Pricing Strategies is about making the most from your work by understanding what your genre will support. It’s not hard, but you have to have a plan. Over the course of a year, you might change your book’s price five or ten times. That’s perfectly fine, when done for the right reasons as part of an overall marketing strategy. What is one reader worth to you as an entry point into your author world? What is that reader worth if they stay on board?Pricing Strategies explains why and how you would vary price points, whether you are exclusive to Amazon or distribute on multiple platforms. Book pricing is about getting the most money from your book or box set, not just one time but for the long term. It is how you can be a successful indie author. Without buyers for your books, self-publishing is just a hobby. Look at your words as your profession and earn your just desserts by pricing your books appropriately and intentionally to improve your bottom line.That’s what Pricing Strategies is all about. Understand the why and let the money flow. Pricing Strategies. The book you need.

    Offit, M.D., a scathing exposé of the alternative medicine industry, revealing how even though some popular therapies are remarkably helpful due to the placebo response, many of them are ineffective, expensive, and even deadlyIn Do You Believe in Magic?, Paul Offit, M.D., reveals how alternative medicine—an unregulated industry under no legal obligation to prove its claims or admit its risks—can actually be harmful to our health.Using dramatic real-life stories, Offit separates the sense from the nonsense, showing why any therapy—alternative or traditional—should be scrutinized. He also shows how some nontraditional methods can do a great deal of good, in some cases exceeding therapies offered by conventional practitioners.An outspoken advocate for science-based health advocacy who is not afraid to take on media celebrities who promote alternative practices, Dr. Offit advises, “There’s no such thing as alternative medicine. There’s only medicine that works and medicine that doesn’t.”

    With clear explanations of some of the most complex scientific endeavors in history, Mahaffey's new book looks back at the atom's wild, secretive past and then toward its potentially bright future.Mahaffey unearths lost reactors on far flung Pacific islands and trees that were exposed to active fission that changed gender or bloomed in the dead of winter. He explains why we have nuclear submarines but not nuclear aircraft and why cold fusion doesn't exist. And who knew that radiation counting was once a fashionable trend? Though parts of the nuclear history might seem like a fiction mash-up, where cowboys somehow got a hold of a reactor, Mahaffey's vivid prose holds the reader in thrall of the infectious energy of scientific curiosity and ingenuity that may one day hold the key to solving our energy crisis or sending us to Mars.

    Welcome to laughing until it hurts while covered in bodily fluids. Welcome to simple math at very high stakes. Welcome to an incredibly inappropriate sense of humor. Welcome to serving people on the most stressful days of their lives. Welcome to putting your hands in places you never imagined they'd be. Welcome to your front row seat to the ballad of life and death. That's not the welcome that this nurse was looking for, but that's the one he got. Irreverent and audacious, this brutally honest memoir covers what it’s like to come of age in an American Hospital. Welcome to a rollicking peak behind the curtain to what medical providers, and the health care system, are truly like.

    

    . .The inspirational memoir of a former brickie who followed his passion for the stars and built his own observatory.Gary Fildes left school at sixteen, got a trade like most of his mates and was soon married with four kids. His life seemed set. But he had a secret. Something he only practised late at night with a few like-minded friends. Then one day, middle age approaching alarmingly, he acted on his lifelong passion. He finally came out. As an astronomer.Today, Gary is the founder and lead astronomer of Kielder Observatory, one of the top ten stargazing sites in the world, which he also helped to build. Situated in the beautiful forests of Kielder, Northumberland, within Europe’s largest protected dark sky park, it offers some of the UK's most spectacular views of stars, planets and galaxies.An Astronomer’s Tale is Gary’s inspirational story: part memoir, part nature writing, part seasonal guide to the night sky. It is a book brimming with passion; and at a time when the world is captivated by space, it will leave you ready to get out there and explore the wonders of the skies for yourself.

