Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.

    Data Governance should not be about command-and-control, yet at times could become invasive or threatening to the work, people and culture of an organization. Non-Invasive Data Governance™ focuses on formalizing existing accountability for the management of data and improving formal communications, protection, and quality efforts through effective stewarding of data resources. Non-Invasive Data Governance will provide you with a complete set of tools to help you deliver a successful data governance program. Learn how: Steward responsibilities can be identified and recognized, formalized, and engaged according to their existing responsibility rather than being assigned or handed to people as more work. Governance of information can be applied to existing policies, standard operating procedures, practices, and methodologies, rather than being introduced or emphasized as new processes or methods. Governance of information can support all data integration, risk management, business intelligence and master data management activities rather than imposing inconsistent rigor to these initiatives. A practical and non-threatening approach can be applied to governing information and promoting stewardship of data as a cross-organization asset. Best practices and key concepts of this non-threatening approach can be communicated effectively to leverage strengths and address opportunities to improve.

    But when devices that you've built start to talk to each other, things really start to get interesting. Through a series of simple projects, you'll learn how to get your creations to communicate with one another by forming networks of smart devices that carry on conversations with you and your environment. Whether you need to plug some sensors in your home to the Internet or create a device that can interact wirelessly with other creations, Making Things Talk explains exactly what you need. This book is perfect for people with little technical training but a lot of interest. Maybe you're a science teacher who wants to show students how to monitor weather conditions at several locations at once, or a sculptor who wants to stage a room of choreographed mechanical sculptures. Making Things Talk demonstrates that once you figure out how objects communicate -- whether they're microcontroller-powered devices, email programs, or networked databases -- you can get them to interact. Each chapter in contains instructions on how to build working projects that help you do just that. You will:Make your pet's bed send you email Make your own seesaw game controller that communicates over the Internet Learn how to use ZigBee and Bluetooth radios to transmit sensor data wirelessly Set up communication between microcontrollers, personal computers, and web servers using three easy-to-program, open source environments: Arduino/Wiring, Processing, and PHP. Write programs to send data across the Internet based on physical activity in your home, office, or backyard And much more With a little electronics know-how, basic (not necessarily in BASIC) programming skills, a couple of inexpensive microcontroller kits and some network modules to make them communicate using Ethernet, ZigBee, and Bluetooth, you can get started on these projects right away. With Making Things Talk, the possibilities are practically endless.

    Adopting an approach that favors full disclosure, The Rootkit Arsenal presents the most accessible, timely, and complete coverage of rootkit technology. This book covers more topics, in greater depth, than any other currently available. In doing so the author forges through the murky back alleys of the Internet, shedding light on material that has traditionally been poorly documented, partially documented, or intentionally undocumented.The spectrum of topics covered includes how to:* Hook kernel structures on multi-processor systems* Use a kernel debugger to reverse system internals* Inject call gates to create a back door into Ring-0* Use detour patches to sidestep group policy* Modify privilege levels on Vista by altering kernel objects* Utilize bootkit technology* Defeat live incident response and post-mortem forensics* Implement code armoring to protect your deliverables* Establish covert channels using the WSK and NDIS 6.0

    For all but the thorniest UNIX problems, this one reference should be all the documentation you need.The second edition of "UNIX in a Nutshell" starts with thorough coverage of System V Release 3. To that, we've added the many new commands that were added to Release 4 and additional commands that were added to Solaris 2.0.Contents include: All user and programmer commands.New Korn shell documentation.Expanded text editing section, including GNU Emacs and "nawk."Shell syntax ("sh" and "csh").Pattern-matching syntax."vi" and "ex" commands."sed" and "awk" commands."troff" and related commands and macros."sdb" and "dbx" commands.If you currently use either SVR3 or SVR4 or are planning to in the future, or if you're a Sun user facing the transition to Solaris, you'll want this book. "UNIX in a Nutshell" is the most comprehensive quickref on the market, a must for any UNIX user.

    This means designing systems as small composable units, expressing constraints and interactions via the type system, and using composition to guide the construction of large systems in a way that maintains the original architectural vision.The book also serves as an introduction to the Cats library. We use abstractions from Cats, and we explain the structure of Cats so you can use it without fear in your own code base. The broad ideas are not specific to Cats, but Cats provides an excellent implementation that is beneficial to learn in its own right.

