Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

    Embracing work, home, time off, women, sport, food and travel, this is the ultimate, aspirational guide to contemporary and stylish 21st-century living. A miscellany of information, from the fundamental to the arcane and quirky, equips today s man to confront myriad challenges and opportunities with savior faire and panache.

    Jackson, Sly Stallone, Richard Zanuck, and relatives of an Indonesian dictator and Saudi Arabia’s king). He then flashes back to the creation of this fabled district, built on dusty lima bean fields and carved out of the rugged impassible mountains between the city and the sea. Using the century-long evolution from adobe huts to $100 million mansions as the baseline of the story, he reveals how a few powerful and often ruthless oil and railroad magnates imposed their idyllic vision of the good life on the Los Angeles landscape to create the legendary communities known as the Platinum Triangle.            Gross goes on to give vivid, riveting accounts of the most lavish of the many lavish houses that started springing up almost immediately (with only a brief slowdown during the Depression). But the stories of these homes are just a window onto the lives of their owners and occupants over the course of the twentieth century, and onto the bigger story of a people and a storied region that have become, in Gross’s words, “the Mecca of self-invention.”            As one might imagine, there is a truly glittering cast of characters. Apart from the many Hollywood stars who have passed through these houses—Douglas Fairbanks Jr., Harold Lloyd, Marilyn Monroe, Jayne Mansfield, George Hamilton, Tony Curtis, Cher, to name just a few—you will meet decadent Spanish land-grant families, desperado oilmen and railroad titans, the country’s first all-powerful corporate legends, con men and pyramid schemers, porn magnates, and Arab potentates, not to mention contemporary tabloid luminaries from the worlds of business and entertainment. Taken altogether, their stories read like a cross between Valley of the Dolls, Hollywood Babylon, and Gross’s own 740 Park—with a little of the film Chinatown thrown in too.             Los Angeles provides Michael Gross with his broadest canvas yet; Unreal Estate will surprise, fascinate, and most of all entertain you with a story you don’t know about a place you think you do.

    Notable is the inclusion, for the first time, of four-colour photographs and illustrations throughout. Like previous editions, the book shows how evolutionary biologists analyze all aspects of behaviour.

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Shirer's new book - written in his ninth decade - explores the passionate, highly charged, and extraordinary lives of Leo and Sonya Tolstoy. It is a compelling illumination both of the nature of genius and of the universal problems of love, sex, and marriage - themes that Tolstoy played out in his great fiction and that haunted him in his tangled domestic life. Rich in anecdotes, wise, full of sweeping history, and imbued with Shirer's profound knowledge of literature and life, Love and Hatred ranks beside such works as Robert Massie's Nicholas and Alexandra and Nigel Nicolson's Portrait of a Marriage as a masterly, intuitive, and sympathetic exploration of the love/hate relationship between two famous, bigger-than-life people. Beginning in 1862, when Tolstoy committed the blunder of asking his young bride to read his diaries of his bachelor life so there should be no secrets between them, and ending with his tragic flight from home (and marriage) in 1910 while the whole world waited for news of him, Love and Hatred tells the story of a great romance between two people who could live neither together nor apart - a romance that exhausted and obsessed them both, and that forms the basis for much of Tolstoy's work. The final book of William L. Shirer's long and brilliant career, it is - appropriately - a masterly re-creation of a time, of two extraordinary people, and of the very nature of love, marriage, and old age.

    Mushroom authority David Arora provides a beginner's checklist of the 70 most distinctive and common mushrooms, plus detailed chapters on terminology, classification, habitats, mushroom cookery, mushroom toxins, and the meanings of scientific mushroom names. Beginning and experienced mushroom hunters everywhere will find MUSHROOMS DEMYSTIFIED a delightful, informative, and indispensible companion.

    Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively.

