Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

    In this ground-breaking book, Milkman reveals a proven path that can take you from where you are to where you want to be, with a foreword from psychologist Angela Duckworth, the best-selling author of Grit.Change comes most readily when you understand what's standing between you and success and tailor your solution to that roadblock. If you want to work out more but find exercise difficult and boring, downloading a goal-setting app probably won't help. But what if, instead, you transformed your workouts so they became a source of pleasure instead of a chore? Turning an uphill battle into a downhill one is the key to success.Drawing on Milkman's original research and the work of her world-renowned scientific collaborators, How to Change shares strategic methods for identifying and overcoming common barriers to change, such as impulsivity, procrastination, and forgetfulness. Through case studies and engaging stories, you'll learn:- Why timing can be everything when it comes to making a change - How to turn temptation and inertia into assets - That giving advice, even if it's about something you're struggling with, can help you achieve moreWhether you're a manager, coach, or teacher aiming to help others change for the better or are struggling to kick-start change yourself, How to Change offers an invaluable, science-based blueprint for achieving your goals, once and for all.

    Until he didn't anymore. Blindsided by the loss of his mother and his marriage in the same month, Millburn started questioning every aspect of the life he had built for himself. Then, he accidentally discovered a lifestyle known as minimalism...and everything started to change. That was four years ago. Since, Millburn, now 32, has embraced simplicity. In the pursuit of looking for something more substantial than compulsory consumption and the broken American Dream, he jettisoned most of his material possessions, paid off loads of crippling debt, and walked away from his six-figure career. So, when everything was gone, what was left? Not a how-to book but a why-to book, Everything That Remains is the touching, surprising story of what happened when one young man decided to let go of everything and begin living more deliberately. Heartrending, uplifting, and deeply personal, this engrossing memoir is peppered with insightful (and often hilarious) interruptions by Ryan Nicodemus, Millburn's best friend of twenty years.

    But three things have changed the path to success:Boomers are realizing that a lot of the things they were promised aren't going to materialize, and they have started second and third careers.Technology has given access to an unprecedented number of people who are building online empires and changing their lives in ways that would have been impossible years ago.The days of "success first, significance later," have ended.While none of the stages can be skipped, they can be shortened and accelerated. There are only two paths in life: average and awesome. The average path is easy because all you have to do is nothing. The awesome path is more challenging, because things like fear only bother you when you do work that matters. The good news is "Start" gives readers practical, actionable insights to be more awesome, more often.

    Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

    It's the most mature and honest guide on how a man can attract women without faking behavior, without lying and without emulating others. A game-changer.

    

    But he's not thinking about his broken femur. He's having an ecstatic revelation. Jules's brush with ecstasy leads him on an investigation: why have we been happy to accept Greek philosophy's attitude that rationality is the highest part of human nature for so many centuries, when we are capable of so many more states of experience? On his way, Jules discovers that by mastering the art of losing control, we can liberate ourselves from toxic habits and lead a better, deeper life. Balancing personal narrative, interviews, and readings from ancient and modern philosophers, The Art of Losing Control is a fascinating, funny and thrilling guide to the different ways we can experience ecstasy and how it can motivate us, heal us and set us free.

    A new book that explores the science of productivity, and why, in today’s world, managing how you think—rather than what you think—can transform your life.

    Hypnotists of all levels of experience will be able to expand their skills to new heights to create the most effective sessions and the most profitable practices. “Magic Words teaches you how to work without scripts, spontaneously and effortlessly in hypnosis and in your life.” ~Michael Watson, International Hypnosis and NLP Trainer and Past President Hypnosis Education Association “Any serious hypnotist or therapist MUST read this book if they want to increase their influence and help more people.” ~Dr. William Horton, author of The Secret Psychology of Persuasion “Magic Words is a must read for anyone who wants to really motivate themselves or others.” ~Shelley Stockwell-Nicholas, PhD President- International Hypnosis Federation “This is a wonderful handbook for all Certified Instructors to offer their hypnosis students. Karen expertly anchors skills as she teaches the concepts.” ~Larry Garrett BCH, OB Owner Garrett Hypnosis and Wellness Center “This book is captivating! ~Erika Flint, CEO Cascade Hypnosis Center Karen Hand, an award-winning Board Certified Hypnotist, Educator and World-Class Communicator, has helped thousands of people take control of their lives and trained countless hypnotists to help others make a change for good. Visit www.karenhand.com

