The real thrill of archaeology is the way in which it has unearthed the everyday lives of our ancestors, ordinary people not unlike ourselves. Any given discovery—from a fragment of fossilized bone to a shard of pottery—has the potential to radically alter our picture of the past.This beautifully illustrated volume presents 100 of the world's greatest archaeological discoveries—from rock art to tattooed ice maidens, from mammoth bone houses to Assyrian palaces, from fossil hominids to writing systems, and from caves to shipwrecks. And with the growing battery of tools and techniques, who knows what will be revealed about our past in the years ahead?

    What are the cultural implications of this phenomenal success? Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries? Does it, as some critics fear, presage a homogeneous, global culture? These are but a few of the questions confronted in this engaging study that vividly demonstrates how the theories and techniques of anthropology can be used not only to examine obscure peoples and exotic practices, but to shed light on the motivations and behavior of people conducting their daily lives in some of the major population centers of the world.Earlier studies of the fast food industry have emphasized production, focusing on labor or management. This book takes a fresh approach to the industry by concentrating on the perspective of the consumer. It analyzes consumers' reactions to McDonald's in five East Asian cities: Hong Kong, Beijing, Taipei, Seoul, and Tokyo. What do they have to say about McDonald's? How is fast food perceived by those who pay to eat it? How do their preferences and biases affect the system of production?The book argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Taipei, and Tokyo. In Beijing, the process of localization has barely begun, with consumers more interested in the experience of eating at McDonald's than in the food itself. In Seoul, many nationalists treat the Big Mac as a symbol of Yankee imperialism; meanwhile, increasing numbers of Korean children are celebrating their birthdays atMcDonald's.Localization is not, however, a one-way process; the corporation has also had to adapt in order to flourish in new settings. The book demonstrates how consumers, with the cooperation and encouragement of McDonald's management, have transformed their neighborhood restaurants into leisure centers, afterschool clubs, and meeting halls. The contributors pay special attention to the effects of these activities on family organization, education, and socialization, and conclude that it is no accident that the fast food boom corresponds to the rise of a child-centered consumer culture in East Asian cities.

    To illustrate the various theories, and to reveal their implications, important current issues such as abortion, euthanasia, the treatment of nonhuman animals, racial discrimination, and nuclear weapons are discussed in depth.

    The book is organized around problems rather than topics, creating a natural and integrated discussion of such traditional concerns as kinship, caste, gender roles, and religion within the context of meaningful questions, including How can people begin to understand beliefs and behaviors that are different from their own. How do societies give meaning to and justify collective violence? Why are some societies more industrially advanced that others? What can anthropology tell us about attempts to link intelligence and class?

    Through memorable visuals and honest talk, John Ruszkiewicz shows students how to write in any situation — wherever they are in their writing process.With everything you need to teach composition, the Guide lays out focused advice for writing common genres, while the Reference covers the range of writing and research skills that students need as they work across genres and disciplines. An intuitive, visual cross-referencing system and a modular chapter organization that’s simple to follow make it even easier for students to work back and forth between chapters and stay focused on their own writing.

    The first U.S. history survey to incorporate sustained attention to cultural history, the text is also known for its innovative coverage of public health, the environment, and the West--including Native American history.The Sixth Edition presents increased global coverage and a new comparative feature, "Beyond America: Global Interactions," which provides an international context for significant developments in the United States. A range of student oriented pedagogical features, including focus questions and an online glossary, makes this edition even more accessible. The authors continue to explore the enduring vision of the American people, a vision they describe as "a shared determination to live up to the values that give meaning to America."

    Renowned classicist Lionel Casson takes us on a lively tour, from the royal libraries of the most ancient Near East, through the private and public libraries of Greece and Rome, down to the first Christian monastic libraries. To the founders of the first public libraries of the Greek world goes the credit for creating the prototype of today’s library buildings and the science of organizing books in them.Casson recounts the development of ancient library buildings, systems, holdings, and patrons, addressing questions on a wide variety of topics, such as:• What was the connection between the rise in education and literacy and the growth of libraries?• Who contributed to the early development of public libraries, especially the great library at Alexandria?• What did ancient libraries include in their holdings?• How did ancient libraries acquire books?• What was the nature of publishing in the Greek and Roman world?• How did different types of users (royalty, scholars, religious figures) and different kinds of “books” (tablets, scrolls, codices) affect library arrangements?• How did Christianity transform the nature of library holdings?Just as a library yields unexpected treasures to a meandering browser, this entertaining book offers to its perusers the surprising history of the rise and development of ancient libraries—a fascinating story never told before.

    Ranging from 700,000 BC to 311 AD, this volume portrays the emergence and development of Egypt from its prehistoric roots to its conquest by the Roman Empire. The contributors--all leading scholars working at the cutting edge of Egyptology--incorporate the latest findings in archaeological research as they chart the principal political events of Egyptian history, from the rise of the Pharaohs and the conquest of Egypt by Alexander the Great, to the ascension of the Ptolemies and the coming of Roman legions. The book also includes the first detailed examinations of three periods which were previously regarded as dark ages. Against the backdrop of the birth and death of ruling dynasties, the writers also examine cultural and social patterns, including stylistic developments in art and literature, monumental architecture, funerary beliefs, and much more. The contributors illuminate the underlying patterns of social and political change and describe the changing face of ancient Egypt, from the biographical details of individuals to the social and economic factors that shaped the lives of the people as a whole. The only up-to-date, single-volume history of ancient Egypt available in English, The Oxford History of Ancient Egypt is a must read for everyone interested in one of the great civilizations of antiquity.

    This book is built around the idea that students must study the discipline of psychology as a whole, that the sub-disciplines are intricately connected, and that human behavior is best understood by exploring its functioning state in addition to its potential dysfunctions.

    The author's enthusiasm for and knowledge of the current theatre, highlighted by contemporary production shots from around the world, put the students in the front row.

    Wright Mills is best remembered for his highly acclaimed work The Sociological Imagination, in which he set forth his views on how social science should be pursued. Hailed upon publication as a cogent and hard-hitting critique, The Sociological Imagination took issue with the ascendant schools of sociology in the United States, calling for a humanist sociology connecting the social, personal, and historical dimensions of our lives. The sociological imagination Mills calls for is a sociological vision, a way of looking at the world that can see links between the apparently private problems of the individual and important social issues.

    But how did it evolve? How did a language spoken originally by a few thousand Anglo-Saxons become one used by more than 1,500 million? What developments can be seen as we move from Beowulf to Chaucer to Shakespeare to Dickens and the present day? A host of fascinating questions are answered in The Stories of English, a groundbreaking history of the language by David Crystal.

    Its coverage balances upon three essential pillars: (1) theory and concepts; (2) practices and applications; and (3) effective learning tools. A four-part organization details topics under the headings of: understanding marketing and the marketing management process, assessing opportunities in a dynamic marketing environment, developing marketing strategy and the marketing mix, and extending marketing. For individuals interested in taking an intriguing, discovery-filled journey to the business of marketing--in sales forces, retailing, advertising, research, or any other areas.

    

    The 32 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.