    The exciting pieces come from an international array of artists, each with a unique perspective. The stylishly varied collection has a little bit of everything: the cups range from handbuilt to wheel-thrown, practical to sculptural, round to square. Benjamin Schulman's "Stacked Teacup Set" takes a strictly functional approach, while Heather O'Brien's "Dessert Cups on Stand" focuses on aesthetic form rather than usefulness. Annette Gates' "Espresso Shot Cups with Rubies" has a surface design of simple abstract lines and dots of glaze and jewels. Some are whimsical, others starkly conceptual. Every one is a treat for the eye.

    Yet, while common, oak woodlands are anything but ordinary. In a book rich in illustration and suffused with wonder, author Kate Marianchild combines extensive research and years of personal experience to explore some of the marvelous plants and animals that the oak woodlands nurture. Acorn woodpeckers unite in marriages of up to ten mates and raise their young cooperatively. Ground squirrels roll in rattlesnake skins to hide their scent from hungry snakes. Manzanita's rust-colored, paper-thin bark peels away in time for the summer solstice, exposing sinuous contours that are cool to the touch even on the hottest day. Conveying up-to-the-minute scientific findings with a storyteller's skill, Marianchild introduces us to a host of remarkable creatures in a world close by, a world that rustles, hums, and sings with the sounds of wild things.

    Siracusa's overview, wrap-up, and critique of everything new in OS X 10.10 Yosemite.

    But did you know that the traditional way of stretching—lock your knees, bounce, hold, hurt, hold longer—actually makes muscles tighter and more prone to injury?There’s a new and better way to stretch: Active-Isolated Stretching. And with The Whartons’ Stretch Book, the method used successfully by scores of professional, amateur, and Olympic athletes is now available to everyone.This groundbreaking technique, developed by researchers, coaches, and trainers, and pioneered by Jim and Phil Wharton, is your new exercise prescription. The routine is simple: First, you prepare to stretch one isolated muscle at a time. Then you actively contract the muscle opposite the isolated muscle, which will then relax in preparation for its stretch. You stretch it gently and quickly—for no more than two seconds—and release it before it goes into its protective contraction. Then you repeat. Simple, but the results are outstanding. The Whartons’ Stretch Book explains it all.Part I contains the Active-Isolated Stretch Catalog, with fully illustrated, easy-to-follow stretches for each of five body zones, from neck and shoulders to trunk, arms, and legs—over fifty stretches in all. Part II offers specific stretching prescriptions for over fifty-five sports and activities, from running, tennis, track, and aerobics to skiing, skating, and swimming. You’ll also find advice on stretching for daily activities such as driving, working at a desk, lifting, and keyboarding. Part III discusses stretching for life, with specific recommendations for expectant mothers and older athletes. It also includes specific stretching exercises that could help you avoid unnecessary surgery.Give Active-Isolated Stretching a try for three weeks. You’ll never go back to your old stretching routines again.

    Unrealistic expectations, your public school past, and worry combine to sabotage the peace in your homeschool day.In order to take charge of your efforts and your results, you needs ideas that allow you to step outside your old paradigms. This ebook presents five simple ones that will do just that.Discover:• The single shift that will maximize learning in your homeschool.• The most important, and most overlooked, step to homeschooling successfully.• Two simple ideas that will create smooth-running days… for good.• Ideas for creating a schedule that works for you instead of you working for it.• How to take charge of those pesky mornings that often get you off track.In the end, you'll be able to create a homeschool for your family that brings you confidence, peace, and kids who learn.Download this book and turn your attitude and your homeschool around today!

