The Research Methods Knowledge Base


William Trochim - 1999
    It can be used in a variety of disciplines and is ideal for an introductory comprehensive undergraduate or graduate level course. Through its conversational, informal style it makes material that is often challenging for students both accessible and understandable. The Research Methods Knowledge Base, 3e covers everything from the development of a research question to the writing of a final report, describing both practical and technical issues of sampling, measurement, design and analysis.

Process Control Instrumentation Technology


Curtis D. Johnson - 1900
    It also presents some of the practical details of how elements of a control system are designed and operated, such as would be gained from on-the-job experience. This middle ground of knowledge enables users to design the elements of a control system from a practical, working perspective, and comprehend how these elements affect overall system operation and tuning. KEY TOPICS: This edition includes treatment of modern fieldbus approaches to networked and distributed control systems. Generally, this guidebook provides an introduction to process control, and covers analog and digital signal conditioning, thermal, mechanical and optical sensors, final control, discrete-state process control, controller principles, analog controllers, digital control and control loop characteristics. MARKET: For those working in measurement and instrumentation and with control systems and PLCs.

The World of the Cell


Wayne M. Becker - 1986
    KEY TOPICS: A Preview of the Cell, The Chemistry of the Cell, The Macromolecules of the Cell, Cells and Organelles, Bioenergetics: The Flow of Energy in the Cell, Enzymes: The Catalysts of Life, Membranes: Their Structure, Function, and Chemistry, Transport Across Membranes: Overcoming the Permeability Barrier, Chemotrophic Energy Metabolism: Glycolysis and Fermentation, Chemotrophic Energy Metabolism: Aerobic Respiration, Phototrophic Energy Metabolism: Photosynthesis, The Endomembrane System and Peroxisomes, Signal Transduction Mechanisms: I. Electrical and Synaptic Signaling in Neurons, Signal Transduction Mechanisms: II. Messengers and Receptors, Cytoskeletal Systems, Cellular Movement: Motility and Contractility, Beyond the Cell: Cell Adhesion, Cell Junctions, and Extracellular Structures, The Structural Basis of Cellular Information: DNA, Chromosomes, and the Nucleus, The Cell Cycle, DNA Replication, and Mitosis, Sexual Reproduction, Meiosis, and Genetic Recombination, Gene Expression: I. The Genetic Code and Transcription, Gene Expression: II. Protein Synthesis and Sorting, The Regulation of Gene Expression, Cancer Cells, Principles and Techniques of Microscopy. MARKET: For all readers interested in molecular biology.

The Human Brain: An Introduction to Its Functional Anatomy


John Nolte - 1981
    The text covers the neuroanatomy that medical and other healthcare students need, with expanded coverage of neurophysiology and inclusion of clinical content providing real-life application of neuroanatomy and neurophysiologic concepts to clinical neurologic disorders. Its readability and enhanced full-color illustrations make it a favorite among both students and faculty.Provides a single-author approach for a more consistent, readable text.Contains summary statement headings to help you find what you're looking for within the text.Provides an outline introducing each chapter to help students organize and stay focused as they learn.Includes appealing four-color, computerized three-dimensional images of the brain and brain structures fully integrated with the text.Complements an Electronic Image Bank that is also available separately.Includes more coverage of neurobiology and neurophysiology.Gives more clinical content, including many images depicting neurologic disorders.Features an expanded section on higher cortical function.Features an expanded section on learning and memory.Contains a new chapter on the development, maintenance, and repair of neural connections-an explosive area of research in neuroscience.Supplies a glossary of key terms.Replaces many of the older figures with new, computer-generated illustrations.

Human Anatomy & Physiology [With Interactive Physiology 10-System Suite and Paperback Book and Access Code]


Elaine N. Marieb - 1989
    Marieb and Katja Hoehn have produced the most accessible, comprehensive, up-to-date, and visually stunning anatomy & physiology textbook on the market. Marieb draws on her career as an A&P professor and her experience as a part-time nursing student, while Hoehn relies on her medical education and classroom experience to explain concepts and processes in a meaningful and memorable way. The most significant revision to date, the Eighth Edition makes it easier for you to learn key concepts in A&P. The new edition features a whole new art program that is not only more visually dynamic and vibrant than in previous editions but is also much more pedagogically effective for today's students, including new Focus figures, which guide you through the toughest concepts in A&P. The text has been edited to make it easier than ever to study from and navigate, with integrated objectives, new concept check questions, and a new design program.

