At the very heart of responsibility is industry and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon.We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand "look" good; we need a green marketing that "does" good."The Green Marketing Manifesto" provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a 'Green Matrix' as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

    It is called sodium bicarbonate, although you may know it as baking soda. For years, sodium bicarbonate has been used on a daily basis as part of a number of hospital treatments, but most people remain unaware of its full therapeutic potential. In his new book, Dr. Mark Sircus shows how this common compound may be used in the alleviation, or possibly even prevention, of many forms of illness. Sodium Bicarbonate begins with a basic overview of the everyday item known as baking soda, chronicling its long history of use as an effective home remedy. It then explains the role sodium bicarbonate plays in achieving optimal pH balance, which is revealed as an important factor in maintaining good health. The book goes on to detail how sodium bicarbonate and its effect on pH may benefit sufferers of a number of conditions, including kidney disease, fungal infection, influenza, hypertension, and even cancer. Finally, it lists the various ways in which sodium bicarbonate may be taken, suggesting the easiest and most effective method for your situation.By providing a modern approach to this time-honored remedy, Sodium Bicarbonate illustrates the need to see baking soda in a whole new light. While it was once considered simply an ingredient in baked goods and toothpaste, sodium bicarbonate contains powerful properties that may help you balance your system, regain your wellbeing, and avoid future health problems.

    Although this distracting bulk never serves us, it can provide the illusion of insulation from our essential fragility, a quality that Brooks sees as essential to existence but also the root of many futile efforts to build power that would obscure it. Alas, these tricks never work, but the clarity of awareness can prevent the clutter-building part of us to learn to appreciate space not as void, but as a life-giving resource that renews us. Brooks illustrates these points through anecdotes, gentle discussions, and abstract jokes and cartoons, never forcing the reader to accept his thesis but prodding the subconscious with subtle suggestions that bring about deep change with the absence of blame. In Western society, we’ve accepted that more is always better, and our houses and garages, basements and storage lockers, are jammed with things we never use but feel we need to hang onto until some future event will prove their usefulness, or because they were valuable to someone we loved (or hated). Brooks Palmer’s advice: “cut the crap.” Cut the crap of pretending that we need these things and cut the crap of the way we talk about clutter, both emotional and physical. By clearing physical clutter and acknowledging the lack of inherent value in many of the possessions we cling to, we also learn to cut the crap around relationships and emotions and discover who and what really matters in our lives. For example, if someone hangs on to their great aunt’s bureau, a white elephant but a family heirloom, they may also be hanging on to repressed feelings about their own worth, hoping to demonstrate that they care about family, or tha

    Poignant offbeat observations on learning to farm by trial and error punctuate the story of her quest to find a permanent home for herself and her livestock: chickens, geese, sheep, ducks, rabbits, a goat, and a turkey. Alone and on a shoestring budget, Woginrich takes on cranky neighbors and small-town politics without ever losing her trademark humility or comedic style.

    Apple Cider Vinegar (AVC) is natural solution for allergies, weight loss, boosting your immune system, and more! It's even a recommended part of heath programs such as the Raw Food Diet and the Paleo Diet!In this Apple Cider Vinegar Handbook, you'll learn: How to Make Apple Cider Vinegar  The Many Benefits of Apple Cider Vinegar  How to Incorporate Apple Cider Vinegar Into Your Diet  How to Lose Weight Effectively with Apple Cider Vinegar  Apple Cider Vinegar Recipes  ...and much more! Plus there's a FREE BONUS at the beginning of the book!Take the first step towards improving your health with Apple Cider Vinegar by clicking the "buy now" button above!

    Expanding on her popular online home hacks, Laura will teach you how to handle the problems we all encounter in our homes.Straight-talking and hilarious and packed with Laura’s stunning illustrations, her step-by-step guides will prepare you to handle the most common household emergencies with style. From dripping taps to hanging a frame, how best to look after your white goods, how to treat moths, mould and everything in between, and with invaluable design ideas to improve the living spaces in your home, this book is for everyone who has ever wanted to tackle a bit of She-IY without really knowing how.Ingenious and sure to be an instant household must-have, Gaff Goddess will empower you to make those repairs and rediscover your space saving you time, money and stress in the process.

    Jasko and Biggs are committed to turning you into a healthy, happy farmer even if you live in a big city high-rise. Built around eight comprehensive sections (Know, Start, Grow, Plant, Plan, Make, Eat, and Store), this wonderful 128-page guide walks you through all the steps of successfully nurturing a crop of delicious, healthy vegetables. Everyone from the base beginner to the seasoned farmhand will find something for them in these pages. (The recipe section alone is enough to keep you comin' back to this gem for years!) Narrated in a friendly, helpful tone by Jasko and buoyed by Biggs's great illustrations, this book is the definition of awesomely useful. Super, super, SUPER inspiring. Grow your own everything!