    

    You will learn the techniques successful leaders use to make their strategic decisions and you will be given the tools to ensure that your team is in alignment to achieving common goals. Leading Quality is the first book that teaches why quality is important and how to incorporate it within the workspace. Praise for Leading Quality:   “A quality mindset remains key to differentiating your product and your company. Leading Quality offers key lessons to develop this mindset.” - Michael Lopp, author of Managing Humans and VP of Product Engineering at Slack “Leading Quality communicates just how important a focus on quality is within your company and is one of the few titles that actually teaches how to lead quality in a clear yet captivating manner.”  - Shesh Patel, Engineering Manager at The New York Times “Three elements define any successful product: quality, quality, and quality. Leading Quality is a comprehensive and practical guide to embedding quality into the DNA of any product organization.” - Nick Caldwell, CPO at Looker and former VP of Engineering at Reddit

    In these pages, Robin defines the principles that govern type as well as the logic behind them so that you learn not just what looks best but why on your way to creating effective print and Web pages. Each short chapter in this thoroughly updated guide (which includes new coverage of typography in Adobe InDesign and Mac OS X) explores a different type secret or technique, including understanding legibility and readability; tailoring typeface to a particular project; mastering pull quotes and captions; working with spacing, punctuation marks, special characters, fonts, and justification; and more. The non-platform- and non-software-specific approach and Robin's lively, engaging style make this a must-have for any designer's bookshelf!

    By presenting the emerging best practices and designs from the Scala community, it guides you through dozens of powerful techniques example by example.About the BookScala is a powerful JVM language that blends the functional and OO programming models. You'll have no trouble getting introductions to Scala in books or online, but it's hard to find great examples and insights from experienced practitioners. You'll find them in Scala in Depth.There's little heavy-handed theory here—just dozens of crisp, practical techniques for coding in Scala. Written for readers who know Java, Scala, or another OO language.Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.What's InsideConcise, expressive, and readable code style How to integrate Scala into your existing Java projects Scala's 2.8.0 collections API How to use actors for concurrent programming Mastering the Scala type system Scala's OO features—type member inheritance, multiple inheritance, and composition Functional concepts and patterns—immutability, applicative functors, and monads========================================​==========Table of ContentsScala—a blended language The core rules Modicum of style—coding conventions Utilizing object orientation Using implicits to write expressive code The type system Using implicits and types together Using the right collection Actors Integrating Scala with Java Patterns in functional programming

    The field is ready for a text that not only demonstrates how to use the algorithms that make up machine learning methods, but also provides the background needed to understand how and why these algorithms work. Machine Learning: An Algorithmic Perspective is that text.Theory Backed up by Practical ExamplesThe book covers neural networks, graphical models, reinforcement learning, evolutionary algorithms, dimensionality reduction methods, and the important area of optimization. It treads the fine line between adequate academic rigor and overwhelming students with equations and mathematical concepts. The author addresses the topics in a practical way while providing complete information and references where other expositions can be found. He includes examples based on widely available datasets and practical and theoretical problems to test understanding and application of the material. The book describes algorithms with code examples backed up by a website that provides working implementations in Python. The author uses data from a variety of applications to demonstrate the methods and includes practical problems for students to solve.Highlights a Range of Disciplines and ApplicationsDrawing from computer science, statistics, mathematics, and engineering, the multidisciplinary nature of machine learning is underscored by its applicability to areas ranging from finance to biology and medicine to physics and chemistry. Written in an easily accessible style, this book bridges the gaps between disciplines, providing the ideal blend of theory and practical, applicable knowledge."

    What has been missing from the agile literature is a solid, practical book on the specifics of developing large projects in an agile way. Dean Leffingwell's book Scaling Software Agility fills this gap admirably. It offers a practical guide to large project issues such as architecture, requirements development, multi-level release planning, and team organization. Leffingwell's book is a necessary guide for large projects and large organizations making the transition to agile development." -Jim Highsmith, director, Agile Practice, Cutter Consortium, author of Agile Project Management "There's tension between building software fast and delivering software that lasts, between being ultra-responsive to changes in the market and maintaining a degree of stability. In his latest work, Scaling Software Agility, Dean Leffingwell shows how to achieve a pragmatic balance among these forces. Leffingwell's observations of the problem, his advice on the solution, and his description of the resulting best practices come from experience: he's been there, done that, and has seen what's worked." -Grady Booch, IBM Fellow Agile development practices, while still controversial in some circles, offer undeniable benefits: faster time to market, better responsiveness to changing customer requirements, and higher quality. However, agile practices have been defined and recommended primarily to small teams. In Scaling Software Agility, Dean Leffingwell describes how agile methods can be applied to enterprise-class development. Part I provides an overview of the most common and effective agile methods. Part II describes seven best practices of agility that natively scale to the enterprise level. Part III describes an additional set of seven organizational capabilities that companies can master to achieve the full benefits of software agility on an enterprise scale. This book is invaluable to software developers, testers and QA personnel, managers and team leads, as well as to executives of software organizations whose objective is to increase the quality and productivity of the software development process but who are faced with all the challenges of developing software on an enterprise scale. Foreword Preface Acknowledgments About the Author Part I: Overview of Software Agility Chapter 1: Introduction to Agile Methods Chapter 2: Why the Waterfall Model Doesn't Work Chapter 3: The Essence of XP Chapter 4: The Essence of Scrum Chapter 5: The Essence of RUP Chapter 6: Lean Software, DSDM, and FDD Chapter 7: The Essence of Agile Chapter 8: The Challenge of Scaling Agile Part II: Seven Agile Team Practices That Scale Chapter 9: The Define/Build/Test Component Team Chapter 10: Two Levels of Planning and Tracking Chapter 11: Mastering the Iteration Chapter 12: Smaller, More Frequent Releases Chapter 13: Concurrent Testing Chapter 14: Continuous Integration Chapter 15: Regular Reflection and Adaptation Part III: Creating the Agile Enterprise Chapter 16: Intentional Architecture Chapter 17: Lean Requirements at Scale: Vision, Roadmap, and Just-in-Time Elaboration Chapter 18: Systems of Systems and the Agile Release Train Chapter 19: Managing Highly Distributed Development Chapter 20: Impact on Customers and Operations Chapter 21: Changing the Organization Chapter 22: Measuring Business Performance Conclusion: Agility Works at Scale Bibliography Index

