a number of other improvements, such as an exciting new way to "enumerate the rationals."

    But from the perspective of mathematics, groupings of ten are arbitrary, and can have serious shortcomings. Twelve would be better for divisibility, and eight is smaller and well suited to repeated halving. Grouping by two, as in binary code, has turned out to have its own remarkable advantages.Paul Lockhart reveals arithmetic not as the rote manipulation of numbers--a practical if mundane branch of knowledge best suited for balancing a checkbook or filling out tax forms--but as a set of ideas that exhibit the fascinating and sometimes surprising behaviors usually reserved for higher branches of mathematics. The essence of arithmetic is the skillful arrangement of numerical information for ease of communication and comparison, an elegant intellectual craft that arises from our desire to count, add to, take away from, divide up, and multiply quantities of important things. Over centuries, humans devised a variety of strategies for representing and using numerical information, from beads and tally marks to adding machines and computers. Lockhart explores the philosophical and aesthetic nature of counting and of different number systems, both Western and non-Western, weighing the pluses and minuses of each.A passionate, entertaining survey of foundational ideas and methods, Arithmetic invites readers to experience the profound and simple beauty of its subject through the eyes of a modern research mathematician.

    Whether pondering black holes or predicting discoveries at CERN, physicists believe the best theories are beautiful, natural, and elegant, and this standard separates popular theories from disposable ones. This is why, Sabine Hossenfelder argues, we have not seen a major breakthrough in the foundations of physics for more than four decades. The belief in beauty has become so dogmatic that it now conflicts with scientific objectivity: observation has been unable to confirm mindboggling theories, like supersymmetry or grand unification, invented by physicists based on aesthetic criteria. Worse, these "too good to not be true" theories are actually untestable and they have left the field in a cul-de-sac. To escape, physicists must rethink their methods. Only by embracing reality as it is can science discover the truth.