    Although it has a long history, the recent discovery (1992) of the body's widespread endocannabinoid system (ECS) has thrust cannabis back into the limelight again as a viable medicine. In 2012 over 2.5 million prescriptions were written for medical marijuana in the United States. CBD and THC are both cannabinoids found in cannabis. However, while THC produces a “high” in the user, CBD does not. And now legal CBD-rich hemp oil is available over-the-counter in all 50 states, without a prescription. It was discovered that the Hemp Family of plants (cannabis, marijuana) is loaded with cannabinoids that stimulate our ECS receptor sites. These sites are found in the brain, organs, glands, connective tissue and immune cells and plays regulatory roles in many physiological processes including appetite, pain-sensation, mood and memory. The primary purpose of this system revolves around maintaining balance in the body. Cannabinoids found in all varieties of cannabis work in harmony with the cannabinoids we naturally produce when our system is functioning properly. It is now coming to light that we may very well be “Endocannabinoid Deficient” and supplementing with Cannabidiol, known as CBD, may provide just what we’re missing to restore optimum health. The health benefits of cannabidiol (CBD) from natural hemp oil is this book's primary focus. It explores the similarities, differences, uses and benefits of hemp, cannabis and medical marijuana along with the interplay of THC and CBD. Their 480 other components are also discussed, such as terpenoids, flavonoids, enzymes, vitamins, etc. Make no mistake about it, the endocannabinoid system, although newly discovered, is just as important as any other bodily system, like the muscular, cardiac, circulatory or digestive system. The ECS requires its own specialized medicine as found in the Hemp Family of plants, which is also known as cannabis, and which includes all strains of marijuana. Here is a list of conditions known and/or being researched that may be helped by cannabinoid therapeutics and supplementation: Acne ADD/ADHD Addiction AIDS ALS (Lou Gehrig's Disease) Alzheimer’s Anorexia Antibiotic Resistance Anxiety Atherosclerosis Arthritis Asthma Autism Bipolar Cancer Colitis/Crohn’s Depression Diabetes Endocrine Disorders Epilepsy/Seizure Fibromyalgia Glaucoma Heart Disease Huntington’s Inflammation Irritable Bowel Kidney Disease Liver Disease Metabolic Syndrome Migraine Mood Disorders Motion Sickness Multiple Sclerosis Nausea Neurodegeneration Neuropathic Pain Obesity OCD Osteoporosis Parkinson’s Prion/Mad Cow Disease PTSD Rheumatism Schizophrenia Sickle Cell Anemia Skin Conditions Sleep Disorders Spinal Cord Injury Stress Stroke/TBI 10% of the proceeds from sales of this book will be donated to the American Cannabis Nurses Association in an effort to bring together nurses, to share, integrate and one day certify nurses in the science of endocannabinoid therapeutics in nursing practice.

    She draws on conversations with hundreds of the world's top scientists and on her own work as a Pulitzer Prize-winning writer for the New York Times to create a thoroughly entertaining guide to scientific literacy. Angier's gifts are on full display in The Canon, an ebullient celebration of science that stands to become a classic. The Canon is vital reading for anyone who wants to understand the great issues of our time -- from stem cells and bird flu to evolution and global warming. And it's for every parent who has ever panicked when a child asked how the earth was formed or what electricity is. Angier's sparkling prose and memorable metaphors bring the science to life, reigniting our own childhood delight in discovering how the world works. "Of course you should know about science," writes Angier, "for the same reason Dr. Seuss counsels his readers to sing with a Ying or play Ring the Gack: These things are fun and fun is good." The Canon is a joyride through the major scientific disciplines: physics, chemistry, biology, geology, and astronomy. Along the way, we learn what is actually happening when our ice cream melts or our coffee gets cold, what our liver cells do when we eat a caramel, why the horse is an example of evolution at work, and how we're all really made of stardust. It's Lewis Carroll meets Lewis Thomas -- a book that will enrapture, inspire, and enlighten.

    In 2007, Janet Belsky's "Experiencing the Lifespan" was published to widespread instructor and student acclaim, ultimately winning the 2008 Textbook Excellence Award from the Text and Academic Authors Association. Now that breakthrough text returns in a rigorously updated edition that explores the lifespan by combining the latest research with a practicing psychologist's understanding of people, and a teacher's understanding of students and classroom dynamics. And again, all of this in the right number of pages to fit comfortably in a single term course.

    Incorporating biological, medicinal, and environmental applications, it builts an art program. Highlighting the art program are micro-to-macro art pieces that visually guide students to conceptually understand organic chemistry.