Cultural Anthropology: An Applied Perspective


Gary P. Ferraro - 2007
    This contemporary and student-relevant text gives you all the key material you need for your introductory course, plus it will show you that anthropology is for you! With real world applications of the principles and practices of anthropology, this book will help you learn to appreciate other cultures as well as your own. Apply what you learn in this course to those situations that you are likely to encounter in your personal and professional life. What can you do with anthropology today? Check out the real-life examples of cross-cultural misunderstandings and issues (in our popular "Cross-Cultural Miscues" features) to view 'culture at work.' Also, the book takes a look at specialized vocabularies as illustrated by "chickspeak" (the language of single, urban, upwardly mobile women), the war in Iraq, environmental degradation, and other contemporary topics.

Jawetz, Melnick, & Adelberg's Medical Microbiology


George F. Brooks - 1991
    The aim remains to provide a reference to the aspects of medical microbiology particularly important for clinical infections and chemotherapy. Geo. F. Brooks (U. of California, San Francisco), Jane

Elements of Physical Chemistry


Peter Atkins - 1992
    This edition is designed to attain a thorough understanding of this vital branch of chemistry.

Hit Down Dammit! (The Key to the Golf)


Clive Scarff - 2010
    Surprisingly, a great many players surveyed did not even know you need to hit down to get the ball up in the air. Hit Down @#!*% ! concisely explains the concept - and the technique - of hitting down at the golf ball for proper trajectory, increased backspin, much improved distance, proper divot taking, and best of all: consistent shotmaking.If you are inadvertently - or intentionally - hitting up at the ball, Hit Down @#!*% ! is for you. (Also available as DVD series, and MP3 download, all on Amazon.)If you are a seasoned amateur who has inexplicably “plateaud” - just cannot seem to get to the next level despite lessons and/or acquiring a library of books and videos - Hit Down @#!*% ! is for you.Symptoms of hitting up include (but are not limited to): - topping the ball- skulling the ball- pushing the ball- slicing the ball- poor distance- difficulty getting off back foot- poor backspin- no divot- fat divots- chunking the ball- thin/fat chip shots- roofing the ball with your driver- inability to hit long irons and/or fairway woods- good shots followed immediately by poor shotsHitting down at the golf ball is not a new concept, but it is a hitherto poorly explained (or completely avoided) concept. All pros agree on the need to hit down, so there is no debate there. Even Tiger Woods, in his 306 page “How I Play Golf”, states the need to hit down at the ball – but does not explain how. Hit Down @#!*% ! does. Learn to hit down, watch the ball go up, and your scores go down. BONUS: At the end of this book you will find a link to purchase the Hit Down @#!*% ! 4 DVD series and receive a full credit for the purchase of this Kindle ebook.

Chemical Reaction Engineering


Octave Levenspiel - 1962
    It's goal is the successful design and operation of chemical reactors. This text emphasizes qualitative arguments, simple design methods, graphical procedures, and frequent comparison of capabilities of the major reactor types. Simple ideas are treated first, and are then extended to the more complex.

Climate Change Reality Check: Basic Facts that Quickly Prove the Climate Change Crusade is Wrong and Dangerous