    They aren't conscious of all the choices they make, like how they format their source, the names they use for variables, or the kinds of loops they use. They're focused entirely on problems they're solving, solutions they're creating, and algorithms they're implementing. So they write code in the way that seems natural, that happens intuitively, and that feels good.But if you're serious about your profession, intuition isn't enough. Perl Best Practices author Damian Conway explains that rules, conventions, standards, and practices not only help programmers communicate and coordinate with one another, they also provide a reliable framework for thinking about problems, and a common language for expressing solutions. This is especially critical in Perl, because the language is designed to offer many ways to accomplish the same task, and consequently it supports many incompatible dialects.With a good dose of Aussie humor, Dr. Conway (familiar to many in the Perl community) offers 256 guidelines on the art of coding to help you write better Perl code--in fact, the best Perl code you possibly can. The guidelines cover code layout, naming conventions, choice of data and control structures, program decomposition, interface design and implementation, modularity, object orientation, error handling, testing, and debugging.They're designed to work together to produce code that is clear, robust, efficient, maintainable, and concise, but Dr. Conway doesn't pretend that this is the one true universal and unequivocal set of best practices. Instead, Perl Best Practices offers coherent and widely applicable suggestions based on real-world experience of how code is actually written, rather than on someone's ivory-tower theories on how software ought to be created.Most of all, Perl Best Practices offers guidelines that actually work, and that many developers around the world are already using. Much like Perl itself, these guidelines are about helping you to get your job done, without getting in the way.Praise for Perl Best Practices from Perl community members:"As a manager of a large Perl project, I'd ensure that every member of my team has a copy of Perl Best Practices on their desk, and use it as the basis for an in-house style guide." -- Randal Schwartz"There are no more excuses for writing bad Perl programs. All levels of Perl programmer will be more productive after reading this book." -- Peter Scott"Perl Best Practices will be the next big important book in the evolution of Perl. The ideas and practices Damian lays down will help bring Perl out from under the embarrassing heading of "scripting languages". Many of us have known Perl is a real programming language, worthy of all the tasks normally delegated to Java and C++. With Perl Best Practices, Damian shows specifically how and why, so everyone else can see, too." -- Andy Lester"Damian's done what many thought impossible: show how to build large, maintainable Perl applications, while still letting Perl be the powerful, expressive language that programmers have loved for years." -- Bill Odom"Finally, a means to bring lasting order to the process and product of real Perl development teams." -- Andrew Sundstrom"Perl Best Practices provides a valuable education in how to write robust, maintainable P

    A high-tech serial thriller from the dark side of the net. Episode 1.Welcome to the Deep Web. Those parts of the internet no search engine explores. The place where you can buy anything. Drugs, children, weapons. Anyone can do it. And get away free. Anthony Prince, head of PrinceSec, a firm which provides high-tech security for the government and major corporations, dies in a plane crash when crossing the English Channel. Responsible for Prince's death is a hacker named Strider. His real name is Scott Mitchell and in his day job at the National Cyber Crime Unit he uses legitimate means to get the bad guys. As Strider, his means are less legal. On the same night, PrinceSec is the target of a cyber-attack. When the NCCU is called to assess the damage, a link is found between Prince and a criminal hacker group called Black Flag. The race is on for Mitchell to protect his identity as Strider and to stop Black Flag before it's too late.

    Building on his classic first edition, Theodore S. Rappaport reviews virtually every important new wireless standard and technological development, including W-CDMA, cdma2000, UMTS, and UMC 136/EDGE; IEEE 802.11 and HIPERLAN WLANs; Bluetooth, LMDS, and more. Includes dozens of practical new examples, solved step by step.