    Still, many wonder what foods they should be eating for best results. Is there one best diet that works for every one of us? The surprising answer to that question is an emphatic NO! In Feast Without Fear, the follow up to Delay, Don't Deny, you will learn what makes each of us unique, and why there is not a one-size-fits-all approach, no matter what all of the diet books promise you. From your genetic differences to your individual gut microbiome, there are personal factors that affect how your body responds to the foods you eat. In addition, you will examine several well-researched dietary approaches that are linked to vibrant health and longevity. You will discover how to craft an individual eating style that makes you feel your very best, while still eating the foods you love. Get ready to Feast Without Fear!

    Maybe you’ve always dreamt of doing your own thing and earning money under your own terms but are too scared to take the leap. Or perhaps you feel trapped in a job that pays the bills but just doesn’t do it for you. You’re not alone. Our relationship with money is linear; we’re taught more is better, but that’s about it! We rarely question what financial success and freedom mean for us personally or educate ourselves on how to be smart with our money and earn it in the way that we want. Starting with the most important question ‘what does a plentiful and financially successful life mean to YOU?’, this book will educate and empower the reader with practical activities and digestible advice on the topics of Understanding, Earning, Making, Investing and Spending your money. From getting on the property ladder, negotiating your way through a career pivot, to getting a pay rise, making an investment or starting the business you’ve always dreamed about, this book is a blueprint for financial freedom. "

    Converging findings from a variety of disciplines are leading to the emergence of a fundamentally new view of the human mind, and with it a new framework for the behavioral and social sciences. First, with the advent of the cognitive revolution, human nature can finally be defined precisely as the set of universal, species-typical information-processing programs that operate beneath the surface of expressed cultural variability. Second, this collection of cognitive programs evolved in the Pleistocene to solve the adaptive problems regularly faced by our hunter-gatherer ancestors--problems such as mate selection, language acquisition, cooperation, and sexual infidelity. Consequently, the traditional view of the mind as a general-purpose computer, tabula rasa, or passive recipient of culture is being replaced by the view that the mind resembles an intricate network of functionally specialized computers, each of which imposes contentful structure on human mental organization and culture. The Adapted Mind explores this new approach--evolutionary psychology--and its implications for a new view of culture.

    Dumb crooks, celebrities gone bad, unsolved mysteries, odd laws, and more—Strange Crime has plenty of stories that will make you ask yourself, “What could they possibly have been thinking?” This easily portable paperback book is ideal for readers on the go. Take it to school, to work, to jury duty!

    What is the source of this spectacular success? Experts have concluded that there must be some vital unknown at work, some extraordinarily powerful Factor X. What is this X? And why has this garden of plants now become a garden of people who-like the plants-flourish and visibly glow? Now, Paul Hawken, who went as a skeptic, tells us why: "Findhorn may be a manifestation of light and power which could transform our planet within a lifetime."

    Be prepared to question the world you live in and everything you thought you knew about the universe, human origins, and the lost civilizations of the past. Discover thought-bending evidence from some of the oldest text ever written and learn the reasons why their content eventually became suppressed and hidden from most of society. Conspiracy theories or conspiracy facts, you decide what's real based on the evidence. Once you read The Stage of Time, your perspective on reality may never be quite the same way again. This book includes: -Details about the ancient civilizations that once existed around the world and the events which led to their disappearance. -Translations from ancient texts that include: The Atrahasis, Enuma Elish, Sumerian King List, Eridu Genesis, Code of Hammurabi, Emerald Tablets, and more. -The eagle and the serpent, cataclysms during the last ice age, and the influences of the Anunnaki. -Secrets of consciousness, reincarnation, spirituality, and sentient life in the universe.

    Are you winning?Your fight is not with the problems you can see—depression, a broken marriage, addiction, or financial troubles. These are just the symptoms, the true disease—the true battle—is against the devil and his armies. But the devil’s not afraid of mere humans like you and me. So how are we supposed to fight? More importantly, how are we supposed to win?  Warfare is a guide to fighting the battles that matter. In it, you’ll learn:to identify how spiritual warfare is impacting your soul, family, church, and culture.who the armies are and what role they play—God, angels, demons, and the devilhow to use the arsenal of spiritual weapons God provideshow to claim the victory God has already won.When we fight the right battles with the right weapons, fear gives way to courage, futility gives way to purpose, and failure gives way to victory.