    We donate our time and money to charities and causes we deem worthy, choose careers we consider meaningful, and patronize businesses and buy products we believe make the world a better place. Unfortunately, we often base these decisions on assumptions and emotions rather than facts. As a result, even our best intentions often lead to ineffective—and sometimes downright harmful—outcomes. How can we do better? While a researcher at Oxford, trying to figure out which career would allow him to have the greatest impact, William MacAskill confronted this problem head on. He discovered that much of the potential for change was being squandered by lack of information, bad data, and our own prejudice. As an antidote, he and his colleagues developed effective altruism, a practical, data-driven approach that allows each of us to make a tremendous difference regardless of our resources. Effective altruists believe that it’s not enough to simply do good; we must do good better. At the core of this philosophy are five key questions that help guide our altruistic decisions: How many people benefit, and by how much? Is this the most effective thing I can do? Is this area neglected? What would have happened otherwise? What are the chances of success, and how good would success be? By applying these questions to real-life scenarios, MacAskill shows how many of our assumptions about doing good are misguided. For instance, he argues one can potentially save more lives by becoming a plastic surgeon rather than a heart surgeon; measuring overhead costs is an inaccurate gauge of a charity’s effectiveness; and, it generally doesn’t make sense for individuals to donate to disaster relief. MacAskill urges us to think differently, set aside biases, and use evidence and careful reasoning rather than act on impulse. When we do this—when we apply the head and the heart to each of our altruistic endeavors—we find that each of us has the power to do an astonishing amount of good.

    Dating sits on top of some of the largest themes of love: how to know whether or not someone is right for us; how soon to settle and how long to search; how to be at once honest and seductive; how to politely extricate oneself without causing offence. This indispensable guide teaches us about the history of dating, the reason why our dating days can be so anxious, how to optimise our attempts at dating and how to digest and overcome so-called ‘bad’ dates. The book is at once heartfelt and perceptive, and never minimises the agony, joys and confusions of our dating days and nights. It provides us with a roadmap to the varied, sometimes delightful, sometimes daunting realities of dating.

    How have we achieved so much despite understanding so little? Cognitive scientists Steven Sloman and Philip Fernbach argue that we survive and thrive despite our mental shortcomings because we live in a rich community of knowledge. The key to our intelligence lies in the people and things around us. We're constantly drawing on information and expertise stored outside our heads: in our bodies, our environment, our possessions, and the community with which we interact--and usually we don't even realize we're doing it. The human mind is both brilliant and pathetic. We have mastered fire, created democratic institutions, stood on the moon, and sequenced our genome. And yet each of us is error prone, sometimes irrational, and often ignorant. The fundamentally communal nature of intelligence and knowledge explains why we often assume we know more than we really do, why political opinions and false beliefs are so hard to change, and why individually oriented approaches to education and management frequently fail. But our collaborative minds also enable us to do amazing things. This book contends that true genius can be found in the ways we create intelligence using the world around us.

    "Change is hard," we say, and it is even harder when change is thrust upon us. In today's tough times, we may be forced to reinvent our career or downsize our lives; at any point in life, we may lose a love or a dream. Our first reaction to change we didn't ask for may be to rail against fate. But what if we could see past today's turmoil and spot the opportunities that lie within unasked-for change? That is the promise of "AdaptAbility, " bestselling author and executive coach M. J. Ryan's paradigm-shifting new book on not merely surviving but thriving when change is required. Why is it so hard to accept change? Paradoxically, it is for the very reason that our brains usually work so well; we are designed to learn something and make it automatic. The problem is that when circumstances change, our "efficient" brains keep trying to do things the same old way. In "AdaptAbility, " Ryan provides strategies to retrain your brain and optimize your response to change, step by step: by first accepting the new reality, then expanding your options, and finally, taking effective action. She offers cutting-edge tools for becoming calmer, less fearful, and more flexible, creative, and resourceful in your thinking. Best of all, as your "adapt-ability" increases, so does your confidence that you will be able to face whatever life sends your way and find new ways to flourish. M. J. Ryan, internationally recognized as a leading change expert, is one of the creators of the "New York Times" bestselling Random Acts of Kindness series and the author of "This Year I Will . . ., The Happiness Makeover, The Power of Patience, Trusting Yourself, "and "Attitudes of Gratitude, " among other books. A member of Professional Thinking Partners, she specializes in coaching individuals and teams around the world. She has appeared on the" Today "show and CNN, and is a contributing editor to "Good Housekeeping "and "Health." She lives in the San Francisco Bay Area with her husband and daughter. Visit her website at www.mj-ryan.com.

    Listen and speak more effectively, engage people through empathy (the most powerful word in the English language), avoid the most common conversational disasters, and use proven strategies that allow you to successfully communicate your point of view and take the upper hand in most disputes.