Calvin Fray - 2016
    Just the right amount of science. Common sense and rational.” -- Wayne R. The greenhouse effect is always quoted—but that is a METAPHOR. What is the fundamental physical process that drives it? And how exactly does human activity play such a powerful role with it? How did we go from worrying about global warming to climate change…to carbon dioxide (CO2) emissions? "Great book - should me mandatory reading for anyone that uses the term 'Climate Change' " - Amazon purchaser Macsugar Are there gases more powerful and influential in the greenhouse effect than CO2? Yes, by a lot! As you will learn in this book… Why aren’t we spending more time, money, and attention focusing on those? Smart people want to get to the point of a problem and solve it as quickly, inexpensively, and effortlessly as possible. They know about the Pareto Principle, and you will too after you read this book. It is also called the 80/20 rule. What happens when we apply that principle to the global climate change “consensus”? “Thank You! I always thought the numbers were small, but I never took the time to do the math.” -- Mike S. There are many books that are long, technical, and—frankly, irrelevant—on the topic of climate change. Here are the most important questions that nobody has bothered to answer in straightforward, simple and short language, until now: * What are basic facts about our planet’s atmosphere? And what do they tell us about the fundamental physics of climate change? * What are the basic physics and assumptions behind the anthropogenic global warming (AGW) hypothesis or belief? Are they valid? * What element or compound is the single greatest factor in temperature control in our atmosphere? Hint—it isn’t carbon dioxide. How does carbon dioxide compare with this other chemical? "Takes less than an hour to read... A must-read for every official policy-maker at every level... This deserves 6 stars out of 5!" -- Terry Dunleavy (Amazon reviewer) “Brilliant, what a refreshing approach.” -- Christopher K. Before we spend more time, money, and emotional energy on the presumed EFFECTS and CONSEQUENCES of global warming and climate change (things like rising temperatures, rising sea levels, etc., etc.), shouldn’t we all have a BASIC UNDERSTANDING of the FUNDAMENTAL PROCESSES AND PHYSICS of our planet’s atmosphere? If you have any questions, or doubts about that, this book is for you. “Very good. I am a geophysicist.” -- Ben B. Even better, you’ll learn (or re-learn) a very simple and indisputable fact about our atmosphere that makes the entire controversy look ridiculous. Use this information as a test (or a bet) the next time you talk with someone on the “other side” of the climate change debate. “A very useful contribution to bringing sanity and reason back to the analysis of AGW.” – Tom P. The climate change threat is consuming more of our precious time, energy, and resources. So is the debate about what to do about it. Don’t allow yourself be a part of the problem—get this book so that you can be a part of the solution! If you are convinced that AGW is the biggest threat facing our planet, this book has facts and

The Man Who Saved the V-8: The Untold Stories of Some of the Most Important Product Decisions in the History of Ford Motor Company


Chase Morsey Jr. - 2014
    joins Ford Motor Co. in 1948, he has no idea the part he'll play in automotive history. Morsey's arrival comes as Henry Ford II and other titans in the industry are about to kill the vaunted V-8 engine. He sees it as his sole mission to talk them out of it. In The Man Who Saved the V-8, he shares the never-before-told story of how his crusade saved the engine that would go on to power iconic cars like the Ford Thunderbird and Mustang. "To this day, I have no idea how a young, newly hired manager like myself...had the nerve to challenge the most powerful men inside Ford Motor Company and tell them they were wrong," Morsey says. "But that is exactly what I did." The twenty-nine-year-old executive embarks on massive market research. He works with manufacturing experts to find ways to produce the V-8 engine more efficiently. After finding success, he goes on to continue playing a central role in some of the most pivotal decisions that would ensure Ford remains one of the powerhouses in the automotive industry. The Man Who Saved the V-8 tells the story of his successes and lessons learned.

Invitation to Psychology


Carole Wade - 1998
    In clear, lively, warm prose, this edition continues the title's integration of gender, culture, and ethnicity. By the end, readers will learn how to interpret research and to address and resolve controversies. MyPsychLab is an integral part of the Wade/Tavris/Garry program. Engaging activities and assessments provide a teaching and learning system that helps students think like a psychologist. With MyPsychLab, students can watch videos on psychological research and applications, participate in virtual classic experiments, and develop critical thinking skills through writing. "Invitation to Psychology, "5/e is available in a new DSM-5 Updated edition. To learn more, click here. This title is available in a variety of formats - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more.

Social Statistics for a Diverse Society


Chava Frankfort-Nachmias - 1996
    The authors help students learn key sociological concepts through real research examples related to the dynamic interplay of race, class, gender, and other social variables.

Fundamentals of Electrical Engineering


Leonard S. Bobrow - 1995
    The text is divided into four parts: circuits, electronics, digital systems, and electromagnetics. Although it delves in depth into each of these topics, the text represents more than your basic survey of the basics of electrical engineering. A solid understanding of the fundamental principles on which modern electrical engineering is based is also provided. This edition includes a chapter on circuit analysis software SPICE, with a detailed discussion of the PC version known as PSPICE (from MicroSim Corp.). Numerous drill exercises have been added to this new edition, reinforcing ideas presented in the examples. There are over 1,000 end-of-chapter problems. This text is suitable for a variety of electrical engineering courses. It can be used as a text for an introduction to electrical engineering for both majors and non-majors or both, or can be split and the various chapters utilized for an introduction to circuits course, a first electronics course, or for a course on digital electronics and logic design.