    It was initiated by architect and artist Fritz Haeg on Independence Day, 2005, with the planting of the first regional prototype garden in the geographic center of the United States, Salina, Kansas. Since then three more prototype gardens have been created, in Lakewood, California; Maplewood, New Jersey and London, England. Edible Estates regional prototype gardens will ultimately be established in nine cities across the United States.Edible Estates: Attack on the Front Lawn documents the first four gardens with personal accounts written by the owners, garden plans and photographs illustrating the creation of the gardens--from ripping up the grass to harvesting a wide variety of fruits, vegetables and herbs. Essays by Haeg, landscape architect Diana Balmori, garden and food writer Rosalind Creasy, author Michael Pollan and artist and writer Lesley Stern set the Edible Estates project in the context of larger issues concerning the environment, global food production and the imperative to generate a sense of community in our urban and suburban neighborhoods. This smart, affordable and well-designed book also includes reports and photographs from the owners of other edible front yards around the country, as well as helpful resources to guide you in making your own Edible Estate.

    Pub the Date: October 2011 Pages: 96 in Publisher: penguin the Profiles seventeen small buildings some used as permanent housing. Some as temporary accommodations. And some as workplaces including Thoreau's cabin and an ice fishing shanty and provides structural diagrams and plans

    Prince Charles shows how the solutions to problems like climate change lie not only in technology but in our ability to change the way we view the modern world.For decades, the Prince of Wales has been studying a wide array of disciplines to understand every aspect of man's impact on the natural world, and in that time he has examined everything from architecture to organic farming to sustainable economics. Now, for the first time, he speaks out about his years of research, presenting a fascinating look at how modern industrialization has led us to a state of disharmony with nature, created climate change, and pushed us to the brink of disaster.From the rice farms of India to the prairies of America's corn belt, from the temples of Ancient Egypt to the laboratories of industrial designers, Harmony spans the globe to identify the different ways that contemporary life has abandoned the hard-earned practices of our history, a shift that has spurred a host of social problems and accelerated climate change.Drawing on cases from farming, healthcare, transportation, and design, the Prince of Wales also offers solutions for change, creating a new vision for our world, one that incorporates the traditional wisdom of our past with the modern science of our present to avert catastrophe. In the end, Harmony paints a holistic portrait of what we as a species have lost in the modern age, while outlining the steps we can take to regain the harmony of our ancestors.Illustrated with lush, four-color photographs and charts, this intelligent, practical, and well-reasoned guide is an indispensable weapon in the battle to save our planet.

    Use the oldest, most available materials imaginable — earth, clay, sand, straw, and water — and blend them to redefine the future (and past) of building.

    The Renewable Energy Handbook focuses completely on off-grid, sustainable living and rural energy independence. Author/engineer William H. Kemp, who is a leading expert in small- and mid-scale renewable energy technologies, designed and built his own off-grid home. The result is a house that has all the standard middle-class creature comforts while using less than five times the total fossil-fuel energy of the average North American house. The Renewable Energy Handbook focuses on the unique requirements of off-grid living and contains chapters on energy conservation; heating and cooling; backup power; domestic water heating; wireless communications; photovoltaic, wind, and microhydro energy generation; battery selection; and inverters. Since its release in 2003, The Renewable Energy Handbook has been a top-selling technology book and is recognized as the best book in its field. The book is augmented with hundreds of illustrations, line drawings, photographs, and appendices.

    Drawing from this intimate knowledge of addiction and recovery, Mosley explores the deviances of contemporary America and describes a society in thrall to its own consumption. Although Americans live in the richest country on earth, many citizens exist on the brink of poverty, and from that profound economic inequality stems self-destructive behavior. In Twelve Steps to Political Revelation, Mosley outlines a guide to recovery from oppression. First we must identify the problems that surround us. Next we must actively work together to create a just, more holistic society. And finally, power must be returned to the embrace of the people. Challenging and original, Recovery confronts both self-understanding and how we define ourselves in relation to others.

    James Wines puts up the various - and often irreconcilable - concepts of environmentally-friendly architecture for discussion, making a case for an architecture that not only focuses on technological solutions, but also tries to reconcile man and nature in its formal idiom. Among the examples of contemporary ecological architecture presented are works by Emilio Ambasz, Gustav Peichl, Arthur Quarmby, Jean Nouvel, Sim Van der Ryn, Jourda and Perraudin, Log ID, James Cutler, Stanley Saitowitz, Fran ois Roche, Nigel Coates and Michael Sorkin.

    In this book you'll find 100 Asian-inspired recipes for soups, broths, salads, miso dishes, noodles and rice, as well as favourites such as teriyaki dishes, brown rice pots and iced teas. There are even tips on how to make sushi and frozen yogurt at home. Every dish provides fewer than 300 calories per serving, takes fewer than 30 minutes to master and contains minimal amounts of saturated fat. But it's not just the calories that are taken care of; the 'superfood' ingredients in the recipes provide optimum nutrition too, with potassium-rich avocados, vitamin-packed cucumbers, edamame beans full of fibre and protein, and pumpkin and sesame seeds bursting with iron and zinc. And it's food that tastes as good as it looks...