On November 18th, 1967, Private First Class Davis’s artillery unit was hit by a massive enemy offensive. At twenty-one years old, he resolved to face the onslaught and prepared to die. Soon he would have a perforated kidney, crushed ribs, a broken vertebra, his flesh ripped by beehive darts, a bullet in his thigh, and burns all over his body.   Ignoring his injuries, he manned a two-ton Howitzer by himself, crossed a canal under heavy fire to rescue three wounded American soldiers, and kept fighting until the enemy retreated. His heroism that day earned him a Congressional Medal of Honor—the ceremony footage of which ended up being used in the movie Forrest Gump.   You Don’t Lose ’Til You Quit Trying chronicles how his childhood in the American Heartland prepared him for the worst night of his life—and how that night set off a lifetime battling against debilitating injuries, the effects of Agent Orange and an America that was turning on its veterans.   But he also battled for his fellow veterans, speaking on their behalf for forty years to help heal the wounds and memorialize the brotherhood that war could forge. Here, readers will learn of Sammy Davis’s extraordinary life—the courage, the pain, and the triumph.

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    In Blood, Sweat, and Pixels, Jason Schreier takes readers on a fascinating odyssey behind the scenes of video game development, where the creator may be a team of 600 overworked underdogs or a solitary geek genius. Exploring the artistic challenges, technical impossibilities, marketplace demands, and Donkey Kong-sized monkey wrenches thrown into the works by corporate, Blood, Sweat, and Pixels reveals how bringing any game to completion is more than Sisyphean—it's nothing short of miraculous.Taking some of the most popular, bestselling recent games, Schreier immerses readers in the hellfire of the development process, whether it's RPG studio Bioware's challenge to beat an impossible schedule and overcome countless technical nightmares to build Dragon Age: Inquisition; indie developer Eric Barone's single-handed efforts to grow country-life RPG Stardew Valley from one man's vision into a multi-million-dollar franchise; or Bungie spinning out from their corporate overlords at Microsoft to create Destiny, a brand new universe that they hoped would become as iconic as Star Wars and Lord of the Rings—even as it nearly ripped their studio apart. Documenting the round-the-clock crunches, buggy-eyed burnout, and last-minute saves, Blood, Sweat, and Pixels is a journey through development hell—and ultimately a tribute to the dedicated diehards and unsung heroes who scale mountains of obstacles in their quests to create the best games imaginable.

    Each story is accompanied by scripture, prayer, and discussion exercises designed to remind readers of Mary of Medjugorje's intercession on their behalf and God's personal love for them. Watkins gives nationwide talks and workshops and works as a spiritual director in the Bay Area, in addition to maintaining an active website and e-mail newsletter.

    As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

    Believers from Beijing to Buenos Aires see the potential for a financial system free from banks and governments. More than just a tech industry fad, Bitcoin has threatened to decentralize some of society’s most basic institutions.An unusual tale of group invention, Digital Gold charts the rise of the Bitcoin technology through the eyes of the movement’s colorful central characters, including an Argentinian millionaire, a Chinese entrepreneur, Tyler and Cameron Winklevoss, and Bitcoin’s elusive creator, Satoshi Nakamoto. Already, Bitcoin has led to untold riches for some, and prison terms for others.

     Everyone's got to pay. 'Cause the Million Dollar Man always gets his way. After proving his point, Ted DiBiase would laugh and fan out his large roll of hundreds, worsening the degradation of whoever had been foolish enough to accept his challenge or get in his way. Defeated opponents -- put to sleep with his Million Dollar Dream -- would have the added humiliation of awakening to discover that the Million Dollar Man had been stuffing bills down their throats. Winning match after match, yet no closer to the championship, DiBiase wanted the title, but he couldn't seem to win it. His solution: pay Andre the Giant to win the title, make sure the referee was also "taken care of," and then have Andre hand the championship title over to him. True to his taunt, the Million Dollar Man had gotten his way, and Ted DiBiase became the most hated person in sports entertainment. Making his way to the top of the profession that he had loved since he was a child, Ted DiBiase never did anything by half measures. He couldn't, because the men he respected and worked side by side with expected that "Iron" Mike's kid would give his all. And each day while on the road learning what it was to be a wrestler, Ted remembered how his father had taught him to give his all every time. It was how his father lived -- and how he lost his life, dying during a wrestling match while Ted was still a boy. From the dusty roads of Texas to the bayous of Louisiana, Ted moved from one wrestling promotion to another -- sometimes a babyface, other times a heel. He learned how to tell a story and how to draw the fans in, both inside and outside the ring. In 1987, Vince McMahon had an idea for a new character, the Million Dollar Man, and one person came to mind: Ted DiBiase. For nearly a decade, fans waited to see just how Ted could prove his adage that "Everyone's got a price." When he was sidelined by a neck injury, DiBiase started a second wrestling career, as a manager. He managed some of the biggest stars: Bam Bam Bigelow, King Kong Bundy, and a very green wrestler, the Ringmaster (who would later be known as Stone Cold Steve Austin). Ted DiBiase, the Million Dollar Man, is fondly remembered by wrestling fans for his style and his command of the ring. This is the inside glimpse of three decades inside and outside the squared circle.

    Intel routinely uses the threat of lawsuits against workers and rivals.At the center of this story is Andy Grove, Intel's high-profile CEO and chairman, once a penniless immigrant who waited tables to put himself through college. It is Grove who has made the unpopular decisions which have kept Intel at the top of the chip market. Exhaustively researched from court records, unpublished documents, and interviews with Intel's competitors, partners, and past and present employees, Jackson traces the company's spectacular failures and successes, as well as the powerful human struggles that have made Intel one of the most competitive players in a high-stakes game.

    It follows Eddy Nugent, a bored fifteen-year-old, living in Manchester, as he travels through the drinking, swearing and sex-obsessed world of our nation's finest.

    This is his story, covering his early life, his celebrated victories in surfing, his descent into the drugs scene, imprisonment and subsequent institutionalisation.

    To millions of football fans across America, he was the “Voice of the NFL.” And as open and giving as Harry Kalas was throughout his professional and personal life, there are countless layers of the man that have remained unknown . . . until now. Author Randy Miller interviewed more than 160 people—including all of Harry’s surviving family, many of his close friends from childhood to present, numerous colleagues from baseball and the NFL, and even Harry’s longtime personal psychologist—to craft a loving and shockingly honest portrayal of one of the most celebrated broadcasters in the history of sports. With incredible details from all phases of his life—from his upbringing in the Chicago suburbs, to his Hall of Fame broadcasting career in baseball, to his ubiquitous voiceover work with the NFL, to his personal vices for drinking and women, to his legendary friendship with Richie “Whitey” Ashburn, to his ongoing feud with on-air partner Chris Wheeler— Harry the K: The Remarkable Life of Harry Kalas will surprise, delight, and enlighten all fans of the man they called “Harry the K.”

    Pete Van Wieren’s legacy began in 1976, when he and a young Skip Caray were hired to call Atlanta Braves games. During the next three decades, "the Professor" and Caray became the voices of a team known nationwide as America's Team courtesy of Ted Turner's SuperStation TBS. In this heartfelt autobiography, Van Wieren shares his memories of thrilling moments in Braves history, such as the 1995 season when the Braves won the world championship; the pitching mastery of Greg Maddux, Tom Glavine, and John Smoltz; the heartbreak of the 1996 World Series loss to the Yankees; and Atlanta's unprecedented run of 14 consecutive division titles.

    In his classic The Age of Spiritual Machines, he argued that computers would soon rival the full range of human intelligence at its best. Now he examines the next step in this inexorable evolutionary process: the union of human and machine, in which the knowledge and skills embedded in our brains will be combined with the vastly greater capacity, speed, and knowledge-sharing ability of our creations.

    As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life.Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.

    And this may sound weirdly obvious, but every single one of those pieces of software was written by a programmer. Programmers are thus among the most quietly influential people on the planet. As we live in a world made of software, they're the architects. The decisions they make guide our behavior. When they make something newly easy to do, we do a lot more of it. If they make it hard or impossible to do something, we do less of it.If we want to understand how today's world works, we ought to understand something about coders. Who exactly are the people that are building today's world? What makes them tick? What type of personality is drawn to writing software? And perhaps most interestingly -- what does it do to them?One of the first pieces of coding a newbie learns is the program to make the computer say "Hello, world!" Like that piece of code, Clive Thompson's book is a delightful place to begin to understand this vocation, which is both a profession and a way of life, and which essentially didn't exist little more than a generation ago, but now is considered just about the only safe bet we can make about what the future holds. Thompson takes us close to some of the great coders of our time, and unpacks the surprising history of the field, beginning with the first great coders, who were women. Ironically, if we're going to traffic in stereotypes, women are arguably "naturally" better at coding than men, but they were written out of the history, and shoved out of the seats, for reasons that are illuminating. Now programming is indeed, if not a pure brotopia, at least an awfully homogenous community, which attracts people from a very narrow band of backgrounds and personality types. As Thompson learns, the consequences of that are significant - not least being a fetish for disruption at scale that doesn't leave much time for pondering larger moral issues of collateral damage. At the same time, coding is a marvelous new art form that has improved the world in innumerable ways, and Thompson reckons deeply, as no one before him has, with what great coding in fact looks like, who creates it, and where they come from. To get as close to his subject has he can, he picks up the thread of his own long-abandoned coding practice, and tries his mightiest to up his game, with some surprising results.More and more, any serious engagement with the world demands an engagement with code and its consequences, and to understand code, we must understand coders. In that regard, Clive Thompson's Hello, World! is a marvelous and delightful master class.